Research on HOK in China

Updated on 8th May

Our mission is to deliver exceptional design ideas and solutions for our clients through the creative blending of human need, environmental stewardship, value creation, science and art. ”

Who is HOK

• Founding Year: 1995

• Business Scale: 1600 people of 24 offices

on 3 continents

• Thought Leadership:

- Design: to blend the beauty and function

to create the inspiring building.

- Research: to collect data about how

people feel about their workplace.

- Workplace: to use buildingSMART

principle to create high-performance

spaces.

- Sustainability: to better integrate

nature's innovations into the design of

buildings, communities and cities

worldwide.

- Innovation: to adopt inspiring ideas to

design efficiently and sustainably.

DesignIntelligence

Engineering News Record

Interior Design

#36 Architecture/Engineering Firm

Top Green Design Firm #5

Top

“we see HOK preparing itself for higher levels of design excellence and productivity gains. The future of computing is happening today at HOK”

of Sustainable and high-Performance Design for four consecutive years

Leading Interior Design Firm and Interior design giants working on Health Care.

#5

12 % of HOK’s total work were in health sector

HOK in China

1984 HOK expanded its business to Hong Kong

3 Offices

have been build in HK, SH(1994) and BJ(2005)

2013 BBG-BBGM’s NY & SH offices joint HOK

More than 140 employees

3 Landmarks

built in China in 2013

7 Chinese

News could be found, searching “HOK建筑师事务

所” in Baidu

7 press releases

in Chinese were launched by the past 3 years

Focus on 3 areas,

Healthcare, BuildingSMART & Green Workplace

* The 3 landmarks are Hua Mao International Center, Xiamen Cross Strait Financial Center Concept Master Plan & Alibaba Campus Landscape Design.

Comparison between HOK, KPF and OMA of Business in China

HOK KPF OMA

News Found on Baidu & Google

7

23

10

34

48

20

Quantity of Landmarks in China * Including HK & TW

Years of Design History in China

12

13

12

What’s Hot in China?

#Renovation & Restoration#

#Government#

- As a country with such a long story and countable historical sites, China was

haunted by its cities renovation & restoration programs.

- This situation is quite urgent in tier one and tier two cities, especially those ones

carry on its heritages.

- Economic growth in China leads to a blossom of Arts and Sports industry. With

central government’s support on these public affairs, more and more provinces,

even cities joined on the line of museum and exhibition center building.

#Hospitality#

#Building Security#

What’s Hot in China?

- Frequent business travels to the economic centers (Beijing, Shanghai & Guangzhou)

lead to a simultaneous increase in demand and supply of business hotels and urban

resorts. Hospitality is now becoming one of the target area of the

architecture/engineering industry.

- Height limit, fire prevention & earthquake resistance are

primary concerns in the market and deserve top awareness of

architecture/engineering companies.

Media map & profile Architecture & Design Circulation Details

Grand Design 创诣

N/A Comprehensively covers all aspects of the creative industries, creative industry figures

Interior Design

室内设计 38,000

Documents the interior of homes, furniture, home accessories, textiles and architecture in a highly stylized or staged format

Wallpaper 252,000 An IPC Media magazine focusing on travel, design, entertainment, fashion, and media

The Outlook Magazine 新视线

252,000

Synonymous to a lifestyle guide for The Creative Elite, and the new generation of creative and artistic talent of China, with content ranging from fashion to architecture, from travel to art, and from culture to design.

ArchiCreation

建筑创作 16,000

A collectable architectural periodical which dedicates to making "in-depth report" on sound architects and excellent architectural works or valuable events in this field.

Domus 国际中文版

N.A Content includes architecture, the applied arts, industrial design, art, urban planning, editorial and advertising graphics, digital communications, with an international perspective.

Urbanism and Architecture

城市建筑 50,000

Offers an international discussion on architecture and the contemporary city

International New Architecture 国际新建筑

N/A Aiming at introducing the latest news, technologies, fashionable design to the architects and the newest architectural concept of the brilliant architect and its works

Urban Environment Design 城市•环境•设计

N/A

With insight into contemporary architecture both at home and abroad, analyzing the profound relationship between architecture and city, environment, paying close attention to the famous works and experience of the excellent architects

Design: Rationality and Persistence 设计：理性与坚守

N/A N/A

Life Style & Luxury Circulation Details

Noblesse 望

130000 Aims at China's elite readers, provides the high quality life information, guide the pursuit of noble life, cultivates elegant lifestyle

Target 120000 Focuses on elite and upper-class lifestyle at home and abroad, introduces high-end luxury industry and services & provides detailed guidelines and information for the elites

The Discerning Lifestyle 礼志

252000 A artistic magazine focusing on the international successful people about their life style, life quality and life experience

Life Element 生活元素

150000

As the first DM magazine in South China, Life Element was aimed to create much more glorious content and circulate in a much more comprehensive network. Life Element is expected to be the most privileged and powerful DM media of the whole China.

Forbes 福布斯中国

158000 Forbes’ mission is to deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.

Esquire 时尚先生

986000 Provides guidance for the men in terms of the consumption of life and describes the dreams, interest, curiosity and enthusiasm of mature men

GQ 智族

N/A An American monthly men's magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books

Modern Weekly 周末画报

586000 Launched in 1998 and now with a history of 15 years, it has established itself as the high quality publication for Chinese elites of the new century.

Life Magazine 生活月刊

100000 Focuses on the new transcendental spirit and a holistic approach to modern Chinese living in line with an emerging global trend towards the re-examination of our traditional values

Trading up 优品

200,000 A magazine contents on high-end brands exclusively, and pays close attention to the social elite delegated by EMBA

Media map & profile

Media map & profile Finance Circulation Details

CBN Weekly

第一财经周刊 200,000

Provides new and valuable business news service. Cont ent on professional company phenomenon analysis, relaxed and practical indust ry information and all aspects of the topics the business people are concerned about

Fortune

财富 181,300

FORTUNE China's editorial mission is to equip the senior managers of Chinese and international enterprises in China with world class management information, to assist their efforts to manage in an ever more competitive and extremely fast-changing environment. Editorial contents are drawn from the English edition of FORTUNE as well as local content written and edited specially for readers of FORTUNE China.

The Economic Observer

经济观察报 600,000

Respecting rationality, const ructiveness, serving the Chinese mainstream business as the most valuable help for the decision of business people and being currently one of China's most influential financial business information provider and media platform.

Manager

经理人 200,000

A high-end magazine provide business ideas and solutions for the CEO and would-be CEO, and provides the world's leading business ideas, business practices, new knowledge, new ideas

Harvard Business Review

哈佛商业评论 125,000

Aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact.

Hurun Report

胡润百富 98,000

A magazine for billionaire keen to look for inspiration to the business strategy, new investment and offers the groundbreaking list and featuring interview of millionaires in China

Bloomberg Business Week 彭博商业周刊

437,700 Pays close attention to the most important financial news, dynamic enterprise trend, science and technology, politics and policy, the most interesting business stories, and the cultural art as well as life style

Global Entrepreneur

环球企业家 112,000

Provides the first-class business stories and ideas under the background of globalization with comparison analysis framework, sets up the borderless community of Chinese and foreign business people, and gained recognition by high-end business people

China Entrepreneur 中国企业家

175,000

Introduces the successful experience of domestic and foreign outstanding entrepreneur, as well as modern enterprise management method, reflects the ent erprise leader's advice and requirements, and provides technical and management consulting services

Media map & profile Travel (BBG-BBGM) Circulation Details

Hotel Elite 酒店精品

53000 An international magazine to track the global hotel industry trends, introduce the international first-class hotels and resorts, analyze the global hotel industry development trend

Voyage 新旅行

518000 Tailor-made for the elites, in-depth reporting not only luxurious travel lines, at the same time show the attitude and unique ways of successful people in every field towards travel

Travel + Leisure 悦旅

550000

With an eye for the authentic, the innovative, and the irresistible. Travel + Leisure fuses expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places-and the travel experiences-that matter now.

Condé Nast Traveler 悦游

N/A

The magazine was established on a simple yet revolutionary principle: “Truth in Travel.” With the goal of experiencing the world exactly as their readers do, its correspondents travel

anonymously and pay their own way.

National Geographic Traveler 时尚旅游

790,000

National Geographic Traveler combines the powerful experience, knowledge and heritage of National Geographic Society with a new world of insights for 21st century travelers and covered destinations rich in distinctions and characters.

Luxury Traveler 奢华旅行家

N/A

Lonely Planet 孤独星球

N/A

Travel Weekly 旅讯

12,200

Golf Travel 高尔夫旅行

N/A

Our design solutions result from a collaborative process that encourages multidisciplinary professional teams to research alternatives, share knowledge and imagine new ways to solve the challenges of the built environment.

Case Study - OMA

CCTV Headquarters

http://www.oma.eu/

Founded in 1975 by Rem Koolhass, also the designer of CCTV HQ, and 2 other partners, Shohei Shigematsu and Iyad Alsaka, OMA has made itself a leading company as well as the avant-garde in architecture/engineering industry.

OMA started their journey in China since 2002. Back to that time, State Council just approved SAFFRFT’s request on CCTV HQ rebuild. OMA took this great opportunity , made efforts on its design and pitching and successfully got attention from China and the world.

The CCTV headquarter and its innovative structure were highly appraised by the architecture industry as a new high-rise of European and Chinese engineers’ collaboration.

Power of the landmarks

OMA & CCTV Interview of the designer Personal Chemistry: “who made this happen” and “who is this genius” . Design Insights: What the master piece wants to present, what kind of story the building structure wants to tell Company Ambassador: The designer’s personal brand reflects his company spirits

Case Study Share Experience: Share brand building experience in and successful cases in China within the industry. Industry leading role: Using the print and online resources to build up its leading brand image.

Awards:

OMA is quite positive about CCTV HQ’s awards pitching.

- Top 10 Tallest Buildings in the World - CTBUH Names Best Tall Buildings - The Global Best High-rise buildings

Communication Strategy - what a architecture agency want their clients to know, what OMA did?

Thanks!