reporting for online:tools for building trust and relevance
DESCRIPTION
A presentation to a delegation of journalists from Nanjing, China. Presented at theDeWitt Wallace Center for Media and Democracy, Terry Sanford School of Public Policy, Duke University. September 29, 2009TRANSCRIPT
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Reporting for Online:Tools for Building Trust and Relevance
Ryan Thornburg
University of North Carolina
www.futureofnews.net
@rtburg
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You Didn’t Come All The Way Out Here to Watch TV, Now
Didya?
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Why Put News Online?
• Multimedia• Interactivity• On-Demand Delivery
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Step 1: Do Your Work.
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Step 1: Do Your Work.
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Step 1: Do Your Work.
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Step 2: Show Your Work.
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Step 2: Show Your Work.
TIP: Start asking for all your documents in digital format and start recording audio of all your interviews.
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Step 3: Talk to Your Readers.
• Ask your readers
• Let your readers ask you
• Help your readers ask newsmakers
• Give readers a place to talk to each other
• Collaborate with your readers on reporting projects
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Step 4: Sustainable Development.
REDUCE the number of words you use.
REUSE information that is frequently mentioned.
RECYCLE information gathered for earlier stories.
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Step 5: Prepare for Breaking News
• Blog. But don’t forget to recap.
• Work in Takes: Fast First. Rich Second.
• Be ready to take information from audience.
• Tell your readers what you don’t yet know.
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Step 6: Atomize Your Reporting
TIP: Make a list of all the objects on your beat. Then identify the sources of where you can obtain information about their attributes and their values.
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The Six Steps
1. Do Your Work
2. Show Your Work
3. Talk to Your Readers
4. Practice ‘Sustainable Development’
5. Prepare for Breaking News
6. Experiment with Atomic Journalism
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… and learn the tools.
www.bit.ly/producing-online-news