Research Process Research Process inin

MARUTI SUZUKIMARUTI SUZUKI

INTRODUCTION OF THE INTRODUCTION OF THE COMPANYCOMPANY

• Company nameCompany name : : Maruti UdyogMaruti Udyog• FoundedFounded : 1981: 1981• CollaborationCollaboration : 1983: 1983• New nameNew name : : Maruti SuzukiMaruti Suzuki• HeadquartersHeadquarters : Gurgaon, Haryana India: Gurgaon, Haryana India• Key peopleKey people : Mr. Shinzo nakanishi (Chairman): Mr. Shinzo nakanishi (Chairman)

Mr. Jagdish khattar ( M D ) Mr. Jagdish khattar ( M D ) • IndustryIndustry : Automotive : Automotive • ProductProduct : Maruti Suzuki: Maruti Suzuki• WebsiteWebsite : www.marutiudyog.com: www.marutiudyog.com

www.marutisuzuki.comwww.marutisuzuki.com

PRODUCT DESCRIPTIONPRODUCT DESCRIPTION

• Maruti 800 Maruti 800 : launched 1983, Starting at Rs. 1,96,119.: launched 1983, Starting at Rs. 1,96,119.• Maruti omni Maruti omni : launched 1984, Starting at Rs. 2,23,187.: launched 1984, Starting at Rs. 2,23,187.• Maruti gypsyMaruti gypsy : launched 1985, Starting at Rs. 5,03,210.: launched 1985, Starting at Rs. 5,03,210.• Maruti 1000Maruti 1000 : launched 1990 , Starting at Rs. 3,45,780.: launched 1990 , Starting at Rs. 3,45,780.• Maruti zenMaruti zen : launched 1993 , Starting at Rs. 3,21,581.: launched 1993 , Starting at Rs. 3,21,581.• Maruti esteem Maruti esteem : launched 1994 , Starting at Rs. 4,48,170.: launched 1994 , Starting at Rs. 4,48,170.• Maruti wagon-r Maruti wagon-r : launched 1999 , and modified in 2006: launched 1999 , and modified in 2006

Starting at Rs. 3,25,944.Starting at Rs. 3,25,944.• Maruti altoMaruti alto : launched 2000 , at Rs. 2,33,533.: launched 2000 , at Rs. 2,33,533.• Maruti grand vistra Maruti grand vistra : launched 2003 , Starting at Rs.14,80,000: launched 2003 , Starting at Rs.14,80,000• Maruti versa Maruti versa : launched 2004.: launched 2004.• Maruti swift Maruti swift : launched 2005 , Starting at Rs. 3,98,670.: launched 2005 , Starting at Rs. 3,98,670.• Maruti zen estiloMaruti zen estilo : launched in 2007. : launched in 2007.

PRODUCT DESCRIPTIONPRODUCT DESCRIPTION

• Maruti swift dieselMaruti swift diesel : launched in 2007.: launched in 2007.• Maruti Suzuki SX4Maruti Suzuki SX4 : launched in May 2007.: launched in May 2007.• Maruti Grand vistra sports Maruti Grand vistra sports : launched in 2007: launched in 2007

RESEARCH STAGES RESEARCH STAGES • Formulating the Research ProblemFormulating the Research Problem• Extensive Literature SurveyExtensive Literature Survey• Developing of Working HypothesesDeveloping of Working Hypotheses• Preparing the Research DesignPreparing the Research Design• Determining Sample DesignDetermining Sample Design• Collection Sample Design Collection Sample Design • Execution of the ProjectExecution of the Project• Analysis of DataAnalysis of Data• Hypotheses TestingHypotheses Testing• Generalization and interpretationGeneralization and interpretation• Preparation of the ReportPreparation of the Report

FORMULATING THE FORMULATING THE RESEARCH PROBLEMRESEARCH PROBLEM

• The researcher must decide the general area of interest The researcher must decide the general area of interest or aspect of a subject matter that he would like to inquire or aspect of a subject matter that he would like to inquire into.into.

• The formulation of a general topic into a specific The formulation of a general topic into a specific research problem.research problem.

Example: Example: Maruti 800 Maruti 800

sitting capacity: 4 people.sitting capacity: 4 people.

Gear box:Gear box: 4 (796 cc) 4 (796 cc)

EXTENSIV LITERATURE EXTENSIV LITERATURE SURVEYSURVEY

• For this purpose abstracting journals, academic journals, For this purpose abstracting journals, academic journals, conference proceeding and government report books are conference proceeding and government report books are the first place to go.the first place to go.

ExampleExample: A survey is conducted to brief the problem.: A survey is conducted to brief the problem.

(making a brief synopsis)(making a brief synopsis)

DEVELOPING OF WORKING DEVELOPING OF WORKING HYPOTHESESHYPOTHESES

• Working hypotheses is tentative assumption made in order Working hypotheses is tentative assumption made in order to draw out and test its logical and empirical consequences.to draw out and test its logical and empirical consequences.

• The role of hypotheses is to guide the researcher by The role of hypotheses is to guide the researcher by indicating the area of research and to keep him on right indicating the area of research and to keep him on right track.track.

PREPARING THE RESEARCH PREPARING THE RESEARCH DESIGNDESIGN

• The direct meaning of research design is to make the The direct meaning of research design is to make the boundary frame work within which research is boundary frame work within which research is conducted.conducted.

• The function of research design is to provide the The function of research design is to provide the collection of relevant evidence with minimal expenditure collection of relevant evidence with minimal expenditure of effort, time and money.of effort, time and money.

Example:Example: boundary is that there will be no change in boundary is that there will be no change in technical feature (cc) of the vehicle.technical feature (cc) of the vehicle.

DETERMINING SAMPLE DETERMINING SAMPLE DESIGNDESIGN

• The selection of few items from the universe for our study The selection of few items from the universe for our study purpose, called sample design.purpose, called sample design.

Example: The researcher can take some sample of design Example: The researcher can take some sample of design from the other company also.from the other company also.

COLLECTION OF DATACOLLECTION OF DATA• In this process, the relevant data is collected. The data may In this process, the relevant data is collected. The data may

be PRIMARY or SECONDARY or both.be PRIMARY or SECONDARY or both.• PRIMARY DATA: experiment or through survey.PRIMARY DATA: experiment or through survey.• SECONDARY DATA: journals, books, magazines.SECONDARY DATA: journals, books, magazines.

EXECUTION OF PROJECTEXECUTION OF PROJECT• Now with the help of collected data, the project is executed Now with the help of collected data, the project is executed

in a systematic manner and in time.in a systematic manner and in time.• It means it insures that the survey is under statistical It means it insures that the survey is under statistical

control.control.

Example:Example: the researcher insures that the improvement the researcher insures that the improvement can achieved without changing the technical can achieved without changing the technical features.features.

ANALYSIS OF DATAANALYSIS OF DATA• The analysis of data can be done by coding & tabulation.The analysis of data can be done by coding & tabulation.• The researcher will classify the raw data into some The researcher will classify the raw data into some

purposeful and usable categories. purposeful and usable categories.

Example: Example: The researcher will analyze that the available The researcher will analyze that the available data are relevant for the making data are relevant for the making

improvement improvement in sitting capacity.in sitting capacity.

HYPOTHESES TESTINGHYPOTHESES TESTING• Now the researcher will test the hypothesis which is Now the researcher will test the hypothesis which is

formulated in earlier stage.formulated in earlier stage.• Various tests such as Chi-square test, t-test, f-test and z-Various tests such as Chi-square test, t-test, f-test and z-

test have been developed by statistician for this purpose.test have been developed by statistician for this purpose.• It results in accepted or rejected. It results in accepted or rejected.

GENERALIZATION AND GENERALIZATION AND INTERPRETATIONINTERPRETATION

• Now the researcher comes to the point at the building the Now the researcher comes to the point at the building the theory of his research.theory of his research.

• The researcher will explain his findings or theory which he The researcher will explain his findings or theory which he research.research.

Example: Example: The researcher will generalize that the sitting The researcher will generalize that the sitting capacity can be improved.capacity can be improved.

ALTO:ALTO:

sitting capacity: 5 peoplesitting capacity: 5 people

Gearbox:Gearbox: 5 (796 cc) 5 (796 cc)

PREPARATION OF THE PREPARATION OF THE REPORTREPORT

• Finally the researcher has to prepare the report of what has Finally the researcher has to prepare the report of what has been done by him.been done by him.

A report includes three main parts which are:A report includes three main parts which are:• the preliminary pagesthe preliminary pages• the main textthe main text

a) introductiona) introduction

b) summery of findingsb) summery of findings

c) main reportc) main report

d) conclusiond) conclusion• the end matterthe end matter

QUESTION ? QUESTION ?