research part

6
Gender Gender Frequency Percentage Male 57 Female 43 Total 100 57; 57% 43; 43% Male Female Age Group 79; 79% 18; 18% 2; 2%1; 1% 15-25 25-35 35-45 45- Above

Upload: somnath-gupta

Post on 07-Jan-2017

258 views

Category:

Environment


0 download

TRANSCRIPT

Page 1: Research part

GenderGender Frequency PercentageMale 57Female 43Total 100

57; 57%

43; 43%MaleFemale

Age Group

79; 79%

18; 18%

2; 2% 1; 1%

15-2525-3535-4545- Above

Page 2: Research part

1. What comes to your mind when you think Pantaloons?

10; 10%

38; 38%

37; 37%

15; 15%

ProductCollectionsDiscount & OffersQuality

2. How frequently you shop at Pantaloons.

1; 1%

8; 8%

14; 14%

77; 77%

Every weekOnce in 2 weekOnce in 3 weekOnce in a month week

Page 3: Research part

3. Through which promotion source you come to know about Pantaloons?

39; 39%

24; 24%

23; 23%

14; 14%

AdvertisementElectronic mediaPrint mediaMagazines

4. How would you rate your buying experience?

16; 16%

38; 38%

39; 39%

6; 6%

1; 1%

ExcellentVery GoodGoodAveragePoor

Page 4: Research part

5. After purchase what about warranty & exchange?

15. 15%

40. 40%

31. 31%

12. 12%

2. 2%

ExcellentVery GoodGoodAveragePoor

6.  How would you rate customer service desk?

16. 16%

52. 52%

21. 21%

10. 10%

1. 1%

ExcellentVery GoodGoodAveragePoor

Page 5: Research part

7.  How would you rate customer loyalty program?

16; 16%

37; 37%

35; 35%

11; 11%

1; 1%

ExcellentVery GoodGoodAveragePoor

8. How would you rate overall experience?

18; 18%

40; 40%

29; 29%

12; 12%

1; 1%

ExcellentVery GoodGoodAveragePoor

9. How would you rate Brand & product availability?

Page 6: Research part

20; 20%

45; 45%

26; 26%

7; 7%

2; 2%

ExcellentVery GoodGoodAveragePoor

10. How would you rate our store location?

35; 35%

34; 34%

24; 24%

4; 4% 3; 3%

ExcellentVery GoodGoodAveragePoor