Representation of WomenBy Jack Cunningham

Laura Mulvey-Laura Mulvey is a feminist film theorist that worked in the 70’s.

-She argued that one of the pleasures of cinema is a voyeuristic gaze directed at other people, this is called ‘Scopophilia.’

-Traditional ideas of film suggest there is a ‘Male Gaze’ in which thecamera adopts the male audiences point of view, for an assured maleaudience.-The ‘Male Gaze’ highlights the exploitation of women and solelyfocuses on their appearance, giving pleasure to the viewer andmaking women seem nothing more than their looks. She simplyExplains that women are presented to provide visual pleasure formen.

Representation in the 21st century- In the 21st century many different industries have the attitude that ‘sex sells.’ This is

shown by many female artists turning to more sexualised videos to gain attention such as Miley Cyrus’ ‘Wrecking ball’ music video and Nicki Minaj’s ‘Anaconda.’

- This dehumanising modern-day attitude is also demonstrated in other media outlets such as magazines. As shown the 2016 edition of the popular magazine VOGUE features supermodel Kendell Jenner revealing part of her chest area, whereas the 1999 cover shows Julia Roberts as ‘The girl next door.’

- Representation of women in the 21st century can be viewed as very oppressive as they can simply be shown as nothing more than sex symbols.

Sexualised women in music videos

Non-sexualised women in music videos

Little Mix 2010 VS Little Mix 2016

Now have a more sexualised image.