RESEARCH INTO TELEVISION CHANNELS & AUDIENCE

ITV1ITV is the biggest and most popular commercial television channel in the United

Kingdom. ITV1 is a mainstream public service channel funded by advertising revenue.

It

aims to attract the widest possible audience by offering a range of high quality

programmes that are inclusive in their appeal, particularly at peak viewing

times. Whilst mainly targeted at mass audiences, ITV1 also shows

programmes for particular sections of the audience: for example children,

adults under 35, men, and people watching at home during the day. ITV1 has

no specific remit to cater for specific minorities or to be innovative in form or

content, though these qualities will be present in the schedule from time to

time.

I T V D E M O G R A P H I C S & P S Y C H O G R A P H I C S

Gender: the programme loose women would appeal to

maybe married female women about the age 30+. Whereas

men may watch UEFA Champions League because this

would appeal to them.

Marital Status: for people that are married with children

the programmes that would appeal to them would be

Xfactor and I'm a celebrity. For single people programmes

like the vampire diaries or the only way is Essex would

appeal to them because they would mainly be a lot younger

and don’t have children.

ITV TELEVISION DRAMAS

One television drama on ITV is Downton Abbey this programme would appeal to an older target

audience around 30+ because it’s quite an old fashioned drama series so it wouldn’t appeal to a

younger generation target audience. Also because it starts at 9pm this means that it is past the 9 o

clock water shed so children would not be watching it.

Another television drama on ITV would be broad church. Women would be the primary target

audience for this drama series this also would appeal to more middle aged women as the

programme starts at 9pm so it is after the 9 o clock water shed so it wouldn’t be suitable for

children of a younger age.

http://www.youtube.com/watch?v=_g6xg8gKxEk

http://www.youtube.com/watch?v=16SKBL3i1yA

http://www.itv.com/presscentre/press-releases/itv-commissions-fifth-series-downton-abbey

http://www.itv.com/presscentre/press-packs/broadchurch

BBC3BBC3 is a television channel from the BBC broadcasting via digital cable. The

channels target audience includes those in the 16-34 age range and has the purpose

of providing ‘’innovative’’ younger audiences focusing on new talent and new

technologies. The channel is on air from 19:00 to around 05:00 each night, in order to

share terrestrial television bandwidth with CBBC Unlike its commercial rivals. 90% of

BBC Three's output is from the United Kingdom and other European Union countries.

80% is original covering all genres from current affairs to drama to comedy to

animation. BBC Three has a unique 60 seconds format for its news bulletins. This was

adopted so that operation of the channel could be completely automated without the

complication of dealing with variable length live news broadcasts.

BB C3REMIT

The remit of BBC Three is to bring younger audiences to high-quality

public service broadcasting through a mixed-genre schedule of innovative

UK content featuring new UK talent. The channel should use the full range

of digital platforms to deliver its content and to build an interactive

relationship with its audience.

B B C 3D E O M O G R A P H I C S A N D P SYC O G R AH I C S

Gender: the programme Don’t tell the bride would appeal to more to a

female target audience to women who are maybe married and are over

30. Whereas Russell Howards good news would appeal to a more male

audience and of a wider age range.

Marital Status: People that are married and have children may watch

the soaps for example Eastenders. Whereas single people may watch

programmes like sun, sex and suspicious parents because this would

appeal to a younger target audience.

TELEVISION DRAMAS

One television drama on BBC3 is the fades this programme would be aimed at a younger

target audience it would appeal to these people because it is a fantasy horror and includes

characters of a similar age to them.

Another television drama on BBC3 is in the flesh. This programme liked to have stories

that reflected the lives and aspirations of its target audience.

http://www.youtube.com/watch?v=x_yg6dqDLtc

http://www.youtube.com/watch?v=3uAJklDka_U

http://www.bbc.co.uk/mediacentre/mediapacks/intheflesh/

http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/03_march/29/fades.shtml

E4

E4 is a British digital television channel launched as a pay-tv companion

to Channel 4. The "E" stands for entertainment, and the channel is mainly

aimed at the lucrative 15–35 age group. Also E4 is the entertainment

destination for a cutting edge young audience. E4 is one of the most

original digital channels, successfully launching mega hits like Skins, The

Inbetweeners and Misfits. E4 and E4+1 reach over 8.9m people each

month. On top of this it has a young and upmarket viewing profile, with;

52% of viewers 16-34.

E4 REMIT Channel 4's primary purpose is the fulfilment of its public service remit, which is

defined in the 2003 Communications Act. This states that "the public service remit for

Channel 4 is the provision of a broad range of high quality and diverse programming

which, in particular:

(A) Demonstrates innovation, experiment and creativity in the form and content of

programmes;

(B) Appeals to the tastes and interests of a culturally diverse society;

(C) Makes a significant contribution to meeting the need for the licensed public service

channels to include programmes of an educational nature and other programmes of

educative value; and

(D) Exhibits a distinctive character."

E4 DEMOGRAHICS AND PSYCOGRAPHICS

Gender: The programme Made in Chelsea would attract a younger

female audience around the age range of 16-25. Whereas the programme

Marital status: People that are married with children would more likely

appeal to the soaps on E4 for example Hollyoaks. Whereas people that are

single with no children would be more likely to watch programmes such as

90210 or revenge.

E4 TELEVISION DRAMAS

One of the television dramas on E4 is Utopia the target audience would be aimed at

a older age rather than children as it is shown on TV at 10pm which is after the

watershed.

Another E4 television drama would be the killing this is a crime drama so it wouldn’t

be suitable for younger children and also involves violence, drugs, alcohol and

smoking. This programme would be aimed at people aged 17-25.

http://www.channel4.com/progr10ammes/utopia/videos/all/utopia-trailer

http://www.youtube.com/watch?v=u9av38iK_Y0

http://www.channel4.com/info/press/press-packs/utopia-press-pack