reputation 2.0
DESCRIPTION
My presentation on online reputation management for the September Social Media Breakfast in Ottawa. For the full text of the presentation, visit http://www.ryananderson.ca/2008/09/24/reputation-20-at-the-social-media-breakfast/TRANSCRIPT
2.0Reputation
To disregard what the world thinks of us is not only arrogant, but utterly shameless.
- Cicero
Actions
Perception+
Reputation
Listen
Analyze
Influence1.2.3.
Listen.
What are we listening for?
✤ Brands✤ Products✤ Company✤ Employees
Analyze.
Analyze.
How does the conversation affect our business?
And how does it reflect who we are?
Influence.
Be there.
Participate.
Change.
The way to gain a good reputation is to endeavor to be what you desire to appear.
- Socrates
Keep the candles away from the drapes.
(it’s way easier than putting out fires.)
ryan [email protected]
twitter.com/ryananderson