Analyse the Band/Artist Posters in your groups

• Using denotation/connotation.

• What does the poster connote regarding the representation of the artist?

• Who is the target audience? Include a full demographic profile.

• (You must all write at least one point. Put your name next to your point).

The Start of your Research• You now have 6 weeks to complete your research.

• Even though most of you are working in groups – research submitted must be individual.

• You devise an artist/brand together – you use this made up artist for the group and individual tasks. However, you cannot all use the same

photographs.

• The research goes towards your final grade, alongside the production and evaluation.

• You will each have a research page that you will need to upload work too. Ensure all your work is placed on the Wikispace.

Who is your artist?

TasksDecide on 4-6 artists you might analyse who are similar to yours.

• Task 1 Title: Research how similar artists to your own are represented.

• Analyse 2-3 similar artists on a word document. Copy images of the artists and annotate around the image.

You might want to use poster images, screen shots from music videos, website images etc.

• (Use your own words. Do not copy and paste. You will be caught for plagiarism by the exam board).

The gold hood connotes……

Rihanna is represented as…………………

Tasks

• Task 2 Title: Research who the target audience is for these artists. How do they target a more diverse audience?

• Take into consideration: psychographics, demographic profiles.

• Write your findings up in a word document. (again, do not copy & paste from the Internet).

• Extension – higher marks: Use Google books to find out more about audiences (e.g. psychographics). Again,

reference these books if you use quotes.

Referencing

• Any websites/books/magazines you use to help you must be sourced.

• Copy and paste and website links/books you use to help you into your word documents at

the bottom of the page.

• These will need to be put into a bibliography once research is completed.