research snapshot – a corporate view of 4g
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Vanson Bourne, Spring 2013
Research snapshot –
A corporate view of 4G
Interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UK
Organisations who are looking to take advantage of 4G coverage
Are UK businesses looking to take advantage of 4G coverage?
Enterprise organisations (those with more than 1,000 employees) are more likely to
be looking to take advantage of 4G coverage, than medium-sized
organisations (those with 500-1,000 employees) – suggesting they are more
likely to have the infrastructure and resources available to do so.
Finance organisations are the most interested in taking advantage of 4G coverage, with almost two-thirds making
plans to do so.
Source: Vanson Bourne
Six in ten organisations are hoping to harness the potential of 4G coverage in the
UK.
Finance Other RD&TManufacturing
Enterprise organisations
Medium-sized organisations
The added value and benefits of 4G …
Benefits organisations expect from 4G Source: Vanson Bourne
Medium-sized organisations are more likely to foresee benefits for their
employees, whilst enterprise organisations are more likely to believe
that 4G will deliver benefits for their customers.
Manufacturing organisations are the most likely to recognise the benefits that 4G can bring to their employees but are amongst the least likely to anticipate benefits for their
customers – perhaps a comment on the B2B nature of the industry. In contrast, the finance industry is amongst the
most likely to consider the benefits to both customers and employees – explaining why it is the sector most likely to be
looking to take advantage of 4G.
Finance Other RD&TManufacturingMedium-sized
organisationsEnterprise
organisations
Benefits for customers
Benefits for employees
The majority of organisations believe
4G coverage will allow
them to increase their speed of delivery, revenue streams and customer
communications
The majority of organisations believe
4G coverage will allow
them to increase their speed of delivery, revenue streams and customer
communications
More than seven in ten organisations believe that 4G will bring added value and benefits to their customers and
their employees
Organisations concerns over implementing 4G
The concerns over 4G coverage…
The concern which is greatest varies by the size of organisation – enterprise
organisations are most concerned about the security implications of 4G, whilst medium-sized organisations are most
concerned by the newness of the technology.
Retail, distribution and transport organisations are twice as concerned about ROI than they are about security – perhaps demonstrating the importance of increasing
revenue streams for these organisations.
Source: Vanson Bourne
Four in ten organisations are concerned about the
newness of 4G technology (describing it as untested
and having unknown costs) . However, ROI and security are also on the
corporate radar – seemingly always the way
with new technology.
Finance Other RD&TManufacturing
Enterprise organisations
Medium-sized organisations
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Research snapshot –
A corporate view of 4G
Vanson Bourne, Spring 2013