research on dth services in jodhpur
TRANSCRIPT
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OnDTH Services
Supervised By:Mr. Jitendra Sevag
Presented By:Gunjan MathurRahul GandhiRitu NahataPankaj DewaraNicky Solanki
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INTRODUCTION ABOUT DTH SERVICE
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Introduction about DTH service • It is a digital satellite service.• Since it makes use of wireless technology,
programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure.
• DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide.
• Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread.
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Introduction to DTH service
• DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion.
• Finally in 2000, DTH was allowed.• There is no limit on the number of companies
that can apply for the DTH license.
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Advantages Of DTH over Traditional Cable TV
• Better Clarity.• No theft of signals through jumpers. • Dynamic Program Packages to choose from.• Electronic Program Guide (EPG) which
provides you with the current and next program on all channels.
• Parental Lock which safeguards your children’s viewing options.
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KEY PLAYERS IN DTH SERVICES
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Key players in DTH services
Corporate Group Service TATA TATA SkyZee Dish TV Airtel Airtel Digital TVReliance BIG TVVideocon Videocon d2hSun Sun DirectDoordarshan DD Direct +
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TATA Sky
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Packages in TATA Sky
9* Any two (2) regional packs free in all the packs
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Diwali Offers in TATA Sky
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Total Saving if compared with 1 month subscription
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Airtel Digital TV
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Packages in Airtel Digital TV
12*Two (2) free channels pack with every pack
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Diwali Offers in Airtel Digital TVPackage
New Value Plus
Economy Mega Ultra
Time Period 14 Months ` 1992 ` 2652 ` 3636 ` 4368
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Total Saving
Package
New Value Plus
Economy Mega Ultra
Time Period 14 Months ` 332 ` 462 ` 606 ` 728
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Dish TV
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Packages in Dish TV
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Diwali Offers in Dish TV
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Total Saving
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Superstar Offers in Dish TV
• Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*.
* On purchase of ` 8000 or more of diamond and jewellery you will get discount of ` 4000.
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Videocon d2h
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Packages in Videocon d2h
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Diwali Offers in Videocon d2h
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Total Saving
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BIG TV
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Packages in BIG TV
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Diwali Offers in BIG TV
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Total Saving
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DATA COLLECTION SOURCES (SHOPS)
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Marketing Strategies of Baheti Electronics
MRP Offer Price
TATA Sky ` 999 ` 900
Airtel ` 1690 ` 1500
Videocon ` 1690 ` 1550
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Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
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Marketing Strategies of D. R. Audio’s
D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
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MRP Offer Price
TATA Sky ` 999 ` 700
Airtel ` 1690 ` 1250
Videocon ` 1690 ` 1300
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Marketing Strategies of Singhal Electronics
• Singhal Electronics attracts customers using free gifts strategy on every purchase.
• On Purchase of any product, A 1 GB pen drive is free.
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Marketing Strategies of Samsung Plaza
• Samsung Plaza believes in maintaining customer relations to increase its sales.
• At Samsung Plaza customer is welcomed with sweets as it’s a festive time.
• Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product.
• Another strategy it is using is of discount on high cost STB’s i.e. discount of ` 500 on DVR STB.
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Financial Strategies of All the Retailers
• Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission.
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Company Commission to Retailers
Airtel Digital TV ` 425 per connection
TATA Sky ` 300 per connection
Reliance BIG TV ` 375 per connection
Videocon d2h ` 300 per connection
Dish TV ` 300 per connection
Sun Direct ` 225 per connection
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HR Analysis No. of Employees
Communication New Recruits
Bonus given
Training Provided
Knowledge about the product
Baheti Electronics
2 Average 2 (Part Time)
` 50 per sale of DTH
High High
Singhal Electronics
1 Low 1 - Low Average
D R Audio 2 Average 1 (Part Time)
` 1000 on Diwali
Average High
Samsung Plaza
3 High - ` 1000 on Diwali
High High
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Tie up of DTH services with various Electronic Companies
DTH service company Electronics companyAirtel Digital TV SamsungTATA Sky LGBIG TV Onida
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COMPARATIVE STUDY
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Types of STB
DTH Services
Normal HD DVR
Airtel √ √ √TATA Sky √ √ √Dish TV √ √Videocon d2h
√
BIG TV √
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Customer Satisfaction through Quality
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Most Popular
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Market Share
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Hidden charges
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Satisfaction through after sales services
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Conclusion
Best Better Good Average Airtel Digital TV
TATA Sky Dish TV BIG TV
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After all the analysis and interpretation, we can rank DTH services in the scale of best to average.
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BIG BUSINESS MANTRA
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• TATA Sky has highest market share. The only problem is with the after sales services.
• Our Big Business Mantra is to improve the after sales services by following strategies:– Direct feedback from customers with the
frequency of 2 months. – Call us on 1860-425-6633 or SMS us PROBLEM on
56633, our engineer will visit you with in 3 hours.
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• Direct 2 Home offer:– Subscribe for 24 months New Diamond Pack, Lucky
5 people will get a chance to watch Abhishek Bachhan’s latest movie with him at your home on d2h movies.
– 101 Lucky members will get a free subscription varying from 1 months to 6 months.
Direct Hai Correct Hai42
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• Celebrity Endorsement • Provide a local news channel to the customer
in every pack. • Accidental + Theft insurance for a year on
View Card for ` 1 only.
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• Provide Active Packs:– Active Games for ` 25– Active English for ` 20– Active Bhakti for ` 15– Active Cookling for ` 15
Wide Knowledge, Least Price
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• Include Colors in Silver Saver Pack.
• Provide Handsome Commission to the Retailers. • Recruit more marketing executives.• Sales Promotion Activities (Gift Vouchers,
Discount Vouchers) and Advertisement in trade fairs.
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