Representations of alcohol.By Peter Goro

Subject Intention

Image 1

Audience Accurate ValuesSelected

and omitted

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Codes and conventions

What is the subject of the representation?

The subject of this representation is Alcohol.

Consider this first image

What is the intention of this representation?

To show that beer is a fun and good thing to enjoy in life. It is trying to make us buy it because they are saying that Alcohol is a fun thing to do.

Who is the target audience? How would they read this representation and why?

The target audience for this advertisement would be aimed at young men because for first obvious thing on the add is a man.

They would read this in a positive way because it is alcohol and it is a good way to get guys together and enjoy their time.

By saying ‘pick a pair,’ it’s suggesting to invite friends and it is a good way to sell more.

Is accurate/truthful? Is it a positive or negative representation?

Yes, this is positive representation of alcohol because it is not telling anyone to get drunk, its just a way to get people together.

What values underlie this representation?

That alcohol is a fun drink and it is only for grown men.

What has been selected and omitted?Selected Omitted

Grown manActual drinkCaption

Grown man drinking Real life pictureEffect of drinking a lot

How has this representation been constructed using codes and conventions?

It uses a happy colour, such as orange, to show that it is a good drink.

A happy man is used to express that it is a good drink.

Representations of alcohol. (part 2)By Peter Goro

Intention

Image 2

Audience Accurate ValuesSelected

and omitted

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Codes and conventio

ns

Intention

The intention of this version of alcohol to make alcohol more better than it seems by putting a woman there to make it more attractive.

Consider this second image

Who is the target audience? How would they read this representation and why?

The target in this Advertisement is, again, aimed at men because of the attractive lady in the glass to symbolize that it is a ‘hot’ drink.

Is accurate/truthful? Is it a positive or negative representation?

No, it is not an accurate image of alcohol because you don’t drink women.

But in some ways it is a positive for some people.

What values underlie this representation?

That thin women are attractive and that when a woman is drinking alcohol then it makes you want to drink it.

What has been selected and omitted?

Selected Omitted

The alcohol

( basically the stuff from part 1)

Still no one drinking the alcohol.

( basically the stuff from part 1)

How has this representation been constructed using codes and conventions?

By putting the girl there, they are trying to attract the men by making her seem like a sexual symbol.

The make the girl in the glass seem bigger than the actual product they are trying to sell.