“The last few decades have belonged to the computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers.

But the keys to the kingdom are changing hands. The future belongs to creators, designers, storytellers, caregivers, big picture thinkers – will now reap society’s richest rewards and share its greatest joys.- Daniel Pink, A Whole New Mind

How do we provide creators(filmmakers, producers, actors) with the tools and infrastructure to create, make money, and be free?

Bienvenidos a laRevolución

Welcome to

Right Now TV

Provides a platform for influential content creators in areas such as fashion, comedy and wellness to reach a relevant audience.

YouTube

๏ Created in February 2005 ๏ Serves up to 100 millions videos per day๏ Ranked #4 in Web Traffic Worldwide๏ Sold to Google for 1.65 billion in November

2006

Story of a Trend

Mainstream

Influencers Adopt

Inception of Trend

Right Now is Trendsetting...

ArtActivismBusinessCarsComedyContestsCultureEditors PicksEducationFilmFashionFoodFamily

LeisureLifestyleMusicNewsTechnologySportsSpiritualityTelevisionTravelUrbanWellness

Audience

I want to find meaning to my life RightNow.

I need a good laugh RightNow.

I want to know what to wear RightNow.

Spirituality

Comedy

Fashion

Creators Right Now

Content Creator Todd Harper is a 27 year old writer for Esquire

๏ Todd Harper is a 27 year old writer for Esquire๏ Graduate of the Parsons school of Design in New

York๏ Wants to expand his audience and monetize his

point of view

Audience

Creators Right Now

Content Creator Karen Strober is a 35 year old mother

๏ Spent the past 12 years running a yoga studio๏ Wants to share her signature style of yoga with

the world๏ Hopes to market her line of Yoga products

Audience

MEN’S COUTURE / FASHION AND FINDINGS

Right Now Users

mind, body & spirit.

Mechanics of RNTV

seminars - online seminars available

tools - instructional interface within the site showing you how to broadcast your video

broadcast - upload your shows and channels

money - monitization through selling products via

YOUR channel

money

tools

broadcast$

seminar

Facebook๏ Launched on February 4th, 2004 ๏ 34 million active users๏ Ranked 8th in Web Traffic worldwide

Facebook

๏ Facebook applications launched on May 24th, 2007

๏ After 4 months, Facebook had more than 4,500 applications

๏ iLike gained 3 million users only 2 weeks after launching its Facebook application

fashion entertainment wellness

Couturism Cross Cultures NYC Style Celeb 24/7 Comedy Clique The IT Girl Mind & Spirit EssenceMeditation 8

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TechnologyArt Travel FoodComedy

Music Film Urban News Leisure Family Culture

How Do We Market Right Now?

How do we market Right Now

Don’t I know you from the Internet?

๏ Andy Samberg went from Online video shorts to starring on SNL and Feature Films

๏ November 2005 launched first episode๏ Over 300,000 viewers for each new episode๏ Pricing their five-minute episodes at a CPM of $50

๏ Rocketboom launched October 26th, 2004๏ 70,000 viewers in Rocketboom's first ten months ๏ 100,000 blog viewers at the end of 2005๏ 300,000 by the spring of 2006.

After leaving Rocketboom, Amanda Congdon went on to work at ABC News, and is currently developing a show for HBO.

Business Model

Aggregate Content Creators

๏ Tools๏ Users๏ $$

Aggregate Users

๏ Comments๏ Community

Monetization

๏ Advertising๏ Retail๏ etc

$“i likesports” “i want

laughs”“trendsnow!”

Media Consumption & Revenue

Web 2.0 Investment

17.9 44.6 62.1

165.1

413.6

91.0

2002 2003 2004 2005 20062007*

Investors directed at least $464.2 million into 101 Web 2.0 deals worldwide in the first half of the 2007.

Web 2.0 InvestmentAfter five years of dramatic growth, venture capital investment in Web 2.0 companies has dropped markedly in SiliconValley, leveled off in the United States, and expanded in Europe and Israel.

Bay AreaEquity investment in venture-backed Web 2.0 companies in the Bay Area, from 2002 through the first half of 2007:

* first two quarters

in m

illio

ns

38% of media consumption is online

38% of media consumption is television

BUT

$285

billion was spent on advertising in the U.S. in 2006

$16.9 billion or 5.9% is spent on internet adverts

$72.4 billion or 25.4% is spent on television adverts

Global Market

Full-Year Revenues

Hybrid5%

Performance48%

CPM47%

% of 2006 Full-Year Revenues

Total -- $16.9 Billion

Thank You