Research-Based OutreachAlbert Bandura’s Model

Research-Based OutreachAlbert Bandura’s Model

Stephen F. HamiltonStephen F. Hamilton

Research-based contentResearch-based content

Expert advice

Content based on a study

Content based on multiple studies

Content based on formal meta-analysis

Expert advice

Content based on a study

Content based on multiple studies

Content based on formal meta-analysis

EvaluationEvaluation

Were participants satisfied?

Is there evidence that objectives were met?

Were participants satisfied?

Is there evidence that objectives were met?

1. Determine magnitude and distribution of the problem/issue/condition.

Research helps to establish priorities among problems and to identify target audiences.

1. Determine magnitude and distribution of the problem/issue/condition.

Research helps to establish priorities among problems and to identify target audiences.

2. Determine etiology and incidence of the problem/issue/condition.

Research yields empirically validated knowledge that is incorporated into outreach program design.

2. Determine etiology and incidence of the problem/issue/condition.

Research yields empirically validated knowledge that is incorporated into outreach program design.

3. The design of those programs is guided by research on how people think and what influences their behavior.

Bandura’s research on modeling is one example.

3. The design of those programs is guided by research on how people think and what influences their behavior.

Bandura’s research on modeling is one example.

4. Audiences are queried for additional design guidance.

A form of social marketing research.

4. Audiences are queried for additional design guidance.

A form of social marketing research.

5. Research on communication and diffusion is utilized in implementing the program design.

How effective is information dissemination?

5. Research on communication and diffusion is utilized in implementing the program design.

How effective is information dissemination?

6. Evaluation research aids in refining and improving the program.

It provides feedback on audience responses, and ultimately assesses the program’s diffusion (e.g., audience nature and size) and impact (e.g., attitude and behavior change).

6. Evaluation research aids in refining and improving the program.

It provides feedback on audience responses, and ultimately assesses the program’s diffusion (e.g., audience nature and size) and impact (e.g., attitude and behavior change).

What Next?What Next?

Collaborate with researchers Read/Browse Use validated programs

Collaborate with researchers Read/Browse Use validated programs