reputation 2.0

17
2 . 0 Reputation

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Post on 27-Jun-2015

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My presentation on online reputation management for the September Social Media Breakfast in Ottawa. For the full text of the presentation, visit http://www.ryananderson.ca/2008/09/24/reputation-20-at-the-social-media-breakfast/

TRANSCRIPT

Page 1: Reputation 2.0

2.0Reputation

Page 2: Reputation 2.0

To disregard what the world thinks of us is not only arrogant, but utterly shameless.

- Cicero

Page 3: Reputation 2.0

Actions

Perception+

Reputation

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Page 5: Reputation 2.0

Listen

Analyze

Influence1.2.3.

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Listen.

Page 7: Reputation 2.0

What are we listening for?

✤ Brands✤ Products✤ Company✤ Employees

Page 8: Reputation 2.0
Page 9: Reputation 2.0

Analyze.

Page 10: Reputation 2.0

Analyze.

How does the conversation affect our business?

And how does it reflect who we are?

Page 11: Reputation 2.0

Influence.

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Be there.

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Participate.

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Change.

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The way to gain a good reputation is to endeavor to be what you desire to appear.

- Socrates

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Keep the candles away from the drapes.

(it’s way easier than putting out fires.)