repositories at warwick - a brand new start!
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connecting you with information, support and your community
Repositories at Warwick- a BRAND new start!
Suzanne Atkins, Marie Barwick, Yvonne Budden and Helen Hewitt
E-Repositories Team, University of Warwick Library
connecting you with information, support and your community
Starting the process…
• Who are we?• Where do we want to go?• What are our key services?
– Both now and in the future.– What do we want to be able to offer?
• Who are our customers?– Distinct user groups that we can target services to.
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Services and Benefits
Match services to users
Transform services into benefits
Translate benefits into messages
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Communicate!
• Elevate the profile of both services.• New service launched:
– Soft launch May 2011 with pilot department (History)
– Major launch to come in 2012 with REF Plug-in and new ‘look and feel’.
• Series of Head of Department meetings.• Involvement in REF Planning.
connecting you with information, support and your community
connecting you with information, support and your community
How are we using the materials?
• Departmental meetings and training.• As rewards for depositors.• Reminders following meetings.• Standardisation of regular communication.• New website and look and feel of the
archive [coming soon]
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[Library sites]
connecting you with information, support and your community
connecting you with information, support and your community
connecting you with information, support and your community
What did we gain?
• Clear visual identity for the repository.• In 10 months (April ‘11-Jan ‘12):
– WRAP 49.9% increase full text items on previous year– Publications service from 0 to 33,774 records
• Excellent team building exercise.• Set of documents on the service for use in the
future and to drive development.• Useful process even if you don’t turn them into
materials!
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Acknowledgements
• Thanks to Kay Grieves for the marketing toolkit used:– Grieves, K. (2010) “’How do you like your eggs in
the morning?’ A simple 7 step toolkit for creating strategic marketing plans that really work”. Sunderland : University of Sunderland, pp. 32.
connecting you with information, support and your community
Any questions?
• Email: [email protected] • Web: http://go.warwick.ac.uk/lib-publications
• Contact Yvonne:– [email protected]– Phone: 02476 5 75793