report othello l per09 6312
TRANSCRIPT
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FINANCIAL REPORT FIRM L PERIOD 9Company Profit & Loss Statement
Period 0 Period 1
Revenues 36,284 41,963
Cost of goods sold -18,612 -17,468
Inventory holding costs -111 -80
Inventory selling costs 0 0Contribution before marketing 17,561 24,415
Advertising media -3,840 -3,750
Advertising research -160 -750
Commercial team costs -1,224 -1,373
Contribution after marketing 12,337 18,542
Market research studies -245 -375
Research and development 0 0
Interests paid 0 0
Exceptional costs or profits 0 0
Earnings before taxes 12,092 18,167
All numbers in thousands of dollars
Market ContributionSonites Vodites
Revenues 50,896 35,885
Cost of goods sold -35,148 -28,177
Inventory holding costs -1,946 -1,263
Inventory selling costs 0 0
Contribution before marketing 13,802 6,444
Advertising media -8,827 -4,462
Advertising research -1,900 -700
Commercial team costs -6,975 -3,282
Contribution after marketing -3,900 -2,000
Market research studies -427 -349
Research and development 0 0
Net contribution -4,326 -2,349
All numbers in thousands of dollars
Product ContributionLokv Lever
Sonites Vodites
Revenues 22,321 20,533
Cost of goods sold -9,693 -14,550
Inventory holding costs 0 -255Inventory selling costs 0 0
Contribution before marketing 12,628 5,728
Advertising media -2,522 -1,940
Advertising research -500 -300
Commercial team costs -1,711 -1,601
Contribution after marketing 7,895 1,886
All numbers in thousands of dollars
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Retail and Selling PricesLovro LOSOS
Sonites Sonites
Rec. retail price 290 372
Average retail price 276 364
Average selling price 182 230
Market SharesLokv Lever
Sonites Vodites
Market share - Unit 2.9% 7.0%
Market share - Value 4.9% 7.3%
Distribution Coverage and Volume Sold
Specialty Stores
Lero Vodites 30%
Lever Vodites 37%
Lokv Sonites 38%
LOSOS Sonites 38%
Lova Sonites 39%
Lovro Sonites 44%
Sales, Production and InventoryLokv Lever
Sonites Vodites
Volume sold 76 64
Planned production 60 15
Actual production 72 12
Inventory at beginning of period 4 67
Inventory at end of period 0 14
All numbers in thousands of units
Unit Cost, COGS and Inventory Holding Cost
Lokv LeverSonites Vodites
Volume sold 76 64
Unit cost (current) 126 221
Unit cost (average) 128 227
Cost of goods sold 9,693 14,550
Inventory at end of period 0 14
Inventory holding costs 0 255
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in t
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Research and Development Projects
MARKET : SONITESAvailable since
PeriodNo. of Features
Popaj 8 7
Poriluk 7 11
porko 4 12
Polo 2 5
POLOCK 0 18
POLOOP 0 13
Unit costs are given in $. Cumulative budget and Budget required for completion
MARKET : VODITESAvailable since
PeriodResolution
Pen 6 44
Pepa PIG 5 65
Unit costs are given in $. Cumulative budget and Budget required for completion
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Period 2 Period 3 Period 4 Period 5 Period 6 Period 7
41,435 62,470 34,950 62,743 73,780 60,210
-16,923 -46,192 -40,643 -63,718 -63,191 -45,775
-79 -8 0 -480 -495 -5,029
0 0 0 0 0 024,433 16,271 -5,693 -1,455 10,093 9,406
-3,730 -4,103 -3,675 -6,030 -5,977 -7,818
-750 -800 -500 -800 -800 -1,200
-1,635 -2,529 -1,978 -2,953 -3,150 -5,590
18,318 8,839 -11,846 -11,238 167 -5,202
-382 -390 -724 -752 -782 -783
-900 0 -1,040 -10,230 -3,810 -1,030
0 0 0 0 0 0
0 -188 -21 0 0 0
17,036 8,261 -13,630 -22,219 -4,426 -7,015
Lero LOSOS Lova Lovro
Vodites Sonites Sonites Sonites
15,352 13,634 10,674 4,266
-13,627 -8,632 -12,960 -3,863
-1,008 -9 -5 -1,9310 0 0 0
716 4,992 -2,290 -1,528
-2,522 -1,552 -2,328 -2,425
-400 -500 -400 -500
-1,681 -1,684 -1,602 -1,978
-3,886 1,256 -6,621 -6,431
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Lever Lero Lokv Lova
Vodites Vodites Sonites Sonites
510 448 468 230
489 419 455 221
320 284 294 145
Lero LOSOS Lova Lovro
Vodites Sonites Sonites Sonites
5.9% 2.2% 2.8% 0.9%
5.3% 3.1% 2.3% 0.9%
Mass
MerchandisersOnline Stores Specialty Stores
Mass
MerchandisersOnline Stores
39% 28% 11,962 26,816 15,333
23% 30% 27,596 17,378 19,180
12% 38% 38,860 6,062 30,917
11% 37% 39,282 4,042 15,842
13% 39% 31,560 14,439 27,636
21% 30% 9,168 7,940 6,328
Total Number of Outlets 8,222 7,333 1,222
Lero LOSOS Lova Lovro
Vodites Sonites Sonites Sonites
54 59 74 23
0 38 80 0
0 33 74 0
109 27 0 171
54 1 0 148
Lero LOSOS Lova LovroVodites Sonites Sonites Sonites
54 59 74 23
231 143 176 163
252 146 176 165
13,627 8,632 12,960 3,863
54 1 0 148
1,008 9 5 1,931
ousands of dollars
Distribution Coverage (% outlets) Volume sold
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Design Index Battery Life Display SizeProcessing
Power
Desired base
cost
Minimum base
cost
8 44 30 71 167 167
8 50 19 53 137 136
4 74 32 81 181 178
8 48 33 50 299 141
3 75 25 12 89 78
8 40 40 75 205 184
re given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Energy
Efficiency
Carbon
FootprintConnectivity No. of Apps
Desired base
cost
Minimum base
cost
63 21 7 20 273 273
55 33 6 59 279 275
re given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
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Period 8 Period 9 Period 10 Cumulative
62,185 86,781 562,800
-44,323 -63,325 -420,169
-5,797 -3,209 -15,289
0 0 012,065 20,247 127,343
-8,806 -13,289 -61,018
-1,400 -2,600 -9,760
-6,537 -10,257 -37,225
-4,677 -5,900 19,339
-798 -814 -6,044
-1,200 0 -18,210
0 0 0
0 0 -209
-6,675 -6,714 -5,124
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Required budget
for completion
Cumulative
allocated budget
0 1,200
0 1,030
0 1,040
0 900
0 1,500
0 2,500
Required budget
for completion
Cumulative
allocated budget
0 3,810
0 10,230
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INDUSTRY DASHBOARD PERIOD 9
Period FirmShare Price
IndexRevenues
Net
contribution
9 L 814 86,781 -6,714
9 M 1,963 141,611 24,635
9 N 2,194 237,403 62,1969 R 520 45,695 -10,801
9 S 1,024 81,733 7,441
9 T 1,711 161,387 20,213
8 L 586 62,185 -6,675
8 M 1,830 115,863 9,655
8 N 2,003 215,855 51,314
8 R 712 56,790 -8,921
8 S 1,066 74,748 3,545
8 T 1,598 120,710 26,704
7 L 571 60,210 -7,015
7 M 1,674 89,164 799
7 N 1,341 134,639 17,530
7 R 740 46,025 -6,806
7 S 1,337 89,859 10,337
7 T 1,820 136,142 37,134
6 L 700 73,780 -4,426
6 M 2,145 107,694 14,067
6 N 897 75,547 -8,642
6 R 857 46,643 -35,626
6 S 1,450 96,737 16,489
6 T 1,751 125,795 30,396
5 L 593 62,743 -22,219
5 M 3,207 171,811 92,9815 N 695 40,578 4,283
5 R 978 61,535 15,392
5 S 1,493 86,190 14,316
5 T 1,646 108,735 29,008
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volum
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Market share -
ValueRetail sales
Market share -
UnitVolume sold
11.7% 132,851 9.9% 350
18.6% 211,234 18.5% 655
31.6% 358,216 29.4% 1,0426.1% 68,918 5.1% 180
10.7% 121,604 11.0% 388
21.2% 240,046 26.2% 930
9.8% 95,622 7.8% 233
17.9% 174,834 17.1% 515
33.5% 327,005 30.5% 915
8.8% 86,244 7.6% 229
11.5% 112,748 12.1% 363
18.5% 180,600 24.9% 749
11.0% 93,181 9.5% 246
16.1% 136,253 14.2% 370
24.1% 204,053 22.9% 596
8.3% 70,637 7.2% 187
16.2% 136,695 15.7% 407
24.2% 205,133 30.5% 792
14.2% 114,247 14.0% 344
20.7% 166,662 15.8% 388
14.3% 115,364 14.5% 355
8.9% 71,729 7.7% 188
18.4% 148,224 17.8% 437
23.6% 190,234 30.1% 738
11.8% 96,728 16.1% 384
32.6% 266,896 22.2% 5277.6% 62,419 6.9% 165
11.6% 94,924 10.7% 255
16.3% 132,993 17.4% 412
20.1% 164,285 26.7% 633
e sold is given in thousands of units.
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MARKET REPORT SONITES MARKET PERIOD 9Retail Sales and Volume Sold
MARKET : SONITESLaunched in
Period
Market share -
ValueRetail sales
Lokv 8 4.9% 34,485
LOSOS 5 3.1% 21,565
Lova 9 2.3% 16,286Lovro 3 0.9% 6,474
MOKA 5 6.6% 46,507
MOPRO 6 4.5% 31,883
MOST 0 3.7% 26,121
MOVE 0 0.6% 4,570
NOLLA 6 8.5% 59,736
NORBIT 4 10.8% 76,103
NOVA 0 3.8% 26,986
NOVICE 6 7.3% 51,298
ROCK 0 1.0% 7,257
ROEX 6 0.0% 278
ROKO 5 0.5% 3,452
ROLL 0 1.9% 13,705
ROYAL 3 1.0% 7,196
SODA 4 0.5% 3,758
SOFT 0 2.7% 18,743
SOLO 0 0.6% 4,439
SOSA 3 4.6% 32,552
TONE 0 13.6% 95,254
TOPS 0 1.9% 13,155
TORO 4 9.5% 66,986
Total 4 4.0% 28,428
TOWN 4 1.0% 7,106
Retail sales are given in thousands of dollars. Volume sold is given in thousands of un
If the table above is empty, it means that no offerings are marketed yet in the Sonite
Physical Characteristics
MARKET : SONITESLaunched in
Period
No. of
FeaturesDesign Index
Lokv 8 11 8
LOSOS 5 12 4
Lova 9 7 8
Lovro 3 5 8MOKA 5 9 6
MOPRO 6 13 7
MOST 0 8 8
MOVE 0 16 7
NOLLA 6 7 8
NORBIT 4 10 8
NOVA 0 13 7
NOVICE 6 8 7
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ROCK 0 9 7
ROEX 6 13 4
ROKO 5 13 8
ROLL 0 13 8
ROYAL 3 8 8
SODA 4 17 9
SOFT 0 7 8
SOLO 0 13 8SOSA 3 7 8
TONE 0 10 7
TOPS 0 9 8
TORO 4 9 8
Total 4 15 7
TOWN 4 13 4
Retail price and Base cost are given in dollar. Physical characteristics are given in the
If the table above is empty, it means that no offerings are marketed yet in the Sonite
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VariationMarket share -
UnitVolume sold Variation
Rec. retail
priceBase Cost
10,851 2.9% 76 24 468 134
3,038 2.2% 59 9 372 177
2.8% 74 230 164-3,392 0.9% 23 -13 290 293
16,355 9.1% 240 84 210 116
-5,567 2.5% 67 -12 495 192
4,626 4.3% 114 18 240 168
-2,388 0.4% 10 -6 470 195
12,480 9.8% 258 54 243 172
-23,853 6.2% 164 -52 479 141
-3,122 2.2% 58 -6 485 192
11,653 10.0% 264 60 210 98
-2,721 1.4% 36 -13 217 90
-2,355 0.0% 1 -7 280 172
-4,312 0.3% 7 -9 490 162
-7,568 1.2% 31 -15 460 201
-218 1.0% 27 -2 280 160
-1,474 0.4% 10 -3 400 196
4,379 3.5% 93 22 215 168
-3,513 0.4% 10 -7 453 201
-3,126 5.3% 140 -15 245 168
24,566 18.2% 480 124 215 100
10,226 1.1% 29 22 475 137
-4,128 10.9% 287 -18 245 185
5,114 2.1% 56 6 530 194
-690 0.7% 19 -3 373 192
its. Retail price and Base cost are given in dollar.
market
Battery Life Display SizeProcessing
Power
Rec. retail
priceBase Cost
50 19 53 468 137
74 32 81 372 181
44 30 71 230 167
48 33 50 290 29934 18 27 210 118
69 33 83 495 196
48 27 66 240 171
72 33 71 470 199
47 27 77 243 175
51 21 57 479 144
67 35 85 485 196
28 18 33 210 100
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35 17 26 217 92
75 32 77 280 175
48 21 70 490 165
40 40 75 460 205
48 27 69 280 163
72 30 80 400 200
48 25 75 215 171
40 40 75 453 205
48 25 75 245 171
34 20 33 215 102
49 21 55 475 140
46 27 84 245 189
62 34 84 530 198
78 40 84 373 196
appropriate units: Kg, kHz, hours, etc.
market
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New
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MARKET REPORT VODITES MARKET PERIOD 9Retail Sales and Volume Sold
MARKET : VODITESLaunched in
Period
Market share -
ValueRetail sales
Lero 7 5.3% 22,697
Lever 6 7.3% 31,343
MECOOL 6 6.5% 28,041MEINN 4 17.3% 74,112
NETA 7 17.7% 75,561
NETX 8 15.9% 68,532
RESCUE 8 3.2% 13,899
REX 8 5.4% 23,131
SEVO 6 14.6% 62,112
TECH1 7 6.8% 29,117
Retail sales are given in thousands of dollars. Volume sold is given in thousands of un
If the table above is empty, it means that no offerings are marketed yet in the Vodite
Physical Characteristics
MARKET : VODITESLaunched in
PeriodResolution
Energy
Efficiency
Lero 7 44 63
Lever 6 65 55
MECOOL 6 66 57
MEINN 4 52 63
NETA 7 51 61
NETX 8 70 59
RESCUE 8 70 59
REX 8 48 63
SEVO 6 55 50
TECH1 7 54 62
Retail price and Base cost are given in dollar. Physical characteristics are given in the
If the table above is empty, it means that no offerings are marketed yet in the Vodite
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VariationMarket share -
UnitVolume sold Variation
Rec. retail
priceBase Cost
2,276 5.9% 54 4 448 267
8,170 7.0% 64 19 510 274
-3,718 6.1% 56 -7 524 27627,092 18.4% 168 62 470 273
14,375 18.4% 168 32 480 269
19,679 14.2% 130 38 545 289
-4,279 3.0% 27 -8 530 291
4,127 5.6% 51 7 485 269
12,590 14.9% 136 28 490 224
24,358 6.6% 60 49 517 275
its. Retail price and Base cost are given in dollar.
market
Carbon
FootprintConnectivity No. of Apps
Rec. retail
priceBase Cost
21 7 20 448 273
33 6 59 510 279
34 6 57 524 282
22 6 42 470 279
22 6 41 480 274
35 7 58 545 295
33 7 55 530 297
21 6 39 485 274
47 6 30 490 228
21 6 42 517 281
appropriate units: Kg, kHz, hours, etc.
market
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INDUSTRY BENCHMARKING PERIOD 9If the tables below are empty, it means that the Benchmarking study was not purchased this period
Company Profit & Loss StatementsL M N
Revenues 86,781 141,611 237,403
Cost of goods sold -63,325 -91,280 -134,765Inventory holding costs -3,209 -214 -731
Inventory selling costs 0 0 -4
Contribution before marketing 20,247 50,117 101,903
Advertising media -13,289 -12,012 -19,735
Advertising research -2,600 -1,260 -1,650
Commercial team costs -10,257 -11,396 -17,547
Contribution after marketing -5,900 25,449 62,971
Market research studies -814 -814 -776
Research and development 0 0 0
Interests paid 0 0 0
Exceptional costs or profits 0 0 0
Earnings before taxes -6,714 24,635 62,196
All numbers in thousands of dollars
Company Profit & Loss Statements by MarketMARKET : SONITES L M N
Revenues 50,896 73,022 142,153
Cost of goods sold -35,148 -44,761 -71,193
Inventory holding costs -1,946 -211 -731
Inventory selling costs 0 0 -4
Contribution before marketing 13,802 28,050 70,225
Advertising media -8,827 -8,125 -13,335
Advertising research -1,900 -860 -1,100
Commercial team costs -6,975 -7,650 -11,862
Contribution after marketing -3,900 11,415 43,928
Market research studies -427 -427 -427
Research and development 0 0 0
Net contribution -4,326 10,989 43,501
All numbers in thousands of dollars
MARKET : VODITES L M N
Revenues 35,885 68,589 95,250
Cost of goods sold -28,177 -46,519 -63,572
Inventory holding costs -1,263 -3 0Inventory selling costs 0 0 0
Contribution before marketing 6,444 22,067 31,679
Advertising media -4,462 -3,887 -6,400
Advertising research -700 -400 -550
Commercial team costs -3,282 -3,746 -5,685
Contribution after marketing -2,000 14,034 19,044
Market research studies -349 -349 -349
Research and development 0 0 0
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R S T
45,695 81,733 161,387
-35,710 -45,872 -94,967-3,176 -3,807 -810
-30 0 -3,262
6,779 32,054 62,348
-6,477 -9,976 -25,916
-120 -410 -2,045
-10,169 -13,412 -14,175
-9,987 8,255 20,213
-814 -814 0
0 0 0
0 0 0
0 0 0
-10,801 7,441 20,213
R S T
21,147 39,438 141,668
-13,660 -24,379 -77,968
-1,540 -3,801 -175
-30 0 -1
5,917 11,258 63,523
-3,467 -7,482 -20,752
-80 -320 -1,345
-6,725 -10,372 -11,991
-4,354 -6,916 29,435
-427 -427 0
0 0 0
-4,781 -7,343 29,435
R S T
24,548 42,295 19,718
-22,051 -21,492 -16,999
-1,635 -6 -6350 0 -3,260
862 20,796 -1,175
-3,010 -2,494 -5,164
-40 -90 -700
-3,444 -3,040 -2,183
-5,633 15,172 -9,222
-349 -349 0
0 0 0
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-5,982 14,823 -9,222
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CONSUMER SURVEY SONITES MARKET PERIOD 9If some of the tables below are empty, it means that the corresponding study was not purchased this
Brand AwarenessAverage Explorers
Lokv L 17% 23%
LOSOS L 20% 74%Lova L 13% 15%
Lovro L 46% 44%
MOKA M 38% 36%
MOPRO M 23% 33%
MOST M 55% 52%
MOVE M 45% 53%
NOLLA N 45% 49%
NORBIT N 45% 57%
NOVA N 48% 57%
NOVICE N 46% 48%
ROCK R 43% 39%
ROEX R 11% 24%
ROKO R 20% 22%
ROLL R 38% 44%
ROYAL R 32% 29%
SODA S 33% 42%
SOFT S 54% 52%
SOLO S 49% 59%
SOSA S 45% 44%
TONE T 52% 45%
TOPS T 41% 51%
TORO T 41% 39%
Total T 24% 34%TOWN T 16% 74%
Purchase IntentionsAverage Explorers
Lokv L 3% 0%
LOSOS L 3% 51%
Lova L 3% 0%Lovro L 1% 0%
MOKA M 9% 0%
MOPRO M 3% 0%
MOST M 4% 0%
MOVE M 0% 1%
NOLLA N 11% 0%
NORBIT N 5% 1%
NOVA N 2% 1%
MARKET : SONITES
MARKET : SONITES
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NOVICE N 11% 0%
ROCK R 1% 0%
ROEX R 0% 2%
ROKO R 0% 0%
ROLL R 2% 1%
ROYAL R 1% 0%
SODA S 0% 2%
SOFT S 4% 0%SOLO S 0% 3%
SOSA S 5% 0%
TONE T 17% 0%
TOPS T 1% 1%
TORO T 7% 0%
Total T 4% 1%
TOWN T 2% 35%
Total 100% 100%
Shopping HabitsExplorers Shoppers
Mass Merchandisers 19% 40%
Online Stores 24% 28%
Specialty Stores 57% 32%
Total 100% 100%
CONSUMER PANEL SONITES MARKET PERIOD 9Market Shares by Consumer Segment (based on volume)
Total Explorers
Lokv L 3% 0%
LOSOS L 2% 62%
Lova L 3% 0%
Lovro L 1% 1%
MOKA M 9% 0%
MOPRO M 3% 1%
MOST M 4% 0%
MOVE M 0% 2%NOLLA N 10% 0%
NORBIT N 6% 1%
NOVA N 2% 1%
NOVICE N 10% 0%
ROCK R 1% 0%
ROEX R 0% 1%
ROKO R 0% 0%
ROLL R 1% 1%
MARKET : SONITES
MARKET : SONITES
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ROYAL R 1% 0%
SODA S 0% 3%
SOFT S 4% 0%
SOLO S 0% 4%
SOSA S 5% 0%
TONE T 18% 0%
TOPS T 1% 1%
TORO T 11% 0%Total T 2% 1%
TOWN T 1% 20%
Total 100% 100%
Volume Sold by Consumer SegmentTotal Explorers
Lokv L 76 0LOSOS L 59 57
Lova L 74 0
Lovro L 23 1
MOKA M 240 0
MOPRO M 67 0
MOST M 114 0
MOVE M 10 1
NOLLA N 258 0
NORBIT N 164 1
NOVA N 58 1
NOVICE N 264 0
ROCK R 36 0
ROEX R 1 1
ROKO R 7 0
ROLL R 31 1
ROYAL R 27 0
SODA S 10 3
SOFT S 93 0
SOLO S 10 4
SOSA S 140 0
TONE T 480 0
TOPS T 29 1
TORO T 287 0Total T 56 0
TOWN T 19 19
Total 2,633 90
All numbers in thousands of units
MARKET : SONITES
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DISTRIBUTION PANEL SONITES MARKET PERIOD 9Sales and Market Shares by Channel (based on volume)
Specialty StoresMass
Merchandisers
Lokv L 5% 1%LOSOS L 5% 0%
Lova L 4% 1%
Lovro L 1% 1%
MOKA M 3% 15%
MOPRO M 4% 1%
MOST M 6% 4%
MOVE M 1% 0%
NOLLA N 12% 7%
NORBIT N 10% 2%
NOVA N 3% 1%
NOVICE N 4% 15%
ROCK R 1% 2%
ROEX R 0% 0%
ROKO R 1% 0%
ROLL R 2% 1%
ROYAL R 1% 1%
SODA S 1% 0%
SOFT S 2% 4%
SOLO S 1% 0%
SOSA S 7% 5%
TONE T 6% 29%
TOPS T 2% 0%
TORO T 14% 8%Total T 3% 1%
TOWN T 2% 0%
Total 100% 100%
Distribution Coverage and Number of Outlets in each Channel
Specialty Stores MassMerchandisers
Lokv L 38% 12%
LOSOS L 38% 11%
Lova L 39% 13%
Lovro L 44% 21%
MOKA M 24% 29%
MOPRO M 41% 16%
MOST M 40% 26%
Distribution Cov
MARKET : SONITES
Market s
MARKET : SONITES
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SOSA S 1.7 5.7
TONE T 2.6 4.7
TOPS T 2.7 5.9
TORO T 2.4 5.2
Total T 4.6 5.1
TOWN T 4.4 2.3
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period No. of Features Design Index
Explorers 9 3.9 2.9
High Earners 9 3.2 5.5
Professionals 9 4.2 5.0
Savers 9 2.9 4.3
Shoppers 9 2.6 5.1Explorers 8 4.0 2.7
High Earners 8 3.2 5.6
Professionals 8 4.3 5.1
Savers 8 2.8 4.2
Shoppers 8 2.5 5.1
Explorers 7 4.1 2.6
High Earners 7 3.2 5.6
Professionals 7 4.4 5.1
Savers 7 2.8 4.1
Shoppers 7 2.4 5.1
Explorers 6 4.2 2.4
High Earners 6 3.2 5.6
Professionals 6 4.5 5.1
Savers 6 2.8 4.0
Shoppers 6 2.3 5.1
Explorers 5 4.3 2.3
High Earners 5 3.2 5.7
Professionals 5 4.6 5.2
Savers 5 2.7 3.9
Shoppers 5 2.2 5.2
Importance of characteristics
No. of Features Design Index
On a scale from 1 (not important) to 10 (very important). 1.4 4.0
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MULTIDIMENSIONAL SCALING SONITES MARKET PERIOD 9Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available unt
Economy Performance
Lokv L -10 -1LOSOS L -6 9
Lova L 12 8
Lovro L 7 4
MOKA M 13 -7
MOPRO M -15 14
MOST M 10 7
MOVE M -11 5
NOLLA N 13 7
NORBIT N -10 -2
NOVA N -14 13
NOVICE N 13 -7
ROCK R 12 -10
ROEX R 0 11
ROKO R -12 2
ROLL R -14 13
ROYAL R 10 5
SODA S -10 7
SOFT S 13 6
SOLO S -10 13
SOSA S 11 6
TONE T 12 -7
TOPS T -13 -1
TORO T 12 7Total T -15 14
TOWN T -2 11
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)Segment Period Economy Performance
Explorers 9 -5 10
High Earners 9 -10 -2Professionals 9 -17 14
Savers 9 13 -5
Shoppers 9 13 8
Explorers 8 -4 10
High Earners 8 -10 -1
Professionals 8 -16 14
Savers 8 13 -6
Shoppers 8 12 8
MARKET : SONITES
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Explorers 7 -2 11
High Earners 7 -11 0
Professionals 7 -16 14
Savers 7 13 -7
Shoppers 7 12 7
Explorers 6 -1 11
High Earners 6 -11 1
Professionals 6 -15 13Savers 6 13 -7
Shoppers 6 11 6
Explorers 5 0 12
High Earners 5 -11 2
Professionals 5 -14 13
Savers 5 13 -8
Shoppers 5 11 6
Influence of Product Characteristics on Perceptual DimensionsEconomy Performance
No. of Features - -
Design Index - -
Battery Life - -
Display Size - Moderate
Processing Power - Moderate
Price Very Strong -
COMPETITIVE ADVERTISING SONITES MARKET PERIOD 9Estimated Advertising Expenditures (in thousand dollars) By Firm and Cons
Total Explorers
L 10,710 2,090
M 8,850 770
N 14,450 1,300
R 3,690 350
S 7,750 790
T 22,230 3,790
Total 67,680 9,090
All numbers in thousands of dollars
Estimated Advertising Expenditures (in thousand dollars) By Brand and Co
Total Explorers
Lokv L 3,080 290
LOSOS L 2,080 1,320
Lova L 2,720 240
Lovro L 2,830 240
MOKA M 2,650 220
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
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MOPRO M 1,960 170
MOST M 2,600 220
MOVE M 1,640 160
NOLLA N 4,080 380
NORBIT N 4,270 380
NOVA N 1,940 160
NOVICE N 4,160 380
ROCK R 1,110 100ROEX R 0 0
ROKO R 560 50
ROLL R 1,010 100
ROYAL R 1,010 100
SODA S 1,270 110
SOFT S 2,590 310
SOLO S 1,640 160
SOSA S 2,250 210
TONE T 4,900 450
TOPS T 4,950 460
TORO T 4,900 450Total T 4,320 390
TOWN T 3,160 2,040
Total 67,680 9,090
All numbers in thousands of dollars
COMPETITIVE COMMERCIAL TEAMS SONITES MARKET PERI
Estimated Commercial Team Size (in full-time equivalent) By Firm and Cha
Total Specialty Stores
L 257 122
M 288 112
N 459 153
R 244 92
S 395 160
T 440 128
Total 2,083 767
Estimated Commercial Team Size (in full-time equivalent) By Brand and ChTotal Specialty Stores
Lokv L 63 30
LOSOS L 62 30
Lova L 59 28
Lovro L 73 34
MOKA M 75 15
MOPRO M 73 35
MARKET : SONITES
MARKET : SONITES
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MOST M 80 30
MOVE M 60 32
NOLLA N 112 37
NORBIT N 139 44
NOVA N 101 48
NOVICE N 107 24
ROCK R 49 12
ROEX R 12 5ROKO R 65 30
ROLL R 63 30
ROYAL R 55 15
SODA S 100 60
SOFT S 90 5
SOLO S 95 60
SOSA S 110 35
TONE T 164 23
TOPS T 54 24
TORO T 164 54
Total T 40 16TOWN T 18 11
Total 2,083 767
ADVERTISING EXPERIMENT SONITES MARKET PERIOD 9Expected Change in Brand Awareness
Explorers Shoppers
Expected Change in unit Market Share (%U)Explorers Shoppers
Expected Change in Contribution (in K$)
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
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Total 0
COMMERCIAL TEAM EXPERIMENT SONITES MARKET PERIOExpected Change in Number of Distributors
Specialty StoresMass
Merchandisers
Expected Change in unit Market Share (%U)
Specialty StoresMass
Merchandisers
Expected Change in Contribution (in K$)
Total 0
MARKET FORECAST SONITES MARKET PERIOD 9Expected Market Size and Growth Rate by Consumer Segment
Period 9 Period 10
Explorers 93 85
Shoppers 977 1,047
Professionals 211 194
High Earners 287 278Savers 1,065 1,195
Total 2,633 2,799
If the market is not created yet, the table above shows the potential market size in one and
CONJOINT ANALYSIS SONITES MARKET PERIOD 9Relative Importance of Price and Physical Characteristics
Explorers Shoppers
Market Size (in thousands
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
MARKET : SONITES
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Total 0.0% 0.0%
Levels and Utilities
Level UtilityMARKET : SONITES
_Conjoint
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period, or that no offerings are marketed yet in the Sonites market
Shoppers Professionals High Earners Savers
12% 17% 60% 10%
18% 25% 27% 14%19% 12% 13% 8%
61% 38% 42% 36%
24% 30% 33% 53%
19% 63% 28% 17%
62% 47% 50% 52%
42% 57% 72% 38%
62% 41% 44% 31%
39% 49% 84% 38%
45% 75% 59% 41%
32% 41% 44% 60%
44% 36% 38% 46%
11% 12% 13% 10%
18% 20% 35% 17%
37% 53% 49% 33%
41% 26% 28% 25%
29% 43% 65% 25%
54% 45% 48% 57%
46% 71% 66% 42%
51% 38% 40% 42%
49% 44% 46% 58%
37% 50% 74% 33%
54% 36% 38% 31%
19% 70% 30% 17%13% 20% 23% 11%
Shoppers Professionals High Earners Savers
0% 0% 33% 0%
0% 0% 0% 0%
9% 0% 0% 0%1% 0% 0% 1%
0% 0% 0% 22%
0% 30% 0% 0%
11% 0% 0% 1%
0% 1% 3% 0%
30% 0% 0% 1%
0% 0% 46% 0%
0% 20% 0% 0%
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0% 0% 0% 26%
0% 0% 0% 2%
0% 0% 0% 0%
0% 0% 3% 0%
0% 14% 0% 0%
3% 0% 0% 1%
0% 1% 1% 0%
11% 0% 0% 1%
0% 1% 0% 0%
13% 0% 0% 1%
0% 0% 0% 43%
0% 0% 12% 0%
20% 0% 0% 1%
0% 33% 0% 0%
0% 0% 0% 0%
100% 100% 100% 100%
Professionals High Earners Savers
33% 21% 64%
31% 35% 23%
36% 43% 12%
100% 100% 100%
Shoppers Professionals High Earners Savers
0% 0% 26% 0%
0% 0% 0% 0%
7% 0% 0% 0%
2% 0% 0% 1%
0% 0% 0% 22%
0% 31% 0% 0%
11% 0% 0% 1%
0% 1% 2% 0%26% 0% 0% 0%
0% 0% 56% 0%
0% 25% 0% 0%
0% 0% 0% 25%
0% 0% 0% 3%
0% 0% 0% 0%
0% 0% 2% 0%
0% 13% 0% 0%
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2% 0% 0% 0%
0% 1% 1% 0%
8% 0% 0% 1%
0% 2% 0% 0%
13% 0% 0% 1%
0% 0% 0% 45%
0% 0% 9% 0%
29% 0% 0% 1%
0% 26% 0% 0%
0% 0% 0% 0%
100% 100% 100% 100%
Shoppers Professionals High Earners Savers
0 0 75 01 0 0 1
73 0 0 1
15 0 1 6
1 0 0 239
0 66 1 0
105 0 0 8
1 1 6 1
253 0 0 4
1 1 161 1
1 53 1 1
2 0 0 262
3 0 0 33
0 0 0 0
0 0 7 0
1 28 1 1
22 0 0 4
1 1 4 1
83 0 0 10
1 4 1 1
131 0 0 8
3 0 0 477
1 1 26 1
279 0 0 70 55 0 0
0 0 0 0
978 210 284 1,067
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Online Stores Specialty StoresMass
MerchandisersOnline Stores
4% 38,860 6,062 30,9172% 39,282 4,042 15,842
3% 31,560 14,439 27,636
1% 9,168 7,940 6,328
8% 21,413 152,153 66,434
3% 31,050 11,622 24,106
3% 45,667 41,722 26,968
0% 5,377 1,109 3,525
11% 92,129 77,621 88,250
8% 75,958 22,882 65,607
3% 26,133 10,398 21,211
9% 28,015 158,481 77,504
1% 4,437 20,290 11,308
0% 565 93 364
0% 3,810 805 2,642
1% 14,169 4,813 11,888
1% 8,001 10,234 8,934
0% 5,373 1,007 3,280
4% 16,351 45,191 31,739
0% 5,986 1,522 2,572
4% 55,852 54,162 29,755
16% 44,362 303,531 132,107
2% 13,844 2,476 12,235
12% 104,788 85,504 96,4943% 23,618 9,863 22,256
0% 14,790 969 3,567
100% 0% 760,558 1,048,931 823,469 0
Online Stores Specialty Stores MassMerchandisers
Online Stores
38% 3,115 858 459
37% 3,084 791 447
39% 3,224 921 474
30% 3,582 1,552 363
40% 1,960 2,090 483
37% 3,362 1,162 446
25% 3,305 1,888 303
rage (% outlets) Number of Outlets
are - Unit Volume sold
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33% 3,227 844 400
54% 3,990 2,159 656
53% 4,067 2,186 653
45% 3,938 1,452 550
53% 2,945 2,457 645
30% 1,604 1,442 360
17% 1,080 316 206
32% 3,014 1,146 391
36% 3,040 943 440
28% 1,967 1,468 347
43% 4,127 944 520
34% 1,143 2,333 421
31% 4,176 1,217 384
24% 3,641 2,267 297
55% 2,811 2,766 675
36% 2,719 771 441
58% 4,555 2,407 703
30% 2,187 843 362
11% 1,572 237 133
Total Number of Outlets 8,222 7,333 1,222
Battery Life Display SizeProcessing
PowerPrice
3.0 3.5 4.0 5.55.5 5.6 5.3 4.9
2.7 5.5 5.1 2.3
2.8 6.1 4.0 3.0
2.0 3.5 2.8 2.1
4.9 6.0 6.1 6.3
3.0 5.1 5.1 2.4
5.1 5.6 4.3 5.7
2.8 5.0 5.2 2.1
3.1 3.7 3.8 5.5
3.6 6.5 5.6 6.2
1.5 3.6 2.6 2.1
4.6 4.3 1.7 2.2
5.4 5.8 5.5 4.0
2.9 3.7 4.4 5.8
2.5 6.5 5.5 6.1
3.5 4.8 4.8 2.5
4.9 5.2 5.0 5.5
2.9 4.6 5.0 2.1
2.3 6.5 5.6 5.5
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2.9 4.6 5.2 2.3
2.1 3.9 2.6 2.2
3.0 3.7 3.9 5.9
3.1 4.9 5.1 2.2
4.3 6.2 6.0 6.2
5.5 6.5 5.3 4.3
Battery Life Display SizeProcessing
PowerPrice
4.5 5.5 5.5 4.8
3.0 3.5 3.8 5.5
4.5 6.2 6.1 6.6
2.1 3.7 3.0 2.1
3.0 5.4 5.1 2.14.7 5.6 5.6 4.5
3.1 3.6 4.0 5.6
4.6 6.1 6.1 6.5
2.1 3.6 2.9 2.1
3.0 5.3 5.1 2.2
4.9 5.6 5.6 4.3
3.2 3.7 4.1 5.6
4.6 6.0 6.1 6.3
2.0 3.5 2.8 2.1
3.0 5.2 5.0 2.2
5.1 5.6 5.7 4.1
3.2 3.8 4.3 5.7
4.7 5.9 6.0 6.2
2.0 3.4 2.7 2.1
3.0 5.0 5.0 2.3
5.2 5.7 5.8 4.0
3.3 3.9 4.4 5.7
4.8 5.9 6.0 6.1
1.9 3.3 2.6 2.1
3.0 4.8 4.8 2.4
Battery Life Display SizeProcessing
PowerPrice
1.8 3.1 5.9 10.0
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il several brands are marketed in the category.
Convenience
5-6
7
2
-4
6
6
6
2
6
5
-1
-8
-9
6
6
1
10
2
7
5
0
7
36
-6
Convenience
-5
56
-2
3
-5
6
6
-2
3
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-5
6
6
-3
3
-6
6
7
-3
3
-6
6
7
-4
3
Convenience
Moderate
Moderate
Moderate
-
-
-
umer Segment
Shoppers Professionals High Earners Savers
4,110 960 2,590 960
2,100 1,940 1,550 2,490
3,480 2,440 3,670 3,560
860 860 660 960
2,040 1,520 1,520 1,880
4,680 4,400 4,680 4,680
17,270 12,120 14,670 14,530
sumer Segment
Shoppers Professionals High Earners Savers
290 290 1,920 290
190 190 190 190
1,760 240 240 240
1,870 240 240 240
220 220 220 1,770
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170 1,280 170 170
1,550 220 220 390
160 220 940 160
2,560 380 380 380
380 380 2,750 380
160 1,300 160 160
380 380 380 2,640
100 100 100 710
0 0 0 0
50 50 360 50
100 610 100 100
610 100 100 100
110 260 680 110
620 260 260 1,140
160 790 370 160
1,150 210 210 470
450 450 450 3,100
460 460 3,110 460
3,100 450 450 450390 2,760 390 390
280 280 280 280
17,270 12,120 14,670 14,530
OD 9
nelMass
MerchandisersOnline Stores
67 68
113 63
186 120
90 62
165 70
199 113
820 496 0
nnelMass
MerchandisersOnline Stores
14 19
13 19
13 18
27 12
40 20
20 18
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40 10
13 15
45 30
60 35
27 26
54 29
25 12
2 5
20 15
15 18
28 12
15 25
65 20
20 15
65 10
105 36
12 18
67 43
12 123 4
820 496 0
Professionals High Earners Savers
Professionals High Earners Savers
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9
Online Stores
Online Stores
Period 14 Period 10Total until
Period 14
Average until
Period 14Period 9 Period 10
56 -8.2% -39.8% -9.6% 3.5% 3.0%
1,272 7.1% 30.2% 5.4% 37.1% 37.4%
127 -8.2% -39.8% -9.6% 8.0% 6.9%
226 -3.1% -21.1% -4.6% 10.9% 9.9%1,750 12.2% 64.3% 10.4% 40.4% 42.7%
3,431 6.3% 30.3% 5.4% 100.0% 100.0%
five periods, if a brand were introduced next period.
Professionals High Earners Savers
of units) Market Growth (in % unit) Relative Market Size (in % o
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0.0% 0.0% 0.0%
Level Utility Level Utility Level Utility
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Period 14
1.6%
37.1%
3.7%
6.6%51.0%
100.0%
total size)
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CONSUMER SURVEY VODITES MARKET PERIOD 9If some of the tables below are empty, it means that the corresponding study was not purchased this
Brand AwarenessAverage Innovators
Lero L 40% 46%
Lever L 34% 46%MECOOL M 34% 63%
MEINN M 51% 56%
NETA N 50% 58%
NETX N 30% 53%
RESCUE R 15% 23%
REX R 20% 25%
SEVO S 51% 55%
TECH1 T 36% 47%
Purchase IntentionsAverage Innovators
Lero L 4% 2%
Lever L 6% 9%
MECOOL M 5% 13%MEINN M 23% 4%
NETA N 32% 4%
NETX N 15% 49%
RESCUE R 3% 12%
REX R 3% 1%
SEVO S 6% 2%
TECH1 T 4% 4%
MARKET : VODITES
MARKET : VODITES
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Total 100% 100%
Shopping HabitsInnovators Early Adopters
Mass Merchandisers 14% 28%
Online Stores 23% 28%
Specialty Stores 62% 43%
Total 100% 100%
CONSUMER PANEL VODITES MARKET PERIOD 9Market Shares by Consumer Segment (based on volume)
Total Innovators
Lero L 6% 3%
Lever L 7% 11%
MECOOL M 6% 16%
MEINN M 18% 3%
NETA N 18% 2%
NETX N 14% 43%
RESCUE R 3% 12%
REX R 6% 2%SEVO S 15% 4%
TECH1 T 7% 5%
MARKET : VODITES
MARKET : VODITES
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Total 100% 100%
Volume Sold by Consumer SegmentTotal Innovators
Lero L 54 2Lever L 64 8
MECOOL M 56 12
MEINN M 168 2
NETA N 168 1
NETX N 130 33
RESCUE R 27 9
REX R 51 1
SEVO S 136 3
TECH1 T 60 4
Total 914 75
All numbers in thousands of units
MARKET : VODITES
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DISTRIBUTION PANEL VODITES MARKET PERIOD 9Sales and Market Shares by Channel (based on volume)
Specialty StoresMass
Merchandisers
Lero L 4% 8%Lever L 10% 5%
MECOOL M 10% 4%
MEINN M 12% 20%
NETA N 13% 22%
NETX N 27% 7%
RESCUE R 6% 2%
REX R 4% 7%
SEVO S 9% 19%
TECH1 T 5% 7%
Total 100% 100%
Distribution Coverage and Number of Outlets in each Channel
Specialty Stores MassMerchandisers
Lero L 30% 39%
Lever L 37% 23%
MECOOL M 40% 25%
MEINN M 32% 34%
NETA N 49% 56%
NETX N 53% 34%
RESCUE R 40% 23%
MARKET : VODITES
Market s
MARKET : VODITES
Distribution Cov
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REX R 34% 39%
SEVO S 34% 54%
TECH1 T 31% 41%
SEMANTIC SCALES VODITES MARKET PERIOD 9Brand Perceptions - On a scale from 1 (Low) to 7 (High)
ResolutionEnergy
Efficiency
Lero L 2.6 4.4Lever L 4.5 4.1
MECOOL M 4.6 4.3
MEINN M 3.3 4.8
NETA N 3.2 4.7
NETX N 5.0 4.6
RESCUE R 4.8 4.6
REX R 3.0 4.7
SEVO S 3.5 3.4
TECH1 T 3.5 4.6
MARKET : VODITES
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Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period ResolutionEnergy
Efficiency
Early Adopters 9 4.9 4.5
Followers 9 3.5 4.6
Innovators 9 5.6 4.0
Early Adopters 8 4.9 4.3
Followers 8 3.5 4.5Innovators 8 5.5 3.8
Early Adopters 7 4.8 4.3
Followers 7 3.4 4.5
Innovators 7 5.5 3.7
Early Adopters 6 4.7 4.2
Followers 6 3.4 4.5
Innovators 6 5.4 3.6
Early Adopters 5 4.6 4.1
Followers 5 3.4 4.5
Innovators 5 5.3 3.5
Importance of characteristics
ResolutionEnergy
Efficiency
On a scale from 1 (not important) to 10 (very important). 6.2 4.9
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MULTIDIMENSIONAL SCALING VODITES MARKET PERIOD 9Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available unt
Autonomy Sophistication
Lero L 1 -8Lever L 1 2
MECOOL M 2 2
MEINN M 0 -4
NETA N -2 -4
NETX N 5 3
RESCUE R 5 3
REX R -4 -5
SEVO S -3 -7
TECH1 T -1 -2
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)Segment Period Autonomy Sophistication
Early Adopters 9 5 4
Followers 9 -1 -2Innovators 9 7 6
Early Adopters 8 4 3
Followers 8 -2 -2
Innovators 8 6 6
Early Adopters 7 3 3
Followers 7 -2 -2
Innovators 7 6 6
Early Adopters 6 2 3
MARKET : VODITES
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Followers 6 -3 -3
Innovators 6 5 5
Early Adopters 5 1 2
Followers 5 -3 -3
Innovators 5 4 5
Influence of Product Characteristics on Perceptual DimensionsAutonomy Sophistication
Price - Moderate
Resolution - Strong
Energy Efficiency Moderate -
Carbon Footprint - Moderate
Connectivity Moderate -
No. of Apps - Very Strong
COMPETITIVE ADVERTISING VODITES MARKET PERIOD 9Estimated Advertising Expenditures (in thousand dollars) By Firm and Cons
Total Innovators
L 5,190 800
M 4,300 880
N 7,050 1,080
R 3,070 450
S 2,590 410
T 5,790 850
Total 27,990 4,470
All numbers in thousands of dollars
Estimated Advertising Expenditures (in thousand dollars) By Brand and Co
Total Innovators
Lero L 2,950 460
Lever L 2,240 340
MECOOL M 2,150 550
MEINN M 2,150 330
NETA N 3,540 540
MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
-
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67/93
NETX N 3,510 540
RESCUE R 1,260 200
REX R 1,810 250
SEVO S 2,590 410
TECH1 T 5,790 850
Total 27,990 4,470
All numbers in thousands of dollars
COMPETITIVE COMMERCIAL TEAMS VODITES MARKET PERI
Estimated Commercial Team Size (in full-time equivalent) By Firm and Cha
Total Specialty Stores
L 121 45
M 141 50
N 220 86
R 125 50
S 115 20
T 80 19
Total 802 270
Estimated Commercial Team Size (in full-time equivalent) By Brand and ChTotal Specialty Stores
Lero L 62 18
Lever L 59 27
MECOOL M 66 30
MEINN M 75 20
NETA N 120 36
NETX N 100 50
MARKET : VODITES
MARKET : VODITES
-
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RESCUE R 55 30
REX R 70 20
SEVO S 115 20
TECH1 T 80 19
Total 802 270
ADVERTISING EXPERIMENT VODITES MARKET PERIOD 9Expected Change in Brand Awareness
Innovators Early Adopters
Expected Change in unit Market Share (%U)Innovators Early Adopters
Expected Change in Contribution (in K$)MARKET : VODITES
MARKET : VODITES
MARKET : VODITES
-
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69/93
-
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70/93
Total 0.0% 0.0%
Levels and Utilities
Level UtilityMARKET : VODITES
_Conjoint
-
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period, or that no offerings are marketed yet in the Vodites market
Early Adopters Followers
26% 42%
61% 26%57% 25%
42% 53%
38% 53%
65% 19%
29% 11%
17% 21%
53% 50%
27% 37%
Early Adopters Followers
1% 4%
12% 4%
11% 3%2% 30%
2% 42%
60% 1%
9% 1%
1% 4%
1% 8%
1% 4%
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100% 100% 0% 0%
Followers
44%
33%
22%
100% 0% 0%
Early Adopters Followers
1% 8%
15% 5%
13% 3%
2% 24%
1% 25%
54% 1%
9% 1%
1% 7%3% 19%
2% 8%
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100% 100% 0% 0%
Early Adopters Followers
2 5025 31
22 21
3 163
1 165
90 6
15 3
1 48
4 128
4 52
167 667 0 0
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39% 2,751 2,878 473
46% 2,781 3,958 566
42% 2,532 3,007 513
Total Number of Outlets 8,222 7,333 1,222
Carbon
FootprintConnectivity No. of Apps Price
3.1 4.1 1.8 4.64.8 4.2 4.5 5.1
5.0 4.2 4.4 5.4
3.4 3.6 3.2 4.8
3.2 3.3 3.2 4.6
5.1 4.8 4.4 5.3
4.9 4.7 4.2 5.6
3.0 2.9 3.1 5.0
6.5 3.7 2.5 4.7
3.0 3.5 3.4 5.6
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76/93
Carbon
FootprintConnectivity No. of Apps Price
4.7 4.8 4.4 5.0
2.8 3.5 3.5 4.4
3.9 5.5 4.0 5.2
4.7 4.8 4.4 5.1
2.9 3.4 3.4 4.54.0 5.4 3.9 5.3
4.8 4.6 4.4 5.2
3.0 3.3 3.4 4.5
4.1 5.3 3.9 5.5
4.8 4.4 4.4 5.3
3.1 3.2 3.3 4.6
4.1 5.2 3.9 5.8
4.8 4.2 4.4 5.4
3.3 3.2 3.3 4.6
4.2 5.1 3.8 6.0
Carbon
FootprintConnectivity No. of Apps Price
2.3 10.0 3.2 8.5
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il several brands are marketed in the category.
Economy
-4-7
-9
-5
-4
-8
-10
-7
-5
-10
Economy
-7
-3-8
-7
-3
-9
-8
-3
-10
-9
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78/93
-4
-12
-9
-4
-14
Economy
Moderate
-
-
-
-
-
umer Segment
Early Adopters Followers
2,020 2,370
1,490 1,930
2,970 3,000
1,110 1,510
780 1,400
850 4,090
9,220 14,300 0 0
sumer Segment
Early Adopters Followers
460 2,030
1,560 340
1,160 440
330 1,490
540 2,460
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2,430 540
860 200
250 1,310
780 1,400
850 4,090
9,220 14,300 0 0
OD 9
nelMass
MerchandisersOnline Stores
47 29
43 48
80 54
45 30
65 30
35 26
315 217 0
nnelMass
MerchandisersOnline Stores
31 13
16 16
18 18
25 30
55 29
25 25
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80/93
15 10
30 20
65 30
35 26
315 217 0
Followers
Followers
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D 9
Online Stores
Online Stores
Period 14 Period 10Total until
Period 14
Average until
Period 14Period 9 Period 10
15 -8.2% -80.6% -28.0% 8.4% 6.6%
71 -28.6% -57.5% -15.7% 18.4% 11.1%
1,469 32.6% 119.7% 17.0% 73.2% 82.3%
1,555 18.0% 70.3% 11.2% 100.0% 100.0%
five periods, if a brand were introduced next period.
Followers
Relative Market Size (in % oof units) Market Growth (in % unit)
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83/93
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84/93
-
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85/93
-
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86/93
-
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87/93
-
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88/93
-
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89/93
-
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90/93
-
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91/93
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Period 14
total size)