TITLE: RESEARCH ASSIGNMENT

TOPIC: SUMMER TRAVEL ON RECORD

NAME: DIANA (SEO HEE) CHO

STUDENT NUMBER: 034-556-134

EMAIL: SHCHO9@MYSENECA.CA

COURSE NAME: TIS152

COURSE SECTION: TA

PROFESSOR: JUDY WALLACE

DATE: MARCH 14TH, 2014

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According to the Travel Weekly newspaper, Myers reported that summer travels were the

highest on record in 2013. He mentioned that even though the economy recovered slightly,

consumers still spent their money at higher prices. For example, according to John Lovell,

passengers paid too much airfare in Europe for their booking summer airlines. Because their

expectations for customer services were greater, they became less concerned about the economy

during the travel. Especially, gas prices did not come down although consumers drive their cars a

lot. Furthermore, according to the “ASTA’s Summer Hot Spots Survey”, Italy, Spain, France, and

the U.K. popped up “as the most popular international destinations for family travel, followed by

Mexico, Hawaii and Punta Cana, Dominican Republic” (Myers). In short, consumers did not

really care about spending money as long as they enjoyed summer vacations. Many American

consumers felt more optimistic although the economy was getting stronger. Even according to

the Ameritrade’s survey, “78% of those polled said that they would vacation this summer, with

26% planning to spend more money on their summer travels this year than in the last five years”

(Myers). Thanks to those consumers’ spending, Europe business also got bigger because they

demanded more airlines, fuels, and cruise trips. Anthony Cheng predicted that the 2016 Summer

Olympics and next year’s FIFA World Cup soccer tournament will get a lot of bookings for

hotels because families would want to have quality time in leisure travels and look for new and

affordable vacations during the summer months.

Not only in Europe, but also in America, the US passengers could have full flights when

airlines for America were recorded as greater access to the improving economy. “In its annual

summer forecast, Airlines for America (A4A) today predicted that from June through August,

U.S. airlines will carry an average of 2.24 million travelers globally every day” (Heimlich 131).

Travelers took airlines and traveled both domestically and internationally. Internationally, last

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summer’s records of passengers were 26.3 million, but it was expected that 26.8 million

passengers will travel next year. However, like the Travel Weekly article were concerned, costs

for airlines may be challenged by being higher. The author reported that fuel expenditures for the

U.S. airlines were 7 percent higher than in 2011. Therefore, according to John Heimlich, the

airline industry needs to make improvements for customer services, in order to overcome the

financial loss (131).

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Works Cited

"-Gatwick Airport Gears Up for Summer Travel." Travel Business Review [TBR] 20 July 2012.

Hospitality, Tourism and Leisure. Web. 5 Mar. 2014.

<http://www.highbeam.com/doc/1G1-297012176.html>.

Heimlich, John. "Airlines for America A4A Forecasts Record Summer International Air Travel."

Investment Weekly News (16 May 2012): 131. VerticalNews.com. 26 May 2012. Web. 6

Mar. 2014. <investment.verticalnews.com/articles/6998931.html>.

Trejos, Nancy. "Summer air travel outlook: jam-packed flights." USA Today 10 May 2012: 02B.

Infotrac Newsstand. Web. 5 Mar. 2014.

<http://usatoday30.usatoday.com/MONEY/usaedition/2012-05-10-summer-air-

travel_ST_U.htm>.