Research

Commercial Media Structural Triangle

• Most Commercial Media producers rely on Advertising revenue as a significant part of their profit.

• Some commercial producers do rely on subscription alone but these are in the minority.

• All lifestyle and Music Magazines would not be able to survive without advertising revenue.

• Below shows the Media Structural Triangle the tree main magazine producers:

Advertisers Circulation

Readership

Rate Card • Total circulation: 160,00 • Adult readership: • 145,00 • Female: • 95%• Male• 5%• Median Age: • 21• Average Page Rate:• £8,500

• 150 pages in total • 30% Advertising Pages • £2.00 Cover Price • Weekly Magazine • Annual Turnover: £8,500x35= £297,554,

26x £297,554= £7,736,404• Advertisers: • Apple • O2 • Dr Dre Beats • Carphone Warehouse • Boots

Real Magazine Rate Card

• Here is a NME magazine reader profile.

A Real Rate Card From Q Music Magazine