research on newspaper pp continued

8/4/2019 Research on Newspaper PP Continued ....

1/13

Detailed Analysis and comparison of

a local newspaper and its websiteAnd its researchTracie Claire 13GT

Task 2 and 3


2/13

Local Newspaper and Its Website

Top left shows the online newspaper Willesden and Brent Times. But when I click E-

edition it takes me to Brent and Kilburn Times (top right). I will be analysing and

comparing the similarities and differences within the newspaper it self and its online

version.


3/13

Research

The Willesden & Brent Times is a weekly tabloid newspaper, distributed mostly as a

freesheet to households in the London Borough of Brent in North West London,

including the suburbs of Willesden, Dollis Hill, Neasden, Cricklewood, Brondesbury

and Dudden Hill.

Although its basically a freesheet, more than 20 per cent of copies are sold, either

individually through the news trade or in bulk sales. Its published by North West London Newspapers, a branch of the Norwich-based

Archant media groups newspaper publishing division, Archant Regional. The

editorial offices are at their central facility in Swiss Cottage.

It comes out on Thursdays. A free e-editions also available via the website.

http://www.britishpapers.co.uk/england-london/willesden-brent-times/ < Thissite helped provide this information.
http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/http://www.britishpapers.co.uk/england-london/willesden-brent-times/


4/13

A newspaper is a scheduled publication containing news of current events,

informative articles, diverse features and advertising. It usually is printed on

relatively inexpensive, low-grade paper such as newsprint. By 2007, there were

6580 daily newspapers in the world selling 395 million copies a day. The worldwide

recession of 2008, combined with the rapid growth of web-based alternatives,

caused a serious decline in advertising and circulation, as many papers closed orsharply retrenched operations

An online newspaper, also known as a web newspaper, is a newspaper that exists

on the World Wide Web or Internet, either separately or as an online version of a

printed periodical.


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6/13

Here branded is the Willesden and

Brent Times. The image shows a

print screen of the internet logo

which the black highly stands out

against a primary colour (red).

People that are mostly like to read

this newspaper are the local citizens

that live within Willesden and Brent.

This is selected as the main story

(splash) as the headline tends to drag

in more readers. They use the most

thrilling story to entice the public

which will persuade them to buy thelocal newspaper.

The side stories tend to be secondary

as it may not be as intriguing as the

headline. This reflects newspaper

values.


7/13

When looking at this newspaper

you will find that mostly colour has

been used. This is used to catch the

audiences eye and the pictures

used tend to drag in more readers.

As it is a local magazine readers will

tend to look for there local citizens.

The heading Mother,24, found

dead in bathroom immediatelyattracts the local community as it

may be someone the locals know.

And they also include a picture to

male their story more affective.

Simple and understandable font isused which helps the readers

understand it more and want to

buy. Other factors are Pictures,

headlines and straplines


8/13

For this story two images have been used to

publicise the importance and relevance of the

story. As the situation is very serious the

media havent included puns and word play,the simple headline still manages to draw in

readers.

Both uses of pictures show the relevance of

the story. It shows where the mother was

found dead, and shows a picture of her. Thispublices a good story which what locals tend

to look for.


9/13

Comparing the Newspaper to its Website

Willesden and Brent times Website

Willesden and Brent times E-edition


10/13

Homepage

Links

Headlines

Images and Thumbnails

Search BoxesSidebars

Website


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Masthead

Dateline

Splash head

Front Cover Flash

Newspaper (E-edition)

Strap Line

4 Colour Pic

Caption

Cross Reference


12/13

Similarities and DifferencesWebsite E-EditionHere shown on both sides are the

similarities between the online newspaper

website and its E-Edition. Here you can

clearly identify that they share many

similarities but overall they may not stand

out as much.

Above shows the masthead in

banner at the top of the page.Along with a date which is in

comparison with its E-Edition.

This is a print screen of different

categories which take you to a

separate link which is also known

as a Navigation link.

This print screen comes from its E-Edition but this shows the comparison

each newspaper layout (website/E-

Edition) divide things into different

categories. The difference is that only

the online site will take you to another

link.


13/13

research on newspaper pp continued

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