repositioning of sholay movie
DESCRIPTION
just for a festTRANSCRIPT
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Starring : AmreshShashank TY BBS(FS)
Produced By :
Team : SA
PRODUCTION
Location :
Shree damodar
college of
commerce &
economics
REPOSITIONING SHOLAY
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Lets learn about Sholay
• It is a 1975 Hindi action-adventure film directed by Ramesh Sippy and produced by his father G. P. Sippy.
• Sholay is considered a classic and one of the best Indian films.
• It was ranked first in the British Film Institute's 2002 poll of "Top 10 Indian Films" of all time
• In 2005, the judges of the 50th annual Filmfare Awards named it the Best Film of 50 Years.
• The film drew heavily from the conventions of Westerns, and is a defining example of the masala film, which mixes several genres in one work.
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The Plot Synopsis…
• Thakur Baldev Singh seeks to avenge the cold-blooded massacre of his family at the hands of notorious bandit Gabbar Singh.
• Unable to take revenge himself, Thakur Baldev Singh recruits Veeru and Jaidev, both small time crooks. Both agree to capture Gabbar Singh alive and hand him over to Baldev Singh.
• Things do not go as planned. Veeru falls for the local horse carriage driver Basanti; and Jai starts to have romantic feelings for Baldev Singh's widowed daughter-in-law, Radha.
• To make matters worse, Gabbar has sworn to kill both Jai and Veeru, and holds Basanti as a hostage, to lure them to him.
• But Jaidev and Veeru were so clever that no bandit could outwit the two.
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The Storm before the Success…
• The ending for the movie had to be changed and many scenes were deleted to please Censor Board.
• The initial critics review were negative. It was called ‘dead ember’ or poor western imitation.
• It lacked effective visual marketing tools.• During the initial slow period, the director and
writer considered re-shooting some scenes so that Amitabh Bachchan's character would not die.
• It saw poor financial returns in its first two weeks.
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The Turnaround..
• From the third week, however, viewership picked up owing to positive word of mouth.
• Soundtrack were released containing dialogue from the movie.
• Over time, the critical reception to Sholay greatly improved.
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The Success that followed… Sholay became the highest grossing Bollywood film
of 1975, and film ranking website Box Office
India has given the film a verdict of "All Time
Blockbuster".
Sholay went on to earn a still-standing record of 60
golden jubilees across India.
In 2012, Box Office India gave 1.63
billion (US$27 million) as Sholay's adjusted nett
gross.
It was ranked first in the British Film Institute's
2002 poll of "Top 10 Indian Films" of all time. In
2005, the judges of the 50th annual Filmfare
Awards named it the Best Film of 50 Years.
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The Decline…
• Every successful product goes through the product life cycle and blockbuster movies are no exceptions.
• After its successful run for more than 25 years. Sholay has finally hit rock bottom.
• The movie can be revived through successful repositioning, targeting today’s youth.
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Repositioning
• If sholay is rebuild again in india . Than it wont last for long time
• Because the actor’s , actresses' who have acted in sholay 1975 , couldn't be replaced by any one .
• so WE have decided to move to hollywood market
• Story remaines the same , only characters have changed
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If 'Sholay' was remade in Hollywood: The dream cast
Name of the Movie : Sea of FlamesDirector : Danny BoyleMusic : A R RehmanLocation : Rio de Janeiro
Hollywood Remake of Sholay
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Star Cast :
Bollywood character name • Sanjeev kappor ( thakur)
Hollywood character• Russell crowe
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Star cast
• Amjaad khan (Gabbar) • Leonardo Dicaprio
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Star cast
• Amitabh Bachchan(jay) • Brad pitt
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Star cast
• Dharmendra (veeru) Jason statham
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Star cast
• Hema malini (Basanti ) • Jennifer lawrence
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Star cast
• Jaya badhuri (radha) • Natalie Portman
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Star cast
• Leela mishra (mausi) • Meryl streep
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Star cast
• Jiju kothe( kaalia) • Ed Eddie Murphy
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Star cast
• Asrani (jailor) • Joe Pesci
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Star cast
• Mac mohan ( samba ) • Kevin Bacon
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Even though Sambha had no dialogues in the movie, he was an integral part of it. And, who better than Kevin Bacon can make his presence felt without saying a word.
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MOVIE PROMOTION through 70mm
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The Movie Page
SHOLAY FACT FILE
Review this
Rate this
See STACY ’S Spoof Video On Sholay
STACY just posted the original climax
Read review
Cheatclub
Fun factsJaya Bachchan was pregnant with Junior B during the making of Sholay
Danny Denzongpa was the first choice for Gabbar Singh
Sholay became the biggest hit yet won only one Filmfare
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Tomatoes
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User generated
content
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Shows TV channels,
theaters, online movie sources like
BOX, Netflix, etc
Allows user to upload any
creative content
related to the movie
Remake of "Once Upon a Time in the West", "Seven Samurai", "The Good, The Bad and The Ugly" & "The
Magnificent Seven
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Other Forms of User Engagement
CONTESTSONLINE POLLS
MINIMAL POSTER DESIGNING
COMPETITIONSTART A
DISCUSSION/ DEBATE
Why is Gabbar
Singh
better than
Mogambo? No way! Mogambo has the invisibility
gadget
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Marketing Actions
Print Radio
Advertise in features newspapers, entertainment supplements. For e.g. t2 in Kolkata, HT Café in Mumbai
& Delhi Times in Delhi
Place print ads in entertainment magazines like Stardust, Filmfare & Cineblitz to reach target segment
Book slots on stations for a 70mm trivia time where audiences
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Create a radio jingle for 70mm and advertise on various channels
(heavily during launch phase)
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Marketing Actions
Events & Movies Select Locations
Advertise at movie events like award functions and film festivals. Tie-up with production houses and advertise
as media partners for movies (opening credits)
Advertise at select locations where the target crowd is most likely to be.
BOOKS & MOVIE STORES CAFES
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MULTIPLEXES
Media Partner
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Marketing Actions
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OOH media Mobile advertising
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and advertise by identifying their online usage patterns and demands
Advertise through existing customers by posting updates
about 70mm.com on their social media profiles
TV commercials are elaborate and costly.
Look for targeted advertising through
music channels. Embedded ads in select
music programs is an effective & economic
option.
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BILLBOARDS IN PRIME LOCATIONS IN METROS
INSIDE SHOPPING MALLS
Targeted advertising based on usage using analytics. Advertise more on pages that will fetch greater
percentage of target segment’s attention. For e.g. bookmyshow app, YouTube,etc.
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Pre Release Movie MarketingKey Challenges
Good Scripts Institutional funds
• Challenges Clubbed movies• Ticket Prices
Declining Footfall
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7P’S OF MOVIE MARKETING Product Price Promotion Place People Physical Evidence Process