representation of issues body issue1

8/17/2019 Representation of Issues Body Issue1

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L/O:

To identify how to answer thequestion using1/2 of the case

studies.

Representation of Issues:

Body Image


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uic! "ire

Le#eson stated that women werere$egated to %#e ro$es in the media&

1. 'e( o)*ects

2. +i#es and mothers

,. -assi#e

. Re$ati#e$y in#isi)$e

. Too fat/thin or too o$d/young


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0ccording to The Le#eson Inquiry 2123 women4s ro$es in the pressare $imited to %#e ro$es

• 'e( O)*ects 0 report )y O)*ect and three other women5scampaign groups sur#eyed 11 British newspapers o#er a fortnightin 'eptem)er. It found 6e(cessi#e o)*ecti%cation of women in some

parts of the press7 reducing them entire$y to se(ua$ commodities ina way that wou$d not )e )roadcast on te$e#ision7 nor a$$owed in thewor!p$ace )ecause of equa$ity $egis$ation6.

• +i#es and mothers 6'tories7 when they appear7 portray womenin stereotypes7 emphasising the importance of women $oo!ing

attracti#e and of )eing a good wife and mother7 sometimes)ac!ing up support for traditiona$ ro$es or for promotion of deemedattracti#eness with du)ious science.8

• -assi#e ro$es 9ampaigners ha#e $ong comp$ained that there is apronounced tendency across the who$e of the media for women to

disproportionate$y appear in passi#e ro$es perhaps as #ictims ofcrime instead of actua$$y doing something.

Le#eson Inquiry 2123


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• Re$ati#e in#isi)i$ity Research )y +omen in ;ourna$ism thisyear7 $oo!ing at a month of nationa$ newspaper newspapers7found that men wrote three quarters of a$$ frontpage artic$esand ico$as 'ar!o?y7 'imon

9owe$$7 and -rince +i$$iam. The on$y fema$es regu$ar$ypictured were the @uchess of 9am)ridge7 her sister -ippaand Aade$eine Ac9ann.

• Too fat/thin/o$d/young ar$ier this year7 an A-s5 reportrecommended that schoo$ chi$dren shou$d ta!e part incompu$sory )ody image $essons. Aore than ha$f of the pu)$icha#e a negati#e )ody image7 6dri#en )y the pro$iferation ofmedia imagery portraying a soca$$ed 5perfected idea$5 that isentire$y unattaina)$e for the #ast ma*ority of peop$e67 said ;o'winson A-7 chairwoman of the 0$$ -arty -ar$iamentaryCroup.

Le#eson Inquiry 2123


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Body image and )eauty

• +e ha#e )ecome a society o)sessedwith the way we $oo! and whatconstitutes )eauty.

• The de%nition of what is considered)eautifu$ has narrowed and focusesso$e$y on )eing white7 thin and

perfect$y formed.• The image of )ody image is

represented across a range of media

te(ts inc$uding&


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• https://www.youtu)e.com/watchD#E'pA1f+Fh>s

https://www.youtube.com/watch?v=S5pM1fW6hNshttps://www.youtube.com/watch?v=S5pM1fW6hNshttps://www.youtube.com/watch?v=S5pM1fW6hNshttps://www.youtube.com/watch?v=S5pM1fW6hNs


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Gnrea$istic

images ofperfectionfor )oth

men andwomen inmaga?ines


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Cossipmaga?ineswhereimperfections in the

)odies ofce$e)ritiesarehigh$ighted

and


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Documentaries raisingawareness of the issue


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>ewspaper imagesof

catwa$!mode$sthat are asi?e ?ero


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On$ineAediaartic$es

commenting on theconcern ofthe )eauty

cu$t thatmeanson$y thin is

)eautifu$


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0d#ertisements forproductsthat aim

to ma!eus more)eautifu$$ess

wrin!$edand moreHaw$ess


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>aomi +o$f The BeautyAyth

• +o$f argues that women areoppressed )y the pressure to %tinto a myth or fa$se idea$ of )eauty."eminism may ha#e won newrights7 )ut they are sti$$ he$d )ac!)y an o)session with physica$appearance and a #ery narrowde%nition of )eauty7 which isde%ned as white7 thin and madeup.

•

This )eauty myth is socia$$yconstructed and he$ps to maintainpatriarchy7 where men sti$$ ha#epower in society. +omen )uy intothis myth7 he$ping to createhegemony7 where the #a$ues are

accepted e#en )y those that areharmed )y them.


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>aomi +o$f The BeautyAyth

Jthe gaunt7 youthfu$mode$ Khas

supp$anted thehappy housewife asthe ar)iter ofsuccessfu$womanhood.8

• Beauty is a)out )eha#ior7 notappearance. The qua$ities $a)e$$edJ)eautifu$8 in women in any gi#entime period are no more thansym)o$s of fema$e )eha#iourconsidered desira)$e at that time.

• Besides wea!ening womenpsycho$ogica$$y7 the )eauty mythfeeds a mu$ti)i$$iondo$$arcosmetics industry7 and !eepswomen from rising too high in thewor!p$ace )y oMering a wayaround antidiscrimination $aws.


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'tatistics: NA90 G 'ur#ey2123

0du$ts

• 1 in adu$ts fee$ depressed a)out their )odies.

• ,F.C 0@GLT'

• .1= of gir$s admitted to )ody image pro)$ems

• 2,.Q= of )oys thin! that they ha#e )ody imagepro)$ems.

• 2.= of gir$s compare their )odies to peop$e on TP

• ,.2= of gir$s wou$d $i!e to $oo! $i!e the mode$s whoappear in maga?ines


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Body Image

• Body image as an issue isrepresented across a range of mediate(ts

• ow the image is representeddepends on the audience

• In maga?ines women are so$d an

idea$ised #ersion of themse$#es andaspire to attain the uno)taina)$eS"a$se consciousness/ "a$se needs


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Body Image

• 'ome programmes tac!$e thepro)$em of )ody image from a rangeof points of #iew

• It may )e through p$astic surgery orgenera$ dissatisfaction with )ody si?e

• Aost of these programmes are aimed

at a fema$e audience


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Body Image

http://www.bbc.co.uk/programmes/p00jz1sthttp://www.bbc.co.uk/programmes/p00jz1st


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Tas!

• +atch and ana$ysis How have theyrepresented the issue – Selection,Construction, focusing

•

Who is the audience?• Who is in control of the text? Whose ideas

and values are expressed through therepresentations? – eg. C? !esearchremit and values

• What mode of address is "eing used?• What ideologies # messages might "e

contained within the representation?


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Body Image

https://www.youtube.com/watch?v=GRj2DqnQJlwhttps://www.youtube.com/watch?v=GRj2DqnQJlw


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BB9,

• C $hree o%ers audiences fresh perspective on"ody image with new season of documentaries

• &ollowing the continued success of factualprogramming on the channel, 'ai ennett,

Controller of C $hree, today unveiled $heody eautiful, a new season of programmesexploring the topic of "ody image.

• Body image is a )ig issue for our audience on BB9

Three so in $he ody eautiful a cha$$enging andpenetrating season of programmes as!ing whetherchanging your )ody can rea$$y ma!e you happy.8 aiBennett7 9ontro$$er7 BB9 Three

• Date( *+.*.-*- Last updated: 1


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• /ody image is a "ig issue forour audience on C $hree so in$he ody eautiful 0 a

challenging and penetratingseason of programmes 0 we1reas2ing whether changing your

"ody can really ma2e youhappy./

• 'ai ennett, Controller, C

$hree


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Heat maga3ine

9onstant focus on

)ody image

Aa$e ga?e

+omen are *udged )ymen

"ocuses onimperfections consumerismD

uestioning women to)e unhappy


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Ausic #ideo RT+


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Run the +or$d Body issues• The emphasis on BeyoncW5s )ody in Run the +or$d $ong

shots3 reinforce a homogenous idea$i?ed )ody imagenarrow waist7 feminine cur#es7 $ong Howing hair7 perfectHaw$ess s!in etc.

• BeyoncW has )een critici?ed for 5whitewashing5 her imagee.g. her )$eached straightened hair7 her shrin!ing %gure

reinforcing hegemonic )eauty.• Run the +or$d features and ce$e)rates women with a range

of ethnicity cha$$enges the white )eauty myth.

• BeyoncW understands that her )ody image is as much as ase$$ing point as her music.

• er energetic performances are enhanced with a range ofspectacu$ar out%ts and iconic. 9horeography a$$ of whichdisp$ay her )ody.

• The feminist rhetoric of Run the +or$d a$so ma!es referenceto the physica$ strength of which in terms of maternity.


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• Beyonce5s Body Image: er a$$ fema$earmy is a fair$y homogenous they are a$$simi$ar )odied. Aay)e this represents atype of )ody fascism. as it is into$erance of

those who don5t conform. 9entain$y theemphasis on Beyonce5s )ody reinforces ahomogenous idea$i?ed )ody image.Body fascism: Into$erance to those whose)odies to not conform to a #iew of what is

desira)$e.omogenous: consisting of parts or peop$ewho are simi$ar to each other.

• Lyrica$ meaning towards Beyonce5spersona$ $ife/career. The feminist rhetoric of

Run the +or$d a$so ma!es reference to thephysica$ strenght of women.

• Beyonce on$y too! a short )rea! from hercareer during the time of her gi#ing )irth.6'trong enough to )ear these chi$dren then

get )ac! to )usiness6• 5 5 5


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eMect


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"at chance TL9

• http://www.t$c.com/t#shows/fatchance/

Fat Chance7 is a new rea$ity serieswhere eight indi#idua$s attempt to $ose$arge amounts of weight7 gaincon%dence and %nd $o#e.

• ach wee!7 the show wi$$ e(p$ore oneperson5s threemonth *ourney to $osea targeted amount of weight and $ose

the se$f dou)t to %nd the con#iction

http://www.tlc.com/tv-shows/fat-chance/http://www.tlc.com/tv-shows/fat-chance/http://www.tlc.com/tv-shows/fat-chance/http://www.tlc.com/tv-shows/fat-chance/


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• They wi$$ )e coached a$ong the way)y a persona$ trainer to he$p themthrough the physica$ and emotiona$

road)$oc!s on their *ourney to ahea$thier $ife.

• http://www.mac$eans.ca/cu$ture/te$e#i

sion/whate(act$yarewe$earningfromt$c/

http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/http://www.macleans.ca/culture/television/what-exactly-are-we-learning-from-tlc/


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9hanging rep of issue&

$ i $ i


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0$ternati#e @o#e4s $otion%rming ad


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To!enism B$ac! Cir$/ 'tereotypica$Y'cary 'pice43

0 A > $ B

http://kaylasrealbeautyblog.blogspot.co.uk/2011/09/more-natural-beauty_30.htmlhttp://kaylasrealbeautyblog.blogspot.co.uk/2011/09/more-natural-beauty_30.html


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0 Aore >atura$ Beauty

• @o#e4s mission is to ma!e more women fee$ )eautifu$ e#ery day )y widening the stereotypica$ #iew of )eauty a

nd inspiring women to ta!e great care of themse$#es.

• .

http://kaylasrealbeautyblog.blogspot.co.uk/2011/09/more-natural-beauty_30.htmlhttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://wiki.answers.com/Q/What_is_the_mission_statement_for_dovehttp://kaylasrealbeautyblog.blogspot.co.uk/2011/09/more-natural-beauty_30.html


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• has si( di#erse women posingtogether in a #ery con%dent way

gesture/ facia$3.• These women are posing in their

undergarments ma!ing it seem $i!ethey ha#e a high se$festeem a)outtheir natura$ woman$y cur#es.

• 0$$ these women seem to ha#e )eense$ected from those in an e#erydaysociety instead of ce$e)rities. Is themessage these ad#ertisers trying tosend going to $ea#e a positi#e

inHuence on mem)ers of society or


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• targets their #iewers4 emotiona$ appea$s

• no distracting )ac!ground co$ors or o)*ects in the ad so thatthe #iewers4 focus is so$e$y on the appearance of thewomen.

• +hite E sym)o$i?e that with @o#e you can $oo! forward to a)righter future

• L' in order to show the who$e )ody image of the indi#idua$sand their natura$ cur#es. This $ea#es the audience to thin!that their cur#es cou$d )e *ust as )eautifu$ if they were totry @o#e4s $otion products.

• $oo!ing direct$y at the camera so they can imp$y a sense ofpower to their audience.

• The ad inc$udes women who come from a$$ diMerentethnicities in $ife so that the #iewer can see that )eauty isuni#ersa$ and comes in a$$ diMerent forms.

• "ina$$y7 the use of $itt$e c$othing imp$ies se(iness and can$ea#e the #iewer wishing they cou$d a$so fee$ that way in$itt$e c$othing. Aany of the e$ements in this ad wi$$ ha#e astrong emotiona$ appea$ to their audience.

•


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>+R

• Beach )ody ready @OP3Interte(tua$ity of YBody ready )annedad4

• http://www.theguardian.com/usnews/21/*un/2Q/)each)odyreadyamerica

weight$ossadinstagram• http://www.dai$ymai$.co.u!/femai$/ar

tic$e,F2


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-ro)$emsD&•

0$though the ad focuses on the e$ement of uni#ersa$)eauty7they fai$ to put their focus on inner )eauty and seem tofocus *ust on the outer )eauty. 'e$$ing antice$$u$ite $otionX

•

according to the Aay 127 2< issue of The New Yorker 7 adsdigita$$y manipu$ated . It4s mentioned in aLauren 9o$$ins pro%$e of the toucherupper himse$f7 -asca$@angin7 who wor!s regu$ar$y for Vogue7 @ior7 Ba$enciaga7

J@o you !now how much retouching was on

thatD8 e as!ed. JBut it was great to do7 acha$$enge7 to !eep e#eryone4s s!in and facesshowing the mi$eage )ut not $oo!ingunattracti#e.8

•

@o#e5s parent company Gni$e#er not on$yroduces the L n( Bod ' ra not e(act$ a

http://newyorker.com/http://www.newyorker.com/reporting/2008/05/12/080512fa_fact_collinshttp://www.newyorker.com/reporting/2008/05/12/080512fa_fact_collinshttp://newyorker.com/


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Cood answer

• 'peci%c e(amp$es to i$$ustrate howimages7 $anguage7 #isua$ codes andmodes of address construct the

representation of an issue.


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+riting up @iscuss how two issues arerepresented in the mediaD

•

Body Image @iscuss what the representation isstereotypica$$y in the media start )y mentioning The Le#eson Inquiry 2123 and )ac! up withmode$s7 ad#ertisements and maga?ine co#ers )e speci%cX

• 9ase studies @iscuss why the media constructsthese images this way Gse >aomi +o$f4s tosupport and discuss Aiss/Representation 0TA0C0I>/ BNO>9/ "0T 90>93.

• @iscuss the impact this has on the audienceinc$ude statistics from NA90 2123.

• @iscuss how there are emerging Ypositi#e4messages in the media @o#e >+7

representation of issues body issue1

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