RESEARCH AND PLANNING DRAFT 3 PART 1B2

Image is everythingImage is everything in todays society.We live in a health and image obsessed world so the food you eat affects how you look and how people perceive you.

Here are a few images from Kellogg’s Special K adverts and photos. They show thin women advertising healthy food. Our group came up with the idea that sometimes thin women also advertise unhealthy food giving a wrong impression

Here are some images of women advertising both unhealthy and healthy food.

The chocolate and ice-cream are being eaten by thin women which is unrealistic and provides a false image of what really happens if you eat too much of these sweet treats.

This advert taken from the Metro caught my attention as it is advertising fast food as a type of life saver. I thought this was wrong as fast food causes health problems but at the same time eating a burger is better than dying in a fire.

Advertising

This links into the sexualisation of food and how chocolate is considered sexy (connotation)

The company image is important in advertising and through supermarket adverts you can tell the difference and the target audience of certain supermarkets.

M&S food advertsAsda food adverts

http://www.youtube.com/watch?v=R5xUIiEjeOQ

http://www.youtube.com/watch?v=8kyIRIDQbug Alpen Advert

Aero Bubbles Melt Advert

Celebrities in adverts

Many supermarkets use celebrities in their adverts in order to promote a good image and get more costumers.It helps the celebrity gain more publicity and in some cases such as Kerry Katona’s, due to her bad reputation, was fired. Kerry Katona

Jamie Oliver

Stacey Solomon

Presentation of Food is crucial in advertising as the company has to make the food look delicious and appetising to the audience.

Here are some images taken from M&S adverts which show the perfection of food

http://www.youtube.com/watch?v=vb3O1lfZ23s

The Making of GU Chocolate Puds Souffle