Representation of national identity - Brazil

LEARNING OBJECTIVES

Identify how the representation of Brazil can be constructed in different ways through three different media platforms; moving-image, print and e-media

Evaluate how the dominant ideologies are reinforced and/or challenged by the provided texts

STARTER

In pairs, make a spider diagram for what you consider to be the dominant representation of Brazil in the media.

GROUP TASKWith reference to your own detailed examples, explore the different ways in which Brazil is represented in the media today.

In your groups of 3, each member must focus on a moving-image, print or e-media text.

Refer to:• Analysing print (page 21 key concept booklet)• Analysing web-pages (e-media – page 22 key concept booklet)• Analysing broadcast (page 19 key concept booklet)• Consider theory and possible audience responses: Propp,

Todorov, Barthes (enigma), Levi Strauss (binary opposites), David Gauntlett (‘pick and mix’ theory), Cohen (moral panics) etc.

CNN NEWS (2010) BROADCASTING

http://www.youtube.com/watch?v=bhPdVBbIvnM

ROSS KEMP – SKY ONE BROADCASTING

http://www.youtube.com/watch?v=wXJyGIAdQkI

BBC NEWS – RIO CARNIVAL BROADCAST

https://www.youtube.com/watch?v=BvCyRMFka2A

ADVERT – WORLD CUP 2016 E-MEDIAhttp://www.youtube.com/watch?v=1DmLMd41VJI

E-MEDIA

http://www.guardian.co.uk/world/2009/nov/05/brazil-drugs-rio-de-janeiro Brazil crime wars: Spiderman's story of drugs and Jesus in Rio's slums

http://www.fifa.com/worldcup/news/newsid=2031530/ The Official 2014 Fifa World cup Video Magazine – Episode 3

http://www.visitbrasil.com/index.html?__locale=en Brazil tourism website

http://www.rio-carnival.net Rio Carnival official website

PRINT

PRINT

REPRESENTATIONSHow have the representations been selected, constructed, mediated and anchored?:

1. What are the ways of seeing Brazil? Consider the ideologies as values, attitudes and beliefs.

2. How are the dominant ideologies conveyed through the different texts?

3. How have the ideologies affected the production of the texts?

4. How are the dominant ideologies reinforced and/or challenged by texts? Consider the alternative and oppositional texts.

How might they be interpreted and responded to by audiences?

TASK

Audio/Visual analysis

ANALYSING MOVING IMAGE

You are going to undertake an audio/visual analysis of two contrasting representations of Brazil’s national identity.

Use the information on page 19 from your key concepts booklet as a guide for your analysis of HOW representations are constructed.

Use the information on page 20 from your key concepts booklet as a guide for your analysis of WHY the representations are constructed.

INSTRUCTIONS

1. Watch media text and listen2. Watch and make notes3. 10 minutes to make additional notes4. Watch and make notes5. Write answer

Use the ‘TEA’ structure when writing your audio/visual analysis.

You must write how and why the representations of place and national identity have been constructed.

FILM TRAILER - CITY OF MENhttp://www.youtube.com/watch?v=dQyKR6ZkbWk

OLYMPICS – TV ADVERThttp://www.youtube.com/watch?v=P3FKCwAL904