RESEARCH IN TO RNB

MUSIC

By Emee

WHAT IS RNB?

It is the music of Rhythm and Blues, often abbreviated to

R&B or RnB. RNB is a genre of popular African-American music

that originated in the 1940s. This genre is sang by thousands of

singers across the world for example- Eminem, who is from the USA

and Taio Cruz who is a singer from UK.

H I S T O R Y O F R & B

• The term Rhythm and Blues (R&B) was first used by a music

journalist Jerry Wexler on the Billboard magazine in the

late1940s.

• The African American migrated to the cities of Chicago

,Detroit and New York where they created a new market for

Jazz and Blues and related Genres of music. This was either

performed alone or in small group.

• The precursors of rhythm and blues came from jazz and blues.

• In the late 1940s, RCA Victor was marketing black music under

the name "Blues and Rhythm” thus Jerry Wexlar used it on the

magazine.

RNB MUSIC AUDIENCE

RnB music are targeted at audience of age 14-25 Black/African

American. The music is targeted at female audience, this is because of

the lyrics in the artists songs which are about heart break, love and having

fun which the young female audience can relate to. Moreover, it is mostly

targeted at male audience as well because the female RNB artists wear

minimal clothing that attracts them, and the male RnB artists tend to be

half naked in their music video, thus appealing female audience.

CODE S AND CONVE NT IONS OF

R &B MUSIC

In the music video, female artists wears minimal clothing and male are topless. They

tend to have tattoos and jewelleries, big earrings for women and for me big chains

around their neck, as well as have an expensive car in their music video.

Women wears dramatic make up and do hair that makes them look sophisticated. The

women also wears heels.

Both male and female artists are represented as sexy and attractive which is convey

through the clothing they wear.

The slow music videos contains sepia or black & white background whereas the fast

paced RnB music videos contains bright colors. This enhances the mood of the

music and its lyrics.