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Examines the expanding market for energy solutions

ReseaRch & analysis on the evolving smaRt home —New Energy Solutions, Connected Appliances, & Security—

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ContaCt Holly Sprague @hollywsprague hsPrAgue@gmAil.com 720.987.6614

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ReseaRch & analysis on the evolving smaRt home —New Energy Solutions, Connected Appliances, & Security—

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“From Push to Pull: How Nest is Redefining Energy Services”

“Partner or Compete: Utility Decisions on Home Energy Management”

Stuart Lombard, President & CEO, ecobee

Bill Horrocks, VP, Product Management—Xfinity Home, Comcast

“Leveraging New Approaches & New Technology in Address-ing Utility Challenges”

Deborah Kimberly, VP of Distributed Energy Services, Austin Energy

Erik Charlton, VP, Business, Nest

Kevin Meagher, VP & GM, Smart Home, Lowe’s

“The API Economy: The Impact to Consumers & Energy Management”

“Connected Homes Power Energy Management“

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ExECutivE & ANAlySt iNtErviEwS:

Connected appliances26% of U.S. broadband households planned to purchase a smart thermostat during the 2013 holiday season.

roughly 50% of U.S. broadband house-holds own a programmable thermostat; 11% have a thermostat that can connect to the Internet.

42% of U.S. broadband households rate monitoring their air conditioner as highly appealing; 28% rate monitoring their dishwasher highly appealing.

Consumers want to use connectivity to help troubleshoot problems with their refrigerator; 44% of U.S. broadband house-holds found this feature highly appealing.

smart HomeApproximately 66% of all U.S. broadband households find a smart home bundled package appealing. Home management is the most appealing bundle, including safety alerts, remote home monitoring, and remote management of the home’s thermostat.

roughly 7% of all U.S. broadband households own smart lighting.

in 2017, more than 11 million U.S. broadband house-holds will have some type of smart home controller.

Among u.S. broadband households, 56% would buy door/window sensors, 53% would buy door locks, & 44% would purchase lighting controls modules, provided they could control these devices using a PC, phone, or tablet.

Nearly 50% of U.S. broadband households would prefer to have smart home equipment professionally installed.

Nearly 40% of U.S. broadband house-holds are interested in energy manage-ment products, but the majority are interested in energy offerings bundled with other smart home solutions.

when surveyed on potential elec-tricity plans, fewer than 20% of U.S. broadband households chose a vari-able rate plan over a fixed rate plan in the absence of additional incentives.

interest in a time-of-use (TOU) tariff plan increases from 12% to 48% of house-holds when it includes a “no risk” trial period.

security25% of U.S. broadband households have an electronic security system in use—of these, 65% (16 million) are monitored.

total revenues for U.S. residential security, including equipment and monitoring, will exceed $10 billion in 2014 and reach $13 billion by 2017.

the u.S. has approximately 13,000 dealers who sell and install security systems; 86% of them now offer some smart home component options.

Energy43-62% of broadband households would purchase a thermostat necessary to enroll in a demand response program if offered a $25-$75 rebate.

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© Parks Associates. All data, analyses, and conclusions in this document belong to Parks Associ-ates. Please cite Parks Associates when using any information from this document.

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Expanding the Base: From Security to Smart Home

industry reportsMarket Trends, Player Profiles, & Forecasts

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Food Network is Cooking up a new Recipe for OTT by John Barrett | Nov. 5, 2012

Sample text using other blog information. When it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to—eventually—lose out to those who do...

I’ve long maintained that nature abhors a vacuum when it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to-eventually-lose out to those who do.

Want a sure recipe to lose audience, especially younger viewers? Hide content behind a pay wall, ignore OTT, and watch your audience dissolve… especially your audience in the 18- to 35-year-old segment.

One content owner who isn’t playing wallflower at the OTT dance is Food Network. On the linear TV side, the cable network offers viewers a steady diet of cooking shows, travel shows tied to food and reality TV with food and cooking at the core. But FN also has dabbled online, going to YouTube in search of its Next Food Network Star, and even a foodie comedy (that’s actually solid) called Fodder.

Now, according to reports, Food Network is talking to YouTube about a new professional channel that would include exclusive content, in addition to supplementary content to its cable component. That’s right, YouTube.

Food Network execs expect the production costs to be lower than those for their liner channel—significantly lower-they told GigaOm.

But, the benefits could be significant as well as they maintain contact with a vital segment of the audience.

To paraphrase a (very) over-used phrase: If you stream it they will watch.

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ToM kERBER

Director, research, home controls & energy

Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww.parksassociates.com/staff/tom-kerber

JoHN BARRETT

Director, consumer Analytics

International and U.S. Consumer Research, Consumer Analyticswww. parksassociates.com/staff/john-barrett

MAIA HINkLE

research Analyst

Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww. parksassociates.com/staff/maia-hinkle

Media ContactContact Holly Sprague to request an interview with Parks Associates analysts or to inquire about specific research data.

720.987.6614 | hsprague@gmail.com Twitter: @hollywsprague

Contact uswww.parksassociates.com | 972.490.1113Blog: www.parksperspectives.comTwitter: @ParksAssociates; @SmartEnergySmt

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