request for quotation j2 website specification · 2020-06-23 · o analysis j2 active j2 classical...
TRANSCRIPT
Request for Quotation
J2 Website Specification
Requirements for the rebuild j2 Aircraft Dynamics website
REQUEST FOR QUOTATION: GOAL
To design and build a new website for j2 Aircraft Dynamics incorporating the j2AAI site and j2 Downloads Site which currently exist separately.
CONTENTS
1 SUMMARY ........................................................................................................................... 3
1.1 KEY TASKS:............................................................................................................................. 3 1.2 MEASUREMENT ........................................................................................................................ 4 1.3 CHANGE CAPABILITY ................................................................................................................ 4
2 STRUCTURE AND CONTENT ............................................................................................ 5
2.1 STRUCTURE ............................................................................................................................ 5 2.2 HOMEPAGE ............................................................................................................................. 7 2.3 APPLICATIONS ......................................................................................................................... 8 2.4 PRODUCTS ............................................................................................................................. 9 2.5 ENGINEERING AND CONSULTANCY SERVICES ........................................................................... 9 2.6 AIR ACCIDENT INVESTIGATION ............................................................................................... 10 2.7 THE COMPANY ...................................................................................................................... 10 2.8 CUSTOMER PORTAL .............................................................................................................. 10 2.9 RESOURCES ......................................................................................................................... 10 2.10 BLOG .................................................................................................................................... 11 2.11 NEWS ................................................................................................................................... 11 2.12 CONTACTS ............................................................................................................................ 11
3 EXAMPLES & IDEAS ........................................................................................................ 12
4 DELIVERABLE TIMESCALE ............................................................................................. 20
5 INDICATIVE BUDGET ....................................................................................................... 21
6 EVALUATION CRITERIA .................................................................................................. 22
7 DEADLINE AND SUBMISSION ......................................................................................... 23
1 SUMMARY
The current restrictions on travel as the result of COVID 19 means that now more than ever j2 needs to ramp up its electronic footprint across the entire application range. This will deliver a strong reinforcement of the j2 brand as well as an opportunity to generate dialogue with existing and potential clients in the chosen area of application. Other activities running in parallel will also include enhancing the Global company corporate footprint, and clear and concise content build across the full range of applications within the new website. The upcoming release of the new j2 Universal Tool-Kit v7 with added capability and features will underpin the software product line and ensure that it is viewed as an evergreen and improving commercial tool, not one sitting on its laurels.
In addition, j2 are considering a plan to embark on an ambitious programme of creating video tutorial sessions focused on the use and application of j2 software in the university student market but also able to deal with more advanced uses of j2 software in post grad and professional engineering studies and projects. This will use the experience already gained from the direct use of j2 software by PhD students to date in US Air Force Institute of Technology and at Cranfield University.
j2 has already considered competition and other services that operate in the same global market place, with most being internally created coded solutions, specific to a task or tools that enable users to write their own code. A significant piece of the PR strategy will be to clearly differentiate between the various applications offered by j2 and engineers writing their own code.
Where possible we also want to be able to build further corporate credibility from mention and use of existing client relationships in generated content.
1.1 Key tasks: • Formulate site design in terms of look and feel and navigation, insertion of images etc.
• Build pages according to j2 requirements. Each page in the product section must have a user defined colour bar theme.
• Each section and pages must be properly indexed via metadata to facilitate search engine performance
• Search Engine Optimisation
• Website must have clear links to social media platforms in use by j2 namely but not limited to Twitter, LinkedIn, Facebook.
• There will be a section where people will be able to register to access further information. Registration will include contact details (name, email, company, job description, country.
o Need to extract this captured data into distribution tool like Mail chimp.
• Blog section will be a moderated discussion board section. Only j2 personnel can add articles and only registered members will be able to comment on postings.
• Document library (log/registration in required) - with searches by product titles and by application titles.
• Customer Portal will only be accessible to personnel that have been provided access details by j2. This will include:
o Downloads o Client discussion boards – can include file sharing
• Contact us page to include: o Contact details on office phone, info@ email, LinkedIn etc, map of location and
directions o Direct link into MS teams for video calls etc
1.2 Measurement All metrics required including:
• Track and trace of all users by country and by application
• Run reports on pages visited and pages where the user has left the website.
• Want to track web visits from external links such as social media posts and campaigns
• Time actually on website
• Bounce rate
• Typical Google metrics reporting.
1.3 Change capability • Add/remove pages
• Add colour theme to product pages as they are added.
2 STRUCTURE AND CONTENT
2.1 Structure The website will be split into 2 sections. The first section is the Main Pages providing outgoing information in the form of standard webpages. This will contain several subsections that will all be detailed on the Homepage. The subsections will be:
• Applications
• Aerospace Sectors
• Products
• Engineering Services
• J2 AAI
• Company
There will be further detailed pages below these.
The second section is based around user access, discussions and dynamic content. In this section there will be:
• Customer Portal
• Resources
• Blog
• News
• Contact
The top level pages need to be short and to the point. From a general search we would expect the user to land on Level 0 or 1. It is then up to them to drill down into the more detailed levels. Each level provides more information and probably becomes more technical. Drill down process should be easy to navigate.
If the user lands on a level 2 or higher page then their search would have been more specific so they are looking for more detail. Search dynamics will all be about the metatags for each page
There may even be some theory pages (Level 4) for the hard core nerd but it also shows that we are technically savvy and there is solid engineering behind what we do. Got to make a choice between page content and what we put in the resource area as being particularly valuable so we want something in return e.g. email address
2.2 Homepage This is the first landing page. It should contain a brief summary of each of the sections. The main pages (in bold below) each have a summary page and then more details can be drilled down.
The Non Bold pages cover restricted access etc.
Following the top banner, there should be a user definable strapline e.g.
The homepage should be able to show a highlighted news article. The article can be selected by j2 from any of the news articles available.
e.g. below is not a design idea just trying to separate out the two types of main headings)
Customer Portal | Resources |Blog| News | Contact Applications | Aerospace Sectors | Products | Engineering Services | j2 AAI | Company
Modelling, Analysis and Simulation Tool-Kit for the Whole Aircraft Lifecycle
Selected News/Blog Article e.g. COVID-19
response or New Release
Application Areas
Fixed Wing Design Rotary Wing
Design PAV/eVTOL
Flight Test and Certification
Simulation Flight Data Matching
Risk Analysis
Aerospace Sectors
Fixed Wing Aircraft Rotary Wing
Aircraft PAV/eVTOL
Products
j2 Universal Tool-Kit Licensing
Engineering Consultancy Services
Consultancy Simulator Model Build
Work Process Development Knowledge Transfer
Air Accident Investigations
Company
2.3 Applications The applications will have several sub sections below it that can be accessible from the applications page. This list/menu should be j2 configurable.
Each Point has its own page. The Sub bullets have their own pages underneath the main bullets but would not be visible form main drop-down menu, with the exception of Fixed Wing Design, Rotary Wing Design, and PAV/eVTOL Design.
e.g.
• Aircraft Design o Fixed Wing Design
▪ Aircraft Modelling ▪ Steady State Analyses ▪ Dynamic Analysis ▪ Sensitivity Studies ▪ External Libraries
o Rotary Wing Design ▪ Aircraft Modelling ▪ Integrating the BERM ▪ Steady State Analyses ▪ Dynamic Analysis ▪ Sensitivity Studies ▪ External Libraries ▪ Rotor Failure analysis
o PAV/eVTOL Design ▪ Aircraft Modelling ▪ Steady State Analyses ▪ Dynamic Analysis ▪ Transition Analysis ▪ FCS Development ▪ Rotor Failure analysis
• Flight Test and Aircraft Certification o Flight Test Data Processing o Envelope Expansion o Flight test rehearsal o Flight test optimisation
• Simulation o Engineering Simulator o Flight Training Devices o Full Flight Simulator o Model Host o Certification
• Flight Data Matching o Modelling (Existing Model) o Sensitivity Studies o Parameter Identification o Stall modelling
• Risk Analysis o Load Drop o Air to Air Refuelling o Icing
o Wake Modelling o Gust/Upset Analysis
2.4 Products Every bullet and sub-bullet has a page with ever increasing detail. J2 need to be able to add images and icons to new pages so that we can add more items from the portfolio as desired. Each of the individual product pages (3rd level bullet j2…) can have its own j2 defined colour template.
This list/menu should be j2 configurable.
First 2 levels can be accessible from the main menu
• J2 Universal Tool-Kit o Management
▪ J2 Universal Framework o Modelling
▪ J2 Builder ▪ J2 Elements ▪ J2 Developer ▪ J2 Rotary
o Analysis ▪ J2 Active ▪ J2 Classical ▪ J2 Flight ▪ J2 Freedom ▪ J2 Matlab Toolbox ▪ J2 Performance
o Data Viewing ▪ J2 Virtual ▪ J2 Visualize
o Simulation ▪ J2 Pilot ▪ J2 Pilot SDK
• Licensing o Permanent Licenses o Lease o Student Project Licensing o Support and Maintenance
2.5 Engineering and Consultancy Services Each Bullet has its own page. This list/menu should be j2 configurable. These bullets can be accessible from the main menu
• Consultancy
• Simulator Model Build and Development
• Knowledge Transfer
• Process Development
2.6 Air Accident Investigation Each Bullet has its own page. This list/menu should be j2 configurable. These bullets can be accessible from the main menu
• Example 1
• Example 2
2.7 The Company Each Bullet has its own page. This list/menu should be j2 configurable. These bullets can be accessible from the main menu
• Our Mission
• Background
• Directors o John Jeffery o Paul Jenkins
2.8 Customer Portal To gain access there needs to be a way of j2 entering information for customers to give them permission to certain areas.
J2 shall also be able to remove users’ access
The present downloads site has Users and Partners. Partners includes access to marketing material too.
Each download should be recorded and J2 should be notified each time there is a download
Each download should be able to be accompanied by a short description
• Downloads o Documentation
▪ User Manuals ▪ White Papers
o Installations
• How-To Videos
• Feature Request/Bug Reporting – This will provide information back to j2.
• Discussions Board – In this section registered customers can upload/download models, chart templates, styles, developer items, and other files as a form of file sharing. This should be similar to the Mathworks Community Pages (https://uk.mathworks.com/matlabcentral/?s_tid=gn_mlc)
2.9 Resources This has two levels of access, there is the general information/downloads that are available to all and a Members’ Area. To become a member, there should be a registration page that sends the information to j2. A confirmation email should then be automatically sent out and the details confirmed before gaining access. Membership can be controlled via a blacklist for emails or domains, thus if somebody is abusing the system they can be blocked.
Some resources will be downloads and some may be links to other web pages. It should be possible for j2 to create a web page or upload a document or video and add it into the list. This would include a short description and identify whether it is for members or open.
2.10 Blog The Blog is pretty straight forward. J2 will add pieces of information that can be commented on by registered members. J2 will be able to moderate so that they can remove comments and/or blacklist registered members. People from the customer portal can also comment. These articles shall link to Social media posts i.e.(Twitter, Facebook, LinkedIn).
2.11 News This is a broadcast site where j2 can put press announcements and other more formal news items. A news item can be identified to be displayed on the homepage as an announcement if desired.
2.12 Contacts A form that will forward a comment to j2.
Contact details on office phone, info@ email, LinkedIn etc, map of location and directions
Direct link into MS teams for video calls etc
3 EXAMPLES & IDEAS
www.ansys.com
Like the ideas of Ansys with the additional customer portal and resource library menu. I would put solutions/applications ahead of products.
www.systemstech.com/
STI still shows the products but is lower in priority on the list.
https://bisimulations.com/
No menu bar, just a drop down menu. Homepage covers the top 4 items then the others break off into separate pages.
https://www.tecplot.com/
Menu bar starts with products but the homepage has direct links to the applications.
4 DELIVERABLE TIMESCALE To be completed within 8 weeks of appointment.
5 INDICATIVE BUDGET £10K - £15K
6 EVALUATION CRITERIA Quotations will be assessed and scored on the following criteria: Quality/ Technical Merit (50%) Supplier must demonstrate they have the technical and professional capability to deliver the requirement. Delivery Timescale (20%) Supplier must demonstrate they can deliver the requirement to timescales above. Cost/Value for money (30%) Does supplier offer value for money. This will not necessarily be the cheapest quote. Scoring Methodology
4 Excellent Proposal meets and in some places, exceeds the required standard
3 Good Proposal meets required standard
2 Acceptable Proposal meets the required standard in most respects, but is lacking or inconsistent in others
1 Poor Proposal falls short of expected standard
0 Unacceptable Completely or significantly fails to meet required standard or does not provide the relevant answer
Proposal Format Proposals should clearly demonstrate how they meet the requirement set out above.
7 DEADLINE AND SUBMISSION
Proposals are required by 17:00 hrs on Friday 17th July 2020 either electronically or by post/in person to Mr Paul Jenkins, j2 Aircraft Dynamics Ltd, SciTech, Innovation Centre, Keckwick Lane, Daresbury, Warrington, WA4 4FS or by email in PDF format to [email protected]. Date Published 23rd June 2020 This work is part funded though the European Regional Development Fund. Conditions of Tender
• Please be aware that due to the relatively low indicative budget for this work (i.e. less than the current OJEU limits) there is no regulatory obligation for us to provide feedback if you are unsuccessful.
• We reserve the right to discontinue this tender process at any time and not award a contract.
• You will not be entitled to claim from us any costs or expenses which you may incur in preparing and/or submitting your Tender at any stage of this exercises. This applies whether or not your organisation is successful.