reporting results in your community: annual reports to communicate wtc mission and success
TRANSCRIPT
WTCA Member SeminarDecember 13, 2011Linda Mysliwy
Conlin
Reporting Results in Your Community:
Annual Reports to Communicate WTC Mission & Success
Why An Annual Report?An Effective Marketing and Sales Tool
Grow membershipObtain corporate sponsorsBuild new partnerships and programs
Outline Your Strategic VisionHighlight AchievementsDemonstrate Value to the Region
“Tell Your Story”
Focus on ContentServicesProgramsMembership BenefitsResults FiguresTestimonials Strategic Vision
“Know Your Audience”
Focus on the BrandVisual imageryConsider font styles and layoutInclude quotesPictures of real peopleAdapt the WTCA logo guidelines to show the
consistency and strength of the WTC network
“Identify Your Voice & Personality”
Focus on the Brand
Highlighting Achievements2010 Impact
Over 300 companies received counseling servicesConducted 23 educational events and seminars1,334 professionals participated in programsOrganized 500 company appointments with the
Authorized International Trade Representatives Generated incremental export sales of $147 M
Since 2002, we have helped generate over $571 million in incremental export sales, generating
over 7,400 new jobs
Highlighting Achievements
Highlighting Achievements
The Power of StatisticsDevelop ways to quantify your effortsImplement a metrics tracking processUse surveys or forms to obtain data
The Importance of ImageryConveys networking, attendee numbers, etc. Show influential business leaders
DistributionBeing budget‐conscious (consider page count,
paper quality, and binding method)Reduce print quantity
electronically distribute through e‐mail post on your web siteDetermine your mailing list in advanceestimate number needed for events/programs
throughout the year
The Evolution
The Evolution
The Evolution
The Evolution
The Evolution
The Future of the Annual ReportLess focus on the past
avoid producing content that will soon be out‐of‐ date
Emphasis on current services & programsInclusion of member testimonials
show support for specific programs and servicesexemplify target members
Contact InformationLinda Mysliwy
Conlin
President(215) 586‐4240 ext. [email protected]
www.wtcphila.org