research techniques workshop
TRANSCRIPT
Research Techniques Workshop
Value-Added Research
What is VAR?
● Value-added research● Research to help you understand the company and
the industry landscape
How do I conduct VAR?
● Cold emails● Cold calls● Contacts via friends, family, etc. ● Competing companies
How a Customer Feels Matters
- Design thinking Interviews - User story map - Paper/beta prototyping - Love/breakup letters - Boil a problem down to core use cases and root principles
- Simplicity
Love/breakup letters
- Tell a company how you feel - Write one opposite to your inclination
Customers don’t always know what they want
Market Research
Google Trends
● Growth of industry recognition● Comparison of industries● Relative popularity based on search volume
https://www.google.com/trends/explore?q=instagram,twitter
Site/App Data
● Google Analytics● Google Adwords/Keyword Planner
Digital Analytics/Competitor Research
● Web/mobile traffic● User data● Keywords for marketing, site copy, SEO
https://www.similarweb.com/top-websites
https://www.semrush.com/info/geico.com
Investor Research/Prospecting
● Fundraising information○ VCs, startups, rounds, acquisitions, etc…
www.crunchbase.com