Research Proposal on Porsche

Adnan AshrafSuraj DhariyaMonu Mishra

Rajesh AlanjangeMohammad Sharjil Ansari

Aim

• This research proposal is aimed at the official launch of Porsche in India

(The luxury car market in automotive industry represents an opportunity for Porsche to capitalize on this market and expand its revenues and profits.)

History

• Porsche-founded by Ferdinand in the year 1931.

• Porsche’s first car 356 was made in the year 1948.

• Mother company was Volkwagen.• Volkswagen Beetle, one of the

most successful car designs of all time.

Series

• Boxster

• Cayenne

• Cayman

• 911

• Panamera

Research Question

• A Secondary Research was carried out by us to the collect the data on Porsche.

• It’s an type of Inductive Research.

• Research done on present Indian Automobile market.

• Analysed only facts and figures for the environmental analysis of porsche in India.

Methodology

• Why automobile industry?• Out of 1.5 billion, 10 million people constitue

affluent society.• Increasing passion for speed,power & elegance

amongst the indians.• Current GPD - 9.6% .• Planning to launch clothing line, accessoires

exclusively for Indian market

PEST Analysis

• POLITICAL: Taxation policy of a country changes affects the cost of the car.

• ECONOMICAL: Global Recession, change in rate of interest.

• SOCIAL: Porches car is a style & status symbol globally.

• TECHNOLOGICAL: Regarded as most technically advanced & modernized car manufacturer in the world

SWOT Analysis

Strengths

•Strategic integration of Volkswagen•Wide geographic presence•New product variances

Weaknesses

•New product variances•Product recalls

Opportunities

•Growing global hybrid car market•Booming luxury car market in India•Expanding operations globally•Growth through strategic alliances

Threats

•Stringent emission standards•Competition in the global automotive market•Increasing raw material costs

Action Plan

Gantt Chart

Expected Result

• Profit growth of porsche in Indian Market.

• Increase in global market.• Growing global hybrid car market

Budget

Biblography

• http://www.porsche.com/usa/aboutporsche/porschehistory/milestones/

• http://blog.caranddriver.com/tags/mergers-and-acquisitions/

•http://www.porsche-se.com/pho/en/investorrelations/eventsandpresentations/annualgeneralmeeting10-november/

information/• fame