RESEARCH INTO THE MUSIC VIDEO INDUSTRY

MUSIC VIDEO INDUSTRY

PORPOSE: A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic proposes. Modern music videos are primarily used as a marketing device intended to promote the sale of music readings.-more and more in current society they are sold as a product rather then art.

HOW THEY ARE GENERALLY MADE:

• With recent advances in computer and video technology, it's become easier than ever to create amateur music videos. Like any artistic endeavor, the process of recording a music video can be rewarding, frustrating, fun, trying, exhausting, and thrilling - sometimes all at once. Music videos are limited only by your imagination and your budget.

PRODUCTION PROCESS

There are several steps to the production process of a music video including:

-SUMMARIZING which allows the production company to communicate its ideas to the artist, also allowing the artist to make decisions regarding the direction of the mv.

-STORYBOARD, a great medium to help everyone involved in the production get a visual understanding of the treatment.

-CASTING

-LOCATION SCOUTING

-BROADCAST AND DIGITAL VIDEO

-EDITING AND COLOURING

-PRODUCTION INSURANCE

-MASTERING, the process of ‘flattering’ all the effects into a format that can be distributed.

HOW MUCH DOES A MV GENERALLY COST:

The landscape of music production, marketing and sales has drastically changed many times in the last ten years.

The relationship between music videos and the music industry has also been in flux. The amount of music being recorded and distributed is higher now than ever before, and more music videos are being made than ever before, though the budget range is extremely wide range from colossal numbers of (Macklemore's ‘Wings’) $18,000 to

$10,000,000 (Michael Jackson ‘scream’. Some bands pay for their music videos out of pocket, while bands signed with major record labels are often appropriated with a music video budget that is considered to be part of the

marketing strategy for a given album or single.

AUDIENCES ACCESS:

This generation of social technology allows modern audiences to have a variety of access to music videos through the internet. users watch music videos for free on YouTube or download music either through official sources like iTunes or even illegally.