request for proposal rfp checklist
DESCRIPTION
Having trouble finding qualified RFP respondents or don't know where to start when developing an RFP? These 5 standard sections and 10 ways to improve the quality of your request for proposal can help to weed out respondents that are under qualified or lack the required skills to become your providers. A properly optimized request for proposal can help your company to save time, money and most of all the headaches that go along with vetting and investigating potential partners.TRANSCRIPT
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Catalyst proposes 10 ways to optimize Digital Marketing RFPsAsk the following questions to improve the quality of RFP responses for
your Digital Marketing Needs
Checklist to consider when preparing your Request for Proposal (RFP)
Background of CompanyProves its Relevance by clearly sharing Experience asit relates specifically to Client Industry and Category.
Shows Networking Value by demonstrating Local,National and Global Campaign Capabilities.
Adds Operational Value by explaining Process toEstablish and Confirm Priorities.
Leverages Project Management skills by detailingDelivery vs Timeline and Predicted Outcome.
Schedule
Demonstrates Financial Responsibility and budgetcontrol by detailing Return on Investment (ROI) permedia channel.
Clarifies Quality and Opportunity Cost by differen-tiating “Best and Final Offer ” BAFO vs BPO “BestPossible Offer”.
Cost
Saves you time by integrating Digital Services suchas Analytics & Insights, Content, RTB, SEO, SEM, SMOand Web Design.
Expresses Expertise by explaining how Media ChannelsWork Together and to Client Advantage.
Scope of work
Ensures Value-Added Service by presenting IndividualExpertise instead of just providing the Number ofEmployees.
Simplifies Communications by dedicating a PrimaryAccount Management Representative.
Staff