res confirmation / pre-arrival communications new email template guidelines & submission process
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RES CONFIRMATION / PRE-ARRIVAL COMMUNICATIONSNEW EMAIL TEMPLATE GUIDELINES & SUBMISSION PROCESS
© 2012 Hilton Worldwide Confidential and Proprietary
• Information regarding the transactional customization guidelines and submission process will be moved from the Focus HHonors site to the HHonors Creative Toolkit.
• Hilton domestic hotels will no longer need to manually enter content changes directly into the Sonar application. These updates will be centrally managed by the Direct Marketing team; therefore, Sonar logins for all properties will be disabled.
• With the new template refresh, character limitations and image sizes will change, so any assets submitted for transactional emails must be within the new template guidelines.
Key Changes to the Process
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© 2012 Hilton Worldwide Confidential and Proprietary
New Customization Process Overview (high-level)
•All Hilton branded hotels (domestic & int’l) will utilize HHonors Creative Toolkit to begin their customization request. (accessible via OnQ Insider under the ‘Applications’ tab)
•Properties will fill out web form and enter their changes per the template guidelines. Upon submission, the request will automatically be routed to the brand rep for approval.
•Upon approval, Brand rep will submit submission form to Transactional_Communications Team inbox.
•Transactional Communications Team will enter content submitted, route for necessary approvals, test, and push to production.
•Once new content is live Transactional Communications team will test and notify brand rep who will then notify property.
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New Hilton Transactional Templates
© 2012 Hilton Worldwide Confidential and Proprietary 5
HILTONRes Confirmation
© 2012 Hilton Worldwide Confidential and Proprietary 6
HILTONPre-Arrival
© 2012 Hilton Worldwide Confidential and Proprietary
HILTON RESORTS
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Res Confirmation & Pre-Arrival
Transactional Customization Opportunities
© 2012 Hilton Worldwide Confidential and Proprietary 9
New Transactional Template WireframesAreas of Customization
Pre-Arrival TemplateReservation Confirmation Template
**All areas shaded in light green can be customized by hotels
© 2012 Hilton Worldwide Confidential and Proprietary
1. Header Hotel Image – 340 x 130px
• static image• must adhere to brand standards
Res Confirmation CustomizationsHeader Image & Alert Zone
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2. Alert Zone – 210 characters (including spaces
• text only zone• Information should be limited to critical
notifications to the guest (i.e. renovations, closures, etc.)
© 2012 Hilton Worldwide Confidential and Proprietary
1. Brand\Hotel Info Zone
• Displays relevant information about your brand or property.• Image only – 194 x 150px
‒ Static image‒ Must adhere to brand guidelines
• Copy only – 300 character max (including spaces)• Image\copy combination
‒ 194 x 60px‒ 100 character max (including spaces)
Res Confirmation Customizations, cont.Brand\Hotel Info Zone
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© 2012 Hilton Worldwide Confidential and Proprietary
Pre-Arrival CustomizationsHeader Image & Alert Zone
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1. Header Hotel Image
• Static image• Must be 340 x130px• must adhere to brand standards
2. Alert Zone
• 210 character max (including spaces)• text only zone• Information should be limited to critical
notifications to the guest (i.e. renovations, closures, etc.)
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© 2012 Hilton Worldwide Confidential and Proprietary
2. Brand\Hotel Info Zone
• Displays relevant information about your brand or property.
• Image only – 194 x 150px‒ Static image‒ Must adhere to brand guidelines
• Copy only – 300 character max (including spaces)• Image\copy combination
‒ 194 x 60px‒ 100 character max
Pre-Arrival Customizations, cont.Email Body Copy, Brand\Hotel Info Zones
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1. Email Body Copy
• Displays relevant information about your brand or property.
‒ Copy only – 500 character max (including spaces)
- Image\copy combination•382 x 100px•300 character max
© 2012 Hilton Worldwide Confidential and Proprietary
1. Log into OnQ Insider
2. Under the ‘My Applications’ tab, scroll down to find and select ‘HHonors Creative Toolkit’.
3. Under the ‘Guidelines’ menu, there will be an option for Transactional Email Customization
4. For any additional questions, please email [email protected] for assistance.
How to Access HHonors Creative Toolkit
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