report on japan visit nov 1998
TRANSCRIPT
FOURTH INTERNATIONAL 20 KEYS CONFERENCE
AND STUDY MISSION
NOVEMBER 1998
20 Keys20 Keys
Contents
Page
1. EXECUTIVE SUMMARY
1.1. Introduction and objectives1.2. Summary of companies visited1.3. Summary of reasons for, approach to and results of the 20
Keys Programme implementation 1.4. Summary of lessons learned
2. COMPANIES VISITED
2.1. Seiko, Morioka2.2. Konica2.3. Sanyo Electric, Household Appliances2.4. Kosmec2.5. Sanyo Electric, Refrigeration2.6. Nichiro2.7. Seiko, Singapore
3. THE 4TH INTERNATIONAL PPORF CONFERENCE PROCEEDINGS
4. JAPAN STUDY MISSION DELEGATES
5. SUGGESTIONS FOR THE EUROPEAN INTERNATIONAL 20 KEYS CONFERENCE AND STUDY MISSION
ANNEXURE : SUMMARY OF THE 20 Keys
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1. Executive Summary
1.1 INTRODUCTION AND OBJECTIVES
1.1.1 ODI (Organisation Development International) organised an industrial study mission
to Japan and Singapore. The main objective was to attend the Fourth International
20 Keys Conference as well as to visit several companies in diverse industry
sectors which have implemented the 20 Keys Programme.
1.1.2 The tour started on Friday, 6 November 1998 and ended on Sunday, 15 November
1998. The group consisted of 58 people from 32 different companies and included
delegates from Germany, the UK, Switzerland, Moldova and South Africa.
1.1.3 Seven Japanese companies and one Singapore company in six different industries
were visited. The plant tours focussed on the 20 Keys Programme implementation
and the results achieved.
1.1.4 Approximately 700 people attended the Fourth International 20 Keys Conference in
Tokyo, Japan. 24 presentations on the implementation of the 20 Keys Programme
were made. One each from Singapore and Malaysia, three from South Africa, two
from Germany, one from Mexico and the remainder from Japan. Keynote speakers
included Prof. Iowa Kobayashi, the creator of the 20 Keys Programme (or PPORF,
Practical Programme of Revolution in Factories) and Mr Barry Venter, Managing
Director of ODI in South Africa.
1.1.5 The study tour was a great success, an enriching experience with a wonderful group
of delegates, ODI thanks them all sincerely.
2
1.2 SUMMARY OF COMPANIES VISITED
Profile of companies visited 20 Keys resultsCompany Type of
BusinessEmplo=
yeesCapital
employed
Turnover Period in 20 Keys
Opening score
Present Score
Productivity improvement
Quality defect rate
Work in progress
Seiko Morioka
Watches 900 ¥1 bn ¥23 bn 8 years 1,9 4,0 Trebled Over 95% reduced
Reduced by over 80%
Konica Films 517 ¥60 bn ¥15 bn 3 years 1,7 3,0 2,5 times Over 90% reduced
Reduced by over 35%
Sanyo Electric
Household appliances
935 ¥173 bn ¥50 bill 18 months
1,6 3,1 Improved by 84% From 9,5 to 2,1% Reduced by 76%
Kosmec Precision equipment
100 ¥60 mil ¥2,5bn 4 years 1,7 3,2 Improved by 53% Over 80% reduced
Sanyo Cooling products for
shops
700 ¥56 bn ¥51 bn 3 years 1,55 3,4 86% Reduced by 76%
Nichiro Fish products
400 ¥170 bn 6 years 1,65 3,6 Doubled Reduced by 82% Reduced by 78%
Seiko Singapore
Wrist watches
860 S$35 mil S$192 mil 7 years 1,9 3,9 From 100 to 408 PCS/MAN/Year,
300%
18205 to 3600 ppm, reduced by
over 80%
Reduced by over 80%
3
1.3 SUMMARY OF REASONS FOR, APPROACH TO AND RESULTS OF THE 20 KEYS PROGRAMME IMPLEMENTATION
Companies visited as well as those that made presentations at the conference varied
considerably in terms of industry; size; technology; and period of implementation of the
20 Keys. Some companies experienced immediate results and some sustained
improvement for seven years. All cases provided valuable learning points. The plant
visits and conference presentations confirmed the successful application of the 20
Keys (or PPORF, Practical Programme of Revolution in Factories) in a wide variety of
industries in seven countries. This report serves as a reminder of what was observed
by several people on the study tour.
Reasons for the introduction of the 20 Keys Programme can be summarised as
follows:
Almost all of the companies were experiencing increased pressure on cost and
profit. The 20 Keys Programme was introduced to:
"survive"
increase productivity, quality and delivery performance
reduce costs
become more flexible and adaptable to changing market conditions
revolutionise the delivery system
make more effective improvements
meet customer demands, and
provide focus for improvement efforts.
Although cost reduction was mentioned as an objective, reduction of labour was
never mentioned.
Several programmes, such as Quality Circles, Policy Deployment, Kaizen, TQM,
TPM, etc., were tried but it was found that expected results did not materialise.
The 20 Keys Programme provided a holistic approach with synergistic effect and
real results.
The 20 Keys Programme can be understood by everybody in the organisation,
from top to bottom, even by the shopfloor workers.
4
Approaches towards the 20 Keys Programme implementation can be summarised as
follows:
In some companies all 20 Keys were implemented at the same time, both in
direct and indirect divisions, while others started with a few selected Keys in one
area and thereafter incorporated all the Keys.
In almost all instances the proposed implementation process of the 20 Keys
programme was followed, in some instances "rigidly, and with meticulous
attention".
4S/5S or Key 1, Cleaning and Organising, is the best starting point because
everybody can see and experience immediate improvement.
In all instances all members of management have formal responsibilities
regarding the 20 Keys Programme.
In bigger companies project management is a full time responsibility.
The 20 Keys Programme is seen as long-term. Although quick results are
achieved, the focus remains on long-term sustainable competitiveness as well as
productivity improvement and on delivering outputs faster, cheaper and better.
Benchmarking of the 20 Keys is done at least once a year.
Extensive use of multilevel meetings was evident. Kick-off was usually done
about one year after introduction through a multilevel meeting and progress
reported at the end-of-year multilevel meeting.
Visual management is used extensively. The quality of the action plans is
outstanding and visual management is displayed throughout the plants visited.
Action plans are developed in many companies at the second tier supervisory
management level. The benefit of this is that higher level intellect is applied to
action planning in less action planning “units”.
5
In some companies Small Group Activities (and green areas) were used to
implement the 20 Keys Programme.
Key leaders are used to implement the 20 Keys, assist or do the benchmarking
(assessment) and take responsibility to implement a specific Key in a specific
department or section.
Results achieved through implementation of the 20 Keys Programme can be
summarised as follows:
Impressive results were presented on performance indicators such as
productivity, efficiency, work-in-process reduction and reduction in defect rates
(refer to summary and detailed results of plants visited).
It was evident that the companies were driven by market demand and changes
in consumer spending and reacted accordingly by improving productivity,
reducing costs, and improving adaptability
Some results of companies were not shared with the tour group. It could be that
the Japanese are cautious because they “see the world as their competition”.
Very evident was the mixture of old and new machines and equipment
technology and therefore a lot of emphasis on Key 9 (Maintaining Machines and
Equipment). Equipment and machines are maintained, updated and customised
to be "better than new technology".
The general quality of communication as well as people commitment has
improved in all the companies visited and it also provided a common language
between plants and companies. Improvement in teamwork was mentioned
several times.
The 20 Keys Programme played a significant role in achieving ISO certification. It
also works synergistically with and contributes to safety.
6
1.4 SUMMARY OF LESSONS LEARNED
(These remarks were made by delegates at the end of the tour)
Role of leadership in implementing the 20 Keys
“The 20 Keys have to come from top management, who have to take ownership”.
“The 20 Keys have to be a top-down and a bottom-up approach”.
“The 20 Keys Programme has to focus on the overall objectives and goals of the
company”.
“The commitment of the Japanese people was outstanding”
“One needs to have full buy-in and participation in order for 20 Keys to work”.
Long-term and holistic approach
“In order to succeed, a long-term mindset has to be developed”.
“It is not a quick-fix solution”.
“The 20 Keys Programme is a long-term approach. If you persevere long
enough, you will reap the benefits”.
“You have to live the 20 Keys. It is a systematic approach to best practices”.
“It is an extremely systematic way of how things are done”.
Investing in people
“Investment has to be made in people development”.
“A lot of enthusiasm was evident and employees communicated excitedly about
how they implemented the 20 Keys”.
“More emphasis must be placed on effort rather than on throwing more money at
it”.
“It is a team effort”.
“The mindset of the people needs to be altered in order to facilitate
implementation of the 20 Keys” (which incidentally is the focus of phase 1
implementation).
7
Additional benefits gained from implementing the 20 Keys Programme
“Certain companies achieved ISO 9001 and ISO 14000 certification through the
20 Keys”.
“The 20 Keys provide a common language for people to communicate”.
“The 20 Keys turn over every stone and there is no place to hide”.
General observations
“The gap between the average UK company and Japanese companies visited
has narrowed significantly over the past few years”.
“Learning experiences which were shared whilst travelling between sites after
the visits on the bus – everybody gained from this interaction”.
“The 20 Keys Programme works in different and a wide variety of industries”.
“If you use visual management, it has to be something worthwhile that adds
value”.
“Do not try to window-dress. Do the real thing”.
“Apply some of the Keys, not necessarily all 20 Keys at once”.
8
2. Companies Visited
2.1 SEIKO, MORIOKO
2.1.1 Background
Founded in 1970 and employ 900 people. Produce almost 50% of all Seiko watches in
Japan. Annual sales total about ¥23 Billion. Produce about 4 million wristwatches per
month.
Seiko Morioka’s motto is “harmony with people, technology and nature”. Their philosophy
is "quality first". Their ultimate desire is making a system in the spirit of "People's
welfare first".
2.1.2 Reasons for introducing the 20 Keys
The company wanted to improve competitiveness and productivity; and increase quality
and profitability. 20 Keys were seen as the best means to achieve these goals.
Seiko wanted to integrate previous management methodologies, like TPM and TQM and
make it easy for all to understand and to measure progress of performance
improvement.
2.1.3 Approach towards 20 Keys implementation
Kick-off was in 1991. Seiko followed the proposed 20 Keys implementation methodology
rigidly and implemented the 20 Keys with meticulous commitment. All workers had to
participate in the programme; even temporary workers were fully involved.
The role of the managing director is to motivate people to implement the 20 Keys.
Seiko management believe that there are three approaches towards productivity
improvement:
Productivity improvement of line activities (quality management, engineering
improvements, etc) by staff functions.
Productivity improvement of line activities (production aspects) by line workers.
Productivity improvement of staff activities (sales, marketing, research and
development, planning, finance) by staff functions.
9
In order to motivate people, it is necessary to promote a positive atmosphere of open
communication - people must talk to one another.
4S (Key 1) is the starting point and the 20 Keys should be fun.
Suppliers are assisted in implementing the 20 Keys
2.1.4 Results
The 20 Keys initial score was 1,9 and is now 4,0. The Bronze Prize was achieved in
September 1993 and the Silver Award in 1996.
Productivity has tripled, the defect rate was reduced by over 95% and work in progress
reduced by over 80%. Recent cost savings reached 15 to 20%.
An ISO 9002 certification was obtained in 1994. Seiko believes the 20 Keys assisted
them in achieving this in a short time. ISO 14001 was also achieved very recently.
The quick changeover target of single minute changeover was achieved on almost all
machines and other changeover activities.
Process lead-time improved significantly.
2.1.5 General learning points
Recognition is given in creative ways on achieving goals. A tree was planted to
commemorate the achievement of the Bronze Award and in 1996, on attaining the
Silver Award, a silver oak tree was planted.
Management made a commitment that nobody would be retrenched once significant
productivity improvements were made. Excess personnel are utilized on new product
development and in sales. Seiko Morioka’s remuneration levels are three times higher
than Seiko Singapore and ten times higher than Seiko, Indonesia – yet they are more
cost-competitive.
Competitions are introduced to improve morale and motivation. Fun is put into the
implementation of the 20 Keys.
Approximately 13% of the employees are Key leaders (or Key Champions), 9% are team
leaders and 74% of people have some sort of responsibility with regard to action plans.
No extra pay is given if employees learn new skills. The statement, “commitment to
people is the key to our future” was made several times in their presentation.
Key 6, Kaizen of Operations, was applied very successfully in their indirect divisions.
Seiko Morioka determines the actual work rate of the entire factory six monthly through
Key 13.
10
Small Groups (Key 3) assemble for approximately 5 minutes every day. A two-hour
kaizen meeting is held every month where the company focuses on broader process
improvements. Seiko has a policy of paying ¥500 (R25) for every new idea
implemented. In several areas simple changes to equipment as proposed by workers
were evident. One such improvement is a winding machine stopper. On some
specialised and “big” improvements, outside help is brought in.
Suppliers are assisted (Key 12) in improving their productivity with the 20 Keys.
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Figure 1: An example of visual display of the PPORF Silver Award flanked by
ISO9002 and 14001 certificates in the entrance hall.
Figure 2: Example of Key 8, Coupled Manufacturing. This coupling point of dies is between production and maintenance.
12
Figure 3: Example of Key 3, ideas generated in a Small Group Activity and Key 14, Empowering Employees to make Improvements. The employees made an automatic
stopper for this winding machine.
Figure 4: Example of a store. Responsibilities are shared and rotated as indicated by the wheel on top of the cupboard.
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Figure 5: Example of Key 3, a suggestion board. Ideas are written on a piece of paper and the paper is only taken off the board when the idea is implemented.
Figure 6: Example of Key 1, Cleaning and Organising. Notice how clean the floor is.
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Figure 7: Example of Key 4, Reducing Work-in-process and Key 8 Coupled Manufacturing. These areas are used to stack good quality products between
processes and are indicated by a pink sign and pink floor stripes.
Figure 8: Example of Key 1, Cleaning and Organising. It is an innovative way of organising tools for quick retrieval.
16
2.2 KONICA
2.2.1 Background
The plant was founded in 1965. Capital employed was about ¥60 billion. Konica have
517 employees. The average age of the employees is 34 years.
This plant primarily manufactures photographic and information-imaging products.
These include products such as compact cameras and environment friendly office
equipment.
Their vision is “Touching your Heart”.
2.2.2 Reasons for introducing the 20 Keys
Improvement of productivity and profit. Konica wanted to get the best out of the talents
of their people and strengthen the constitution of the company.
The poor success rate of other productivity improvement programmes over the
previous five years made them decide to implement the 20 Keys.
2.2.3 Approach towards 20 Keys implementation
A full analysis of the reasons for failure of previous improvement initiatives was done.
A six-month preparation phase was started. Key leaders were selected for each Key.
Extensive training workshops were conducted during which everybody was trained in
the 20 Keys. Groups of 20-30 people were formed and the Key leaders were
responsible for the training in all the departments.
Corporate plans were launched for the 20 Keys during a multilevel meeting.
It is seen as a “way of life” and the 20 Keys are implemented in all departments.
Top management is extensively involved in implementation and participates in monthly
progress reporting.
2.2.4 Results achieved
The benchmarking score improved from 1,7 to 3,0 within three years.
Productivity improved two and a half times, the defect rate was reduced by over 90%
and work-in-process was reduced by over 35%. Overall equipment effectiveness
(OEE) is up by 6%.
The Bronze Prize Award was received in 1998.
17
Although the revenue of the company is down, profits are up.
Improved teamwork was achieved as a result of the implementation of the 20 Keys.
2.2.5 General learning points
Total commitment from top management is necessary. Every month, with the
involvement of senior management, feedback is given on the progress of the 20 Keys
implementation. Konica experienced the most resistance from new people.
Management focused on them to gain their buy-in and commitment. The alignment
and understanding of goals between top management and workers is a pre-requisite
(Key 2).
30% of middle managers and supervisors were “lost” in the process, because of their
resistance to 20 Keys implementation, or because they “did not deliver”.
The high standard of hygiene, even in the water closets, was outstanding. It showed
that the 20 Keys are holistically implemented and that the 20 Keys became a total way
of working/living.
Indirect divisions need more time and attention to understand the concepts of the 20
Keys. It was easier to implement the 20 Keys in the factory than in the office
environment.
The discipline of the people, the total neatness and the structured way of performing
duties were excellent examples of how the 20 Keys form a solid basis (constitution) for
improvement activities.
Improvement against set targets was indicated on detailed action plans.
Improvement corners (Key 14) were good examples of how employees are
empowered. “Before and after” photographs were displayed, indicating improvements
made and to serve as a reminder of improvement efforts.
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Figure 9: Example of Key 14, Improvement Corner. An employee made this trolley from scrap material.
Figure 10: Example of reducing unnecessary motions to work effectively (Key 1). Notice the plastic bag in the dustbin and the wheels of the trolley.
19
Figure 11: Example of an office environment. Notice the red and blue lines on the in-tray (Key 4). It indicates maximum and minimum levels of Work-in-process. Also
notice the lines on the back of the files. It helps to see which files are missing at the end of a working day and enable quick replacement of files.
20
Figure 12: Example of Key 6, Kaizen of Operations. It clearly shows the overall process flow of a product line. This is used for identifying improvement opportunities
and training of new employees (Key 15).
21
Figure 13: Example of good housekeeping. Notice the space allocated for the cleaning equipment, the trolley wheels and the readily available equipment at standing level.
No bending is required to retrieve the equipment.
22
2.3 SANYO ELECTRIC, HOUSEHOLD APPLIANCES
2.3.1 Background
Sanyo has twelve divisions in Japan of which this factory is one. Established in 1947.
Approximately 935 employees. Capital employed is about ¥173 billion.
Primary business is household appliances such as vacuum cleaners, electric fans, golf
carts, health and leisure goods, bicycle electrical accessories and electric motors and
semi-conductor equipment.
2.3.2 Reasons for introducing the 20 Keys
To improve competitiveness, productivity, effectiveness and profitability.
2.3.3 Approach towards 20 Keys implementation
In 1993 management read the book and tried to implement the system on its own.
Restarted PPORF formally in 1997 and are now 18 months down the road.
Priority keys were : 1, 2,4,6,7,10 and 11.
A steering committee was set up consisting of Prof. Kobayashi, Key leaders for all twenty
Keys and department managers.
Sanyo held a goldfish bowl meeting early on to discuss and analyse quality and shipping
problems. The consequent issues were addressed through the application of all 20
Keys.
Everybody from the most senior to the most junior level is involved.
Suppliers are trained in 20 Keys.
2.3.4 Results achieved
Initial 20 Keys score was 1,6 and has improved to 3,1.
23 work areas have improved to level 3 in 4S (Key 1).
Productivity improved by 84%, defect rate reduced from 9.5% to 2.1%, and work in
progress reduced by 76%.
Functional visual management achieved.
2.3.5 General learning points
23
Small Group Activities (Key 3) assisted the implementation of the 20 Keys. TV sets are
part of the Small Groups Areas – and are used for communication purposes.
The 20 Keys programme is regarded as a long-term project and companies should not
become impatient while trying to achieve results.
Good application of MODAPTS principles (motion and energy saving principles, Key 1)
was evident, especially at production line workstations.
High levels of automation, mechanization and computerization of production lines made
implementation and progress with 20 Keys faster than otherwise expected. Trays are
laid out so that components are counted easily. Spare parts, components and
inventory are labeled precisely and accurately.
People are utilized according to their skills and abilities. People are encouraged to
promote and implement ideas. Level of education is quite high.
No employees were wandering or strolling around. Clothing was very neat; it portrayed a
high level of efficiency.
A strong emphasis on measurement was experienced. Everything is measured and
reported. Action plans are visually displayed and the quality of the plans is high.
Extensive use of colour to show the status of 20 Keys implementation was evident.
Quality inspection is done on-line.
24
Figure 14: Example of a 20 Keys Goal Achievement Matrix indicating the improvement made by different teams with implementation of the 20 Keys. Green shows that more
than 80% of target is achieved, yellow shows between 50% and 79% target achievement and red shows less than 50% of target achieved.
Figure 15: Example of a detailed improvement action plan. Activities, time scales, responsible persons, goals, targets, performance against target and progress are visual and indicated by means of colour. Prof. Kobayashi views the excellence of
these action plans as a vital indication of the quality of the renewal and improvement initiative. Without action plans and improvement graphs in every workplace there can
be no sustainable improvements. Note that these action plans are made for 12 months.
25
Figure 16: Example of Key 1, Cleaning and Organising. Unnecessary motions are reduced to a minimum because the trolley is placed near the workplace and can be
moved around with little effort.
26
Figure 17: Example of Key 1, model desk. It indicates order, cleanliness, efficiency and no unnecessary stationery being ordered or wasted
Figure 18: Example of Key 1, Cleaning and Organising of spare parts. Racks and items are clearly numbered for easy retrieval and inventory control.
27
Figure 19: Example of Key 14, Empowering Employees to Make Improvements Employees are encouraged to make their own “gadgets” to make work easy on the
production line in these kaizen corners. Training is provided in the skill required (Key 15).
28
2.4 KOSMEC
2.4.1 Background
KOSMEC is a small company. Established in 1986 by seven people whose initials spell
the name of the company.
Kosmec develops and manufactures precision instruments and peripheral equipment for
streamlining production and reducing labour. They have 100 employees. Their slogan
is “Never fear failure, never compromise”.
Capital employed is ¥60 million.
2.4.2 Reasons for introducing the 20 Keys
To become more cost-efficient, productive and competitive in difficult economic
conditions.
To foster human potential/ability throughout.
2.4.3 Approach towards 20 Keys implementation
Started 18 months ago when Prof. Kobayashi introduced the 20 Keys into Kosmec.
During the first six months, management was trained in the 20 Keys.
Implemented all 20 Keys simultaneously but focused on Key 1 and Key 5. Management
is totally committed to the process and gives their support.
Vector alignment was used to align employees behind a common goal (Key 2).
All departments are involved with 20 Keys, which are seen as a long-term programme
and not used as “first aid”. All employees must be able to analyse problems, come up
with solutions and implement plans to improve productivity.
They give quick feedback to employees on improvement suggestions. Bonuses are paid
on achieving set targets and results.
2.4.4 Results achieved
Initial 20 Keys score was 1,7, which improved to 3.2.
Defect rate was reduced by over 80% and productivity improved by 53%.
Achieved overall 70% single minute changeover. Also assisted their suppliers in
achieving single minute changeover.
29
Profitability increased by 29%.
2.4.5 General learning points
The 20 Keys Programme is used as a management tool, to improve efficiency and to
improve the training of employees. Resistance was overcome through the use of Small
Group Activities (Key 3).
Use is made of Key leaders as a full-time project manager is not economically feasible.
KOSMEC has excellent housekeeping and has cheap but innovative ways to improve
the workplace. All tools are stored in the open - nothing is locked away. Organization
of the workplace and the enthusiasm of the people was outstanding.
Self-discipline of employees is extremely good. All employees dress the same.
The housekeeping in the office environment is excellent. Kan-ban cards (Key 4 and 8)
are used in the stationery cupboards. A good example was the short summary of
telephone numbers on the back of the handsets.
4S (Key 1) and Key 5 are used to assist with implementing quick changeover. All the
departments that achieved 4S level 3 were verified and recognised with a visual 4S
sign for everyone to see.
Kosmec measures the implementation of the 20 Keys programme with detailed action
plans, which are displayed visually.
Standard Operating Procedures (SOP’s) and quick changeovers, (Key 5 and Key 11)
were evident everywhere.
30
Figure 20: Example of the research and design office. All the desks and side cupboard contents are standardised and organised in a similar way (Key 1).
31
Figure 21: Example of a filing system. KOSMEC uses a Kanban system (Keys 4 and 8) and a one-minute file retrieval (Key 5) system. Notice the labels and colour coding
system.
32
Figure 22: Example of Key 1, Cleaning and Organising and Key 4, Reducing Work in Process.
Figure 23: Example of a well organised factory layout and clear walkways.
33
Figure 24: Example of Key 1, Cleaning and Organising. This is a good example of one of the requirements of a model desk - no unnecessary items required.
Figure 25: Example of inventory control. Minimum and maximum levels of inventory are indicated on each tray (Key 4).
34
Figure 26: Example of Key 1, Cleaning and Organising, Key 4, Reducing Work in process and Key 8, Coupled Manufacturing in an office environment. The red line on the in-tray indicates the maximum work-in-process level and the green line indicates
readiness to receive further work.
Figure 27: Example of a typical work environment in the factory. Notice the slanted tray for easy retrieval of equipment.
35
Figure 28: Example of a Goal Achievement Matrix (Key 2, Goal Alignment) and the visual display of performance against set goals and targets. Colour is widely used to indicate the extent to which goals are achieved. Blue is used when more than 80% of the targets are achieved, yellow for between 50% and 79% achievement and red when
less than 50% of the targets are achieved.
Figure 29: Example of visual display of performance against set targets for achieving a 4S environment.
36
Figure 30: Example of Key 8, Coupled Manufacturing. Notice the use of Kanban trolleys.
Figure 31: Example of Key 5, easy, quick retrieval of instruments for quality control.
37
Figure 32: Example of Key 13, Eliminating Waste. This is a treasure map, which is a visual way used to indicate opportunities for the elimination of waste. A coding
system of CGS refers to copper, gold and silver opportunities to eliminate waste.
Figure 33: Example of innovative ideas to make work easy
38
2.5 SANYO ELECTRIC, REFRIGERATION
2.5.1 Background
The company started in 1972. Their vision was “Sanyo to be needed by people all over
the world”.
Cooling products are produced for the display of food in shops. Their market share is
55% international and 35% Japan. The capital employed is ¥56 billion.
Number of employees 700.
2.5.2 Reasons for introducing the 20 Keys
Because of the economic downturn, the demand for Sanyo’s products decreased, prices
were pushed down, profits decreased dramatically and the need to work more
effectively became important. Sanyo also wanted to improve the quality of their
products.
Furthermore Sanyo needed to reduce costs through stock reduction and speed up
customer service.
Another motivation was to change the employees’ attitude to improve productivity.
2.5.3 Approach towards 20 Keys implementation
In 1996 they started with the preparation phase, the second year was implementation
and the third year was continuous improvement.
The 20 Keys Programme was aimed at improving their quality and cost-effectiveness
significantly.
Team leaders were trained in the 20 Keys and four Keys were implemented at a time.
The sections decided which Keys to implement in the respective areas.
Management formed a core group from which implementation started.
2.5.4 Results achieved
The initial score of 1,55 was improved to 3,4 in 3 years. Productivity increased by 86%,
the defect rate was reduced by 76% and the number of people was reduced by 200.
Previously Sanyo was producing three months’ stock. The production lead time currently
stands at three weeks from ordering to delivery.
39
52% of the sections reached a 4S level 3 (Key 1) work area after the first year and in
1998 81% of the work areas reached a level 3.
Single minute changeover of machines increased from 6% to 55%.
ISO 9001 and ISO 14000 were also implemented through the 20 Keys Programme.
2.5.5 General learning points
Implementation of “Kaizen corners” (Key 14) functions effectively.
Multi-skilling (Key 15) is used extensively to equalize workload.
The attitude of people changed through the 20 Keys by focussing on productivity. It leads
to every individual taking ownership.
40
Figure 34: Example of Key 1, Cleaning and Organising and Key 5, Single Minute Information Retrieval. Notice that the cupboard is right next to the workstation.
Figure 35: Example of a Key 1 radar chart showing the benchmarking score. It indicates the initial score, the progress made over the past few years as well as the targets set for the new year. Notice that the chart has 23 points (originally the score
was out of 23 points) but only 20 points are scored.
41
Figure 36: Example of the display of the 20 Keys action plans.
42
2.6 NICHIRO
2.6.1 Background
The company was started in 1947. The main focus is producing frozen foods, specifically
fried fish, meat and pork cutlets. Nichiro exports products to 21 countries.
Approximately 400 people are employed.
In this industry the development of new products is seen as a competitive advantage.
This is done through investment in research and development and joint ventures with
overseas companies.
Nichiro’s slogan is “ Being continuous builds power, being quick means being strong”.
They strive to be “ with the consumer all the time, in every aspect of his/her life”.
2.6.2 Reasons for introducing the 20 Keys
Nichiro were no longer competitive in the market. Although they had several kaizen
initiatives underway, they were still not meeting consumer demand.
Nichiro’s ability to react to market demands was not quick enough and productivity was
inadequate.
2.6.3 Approach towards 20 Keys implementation
They introduced the 20 Keys in March 1992. Firstly, they undertook plant tours of other
companies who were implementing the 20 Keys.
Key 1 was started immediately while training was done on twelve selected Keys. The
official kick-off was a year later in March 1993.
12 Keys were selected for initial implementation. Kaizen presentations were held once a
month during which improvement initiatives and opportunities to improve were
discussed.
During 1995 Key 1 and Key 10 were strengthened as the basis for achieving the target
score of 70 points.
43
2.6.4 Results achieved
The benchmark score improved from 1,65 in 1992 to 3,6 currently. Productivity was
doubled; work in progress was reduced by 78%; the defect rate was reduced by 82%
and sales increased five-fold.
Nichiro received the Bronze Award in 1996.
The company aims to achieve the silver award in March 1999 and to treble productivity.
2.6.5 General learning points
Nichiro implements their own ideas on how to work more effectively and make use of
kaizen corners (Key 14) to make devices that improve physical work areas. Small
monetary rewards are given for suggestions.
All section leaders use the same discussion area. This functions as a Small Group
Activity (Key 3).
Sample photographs of quality products are displayed for operators to check and inspect
quality themselves (Key 11). Employees are trained on maintenance and perform
simple maintenance tasks themselves (Key 9).
Coupling points (Key 8) were visible all over the factory with clear indications of minimum
and maximum levels of inventory (Key 4).
The materials store layout is clearly indicated on a board in the store. The control board
indicates the level of stock for the different line items.
Without spending a lot of capital on new equipment, a great deal has been achieved in
terms of production flow, cleanliness and organising, productivity, quality and
competitiveness.
Key leaders do 20 Keys training during lunch hours. Training is supported by visual
displays of ideas and concepts on boards and by distributing flyers.
The factory general manager plays the role of the 20 Keys project coordinator and in the
initial stages spends about 40% of his time on the 20 Keys.
44
The Nichiro 20 Keys Programme implementation process:
March1992
March1993
March1994
March1995
March1996
March1998
20 KeysIntroduction &Preparation K
ick-O
ff
20Keys
Year 1
20 KeysYear 2
20 KeysYear 3
20 KeysYear 4
Study 12 Keys Key 1 Started Tours to otherplants in otherindustries
12 Keys started Study of 8 Keys Kaizxenpresentationsevery month
20 Keysimplemented
Develop modelareas in eachKey
Kaizenpresentationsevery month
Studied linkageof the Keys
StrengthenedKey 1 andWorkplacediscipline (Key10)
Spread 20 Keys 20 Keys Studysessions
“Dry Campaign” Skill levelcontest
StrengthenedKey 1
Kaizenpresentationsevery month
PPORFquestioned
Poster slogancontests
Background:
1. We hadimplementedvariousKaizenactivities. Wewanted toincrease ourlevel further
2. There wereno quantifiedgoals in someareas
3. The companywas weak atmeetingchanges Challenge for
Level 3.5
Level 3.5attained (July)Bronze Award(Sept) – Score
71.1
PPORFScorePoints
Original:33 43-7 53.9 57.2 61.4 72
45
Figure 37: Example of a model desk.
46
2.7 SEIKO, SINGAPORE
2.7.1 Background
Seiko Singapore is an overseas manufacturing facility of Seiko SII, Japan and
manufactures Seiko watches. About 590 people are employed and manufacturing
started in 1973. The workforce is a mix between Chinese, Malaysian, Indonesian and
Indian.
Capital employed is S$35 million.
The letter “I” in the logo of the company represents innovation (advancing for people and
technology), interface (connecting people, technology and society) and instruments
(helping people and society live better).
Started with the 20 Keys in 1991. Other integrated initiatives are ISO 9001 and ISO
14000.
2.7.2 Reasons for introducing the 20 Keys
The most important reason was an urgent need for cost reduction and a need for
increased productivity (watches manufactured per person per day). Market conditions
had become very tough due to saturation and diversified consumer requirements.
The mother company having already enjoyed huge successes with the 20 Keys in Japan
suggested to Seiko, Singapore to introduce the 20 Keys.
2.7.3 Approach towards 20 Keys implementation
Preparation started in September 1991 when Morioka Seiko was visited and six
managers were trained. During the first preparation year everybody, including the
managing director in Seiko Singapore, was trained.
Benchmarking was done in 1992 during a multilevel meeting. Kickoff was in March that
year. During the first year of implementation, 10 Keys were implemented and from
the second year all 20 Keys simultaneously.
In the beginning phase Prof. Kobayashi was present for two days per month for at least
six months.
One day per month is set aside for an official PPORF day. On this day a banner is
displayed and the day is dedicated to the 20 Keys program.
2.7.4 Results achieved
47
Initial score was 1,9 and increased to 3,9. Productivity has more than tripled, work in
progress was reduced by over 80%, the defect rate was reduced by over 80% and
cost was reduced by 40%.
Suggestions improved from 12 per person per year to 43. Seiko Singapore currently has
approximately 50 active small groups.
Unmanned operation of equipment during lunchtimes was achieved for 92% of
equipment.
Kaizen corners were established in 22 areas.
Quick changeover (Key 5) has been achieved on 90% of all large machines.
2.7.5 General learning points
The monthly 20 Keys Day is used as a reminder and focuses the effort of the people
towards the common goal of improving productivity through the 20 Keys.
Many visual display boards are mounted on wheels for flexibility.
A level four “image” board is used to display photographs of examples of a specific
concept of a Key and what the actual standard of that Key is. Photographs of the
respective key leaders are displayed in specific areas. In that way everybody is
involved and questions can be directed at key leaders. Ownership per area is created
through the display of the responsible person’s name on a board above the work area.
Multilevel meetings are conducted six-monthly where every manager as well as
approximately 50% of first-line (supervisors) managers are present.
Frequently a specific Key is challenged and the relevant Key is indicated by means of a
sticker attached to everybody’s working clothes.
Their focus is currently on leadership development and deeper involvement of all
employees.
One year action plans per Key are developed at the second level of supervisors
48
Figure 38: Example of Key 16, Production Scheduling.
Figure 39: Example of Key 1, Cleaning and Organising, even outside the factory buildings tools are placed near the work place.
49
Figure 40: Example of Key 15, a Skills Matrix and Key 3, ideas being generated in Small Group Activities
Figure 41: Example of Key 1, Cleaning and Organising, and Key 14, Kaizen Corner.
50
Figure 42: Example of a level 4 visual image display. The photographs show examples of level 4 targets to be achieved in each key.
Figure 43: Example of Key 9, maintenance planning.
51
Figure 44: Examples of action plans per key. There is one 12 month action plan for every one of the 20 Keys - Developed at the second level of supervisory management.
Figure 45: Example of a store that is indicated by the colour pink. It indicates good quality work-in-process. It indicates how many are required (6) and how many were
made (6). It also indicates the person's name responsible for that area creating ownership.
52
Figure 46: Example of photographs being displayed showing highlights of appreciation day. Recognition for effort and achievements is given on this day.
Figure 47: Example of Key 9, Maintaining Machines and Equipment. Visual maintenance of planning is done.
53
Figure 48: Example visually displaying an idea that was implemented in terms of Key 3, Small Group Activities and Key 19 Saving Energy and Materials – through this idea
yield was improved by over 70%.
Figure 49: Example of the company's goals and objectives. These are displayed at the entry of the factory for everybody to have a look at every time they enter or leave the
factory.
54
Figure 50: Example of Key 14, Kaizen Corner, in the office environment. Notice the diagonal lines which make it easy to replace files because you ”don’t have to think or
read” (waste) before replacing it.
Figure 51: Example of Key 3, Small Group Activities. It indicates the name of the team, the date of the next meeting as well as the progress that has been made with the implementation of the ideas. The round circle is a set of action plans on how to
implement new ideas. If all the blocks are fully coloured in, the new idea is implemented.
55
Figure 52: Example of Key 4, Reducing Work-in-process (WIP). It is a visual display of a WIP tracking system.
56
3 THE 4TH INTERNATIONAL PPORF CONFERENCE
PROCEEDINGS
3.1 INTRODUCTION
The fourth International 20 Keys Conference was held in the Overseas Vocational Training
Association building (OVTA), Makuhari, Tokyo, Japan on Thursday, 12 November 1998. The
Makuhari suburb is an ultra-modern suburb built on reclaimed land from the sea. It has
modern, spacious buildings linked with broad walkways and is surrounded by parks.
The conference was attended by approximately 700 people - mainly Japanese, but including
people from the UK, Germany, Mexico, South Africa, Singapore, Korea, the USA and the
Republic of Moldova. Presentations were made by representatives from 15 Japanese
companies and eight overseas companies from six different countries.
In his keynote address, Prof. Kobayashi said that the application of 20 Keys in countries
other than Japan had grown significantly. The 20 Keys system (or PPORF) is a different
management philosophy. The previous “command and obedience” management style no
longer helps companies to survive in highly competitive environments and markets. For
example, the multilevel meeting concept of the 20 Keys makes it possible for management
to align the company goals from the top management level down to the shopfloor worker of
the company.
Prof. Kobayashi mentioned on his numerous visits to companies in different countries, it was
evident that the 20 Keys were mostly part of the corporate strategy and was not applied as a
first aid programme. It brings about dramatic changes.
In his keynote address Barry Venter made explicit reference to the global economic
slowdown which would influence the way companies did their business. He suggested that
companies could make a difference to the way their businesses responded and adapted to
any environment and they could improve the constitution of their organisations to sustainably
compete in the most difficult circumstances. He concluded by saying that in Japan,
Germany, the UK, Singapore, South Africa and many other countries, the 20 Keys PPORF
57
Programme had helped companies grow and prosper whilst others in the same industries
who are not using the 20 Keys Programme faltered, failed or closed down.
3.2 KONICA PACKAGING CO LTD
3.2.1 Background
See paragraph 2.2 for background on Konica, reasons for and approach towards 20
Keys implementation and the results achieved.
Camera films, as a means of preserving important photographs and pictures that can
never be re-taken, requires very high quality standards. For this reason, and because
intensified competition put pressure on cost, they embarked on the 20 Keys
programme.
3.2.2 Results achieved
They achieved several significant results (par 2.2.4). The main reasons and
contributors to their success can be summarised as follows:
Reduction of mini-stoppages and long time breakdowns: On the shopfloor the
three evils of waste were eliminated. The teams involved with the elimination of
waste were from engineering, manufacturing and quality assurance. A
preventative maintenance plan was drawn up and followed.
Reduction of manhours through operation kaizen: Manhours were reduced by
33% in 3 years. This was achieved by cross-training employees in operations,
operation kaizen and daily check reviews.
58
Unmanned operations: A 10% unmanned target was reached, multi-process
handling was achieved and a 4% increase in operation availability was achieved,
59
3.3 SHIKOKU KAKOKI CO LTD
3.3.1 Background
The company was founded in 1961 and employs 582 people. Capital employed was
¥145 million.
The company manufactures food and chemical processing machines as well as
packaging materials for these machines. They have a local and an export market and
also process food made from soya beans.
3.3.2 Reasons for introducing the 20 Keys
The company develops customised products to order and were faced with an ineffective
production delivery system. They were interested in a programme that could assist them
in kaizen as well as revolutionise production. The 20 Keys provided that answer.
Cost was also becoming a major concern when the export market faced serious
setbacks.
3.3.3 Approach towards the 20 Keys implementation
5S (4S and discipline) was implemented on the shopfloor. Prof. Kabayashi conducted
basic training in kaizen methods such as 4S and process analysis both in direct and
indirect divisions.
At kick-off all production employees were taught how to improve efficiency and how to
eliminate waste (MUDA).
Progress was slow in the third year because the design and development department,
upstream from production, was not part of the 20 Keys programme. Once this
department became involved, progress was made.
Action plans were used to align targets between different departments and focussed
effort was put into “management by objectives”.
3.3.4 Results achieved
Coupled manufacturing was achieved in the various departments and camaraderie
developed which improved teamwork.
The bronze prize was achieved in 1996.
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The design and development department reduced time to prepare drawings by 25% and
the production rate increased by 35%. The assembly lead-time was reduced by 53%;
the production per person increased by 65%.
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3.4 SANYO ELECTRIC CO LTD
3.4.1 Background
See paragraph 2.5 for complete details of background, reasons for implementation,
approach and results.
The crash of the economy in 1992 affected the food distribution industry and put pressure on
the company. The market shrinked, competition intensified and profits were down
substantially. There was a strong need to survive. The basic approach was the complete
elimination of waste (MUDA) and to do kaizen without any money (small investments with
big effects).
3.4.2 Results achieved
See paragraph 2.5.4 for details of results achieved. Everybody is involved in kaizen
activities. They also try not to slip back on the 4S achievements. The actual work rate has
increased and the people’s attitudes have changed towards the elimination of waste
(MUDA).
63
3.5 SANYU DENSHI KOGYO CO LTD
3.5.1 Background
The company was established in 1957 and the number of employees is 410.
Sanyu do partial and continuous plating of metal connector parts. The company is
located near Tokyo.
3.5.2 Reasons for introducing the 20 Keys
The company started with the 20 Keys almost five years ago - they had a lot of other
initiatives in place and were looking for something else to improve productivity. The
company was also faced with big changes in the market demand for their products.
The target was to increase productivity threefold.
3.5.3 Approach towards the 20 Keys implementation
4S was used to make work easy.
At the start not all 20 Keys were implemented at the same time. However all 20 are now
being implemented and scored.
Prof. Kobayashi was involved in all the phases of implementation; from preparation, to
introduction, promotion and to development of the 20 Keys programme.
A multilevel meeting was used for the kick-off and alignment of goals between top
management and the rest of the company.
Gold fish bowl meetings were held to implement Coupled Manufacturing, Key 8.
3.5.4 Results achieved
All plants are certified level 3,5 on 4S.
Control boards are used in a specific store and a level 3,5 on 4S is achieved. In the
inspection and manufacturing departments, model worktables are certified.
Single-minute information retrieval was achieved in all staff departments and a 72%
quick changeover achieved in production. The target is to have a quick changeover on
all the shifts, 2 shifts per day, as well as on all lines.
Productivity has improved by 185%, the target being 200%. The shifts have been
reduced from three 8-hour shifts to two 8-hour shifts.
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3.6 TOYO NOKI CO LTD
3.6.1 Background
Toyo Noki operates in the agricultural sector. Products manufactured are sprayers,
potato and beat harvesters and heavy duty agricultural equipment.
The company was established in 1967 and employs 160 people. Capital employed is
¥180 million.
Their slogan, “Agri Wave“, indicates their commitment to the agricultural industry that
faces a “wave of low-cost mechanisation, a wave to reduce labour and a wave to protect
the environment”.
3.6.2 Reasons for introducing the 20 Keys
The agricultural industry has been rapidly changing with an open market trend and Toyo
Noki did not have the capacity to meet these trends. They were accused of being “laid
back”. Sales and marketing departments exist within the company and therefore they
have the means to hear “the voice” of their customers. They did however not react to the
needs and requirements of the customers.
The target was to establish a culture of continuous improvement to counter the threats of
the external environment.
The overall company goals were to reduce cost, increase sales, share information
between sales and marketing, reduce inventory, establish a functional quality control
system and promote related businesses.
3.6.3 Approach towards the 20 Keys implementation
The company introduced the 20 Keys some twelve years ago. They started by
introducing 4S. Not all departments began at the same time, which caused problems;
especially when recognition was only given to groups who performed well.
Initially the sales, marketing and product development departments were not involved in
the 20 Keys programme. Fortunately everybody is now implementing the 20 Keys and
the goals have been aligned properly. The participation of sales specifically is a big help
because the customers’ needs and requirements are reflected in their products.
Every year a multilevel meeting is held where corporate policies are announced and
goals are agreed upon.
65
The company encountered problems with implementation of the 20 Keys. One reason
was that the goals set for 20 Keys did not always match up with the corporate goals. A
matrix for every goal against targets for the 20 Keys implementation was drawn up, e.g.
cost reduction was split and allocated to specific Keys.
3.6.4 Results achieved
No indication was given.
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3.7 SANYO ELECTRIC GAS APPLIANCES CO LTD
3.7.1 Background
Sanyo Gas manufactures and sells gas home appliances such as air conditioners, home
heaters, water supply systems and kitchen stoves.
Founded in 1977, they employ 254 people. The company strives towards manufacturing
equipment which is environment friendly.
3.7.2 Reasons for introducing the 20 Keys
There was a great need to improve productivity and to strengthen the company’s
constitution through quality. A zero-defect activity and a suggestion scheme had already
been implemented but needed to be upgraded to a total activity for overall efficiency.
At that stage only management realised the problems which the company faced. There
was a desire to develop an activity to enhance total participation and to include the
supplier chain.
3.7.3 Approach towards the 20 Keys implementation
Indirect divisions accounted for two-thirds of the company. It was therefore a problem on
how to involve the indirect divisions. Involvement was achieved by a multilevel meeting
where all departments were present, as well as outside suppliers.
Plant tours to other companies, who had already been implementing the 20 Keys, were
conducted to learn from their implementation process.
3.7.4 Results achieved
The radar benchmarking improved from 32 to 62 points in three years.
The productivity improved by 30%, WIP was reduced by 10% and in-process defects
were reduced by 75%.
Some intangible results were that awareness was heightened to perform problem-solving
tasks based on a common understanding of the real problems. Healthy, productive
competition was enhanced and employees started taking ownership and personal
responsibility.
Everybody learned patience and perseverance to continuously improve processes and
performance.
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3.8 HIMEJI RIKA CO LTD
3.8.1 Background
The company is in the quartz glass processing business. They produce halogen lamps,
high and low pressure mercury lamps and quartz products for semi-conductors.
Himeji was established in 1968 and the capital employed is ¥49 million.
3.8.2 Reasons for introducing the 20 Keys
The company introduced the 20 Keys three years ago after realising that the economy
was deteriorating.
The company also wanted to prepare for the year 2000 - described as the “era of
genuineness”.
3.8.3 Approach towards the 20 Keys implementation
The first year was used to learn the 20 Keys methodology. Year two started with
learning about the implementation of the 20 Keys. Results became evident and a
comprehensive plan for the implementation of the 20 Keys was drafted.
Full-time project coordinators were appointed and Sales and other indirect divisions
became involved.
The overall goal and slogan was “better-faster-cheaper”.
The first stage was focused on energising the workplace through problem solving shared
by everybody. Good communication helped people to think positively.
Analysing and “kaizening” machine tasks, manhours and ergonomics of motions
improved productivity. Process capability improvements were focussed on and poka-
yoke (mistake proof) devices were applied. Complete preventative measures were taken
against every defect and complaint.
One-page standards were drawn up for standard operations on machines and to monitor
the actual tasks performed.
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3.8.4 Results achieved
Productivity doubled, the defect rate reduced by 25% and work in process reduced by
50%.
The standard operating procedures (one page standards) are a common way of
conducting work, production and business.
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3.9 TAKATA KYUSHU CO LTD
3.9.1 Background
The company manufactures air bags used in motor vehicles for safety reasons.
Founded in 1991, they employ 500 people and the capital employed is ¥70 million.
3.9.2 Reasons for introducing the 20 Keys
The production volume of airbags is increasing dramatically as they have become
standard in most newly manufactured cars. On the other hand the market price has
dropped because of new competitors and improved production processes.
This raised the need to improve productivity and continuously improve processes.
Various other activities were implemented but did not penetrate to all employees or to
the lowest levels within the company properly and it was therefore decided to implement
the 20 Keys programme.
3.9.3 Approach towards the 20 Keys implementation
The overall purpose was to enhance the level of awareness of all employees and
develop a strong constitution to immediately meet changes in market demand.
Study sessions started in April 1997 and tours to other companies were undertaken.
During the first multilevel meeting goals were set and discussed.
Initially only a few keys (1,4,7,9,11) were implemented. Ten teams were used for the
implementation of the 20 Keys.
3.9.4 Results achieved
The benchmark score improved by ±35%.
The number of airbags produced improved by 75% while total manpower decreased by
5%.
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3.10 SANYO ELECTRIC, LAUNDRY AND MICROWAVE DIVISIONS
3.10.1 Background
The plant manufactures a wide variety of products such as fully automated washing
machines, washing machines, dryers, microwave ovens, and micro ovens for industrial
use.
The plant contributed to the prospering of electric appliances since the development of
the agitation type electric washing machine in 1953.
The plant is located beside Lake Biwa, which is renowned for its scenic beauty and
blends well with the natural environment.
3.10.2 Reasons for introducing the 20 Keys
The division wanted to strengthen the manufacturing constitution for:
automation and unmanned operations of core processes
logistics and distribution Kaizen in the assembly process
CIM “wash systems” development and introduction
The direct and indirect divisions were all involved.
3.10.3 Approach towards the 20 Keys implementation
Training started in February 1996 and the kick-off was in December 1996.
They set a target for achievement of the bronze award in three years’ time.
3.10.4 Results achieved
The benchmark score improved from 40 to 54 points (their target is to reach 80 points by
2003).
Productivity improved significantly.
Unmanned operations and improvement of uptime on the core processes were achieved.
In indirect divisions the mechanisation of all processes has been promoted significantly.
71
3.11 NICHIRO CO LTD
3.11.1 Background
See paragraph 2.6 for the background, reasons, approach and results. Changes in lifestyle
promoted the increase of different kinds of foods that are simple and easy to prepare.
Nichiro’s drive is 4S, hygiene and speed.
3.11.2 Results achieved
72
3.12 NIPPON ABS CO LTD
3.12.1 Background
Founded in 1984, the company employs 1 075 people. Nippon is a joint venture
between a Japanese corporation, Nabco Ltd and Robert Bosch of Germany.
Nippon manufactures ABS (Antilock Breaking Systems) and tracking control systems
primarily for the automotive industry. Currently there are 11 Japanese manufacturers of
ABS and the competition has increased both in technology and price. There is therefore
an urgent need to improve productivity and secure profits.
3.12.2 Reasons for introducing the 20 Keys
Since ABS became standard for all Japanese cars, sales volumes were expected to
increase. However, at the same time car prices dropped significantly and the company
had to focus on productivity improvement, effective policies and ISO 9001 certification.
They tried to deliver increased sales volumes with the same number of employees. It
was therefore decided to implement the 20 Keys.
The previous top-down goal setting and management has not penetrated to all
employees and bottom-up activities like kaizen needed to be vitalised.
3.12.3 Approach towards the 20 Keys implementation
They started with the 20 Keys in 1995 and named the 20 Keys programme GUTS-YF -
meaning “Grade-Up by Teams of Yokosuka Factory”. Everybody wears GUTS-YF
badges on their clothing to indicate their commitment.
All 20 Keys were introduced simultaneously and goals were set at a multilevel meeting.
They have action plans for every Key.
A general manager is the sponsor for the 20 Keys, one person was allocated as a
fulltime project as project leader and four coordinators with different key leaders were
appointed.
They make use of “challenge”-stickers. These stickers are put on areas, desks and
machinery which they want to improve. Everybody therefore focuses on these
improvement areas.
3.12.4 Results achieved
73
The benchmarking score improved from 1,6 to 2,7.
Quick changeover has reduced from 17 minutes to 3 minutes. The number of
suggestions by employees has increased from zero to 300 in total per month.
Productivity has more than doubled.
74
3.13 SEIKO INSTRUMENTS, SII MICROPART CO LTD
3.13.1 Background
Founded in 1994, they employ 250 people. The company is situated in Sendai-forest
area which is known for its beautiful environment.
Micropart is a division of Seiko Instruments Incorporated. They manufacture micro
batteries for watches, cellphones, pagers, memory back-ups of computers, portable CD
players and thermometers.
3.13.2 Reasons for introducing the 20 Keys
The market changed and competition became fierce. The company was faced with
problems of high manufacturing costs and long lead times.
Sales and profits declined as the popularity of their products in the market weakened.
3.13.3 Approach towards the 20 Keys implementation
The start of the 20 Keys was a trial run on 4S to see if it would assist them in improving
output. It proved worthwhile and they started by implementing 13 Keys. The kick-off was
done through a multilevel meeting.
The goals were to improve productivity, reduce lead time, decrease inventory levels and
save energy.
75
3.13.4 Results achieved
76
3.14 SEIKO, MORIOKA
3.14.1 Background
The company manufactures watches. See paragraph 2,1 for details of background,
reasons, approach and results of the 20 Keys.
3.14.2 Results achieved
77
3.15 TOYO ELECTRIC CO LTD
3.15.1 Background
The capital employed is ¥4,4 billion. The company was founded in 1918 as a specialised
manufacturer of railway related electric products.
The product range of electric motors is manufactured for locomotives, trains, generators,
electric collectors, induction motors, ticket issuing machines, etc.
3.15.2 Reasons for introducing the 20 Keys
The 20 Keys programme was introduced to “survive”. The industry faced similar
problems to other industries such as increased competition and an open market.
Safety and reliability of their products became more important because more people
were being transported and the speed of the trains increased.
3.15.3 Approach towards the 20 Keys implementation
The 20 Keys started in January 1995 and the kick-off was in November of that year.
Keys 1 and 3 were started with and all 20 Keys were implemented simultaneously.
Team leaders were used to implement the 20 Keys and the general manager was the
main leader of the 20 Keys programme.
The goal was to completely eliminate waste. That was addressed waste in processing,
reducing walking distances, implementing a new layout of equipment in the factory and
integrating different workshops.
3.15.4 Results achieved
Five workshops were integrated into one. Travelling distances were reduced
significantly, WIP was reduced and productivity improved.
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3.16 RYUKOKU CO LTD
3.16.1 Background
Founded in 192,1 the company employs 260 people. Capital employed is ¥30 million and
the turnover is ¥7,6 billion.
The company sells cattle feed and fertiliser, produces and sells packaged eggs and
produces omelets.
3.16.2 Reasons for introducing the 20 Keys
The company introduced HASSP (Hazard Analysis Critical Control Point developed for
space food at NASA) in April 1997 and strengthened hygiene and quality control in all
areas. They strive to make “safe, fresh and tasty” products.
Since eggs are fresh food, they produce eggs 365 days a year to ensure the quality and
freshness of their products. It is a major challenge to produce inexpensive quality
products and it was therefore decided to implement the 20 Keys to improve the
company’s constitution.
3.16.3 Approach towards the 20 Keys implementation
The Managing Director toured other plants that had already implemented the 20 Keys.
After the tour a seminar on the 20 Keys was held where Key champions and group
leaders were trained in the 20 Keys concepts.
The 20 Keys activities were started in 6 workplace areas simultaneously. All employees
were involved throughout the plant.
3.16.4 Results achieved
The benchmarking score improved significantly.
The company experienced discrepancies in results achieved by the different
departments. It is therefore a goal to invest in leadership development, have patience
and build motivation.
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3.17 SEIKO SINGAPORE
3.17.1 Background
See paragraph 2.7 for complete details of background, reason for implementation, approach
and results of implementation.
3.17.2 Results achieved
80
3.18 SAPPI FORESTS
3.18.1 Background
The company manages 420 000 hectares of forest. Their task is to supply the mills of
Sappi with 6 million tons of logs per annum.
Sappi Forests employs 402 salaried personnel and 1600 wages staff.
Sappi’s vision is to become a world-class company.
3.18.2 Reasons for introducing the 20 Keys
Sappi looked for an integrated, holistic and flexible philosophy to improve the business.
Their key measures are profit, people and process. The 20 Keys are used to measure
the process area.
Sappi also looked for an operational culture that would be sufficiently diverse to cover all
operations and be meaningful to the entire staff.
3.18.3 Approach towards the 20 Keys implementation
Sappi uses multi-disciplinary teams to run 100-day projects based on specific Keys. After
the 100 days the team presents its findings and results to the senior management. This
forms a best-operating practice and is shared with the whole company. A true learning
company is thus achieved.
All the Keys were implemented in sets of four and run on a project management basis.
During the past thirty months forty eight teams were involved in the training and
implementation of the 20 Keys.
3.18.4 Results achieved
The benchmarking score has improved dramatically. The financial gain was
approximately R23 million.
A significant improvement was made on the road to best operating practices and towards
a learning organisation.
81
3.19 CERAMIC INDUSTRIES LTD
3.19.1 Background
The company is the largest manufacturer of ceramic tiles in South Africa. Their vision is
to be amongst the top 50 ceramic manufacturers in the world and their slogan is “Striving
towards Global Competitiveness”.
The company produces approximately 850 000 square meters of tiles per annum.
3.19.2 Reasons for introducing the 20 Keys
Ceramic Industries identified the need to restructure and to grow.
Previously the company implemented many of the key elements in an uncontrolled basis
and wanted to control it better. It also wanted to have a tool to benchmark itself against
other companies.
3.19.3 Approach towards the 20 Keys implementation
All the team leaders and staff were trained in March and April 1997.
Seven Keys were initially chosen to be implemented. Monthly multilevel meetings were
held to evaluate progress, goals and plans.
3.19.4 Results achieved
The radar chart benchmarking score improved dramatically and the operating profit
increased by approximately 80%. Quality and productivity have both improved and work
in process has been reduced.
The net asset value versus market share increased by approximately five times and
earnings per share improved by approximately 100%.
The morale of the workforce has increased and the suggestion rate has therefore
improved substantially. Problem solving takes place in the small group activities.
Quality assurance is now done in-line and operators take responsibility for own quality.
Team spirit has increased.
82
3.20 SANYO E & E CORPORATION, MEXICO
3.20.1 Background
The company was founded in 1978 and manufactures compact apartment size freezers
and refrigerators. Capital employed is about US$24 million and the company employs
650 people.
3.20.2 Approach towards the 20 Keys implementation
The company has 9 fulltime 20 Keys members and training started in October 1996.
Initially 14 Keys were implemented.
Sanyo started evaluating each workplace area on Key 1 performance and rewards and
recognition was given for best areas.
A videocassette, containing information on the 20 Keys, was given to all new employees
as part of their induction.
Prof. Kobayashi visited them after a year of implementation and made some suggestions
for improvement, especially on Key 1. Currently 32% of their desks are model desks.
Pins, posters and pamphlets have been developed to provide information to employees
on the 20 Keys programme.
83
3.21 SEIKO INSTRUMENTS TECHNOLOGY (JOHOR) SDN BHD, KOREA
3.21.1 Background
The company was established in May 1989. Capital employed is RM$10 million and
260people are employed. The workforce consists of Chinese, Malaysians and Indians.
Seiko Instruments Singapore is the 100% shareholder. Their main business is the sub-
assembly process of self-winding mechanical watches.
The annual turnover is ¥2,8 billion.
3.21.2 Results achieved
The benchmarking score has improved from 1,9 to 3,4 in four years.
The labour productivity has improved by 100% and customer complaints have decreased
by approximately 101%. Work in progress has been reduced by 53%.
84
3.22 PITTARDS, UK
3.22.1 Background
The company was established some 170 years ago. Until about twenty five years ago
when the company became a PLC, Pittard’s was a family business.
Pittards import partially processed hairsheep skins from the African continent, they then
tan, dye and finish the skins before selling them to glove manufacturers throughout the
world. Their products serve the sport, fashion and military markets.
3.22.2 Reasons for introducing the 20 Keys
There is a need to be number one in the company’s market and they want to improve
continuously to be able to stay ahead of the competition.
Previously other initiatives, such as Total Quality and Team Working were implemented
with limited success. A more holistic approach was required.
3.22.3 Approach towards the 20 Keys implementation
An initial benchmarking was done and a gap between current and preferred scores
indicated opportunities for improvement. Ten coaches were selected and trained.
It was decided to initially roll out Keys 1, 2, 3 and 9 which was launched just after the
Christmas break.
A Pittards 20 Keys logo was designed and developed to suit their style and company
brand. Key 1 was the first to be rolled out amongst 20 areas.
Videos of before and after Key 1 implementation were made and proved that people
would understand the concepts better by seeing it on video. Commitment and buy-in
was then obtained.
.
3.22.4 Results achieved
Morning meetings started within groups where they communicate as a group about
targets to be reached, skill matrices, sickness/absence, efficiencies, courses, customer
feedback and problems.
Morale of people is very high and individuals are keen to discuss their different
achievements, even with visitors to the factory.
85
Improvement in performance measured over the past eight months has increased
dramatically. Efficiency across all production departments is up by an average of 10%.
The number of sick days has decreased by 50%.
Lead time has improved from 12-14 calendar days to 9 calendar days.
86
3.23 SANLAM LTD
3.23.1 Background
The company was established in 1918 and employs approximately 12 000 people. The
assets under management are about R150 billion.
Sanlam’s main business is life assurance and is currently moving towards a financial
institution with a broader range of financial services and products.
3.23.2 Reasons for introducing the 20 Keys
Three years ago it was decided to transform the company into a globally competitive and
world-class one. Several renewal projects were identified of which one was to improve
productivity and improve workplace management.
It was decided to use the 20 Keys to workplace improvement because of the holistic
approach and nature of the programme.
3.23.3 Approach towards the 20 Keys implementation
A project team was set up and their first step was to customise the 20 Keys to suit the
service industry.
During the first year everybody was trained in the 20 Keys. Monthly feedback was given
to top management on progress.
Several quick wins were achieved and communicated to everybody. In this way,
commitment of senior management as well as workers was built.
Key champions were appointed and were responsible for training of different sections
and to do the benchmarking. Competitions were used extensively to promote the 20
Keys.
3.23.4 Results achieved
The radar chart score has improved from 25.5 to 42.1 points.
A 100-day competition was used to improve productivity, quality, cost and lead time. The
quality improvements ranged from 2% to 80 %, the cost improvements from 12% to 66%,
lead time from 4% to 107%, number of suggestions from 3% to 433% and productivity
from 11% to 56%.
87
High levels of energy was experienced and a participative learning organisation was
created.
Transparency was achieved through extensive use of visual management and teamwork
improved significantly.
88
3.24 GILETTE CO, GERMANY
3.24.1 Background
Gillette is Europe’s largest manufacturer of blades and razors. It has the production
capacity of more than one billion blades per annum. The company employs 1040
employees in Berlin.
3.24.2 Reasons for introducing the 20 Keys
Gillette’s strategic business direction is “to be the very best competitor among the blade
factories in the Gillette North Atlantic Group in the year 2000”. In order to achieve this
they will focus on sharpening their competitive edge, mastering high technology, creating
a lean organisation and creating high performance individuals. They believe the 20 Keys
will assist them in this strategic initiative.
Gillette’s strategic field of actions is to take action with regard to the new relationship
between technology responsibility and line responsibility, group/teamwork, coaching and
TQM.
3.24.3 Approach towards the 20 Keys implementation
Gillette believed that the 20 Keys Programme was a comprehensive development
concept and they integrated it on all levels through Key promoters, Key process owners
and Key appliers.
They selected 35 Key promoters and conducted a multilevel meeting with approximately
80 participants (executives and key promoters). Four Keys, namely Keys 1, 2, 3,and 9
were selected to be implemented first and comprehensive action plans were drawn up.
The Key promoters were trained and in turn, trained the others.
3.24.4 Results achieved
Although Gillette has only started very recently, big improvements in areas of lead time
and productivity improvement has already been achieved.
89
4 Study Mission Delegates
Company Name Title Tel No Fax No E-mailAECI Mr Hendrik Koornhof
Mr Joe Tau
Distribution Manager
Section Manager
606 3694082 783 06516063244
606 3225
606 3069
[email protected] Bakeries Ltd Mr Nick Penstone Human Resources Director 820 0044 820 0250 [email protected] Industries Mr Johan Nieuwoudt Senior Factory Manager 083 326 2078
857 1020857 1552 [email protected]
Columbus Mr Koos BothaMr Simon Prinsloo
Manager : TrainingManager: Cold Products
0132 47 9111083 631 5815
0132 47 2317 [email protected]
Early Bird Farm Mr Arnold PrinslooMr Stefan Vermaak
Manager: HRProject Manager
316 34200832529078
316 4133316 4029
Karbochem Mrs Ina SwanepoelMr Frans Labuschagne Mr Hennie de Klerk
20 Keys FacilitatorProduction Manager Financial Coordinator
016 970 1833016 970 171103431 70 1172
016 973 3002016 970 180103431 701 383
[email protected]@karsasol.senchem.co.za [email protected]
KWV Mr Charles Whitehead Specialist: Training & Development 021 807 3168 021 807 3412 [email protected] WC Mr Spencer Rhoda Quality Assurance Manager 021 507 6700 021 54 4293 [email protected] Mr Kobus de Jager Executive Director 021 950 1300 021 945 1902 [email protected] Mr Jeff Wright
Mr Gert van HeerdenManaging DirectorConsultant
706 7897 706 7657 [email protected]
Minpro Mr Johan de WaalMr Gary Highcock
Service Manager: TransportConsulting Engineer
01456 97062083 627 0645
01456 9727401456 97274
NCP Mrs Aartie GrobbelaarMr Dylan PotgieterMr Jan Schlebush
Quality ControllerTraining Leader (North)Site Leader
921 3203921 3110031 902 5655083 655 3646
921 3146976 4207031 579 1541
[email protected]@[email protected]
ODI Barry VenterJohan BenadieRoland RohrsHerman Rolfes 083 448 5089 012 349 1913
[email protected]@[email protected]@lha.co.za
OIM Mr Tjaart Minnaar Director 083 675 0587021 913 2222
021 913 4893 [email protected]
Rothmans International Mr Johan Schneider Training Manager 021 872 1851 021 872 7327 [email protected]
90
Company Name Title Tel No Fax No E-mailSamancor Mr Syd Absolom & Mrs Divisional Manager: Chrome Mines 378 7246 378 7397 [email protected] Mr Billie de Beer Group HR Manager 378 7140 378 7146 [email protected] Mrs Marie-Louise McLaren
Mr Francois Ozrovech & MrsMr Jan Erasmus
Firstline Manager: Policy Service Training ManagerProject Manager
012 310 0255021 947 9111021 975 0741
012 310 0668021 947 6593021 975 0741
[email protected]@[email protected]
Santam Mr JAP van der MerweMr Nico Swart
GM: HRSenior Manager: Manpower
021 915 7000 021 914 0798021 914 0709
[email protected][email protected]
Sappi Forests Mr Greg Ellis Project Manager 0331 47 3666082 568 0117
0331 47 3541 [email protected]
Sappi Forests Mr Marius Krijt Forester 013 734 4551082 807 1062
013 712 3782013 734 4556(n)
Sasol Coal Mr Hermann Wenhold Manager: Sascoal Engineering 017 614 5309 017 614 5484 [email protected] Harvest Mr Greg Anderson Operations Director 022 701 4248
(4104)022 714 3555 [email protected]
Tiger Milling Mr Ockert van der Merwe Human Resources Director 820 0111 820 0254 [email protected]
Company Name Title Tel No Fax No E-mailPittards plc Mr Richard Thurston Operations Director 0944 1935 474 321 0944 1935 427 145 [email protected] plc Mr Michael Sibley Production Manager 0944 1935 474 321 0944 1935 427 145 [email protected] to Growth Mr Joe Booth Managing Director 0944 191 420 6777 0944 191 420 6789 -
Company Name Title Tel No Fax No E-mailRepublic of Moldovo Mr Ion Tanase Minister of Industry & Commerce 09373 2 233556 09373 2 222473 -Competitiveness & Productivity Center
Mr Gheorghe Efros Executive Director 09373 2 224098 09373 2 222778 [email protected]
91
Company Name Title Tel No Fax No E-mailPanskus ODI Deutschland
Mr Gero Panskus Managing Director 0949 202 371 520 0949 202 371 5299 [email protected]
Panskus ODI Deutschland
Mrs Angelika Panskus Director 0949 202 371 520 0949 202 371 5299 [email protected]
Panskus ODI Deutschland
Dr Frank Thieme Senior Consultant 0949 202 371 520 0949 202 371 5299 [email protected]
Panskus ODI Organisationtraining
Dr Heiner Mählck Managing Director 0949 202 371520 0949 202 3715299 [email protected]
Siemens AG Mr Jan Barta Plant Manager 0949 9621 80 2457 0949 9621 803275 [email protected] AG Mr Winfried Popp Board Member 0949 2191 671414 0949 2191 671975Barmag AG Mr Daniel Paar Personnel Development 0949 2191 671619 0949 2191 671358 [email protected] AG Dr Michael Schopen Division Manager 0949 2191 671540 0949 2191 672736Barmag AG Mr Manfred Beuse Division Manager 0949 2191 671544 0949 2191 672432Kuhnke GmbH Mr Christian Freerks Division Manager 0949 4523 402262 0949 4523 402680Sulzer GmbH Switzerland
Mr Anton Leidinger Strategic Planning Manager 0041 52 2624508 0041 52 2620024
Managementberatung Mr Lothar Lehrmann Consultant 0949 4524 74007 0949 4524 74008Gillette GmbH Mr Olaf Günther Project Manager 0949 30 75641282 0949 30 7511098 [email protected] Translation Mr Wolgang Mittelhäuser Translator 0949 2327 322625 0949 2327 322645 [email protected]
92
5. SUGGESTIONS FOR THE EUROPEAN INTERNATIONAL 20 Keys CONFERENCE AND STUDY MISSION (made by delegates at the end of the study tour)
Networking opportunity
Delegates need to meet and network from the beginning of the tour.
Make more time for sharing of learning points. Create opportunities to hold
informal discussions.
Establish a formal network of companies and individuals that can share their
experiences, ideas and learning points through bulletins, newsletters, Internet
and a 20 Keys user conference.
Make time to discuss failures and learning from failures.
Approach somebody from another company to do an evaluation of your own
company.
Company visits
Reduce travelling time and walking distances. Have a better balance between
travelling time and company visits.
Try and arrange more food company visits.
More time should be spent on visiting plants. Try and structure the factory visits
more effectively. More in-depth discussion of 20 Keys implementation should be
held.
Make time to visit the German winelands (during the 1999 20 Keys Conference
in Germany).
Split into groups, have a team leader and a scribe. Task every member to learn
more about a specific Key or area of expertise and integrate afterwards.
Conference and presentations
Standardize the format of presentations.
Include input or a presentation from unions and a managing director of a
company.
Spend more time learning about specific Keys.
Tour group
Take middle managers and union representatives on the study mission.
93
ANNEXURE: SUMMARY OF THE 20 Keys
Content Page
What is the 20 Keys Programme (or PPORF, Practical
Programme of Revolution in Factories)?
2
20 Keys Relations Diagram 3
Benchmarking 4
The 20 Keys Radar Chart 5
Synergistic Power of 20 6
Improvement aims and the international awards 7
Total employee understanding and involvement 9
Implementation 10
Concise summary of critical concepts and techniques 15
Improving businesses across the world 22
1
1. What is the 20 Keys (or PPORF) Programme?
A Global Best Practices Workplace Improvement Programme:
Comprising 20 very practical key methods required to strengthen the
organisation's delivery system
Utilising simple drawings (and checksheets) to:
benchmark the organisation against best practices in the world
compare units within a group (or work units within a company)
Recognising and respecting what the company has achieved to date
Creating an image (or vision) throughout the organisation of what can be
achieved (promote stretch goals)
Enabling every unit in the organisation to set and achieve specific improvement
goals
Providing a methodology to achieve top management's strategic goals in the
workplace
Involving all employees in the accomplishment of the superordinate goal - a 20
point improvement in 4 years to:
double productivity
reduce defects by 80%
reduce work-in-process by 50%
Integrating all the best improvement methods to eliminate waste
Focusing on making products and services better, faster and cheaper
Energising and motivating employees to achieve improvement goals and ensuring
goal alignment of the whole organisation.
2
2. 20 Keys Relations Diagram
1112
16
5
4
8
15
1310
19
18
17
6
14
7
91 20
32
BetterQuality
Faster Through-put
Cheaper Cost
Strengthen And
Energise the
Workplace
Key 1: Cleaning & OrganisingKey 2: Rationalising the System / Goal AlignmentKey 3: Small Group ActivitiesKey 4: Reducing Work-in-ProcessKey 5: Quick Changeover TechnologyKey 6: Kaizen of OperationsKey 7: Zero Monitor Manufacturing /ProductionKey 8: Coupled Manufacturing /ProductionKey 9: Maintaining Machines & EquipmentKey 10: Time Control & CommitmentKey 11: Quality AssuranceKey 12: Developing Your SuppliersKey 13: Eliminating WasteKey 14: Empowering Employees to Make ImprovementsKey 15: Skill Versatility and Cross TrainingKey 16: Production SchedulingKey 17: Efficiency ControlKey 18: Using Information SystemsKey 19: Conserving Energy & MaterialsKey 20: Using Technology for Strategic Advantage
3
3. Benchmarking
3.1: The Five Levels
There are five levels in each of the 20 Keys.
These five levels are explained in a pictorial map of each Key as well as in a
checksheet format
By using the 20 Keys, 5-point multi-industry, international benchmarking system, the
organisation or department or a section of the organisation can be evaluated and an
overall 20 Keys score determined.
The lowest level score is 20 x 1 = 20 and the highest possible score is 20 x 5 = 100.
The average South African company scores about 30.
4
3.2: The 20 Keys Radar Chart
A 20 Keys evaluation should be made by most managers as well as a representative
sample of employees or through a thorough audit at least twice a year. This evaluation
is then presented in the form of a radar chart presenting the constitution or capability of
the organisation. See example below.
Current Ideal
1: Cleaning & Organising 2: Rationalising the System / Goal
Alignment 3: Small Group Activities 4: Reducing Work-in-Process 5: Quick Changeover Technology 6: Kaizen of Operations 7: Zero Monitor Manufacturing
/Production 8: Coupled Manufacturing /Production 9: Maintaining Machines & Equipment 10: Time Control & Commitment 11: Quality Assurance 12: Developing Your Suppliers 13: Eliminating Waste 14: Empowering Employees to Make
Improvements 15: Skill Versatility and Cross Training 16: Production Scheduling 17: Efficiency Control 18: Using Information Systems 19: Conserving Energy & Materials 20: Using Technology for Strategic
AdvantageTotal
Average% Improvement
1.72.1
1.71.91.51.51.51.61.91.51.81.61.11.1
1.82.51.71.81.52.3
33.91.7
59%
2.72.7
2.72.72.72.72.72.72.72.72.72.72.72.7
2.72.72.72.72.72.7
53.92.7
5
4. Synergistic Power of 20
The purpose of benchmarking is to determine where you are today in terms of global best
practices and where you would like to be tomorrow. In determining where you are and in
making the transition, the 20 Keys provides the company with practical simple steps and
stresses the synergistic effects created by the interrelationships of all the Keys.
Sometimes called the “Power of 20”, the 20 Keys taken together “revolutionise” organisations
in a logical, step-by-step and balanced way. Single focus initiatives do not have the power to
sustainable improve organisations. Single focus initiatives are like single beanstalks that are
blown away easily by a strong wind.
The 20 Keys together will build a strong
constitution enabling the company to compete in the world and aim for
international awards (see page 8)
6
Gold
Silv er
Bronze
5. Improvement aims and the international awards
The overall aim of the 20 Keys is to improve the long term sustainable competitiveness,
market share, and profitability of the business by focusing on the following specific
improvement objectives:
Productivity
Quality (Better)
Cost (Cheaper)
Delivery service (Faster)
People Commitment
The first overall company award is the Bronze prize which can be achieved if the
organisation realizes the following:
Double Productivity
Reduce defects to less than 1/5
Reduce WIP by 50%
65 Points in 20 Keys Evaluation
Stable Level 3
The international awards and their requirements are graphically outlined on the following
page.
7
8
20 Keys Overall Development Process
4Ss Level 3Workplace
4Ss Level 3.5Workplace
BRONZEAWARD
4Ss Level 4Workplace
SILVER AWARD
4Ss Level 4.5Workplace
GOLD AWARD
4Ss Level 4Factory
4Ss Level 4.5Factory
100 Points on Key 1 ChecksheetAt least level 3 in the other 19 Keys (Key 1 is complete, so operators can start operations empty handed.)Kaizen flow is complete
Over 85 points on Key 1 ChecksheetAll desks are "Model Desks"Over 55% "Single File"All "Stores" have control boards
Over 70 Points on Key 1 ChecksheetAuthorised "Model Desk"Authorised Over 10% of "Single File" or "Single Changeover""Store" has been completed
Triple ProductivityDefect Rate reduced to less than 1/10Work in Process reduced to less than 1/4100% Goal achievementOver 75 Points on 20 Keys Evaluation ScoreStable Level 3.5 +Coupled Manufacturing / Processing completeConstitution developed to quickly respond to changes
Double ProductivityDefect rate reduced to less than 1/5Work in Process reduced to less than 1/2Over 65 Points on 20 Keys Evaluation ScoreStable Level 3+Over 95% Goal achievement
BRONZE AWARD
SILVER AWARD
6. Total employee understanding and involvement
Inherent throughout the 20 Keys is the involvement, training and motivation of all
employees from top to bottom.
Prof. Kobayashi writes:
“Without individual and organisation alignment, without understanding and training
of all the people, without responsibility and authority at every level, no meaningful
and sustainable improvement can be made in organisations. People alone can
assure success. The 20 Keys programme was therefore designed not only for
clever people, but also for all to understand. It is a methodology which ensures that
everyone will work together positively towards common goals in the interest of the
business.”
“When all employees are aware of the company’s position in relation to other
enterprises a true feeling of competition is developed and they will do whatever they
can to win. Management and workers will co-operate in their efforts to raise quality
and productivity.”
9
7. Implementation
The five stages of implementation can be graphically summarised as follows:
Stage 1 is graphically summarised on the next page
(Stages can take from one to two years)
10
20Keys
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Growth & Expansion
Institutionalisation & Stabilisation
Promotion & Wider
Application
Integrated Implementation
Preparation & Training
Focus:Challenge for undisputed market leadership, international silver (and gold) award and trebling of productivity
Focus:Understanding and buy-in and focused implementation
Focus:Realising results through synergies between the keys
Focus:Realising results through application also in suppliers
Focus:Sustained performance and doubling of productivityChallenge for international bronze award
20 Keys Implementation
Choose priority keysAppoint project manager and coachesFinalise promotion organisationTrain coachesTeach and implement one Key at a time.
Orientate & Benchmark
5
4
3
2
1
12
3
4
5
6
7
8
9
1011
12
13
14
15
16
17
18
19
20
Stage One: Preparation & Training
11
7. Implementation (Cont.)
The common implementation techniques for every Key are summarised below:
Two planning and review instruments are critical in the process. They are:
One-page Action Plan format – example on the following page; and
Goal Achievement Matrix – example on page 60.
Train and
Benchmark
(Multi-level)
PLAN
DOACTION
CHECKIMP
LE
ME
NT
AT
I ON
12
13
14
Goal Achievement Matrix (2nd Six Months)
KeySection
1 2 3 4
Key 1
Key 2
Key 3
Key 4
Key 5
Key 6
Key 20
GoalAchievem entColour
= >80%
= 50-79%
= <50%
8. Concise summary of critical concepts and techniques
All of the concepts and techniques referred to below are explained in or referred to in the following material:
Pictorial 20 Keys Map Book 20 Keys Text Book 20 Keys Two-Volume Manual Facilitators Manual Training Transparencies
20 Keys20 Keys
Programme
In specific client companies, this summary is further adapted to reflect the unique concepts of the company within its industry.
Critical Concepts Techniques
Key 1: Cleaning and Organising
Cleaning Organising Making work easy Visual workplace Establishing pride in the workplace
KEY MEASURE: - CHECKSHEET SCORE
- 4S AWARDS
4S1 process with Key 1 Checksheet Modapts (Modular Arrangement of Pre-
determined Time Standards) and ergonomics to make work easy
6 Step improvement process (allocate responsibility area, implement workplace patrols/reviews, train teams in Key 1, develop action plans, review progress, celebrate success)
Visual management
1 For the “5thS” see Key 10.
15
Critical Concepts Techniques
Key 2: Rationalising the System / Goal Alignment
Streamline organisation structure Defining mission, values and goals Deploy and cascade mission, values and
goals down to all levels (alignment) Align and ensure objective achievement Align “top down leadership and bottom-up
participation” Overall 20 Keys implementation and
improvement process key
KEY MEASURE: - CHECKSHEET SCORE
- GOAL ACHIEVEMENT MATRIX
Key 2 Checksheet Organisation structure design Performance measurement system (PQCDSM2) Visual management Multi-level meetings (different types) and
communication Three item kit (basic policy, goal achievement
image, overall renewal programme) Action planning, PDCA cycle (Plan-Do-Check-
Act) Vector alignment 20 Keys promotion organisation Goal achievement matrix (20 Keys robot
progress chart)
Key 3: Small Group Activities
Teamworking Motivation Communication Mini-businesses and mini-business areas Role of the supervisor / team leader Kaizen suggestionsKEY MEASURE: - NUMBER OF SUGGESTIONS
IMPLEMENTED / PERSON / YEAR
- NUMBER OF THEMES COMPLETE
Key 3 Checksheet SuperVision™ for SuperTeams Coaching
Programme Green areas Mini-business management Visual management Suggestion system Small group meetings (Kaizen teams, daily
team meetings)
Key 4: Reducing Work-in-Process
Reduce work-in-process = everything in the process of converting raw materials into finished goods stock
Work-in-process causes many problems and hides other problems
Understand that work-in-process reduction is the key to cost reduction and easier work
Shorten production lead time Highly integrated with other Keys especially
Keys 5, 8, 16
KEY MEASURE: - WIP REDUCTION
Key 4 Checksheet Eliminating the seven wastes Four step process (create a model / flowchart,
decide what to work on, define the implementation team, implement the improved process)
Kobayashi’s eight rules for reducing WIP (incorporated in the four step process)
Utilises the support techniques of Key 5 and 8 Analysis of the impact on operational
(capacities, changeovers, quality, maintenance, coupling, suppliers, scheduling, etc.) and strategic issues (marketing, sales decisions, forecasting, product range, performance measurement, etc.) on WIP
Make-for-stock and make-to-order philosophies Synchronous production system Bottleneck and buffer management
2 PQCDSM = Productivity, Quality, Cost, Delivery, Safety and Morale/Motivation
16
Critical Concepts Techniques
Key 5: Quick Changeover Technology
Improve flexibility and speed of work Roll out the process via pilot areas Goal of single minute changeover (and single
minute information retrieval) and ultimately single cycle changeover
Changeover time is time from last of good product A to first of good product B
KEY MEASURE: CHANGEOVER TIMES
- PRODUCTION
- OFFICE
Key 5 Checksheet Operation improvement sheet (OIS) (step-by-
step process flow chart) Five step process (analyze the changeover
(with an OIS), move internal operations to external operations, reduce internal operations time, reduce external operations times, standardise with a standard operating procedure)
Man-machine charts Process flowcharting Mashafinger – game Utilise other Keys, especially Keys 7, 11 and 15
Key 6: Kaizen of Operations
Improve productivity by viewing all process from a holistic point of view and eliminating non-value adding work and increasing value adding work
Value analysis of operations/processes Ongoing improvement (based on the standard
operating procedure) Involvement of all people in ongoing
improvement Levels of Kaizen (spot, line, area, volumetric)
KEY MEASURE: PRODUCTIVITY
Key 6 Checksheet Activity flow diagram Process flow diagram Physical flow diagram Operations improvement sheet (OIS) Operations improvement schedule (OISH) Standard operating procedure (SOP) Questioning techniques (5 Why’s, 5W2H, etc.) Five step process (identify and document the
process, Value Analysis (VA) of activities in the process, develop an improvement plan, improve the process, standardise the process (SOP*))
Key 7: Zero Monitor Manufacturing / Production
Eliminate the waste of monitoring Goal of zero defects Roll out the process via pilot areas Self-regulating and self-interrupting equipment
KEY MEASURE: DIRECT - % MACHINE MONITORING REDUCED
INDIRECT - % ONE-PAGE STANDARDS IMPLEMENTED
Key 7 Checksheet Customisation of equipment One page standards (OPS) for indirect
functions Key 5, 14, 15 and 20 plus all other Keys play a
role in building this Key Man-machine charts
17
Critical Concepts Techniques
Key 8: Coupled Manufacturing / Production
Streamlining the flow of material and information throughout the organisation through teamwork between up- and downstream processes and between departments
Communication, functional and physical links between processes
Various coupling methods Highly integrated with other Keys,
especially Keys 4 and 16 Pull vs. push systemsKEY MEASURE: DIRECT - NUMBER OF MODEL
STORES COMPLETED
INDIRECT - NUMBER OF GOLD FISH BOWL MEETINGS HELD / SUGGESTIONS IMPLEMENTED
Key 8 Checksheet Various concepts of coupling including
the “store” and “supermarket” concept Visual management Kanban systems (JIT) Synchronous production systems Cellular manufacturing Goldfish Bowl discussions to improve
flow of information and teamwork between departments
Four step process (determine how processes are linked, reduce inventory levels, reduce coupling points, combine processes)
Key 9: Maintaining Machines and Equipment
Joint venture between operators and maintenance / engineering
Improving the equipment operating rate (EOR) and the overall equipment effectiveness (OEE) rate
Equipment logs and history recording Preventive maintenance of machines /
equipment (roll out process by starting with important machines / equipment)
KEY MEASURE: - EOR (EQUIPMENT OPERATION RATE)- OEE (OVERALL EQUIPMENT
EFFECTIVENESS )- % 3 EVILS ELIMINATED
Key 9 Checksheet Eliminating the three evils (inadequate
lubrication, cleaning and mishandling of equipment)
Preventive maintenance (PM) Total Productive Maintenance concepts Measurement of EOR/OEE Machine / equipment log books,
recording of history Maintenance blueprint (structure, roles
and policies) Checksheets and checklists Improvement maintenance and the power
of the 5Why’s Implementation process (confirm
responsibilities, train teams, develop action plans, do and review progress/replan)
Key 10: Time Control and Commitment
Time discipline and commitment Value adding work habits Team meetings at start of work Positive, friendly work atmosphere
KEY MEASURE: CHECKSHEET SCORE
% ABSENTEEISM
Key 10 Checksheet Morning meetings Visual management (attendance charts,
boards indicating whereabouts, work plans, etc.)
Agreement of time policies (team leaders discussions)
Good work order rules (respect, consult, communicate, report)
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Critical Concepts Techniques
Key 11: Quality Assurance
Supply chain Internal customers (next process is the
customer) / External customers Support and link to ISO9002 Quality at source through proper training,
tools and support Measurement, quick feedback,
communication (time to detect/time to correct)
Goal is zero defects
KEY MEASURE: - DEFECTS
- ABNORMALITY RATE
- FROM LEVEL 3.5 UPWARD- SIGMA
Key 11 Checksheet Defining customers (customer
relationship chart) Process for customer satisfaction
management Seven quality control tools (pareto,
fishbone, process chart, histogram, scatter diagram, run chart, SPC)
Mistake-proof devices and systems SOP’s Three pillars of quality assurance (source
inspection, 100% inspection, immediate action (TTD, TTC))
Two point inspection systems PDCA cycle
Key 12: Developing Your Suppliers
Supply chain Internal suppliers (upstream process is
the supplier) External suppliers Supplier development to strengthen the
supply chain
KEY MEASURE: SUPPLIER DEFECT LIMITS % DELIVERY DELAYS % NO OF SUGGESTIONS TO SUPPLIERS
/ UPSTREAM PROCESSES
Key 12 Checksheet Defining suppliers (supplier relationship
chart) Process for supplier development
management Value engineering (VE) and value
analysis (VA) Ten day supplier development
programme Introduce / assist with improvement of
supplier workplaces / organisations (through inter alia 20 Keys)
Key 13: Eliminating Waste
Culture of eliminating wasteful human activities (e.g. search, walk, wait, etc.)
Value adding work rate Measurement, then “mining” out waste
(opportunities)
KEY MEASURE: ACTUAL (VALUE ADDING) WORK RATE %
Key 13 Checksheet Measurement (value adding work rate) Activity sampling (by team members
themselves) to identify types and magnitude of wasteful activities
Treasure map (indicating opportunities for reducing wasteful activities)
Visual management
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Critical Concepts Techniques
Key 14: Empowering Employees to Make Improvements
Importance of utilising creativity of people
People implement own ideas Roll out process of Kaizen / improvement
corners in the workplaceKEY MEASURE: NO OF IMPROVEMENT
CORNERS
LEVEL OF UTILISATION (PERSON / Year)
Key 14 Checksheet Kaizen / improvement corners Empowerment model (Direction, Support,
Ownership) Skills / Safety training (Key 15)
Key 15: Skill Versatility and Cross Training
Visual skill evaluation and needs analysis Skills versatility through cross training Making work easier to facilitate cross
training Flexibility for the organisation,
development opportunities for people Start within teams, then across teamsKEY MEASURE: SKILL LEVEL % IMPROVEMENT
(SKILL MATRIX)
Key 15 Checksheet Visual management Skills matrix Skills development plan and schedule Skills competence graph Rule of 3 SOP’s Making work easy (through other Keys)
for people to learn additional skills
Key 16: Production Scheduling
On time delivery of products and services Flexibility to accommodate fluctuating
market requirements Planning, scheduling and control of all
resources in the process of converting raw materials to finished goods
Highly integrated with other Keys, especially Keys 8 and 18
KEY MEASURE: DIRECT: ON-TIME DELIVERY %INDIRECT: DELIVERY TIMES IMPROVEMENT %
Key 16 Checksheet Visual management Measurement of delivery performance MRP concepts Backwards and forward scheduling Bottleneck / constraint scheduling (Drum-
Buffer-Rope method) Planning boards, Gantt charts
Key 17: Efficiency Control
Efficiency = Actual output / standard Output (for physical units) and efficiency = Standard man hours / Actual man hours (for time)
Motivate people with realistic targets, involve them in setting standards
Time standards (rough overall estimates product families operations)
KEY MEASURE: CHECKSHEET SCORE
EFFICIENCY % (TWO FORMULAE)
Key 17 Checksheet Measurement of efficiency Efficiency control Visual management Setting of time standards
Direct observation Rated observation Compared method (MTM, Modapts,
PMTS) Actual results
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Critical Concepts Techniques
Key 18: Using Information Systems
Use of information systems to strengthen the constitution/capacity of the business
Simplify and reduce waste before computerisation
Levels of integration (stand alone to highly integrated : office, production, suppliers, customers)
KEY MEASURE: CHECKSHEET SCORE
Key 18 Checksheet Growth in information systems and use of
micro processors are supported by all other Keys
Strategic Information Systems strategy Office automation Flexible manufacturing systems (FMS) CNC and PLC systems
Key 19: Conserving Energy and Materials
Improving material yield Cost saving culture Start within existing infra structure then
use advanced technology Link to ISO 9014 limit waste of resources
and waste of the environment
KEY MEASURE: YIELD IMPROVEMENT
ENERGY / COST SAVING
Key 19 Checksheet Visual management (costs, graphs,
slogans, suggestions, etc.) company wide improvement initiative
Measure and improve material yield / material conservation or preservation
Cost awareness campaigns Small group activities (Key 3) Overall strategy to conserve energy and
materials and to improve yield Advanced technology
Key 20: Leading Technology / Site Technology
Site technology (“software”; people skills, knowledge, experience, speed at which new technology/products are developed in-house)
Leading technology (“hardware”, equipment, machines, layout, infrastructure)
Identify relevant areas to compete globally
Benchmark against own industry standards
KEY MEASURE: CHECKSHEET SCORE (CRITICAL TECHNOLOGIES)
Key 20 Checksheets Identification of core technologies (site
and leading) Development of checksheet to
benchmarking on core technologies Action planning to improve core
technologies Action planning to ensure the transfer of
site technologies to new generations
-oOo-
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9. Improving businesses across the world
The 20 Keys improvement system has spread to many countries and companies across the globe.
Countries include:
- China
- Germany
- Holland
- Hong Kong
- Japan
- Korea
- Malaysia
- Mexico
- New Zealand
- Singapore
- South Africa
- Thailand
- U S A
- United Kingdom
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