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Request for Proposal

Website Redesign

Date Issued: INSERT DATE

Submit Proposal by: INSERT DATE at 5:00pm

Submit Proposal to: YOUR NAME

YOUR TITLE

YOUR ORGANIZATION

YOUR EMAIL ADDRESS (OR STREET ADDRESS)

Direct phone: xxx-xxx-xxxx

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Project Overview [YOUR ORGANIZATION] is seeking proposals for design, development, and hosting of a new

website to replace our existing site, [INSERT SITE ADDRESS/LINK].

About [YOUR ORGANIZATION] [INSERT A BRIEF ORGANIZATIONAL DESCRIPTION, INCLUDING MISSION, VISION,

PROGRAMS/SERVICES, AND FUNDING OVERVIEW]

Project Background [DESCRIBE WHY YOU WANT A NEW WEBSITE NOW]

Website objectives We would like a website that achieves the following goals:

[LIST GOALS FOR SITE, HOW IT FITS INTO OVERALL MARKETING GOALS, PROBLEMS TO

SOLVE, WISHES FOR NEW SITE]

Audiences

[LIST KEY AUDIENCES FOR THE SITE]

Functionality [LIST ANY SPECIFIC FUNCTIONALITY YOU WOULD LIKE, INCLUDING ANY THIRD-PARTY

TOOLS THAT WILL INTERFACE WITH THE NEW SITE (VOLUNTEER TRACKING, DONATION

TOOL, ETC.); DISTINGUISH ESSENTIAL FUNCTIONALITY FROM WISHES/NICE-TO-HAVE;

DESCRIBE ANY CURRENT FUNCTIONALITY THAT IS NOT WORKING AND YOU LIKE TO

CHANGE]

Design [EXPLAIN WHETHER YOU HAVE AN EXISTING LOGO AND/OR GRAPHIC STANDARDS THAT

WILL BE THE STARTING POINT FOR THE DESIGN AND INCLUDE ANY OTHER WISHES

RELATE TO THE SITE DESIGN]

Timeframe We would like to begin work on this project in [MONTH, YEAR] and launch the new site by

[DATE].

Budget We plan to spend $XXXX - $XXXX on this project.

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Proposal Instructions Please include the following information in your proposal:

Organization information

Process and approach (please include specifics of your discovery/analysis/strategy

phases)

Proposed timeline

Team members (please describe the role of each team member involved in this project

and include each team member’s credentials/experience)

Deliverables

Costs, including initial and ongoing costs

Submission Deadline & Contact Information Please email your proposal by [DATE] to [YOUR NAME] at [YOUR EMAIL]

Please contact [YOUR NAME] with any questions regarding this RFP or your proposal.

She/he/they can be reached by email or by phone at xxx-xxx-xxxx.

Evaluation & Selection You are one of ## organizations that have been selected to receive this RFP.

Our selection will be based on firms’ proposals, portfolio, expertise, and costs.

We will notify firms of our selection by [DATE].

Thank you! Thank you for your interest in this project!