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Research to understand consumer behavior

pattern Pen

MMM SEM II (2012-2015)

Research Methodology

Prof.Mr.Hegde/ Prof.Mrs.Khandeparkar

Sr. No Name Roll No:

1 Debabrata Chakraborty 16

2 Vinayak Darkunde 20

3 Vaibhav Dedhia 21

4 Faisal Kazi 44

5 Deepika Nair 61

6 Rohit Nair 62

7 Regi Thomas 83

8 Namrata Salunkhe 86

9 Priya Sawant 90

10 Sai Prasad Sawant 91

11 Forum Shah 93

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Objectives of the Study:

To find out brand preference of customers for target audience

To find out category preference

To find out source of influence of customer purchase

Questionnaire to meet the objective of study:

*Please mark cross in the appropriate box wherever applicable

1. Name _______________________________________________

2. Gender:

Male

Female

3. Age:

a) 15-25

b) 25-35

c) 35-45

d) 45-55

e) 55 above

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4. Location __________________________________________________

5. Contact No: ____________

6. Occupation:

Employed Self Employed Students Others _______

7. Which brand of Ball Pen do you prefer to write?

Todays

Parker

Cello

Montex

Add Gel

Reynolds

Others

8. Which type of Pen do you currently use?

Ball pen

Gel Pen

Ink Pen

Pilot Pen

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9. Which Colour of Pen do you normally use?

Blue

Red

Black

Multiple

10. Which Characteristics of Pen influence your buying decision?

Point

Grip

Price

Long Life

Ink

Performance

11. Do you change from one brand of Pen to another?

Yes No

12. How often did you change brand in last 6 months?

No Change

Once

Twice

Thrice or more

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13. Do you refill your pen regularly?

Yes No

If No :( Specify)

Pen cost is negligible

Replacement results in poor performance

Refill is unavailable

Others

14. Which advertising media influence you the most

TV

Print

Internet

15. Which price range does your Pen belong to?

a)1-5

b) 6-10

c) 11-20

d) 21-30

e) 31-50

f) 50 and above

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16. According to you which Pen brand enjoys market leadership position?

Todays

Parker

Cello

Montex

Add Gel

Reynolds

Others

17. Which type of writing do you prefer?

Bold

Crispy

Fluent

Emphatic

18. Rank the following type of Pen (ranging from 1 to 4; 1 being highest 4

being lowest)

Ball pen

Gel Pen

Ink Pen

Pilot Pen