representation of premium content sites in cim ... research... · page 1 of 16 oppab ‐ branch of...

REPRESENTATIONOFPREMIUMCONTENTSITESIN

CIM–OVERVIEW2013

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OPPAb ‐ Branch of V.Z.W THE PPRESS A.S.B.L. ‐ Rue Bara 175 Barastraat – BE‐1070 Brussel – Bruxelles

Summary

In 2013 OPPA content sites generated 10.221.001.341 page requests, that is a monthly

average of 851.750.112 page requests. All sites measured by CIM generated

30.174.169.875 page requests. The OPPA members’ sites generated up to 38% of the total page requests.

The OPPA content sites generated 2.237.706.128 sessions, that is a monthly average of 186.475.511 sessions. All sites measured by CIM generated 5.142.529.565 sessions.

OPPA content sites generated up to 47% of the sessions measured by CIM in 2013.

OPPA’s share of impressions and sessions show an increasing trend.

With a monthly average of 186.475.511 sessions and an average spent per session of 3.81 minutes, 142.464.737 hours surfing time were spent on OPPA members’ sites in 2013, that’s an average of 11.872.061 hours per month. The total time spent on all the

CIM sites was 291.203.475 hours. Up to 50% of all the time is spent on OPPA members’ sites.

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a) Monthly Page Requests total CIM In 2013 all sites measured by CIM generated 30 billion page requests, this is an average of 2,5 billion page requests per month.

Source : Scores – CIM

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b) Page Requests total CIM versus OPPA sites


OPPA content sites are responsible for 34% of the page requests measured by CIM

in 2013.

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When looking into the details per month, OPPA members’ sites generate the whole year long a

stable number of impressions. In the second semester of 2013, the share increases clearly


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c) Monthly sessions total CIM In 2013 all sites measured by CIM generated 5 billion sessions, this is an average of 428 million sessions per month.


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d) Sessions total CIM versus OPPA sites


OPPA content sites are responsible for 44% of the sessions measured by CIM in

2013.

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When looking into the details per month, OPPA members’ sites generate the whole year long a

stable number of sessions. In the second semester of 2013, the share increased clearly


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e) Content consumption per hour Content is consumed all day long, with a peak at lunch


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f) Time spent on content sites Duration = number of sessions x average duration per session 50% of the total surfing time is spent on OPPA content sites


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g) Mobile traffic

The CIM survey made it possible to measure :

• page requests on websites;

• page requests on m‐sites;

• page requests on tablet browser.

Unfortunately, traffic generated on apps, is only available via alternative sources such as

Google Analytics. This part of the traffic is increasing every day, but is often ignored and

underestimated. OPPA offers in collaboration with its members a clearer picture of the

traffic measured on all devices, apps and browsers. The recruited data are based on the

traffic of March 2013 (CIM and Google Analytics) :

73% is generated on PC ’s,

21% on m‐sites and smartphone apps,

6% on the tablet browsers and tablet apps.

An update of the mobile data Q1 2014, will be available soon.

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About OPPA

o OPPA Members’ Sites

Belgian Online Professional Publishers are responsible for more than 60 professional content websites & mobile applications, kept alive by a large team of recognized journalists.

o Content is key (source : internal March 2013)

Individuals and professionals are behind content sites.

Number of publishers 11

Number of sites +/‐60

Number of journalists 810

Average articles/month 148 000

Average number of videos/month 42 000

Number of downloads mobile & tablet apps 1 721 836

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Goal and definitions

The goal of the CIM Internet survey is to measure objective and independent data such as the number of visitors, visits and page requests of the subscribed sites. Also data about Rich Internet Applications (RIA), video and audio‐streams are available. In this document, OPPA and IPM Group analyzed the page requests, sessions and duration in order to design a clear picture of the representation of premium content sites on the Belgian market. 309 sites are measured by CIM, 51 are OPPA members’ sites feed by recognized journalist, major players in content editing & publishing, originally from the print or audiovisual industry. Definitions NL :

Page Impression / Page request (pagina‐oproep) Bestand of combinatie van bestanden die verstuurd worden naar een unieke browser nadat een aanvraag van deze unieke browser ontvangen werd via de server van de site.

Visit (Bezoek) Een reeks Page Requests uitgevoerd door één en dezelfde visitor binnen eenzelfde site, zonder onderbreking van meer dan dertig (30) opeenvolgende minuten.

Action duration (duur van een actie) De totale tijdsduur van een actie, dit wordt uitgedrukt in seconden. OPPA converteerde de gemeten seconden in de CIM rapporten naar uren.

Definitions FR :

Page Impression / page request (Requête de Page) Fichier ou combinaison de fichiers envoyé à un Unique Browser suite à une demande de cet Unique Browser reçue par le serveur du site.

Visit (Visite) Série de requêtes de pages effectuées par un même visiteur sur un même site sans interruption de plus de trente (30) minutes successives.

Action duration (Durée de l’action) La durée totale d’une action, exprimée en secondes. OPPA a converti les secondes mesurées dans les rapports du CIM en nombre d’heures.

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Content and methodology

a) Monthly page requests total CIM : total number of page requests per month reported by CIM

b) Page Requests total CIM versus OPPA sites : sum of all daily page requests reported by CIM

exclusive the OPPA members’ sites versus the sum of all daily page requests of the OPPA

members’ sites reported in CIM

c) Monthly sessions total CIM : total number of sessions per month reported by CIM.

d) Sessions total CIM versus OPPA sites : sum of all daily sessions reported by CIM exclusive the

OPPA members’ sites versus the sum of all daily sessions of the OPPA members’ sites reported

by CIM.

e) Content consumption per hour : average of page requests per hour reported by CIM for the

OPPA members’ sites

f) Time spent on content sites : number of daily session x daily average time spent per session in

seconds (converted to number of hours) for all CIM sites exclusive OPPA sites versus number of

daily session x daily average time spent per session in seconds (converted to number of hours)

for OPPA members’ sites only.

g) Mobile traffic : data are based on CIM data and Google analytics data, which isn’t an ideal

situation, but which gives a more complete picture of the reality.

*Only major content sites, originally from print or audiovisual industry are taken into account. Jobsites are not taken into account. *All data are based on the available reporting in Scores *All analysis are based on all measured traffic, coming from Belgian and non‐Belgian Ip‐adresses. *There are not enough data available about unique browsers to make relevant analysis.

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Content

Summary ……………………………………………………………………………………………………. 1

Monthly page requests total CIM …………………..…………………………………………… 2

Page Requests total CIM versus OPPA sites ……………………………….……….…….… 3

Monthly sessions total CIM ..……….………………………………………………………………. 5

Sessions total CIM versus OPPA sites …………………………………………………..………. 6

Content consumption per hour ……………………………….…………………………………… 8

Time spent on content sites …………………………………………………………………………. 9

Mobile traffic ……………………. ………………………………………………………………………. 10

About OPPA ………………… ……………………………………………………………………………. 11

Goal and definitions ……………………………………….………………………………………….. 12

Methodology ……………………..….…………………………………………………………………… 13

Content ……………………………………………………………………………………………………….14

Contact ………………………………………………………………………………………………………..15

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Contact

Mission OPPA : share knowledge about qualitative content

In the changing media world we live in, online publishers have decided to gather in order to develop and share knowledge about digital evolutions of their qualitative content websites. The mission of the Online Professional Publishers Association is to stimulate cooperation among its members and communicate benchmarks, exclusive & useful studies to the media sector : publishers, advertisers, agencies, public authorities…The Online Professional Publishers Association will put the emphasis on the qualities and advantages of professional content websites.

OPPA members : major publishers and media brands

Effective OPPA members are major players in content editing & publishing, originally from the Print or Audiovisual industry

Contact OPPA Belgium :

[email protected]

M : +32 (0) 497 03 91 22

T : +32 (0) 2 558 97 59

F : +32 (0) 2 558 97 58

representation of premium content sites in cim ... research... · page 1 of 16 oppab ‐ branch of...

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