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VERVIEW - INDIAN AUTOMOBILE INDUSTRY

ver a period of more than two decades the Indian Automobi

dustry has been driving its own growth through phases. The ent

Suzuki Corporation in Indian passenger car manufacturing

en pointed as the first sign of India turning to a mark

onomy. Since then the automobile sector witnessed rapid grow

ar after year. By late-90's the industry reached self reliance

gine and component manufacturing from the status of larg

ale importerth comparatively higher rate of economic growth rate inde

ainst that of great global powers, India has become a hub

mestic and exports business. The automobile sector has bee

ntributing its share to the shining economic performance of Ind

the recent yearsith the Indian middle class earning higher per capita income, mo

ople are ready to own private vehicles including cars and tw

heelers. Product movements and manned services have boosted

e sales of medium and sized commercial vehicles for passenger an

ods transport. Side by side with fresh vehicle sales growth, th

tomotive components sector has witnessed big growth. The domest

to components consumption has crossed rupees 9000 crores and :

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STORY

maha's history goes back over a hundred years to 1887 whe

orakusu Yamaha founded the company, which began producin

ed organs. The Yamaha Corporation in Japan (then Nippon Gak

o., Ltd.) has grown to become the world's largest manufacturer o

full line of musical instruments, and a leading producer

dio/visual products, semiconductors and other computer relate

oducts, sporting goods, home appliances and furniture,, and industrial robot

e Yamaha Motor Corporation, Ltd., begun on July 1, 1955, is

ajor part of the entire Yamaha group, but is a separate

anaged business entity from the Yamaha Corporation. Th

maha Motor Corporation is the second largest manufacturer

otorcycles in the world. Yamaha Motor Corporation owns i

holly-owned subsidiary in the U.S. called Yamaha Mot

orporation, USA, that is handling not only motorcycles, but als

ow mobiles, golf carts, outboard engines, and water vehicle

der the brand name of Yamaha as we

1954 production of the first motorcycles began, a simple 125c

ngle-cylinder two-stroke. It was a copy of the German DK

sign, which the British BSA Company had also copied in th

ost-war era and manufactured as the Bantam

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bout India Yamaha Motor Pvt. Ltd.

amaha made its initial foray into India in 1985. Subsequent

entered into a 50:50 joint-venture with the Escorts Group

96. However , in August 2001, Yamaha acquired its remainin

ake becoming a 100% subsidiary of Yamaha Motor Co. , Ltpan (YMC) . In 2008, Mitsui & Co. , Ltd. entered into a

reement with YMC to become a joint investor in th

otorcycle manufacturing company "India Yamaha Mot

vate Limited YM operates from its state-of-the-art-manufacturing units

rajpur in Uttar Pradesh and Faridabad in Haryana an

oduces motorcycles both for domestic and export market

th a strong workforce of more than 2,000 employees, IYM

ghly customer-driven and has a countrywide network of ov

.

verview Of Automobile Industry

e Indian automobile industry is going through a technologic

ange where each firm is engaged in changing its processes an

chnologies to sustain the competitive advantage and provid

stomers with the optimized products and services. Starting fro

e two wheelers, trucks, and tractors to the multi utility vehicle

mmercial vehicles and the luxury vehicles, the Indian automob

dustry has achieved tremendous amount of success in the rece

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e the Exclusive & Trusted Brand renowned for marketing an

anufacturing of YAMAHA products, focusing on serving o

stomer where we can build long term relationships by raisin

eir lifestyle through performance excellence, proactive design

novative technology. Our innovative solutions will always excee

e changing needs of our customers and provide value adde

ild the Winning Team with capabilities for success, thriving in

mate for action and delivering results. Our employees are th

ost valuable assets and we intend to develop them to achiev

ernational level of professionalism with progressive carevelopment. As a good corporate citizen, we will conduct o

siness ethically and socially in a responsible manner ns for the environmen

eference:

ISSION

asic Corporate Governance Policies

amaha Motor Co., Ltd. (the “Company”) recognizes that corporavernance is an important tool to ensure disciplined manageme

d maximize long-term corporate value. Based on this realizatio

e Company has been striving to speed up management decisio

aking; make the accountability system clearer; develop

nsparent system of director selection and remuneration; an

tablish an internal control system. Because the Compan

nsiders corporate governance one of its most importa

anagement issues, measures to further strengthen corpora

vernance — such as improving supervisory functions — are bein

anned. At the same time, the Company will enhance Invest

elations services, in order to build on the relationship of trust its shareholders and investor

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ORPORATE PHILOSOPHY

amaha Motor is a company that has worked ever since

unding to build products defined by the concepts of “high-qual

d high-performance” and “light weight and compactness” as w

ve continued to develop new technologies in the areas of sma

gine technology and FRP processing technology as well as contr

can also be said that our corporate history has taken a pa

here “people” are the fundamental element and our produ

eation and other corporate activities have always been aimed

uching people’s hearts. Our goal has always been to provid

oducts that empower each and every customer and make thees more fulfilling by offering greater speed, greater mobility greater potentia

aid in another way, our aim is to bring people greater jo

ppiness and create Kando* in their live

a company that makes the world its field and offers produc

r the land, the water, the snowfields and the sky, Yamaha Mot

ives to be a company that “offers new excitement and a mo

filling life for people all over the world” and to use our ingenu

d passion to realize peoples’ dreams and always be the one

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upporting Young Music Students

e Yamaha Group engages in a variety of businesses around th

orld, such as the manufacturing and marketing of music

struments and audio/visual products, as well as the operation

usic learning centers. Our activities are wide-ranging, and includ

luntary initiatives such as social contribution activities. Here, w

roduce our scholarship program, which comprises one part of o

ropean subsidiaries’ program for supporting students in the fie

e Yamaha Music Foundation of Europe (YMFE) is an endowme

unded in 1989 by investments from Yamaha Corporation and th

amaha Music Foundation, and has the mission of awardin

holarship money to talented, young music students in Europ

amaha’s six European marketing subsidiaries select scholarsh

cipients in their respective regions from among full-time mus

udents of all nationalities age 25 or below*1 studying voice

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orking on Global Tree-Planting Initiative

amaha Corporation cooperated with Yamaha Motor Co., Ltd. to ho

e third “Yamaha Forest” tree-planting event.“Yamaha Forest” wa

unched in December 2005 as part of efforts to contribute

ciety by providing environmental preservation and educatio

rough tree-planting activities in Indonesia, where both companie

ve manufacturing and sales networks. Supported by OISCA,* th

tivity involves plans to plant approximately 150,000 to 200,00

es on 120 hectares of land over a five-year period. Wh

storing land that has been destroyed by logging activities to i

rmer glory and returning natural forests to their original state, th

tivity also aims to help prevent global warming. In Japan, th

shunada coastal forest revitalization project executes to suppo

obal Warming Countermeasures

e Yamaha Group places high priority on the environment, and

ives to ensure compliance with both the law and the Yamaha

olicy on the Environment. In order to recycle resources and reduce

e environmental impact on society as a whole, Yamaha promotes

variety of eco-friendly initiatives that span all stages and utilization through to disposal.

obal warming is a serious issue facing the entire human race, and the Yamaha Group

nsiders efforts to solve this problem a priority in business activities.

e Yamaha Group has set a target of reducing CO2 emissions by 6% from the fiscal

90 level in fiscal 2010, in line with the target the government has set. To date we have

tively introduced cogeneration systems, switched from heavy oil to natural gas,

opted photovoltaic power generation systems, and begun using the Green Power

ertification System, as well as various other energy-saving facilities and schemes

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