MARKETING ASSIGNMENT

PRODUCT / MARKET EXPANSION GRID

RECENT CHANGE IN TRENDS: PESPI CO has a huge market for unhealthy items like carbonated beverages and snacks but people are becoming health conscious and there is a shift to non carbonated drinks etc.LOWER NET PROFIT MARGIN:Its net profit is approximately 10% which is lower than Nestle and Coca Cola.GLOBALIZATION: PEPSI CO is recognized globally and its products are internationally available.FINANCIALLY STRONG: PEPSI CO has a financially strong position in the market.DIVERSIFICATION: Products include Pepsi, Snack products (Cheetos), Juices, Aquafina (water) and other beverages.BRAND LOYALTY:Consumers of PEPSI CO products are loyal to this brand.SWOT ANALYSIS