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ImpactReport
2012
INSPIR
ECONNECT
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Welcome Letter
With the youth (15 - 24 year old) unemployment rate within the Middle East and North Africa (MENA) region currently standing at 27% (the highest globally), between 50-80 million jobs are required over the next 10 years to maintain the current levels of unemployment. This would signify a requirement for a 40% expansion in available jobs. This is a highly daunting goal and given the pace at which things are changing, I fear that it is a situation that will continue beyond the 10-year time horizon. We need to move faster and collaborate more to ensure we fulfil our promises to the next generations.
Inspiring, connecting and evolving the talent, innovation and leadership capabilities of today’s entrepreneurs are deemed critical to solving these current global economic and employment challenges. Within Mowgli, we wholeheartedly believe that mentoring is a key, and often missing, jigsaw piece of this sustainable entrepreneurship development puzzle.
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Since we began our journey in 2008, we have seen how holistic and relational mentoring facilitates the unlocking, harnessing and support of this talent, innovation and leads to the development of new leadership models, sustainable businesses and societies, and ultimately more jobs. This was, and continues to be our vision.
2012 was an incredible year for Mowgli. We doubled the number of entrepreneurs and mentors (Mowgli Family Network), launched our Entrepreneur/SME Mentoring and MFI Mentor Training Programs in North Africa, continued to strengthen mentoring’s position within the MENA region’s entrepreneurship ecosystem, formed strong partnerships with numerous key entities across the region, expanded our Mowgli Facilitator pool to enable us to conduct our programs in English, Arabic and French and we were recognised by Sheikh Mohammed bin Rashid with the Mohamed Bin Rashid Young Business Leaders Award for the Best Mentor Network in the Arab Region.
Our passion to ensure that every entrepreneur has the opportunity to have a mentor, coupled with the energy, commitment and support of the Mowgli Entrepreneurs, Mowgli Mentors, partners and sponsors and wider ecosystem is truly our driving force and enabled us to achieve what we did in 2012. The team and I would like to thank you personally for being a part of our story and journey and for all of your support with our endeavours.
We look forward to connecting and working with you as we continue to place mentoring at the heart of supporting entrepreneurship and leadership development.
Yours sincerely,
Helen Al Uzaizi Chief Executive Officer
Helen
WELCOME LETTER EXECUTIVE SUMMARY
OUR STORYWHY ENTREPRENEURSHIP IN MENA IS SO IMPORTANT OUR JOURNEY
OUR PROGRAMS
OUR NETWORK
OUR IMPACTOUR IMPACT IN THE MENA REGIONOUR ENTREPRENEURSOUR MENTORSOUR FACILITATORS
OUR PARTNERS & SUPPORTERSOUR PARTNERS OUR SPONSORS THE DRIVERS BEHIND MOWGLI CONTRIBUTORS & SPECIAL THANKS
Contents
APPENDICES1. COUNTRY IMPACT – JORDAN2. COUNTRY IMPACT – LEBANON3. COUNTRY IMPACT – SYRIA4. COUNTRY IMPACT – ALGERIA5. COUNTRY IMPACT – EGYPT6. COUNTRY IMPACT – PALESTINE7. COUNTRY IMPACT – QATAR
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The Arab Spring and subsequent social and political events coupled with population/labour force growth, quality and relevance of education, large public sectors and labour and market rigidities have further contributed to an increase in unemployment and decrease in economic activity. The need for sustainable job creation is becoming increasingly critical.
Supporting entrepreneurship in the Middle East and North Africa (MENA) region, with job creation being a key target, is Mowgli’s key focal point and what we set out to support in 2008.
Mowgli continuously strives to support the sustainable development of societies through the mentoring and evolution of entrepreneurs and leaders. We achieve this by providing mentoring that inspires, connects and guides entrepreneurs and leaders to overcome life’s personal and business challenges.
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Executive Summary
2012 WAS A FANTASTIC YEAR FOR MOWGLI:
CONTINUED OPERATIONS AND PARTNERSHIPS IN EXISTING TERRITORIES
Operations continued in Jordan and Lebanon, ceased in Syria
Local Nominated and Empowered Partnerships - with Berytech in Lebanon and Queen Rania Center for Entrepreneurship in Jordan
ENTERED NEW TERRITORIESWe began operations and supported entrepreneurs in 4 new countries; Algeria, Egypt, Palestine and Qatar
DEVELOPED NEW PARTNERSHIPSTo further develop the mentoring space within the entrepreneurship ecosystem within these new countries and the region at large, we formed:
Local Nominated and Empowered Partnerships with MedafCo Consulting in Algeria, PICTI in Palestine and Enterprise Qatar in Qatar
Regional Strategic Partnerships with:
• Silatech, a Qatar Foundation organisation, to bring mentoring support to micro and young entrepreneurs to help their businesses succeed
• Young Entrepreneurs Association (Jordan) to continue developing the entrepreneruship ecosystem in the Levant
• Wamda to bring mentorship to the region’s entrepreneurs and assist their efforts to launch and scale
EXPANDED OUR REACH AND IMPACT We further developed our pool of 18 Mowgli Facilitators,
enabling our programs to be run entirely in English, Arabic and French, therefore expanding our reach and impact geographically (cross country and in-country) and to include all entrepreneurs from micro to large sized enterprises
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INCREASED SPONSORSHIP We secured sponsorship from:
The British Foreign & Commonwealth Office, under the Arab Partnership Fund, to support over 90 entrepreneurs through our Entrepreneur/SME Mentoring Program in Jordan and Algeria
Consolidated Contractors Company (CCC) to run our first Entrepreneur/SME Mentoring Program in Palestine
Norman Broadbent and Social Development Centre (SDC) to run our first Entrepreneur/SME Mentoring Program in Qatar
International Youth Foundation (IYF) to deliver an Entrepreneurship Training Program for underserved Jordanian youth, together with Arabian Business Consultants for Development and SCOPI Academy The program was delivered under the umbrella of the IYF Youth: Work Jordan Program
European Union Tempus Program, as a member of the winning consortium led by the American University of Beirut (AUB), to implement a project that supports academic research while promoting innovation and enhancing partnerships with industries
ANIMA Investment Network (MedVentures) to support 9 entrepreneurs through Mowgli’s first regional Entrepreneur/SME Mentoring Program
Body Shop Foundation to support 4 female entrepreneurs through our Entrepreneur/SME Mentoring Program
SUPPORTED MICROFINANCE INSTITUTIONS (MFI’S)
In collaboration with Silatech and Alexandria Business Association (ABA), we developed and piloted the region’s first MFI Mentor Training Program, tailored specifically for the needs within the MFI industry
Sponsored by Ahli MicroFinance Company (AMC) we piloted Jordan’s first MFI Mentor Training program for 11 of their loan officers
Executive SummaryExecutive Summary
SUPPORTED LEADERS WITH MENTOR TRAINING We conducted our Leader Mentor Training programs for over 30 corporate and youth leaders
SUPPORTED MORE ENTREPRENEURS AND TRAINED MORE LOCAL MENTORS:
Entrepreneurs: In 2012, we supported a total of 166 entrepreneurs; 115 start-up and growth phase entrepreneurs, along with 51 youth and micro-entrepreneurs
Mentors: In 2012, we trained 183 mentors in the region, and matched 132 with entrepreneurs in our Entrepreneur /SME Mentoring Program
Made significant progress towards localising our mentoring programs:
• Local mentors represented 77% of our Entrepreneur/SME Mentoring Program mentor pool in 2012, a 22% increase from 2011
• 100% of MENA programs were facilitated by at least one MENA based facilitator
OUR MENTORING PHILOSOPHY Through the offering of our mentoring philosophy, principles and programs, we aim to provide experiences that inspire and connect entrepreneurs and leaders. We seek to provide hope, aspiration and motivation, which empowers transformation and enables them to evolve as personal and business leaders.
GREW OUR ALUMNI
We doubled the size of our Alumni of Mowgli Entrepreneurs and
Mowgli Mentors to 528
Mowgli’s 3 areas of impact:
JOB CREATION
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
We were recognised personally by Sheikh Mohamed bin Rashid Al
Maktoum with the Mohamed bin Rashid Award for Young Business
Leaders for the Best MentorNetwork in the Arab Region
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Executive SummaryOUR IMPACT: MOWGLI ENTREPRENEURS AND MENTORS
The average number of jobs created per Mowgli Entrepreneur across the MENA region is 2*
2595 existing jobs were safeguarded during their mentoring year*
595Job Creation
= 248 +
Job Creation
25,880=£349,380
Mowgli mentoring hours volunteered
595and safeguarded 595 existing jobs
Benefit -in-kind value of £349,380
Average number of hours of mentoring for the creation of 1 new job - 104
104
Average equivalent cost of volunteering mentoring hours for the creation of 1 new job - £1,409
£1,409
Job Creation=843 Jobs created and safeguarded within the mentoring year
Jobs created during the mentoring year
248 jobs have been created by Mowgli Entrepreneurs, during their first year of mentoring, since 2009*
248
*Based upon the participants feedback
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Executive SummaryOUR IMPACT: MOWGLI ENTREPRENEURS
84% of businesses were sustainable and progressive during the year
84%75% said that mentoring enabled them to address personal doubts about the direction of their business
75%72% said that mentoring had enabled them to move their business onto the next stage
72%
Business Growth, Sustainability and Success
65% said their mentor had helped them to better communicate their business strategy with their colleagues/partners
65%48% increased their client list and/or secured more contracts
48%46% predicted higher profits at the end of the coming financial year over the previous year
46%Business Growth, Sustainability and Success
45% expanded their business’ product offering 45% increased their turnover within the year
45%35% of respondents said that their business felt more financially secure
35%Business Growth, Sustainability and Success
Business Growth, Sustainability and Success
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Executive SummaryOUR IMPACT: MOWGLI MENTORS
80% said the program was beneficial to them and their business
80%75% developed deeper self-awareness
75%Personal Growth and Strengthening of Leadership
General
85%98% would recommend Mowgli to other professionals
98%
60% would consider joining another Mowgli mentoring program
60%
General
80% further developed their ability to empathize and understand others
80%77% developed coaching skills
77%Business Growth, Sustainability and Success
75% further developed their active listening skills
75%50% made direct changes in their working lives following the program
50%Business Growth, Sustainability and Success
Executive SummaryOUR IMPACT: MOWGLI ENTREPRENEURS
85%
85%62% were able to discover and adopt a healthier work-life balance
62%
60% were able to overcome their fear of failure and feel empowered to ask for assistance when required
60%
Personal Growth and Strengtheningof Leadership
85%
85%85% feel the program benefitted them and their business
85%
83% developed confidence in their business decision-making after working alongside a Mowgli Mentor
83%
Personal Growth and Strengtheningof Leadership
95% would recommend Mowgli to other entrepreneurs
95% 80%General
85%
85%70% would consider mentoring others as a result of their experience
70%
42% of Mowgli Entrepreneurs are female, a 110% increase from 20% in 2009
42%
General
80% intend to stay in contact with their mentors beyond the 12-month program
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Executive SummaryOUR IMPACT: MOWGLI FACILITATORS, PARTNERS AND SPONSORS
MOWGLI FACILITATORSWe could not achieve the transformational impact that we do with our programs, without the support and dedication of our Facilitators. Our Facilitators inspire, connect and guide the participants through the Kickstart workshop, matching the most-suited entrepreneurs and mentors together and supporting their yearlong mentoring relationship. We are so appreciative of what each of them brings to Mowgli, our programs and the lives of our entrepreneurs and mentors.
MOWGLI PARTNERS AND SPONSORSOur work is also made possible through our partners and sponsors who believe in the importance of, and have within their strategic direction, to support entrepreneurship, leadership and SME development within the MENA region.
This is just the beginning of the story for all who are part of the award-winning Mowgli Family Network and we hope to continue engaging with you as we seek to inspire, connect and evolve ourselves and others and in doing so, achieve our vision.
To our Mowgli Facilitators, Partners and Sponsors, thank you for
your support and commitment in contributing to Mowgli’s growth and
journey
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Our StoryWHY ENTREPRENEURSHIP IN MENA IS SO IMPORTANT OUR JOURNEY
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Youth unemployment and decreased economic activity present the greatestchallenges for the MENA region
The unemployment challenge within the Middle East and North Africa (MENA) region is immensely daunting. With 25% of the population below the age of 251 and 27% of 15-24 year olds2 unemployed within the region (the highest globally), it is estimated that 50-80 million jobs3 will need to be created over the next decade to just maintain the current levels of unemployment. This would signify a requirement for a 40% expansion in available jobs4.
% Youth Unemployment
Looking to the future, rapid population growth rates have caused MENA’s population to quadruple since 1950, reaching 432m, and the region is expected to reach 700m by 2050.5 These statistics further highlight the need for sustainable job and economic creation today.
0 5 10 15 20 25
Middle East
North Africa
World Average
% Youth Unemployment
Source: ILO, 2013
1Youth Development in MENA Cities: A Crisis and an Opportunity2Opportunities and Challenges in the MENA Region3Arabia Monitor, World Bank 20124Arabia Monitor, World Bank 20125Population Reference Bureaux, 20076World Economic Forum, 20117Global Entrepreneurship Monitor: GEM-MENA Regional Report 2009 (Middle East and North Africa)8Gallup World, 20109Doing Business, World Bank 201310Arabia Monitor, World Bank 2012
Our StoryWHY ENTREPRENEURSHIP IN MENA IS SO IMPORTANT
A bloated public sector has distorted labour markets and crowded out the private sector
The public sector has been and continues to be the main and most sought after employer in the region. However, it is evident that Governments are no longer able to carry this expensive load and need to further support the development of the private sector.
% Share of Public Sector in Employment / Human Capital
Central Government Wage Bill (% of GDP)
Sources: World Bank, McGill Consulting Group, OECD
0 5 10 15 20 25 30 35
Latin America
Asia
OECD
MENA
% share of public sector in employment / human capital 0.0
0.2
0.4
0.6
0.8
1.0
0 2 4 6 8 10Overall
Africa
ECA
Latin America
Asia
OECD
MENA
Central Government Wage Bill (% of GDP)0.0
0.2
0.4
0.6
0.8
1.0
0.0
0.2
0.4
0.6
0.8
1.0
This new focus on the private sector is enabling the development of entrepreneurship and an entrepreneurial ecosystem within the region. However, with governments typically providing less than or equal to 25% of the required support, greater steps need to be taken to ensure entrepreneurial activity is sufficiently supported and developed. 6
The economic potential that is locked up in the entrepreneurial aspirations of the people far exceeds any money that nations/investors transfer to the region
c.80% or more of businesses are considered ‘extralegal’: They operate without authorization by the state
The owners are unable to use whatever sanctions the legal systems might offer, to protect their property interests or have access to the normal business tools, such as credit, that allows businesses to expand and prosper
TUNISIA: 85% of enterprises, with an estimated value of $22
billion, are extralegal
The value of extralegal real estate is estimated at an additional $93 billion
This combined figure of $115 billion represents: 11x Tunisia’s total stock-market capitalization in 2010
4x the amount of foreign direct investment in Tunisia since 1976
If the Tunisian extralegal economy were an American state, its GDP would surpass the individual GDP of 17 other states
EGYPT:The estimated value of Egypt’s extralegal economy is $350 billion; which is:
3x that of Tunisia’s extralegal economy
6x greater than the value of all foreign direct investment in Egypt since Napoleon’s forces departed in 1801
c.82% of businesses and c.92% of land holdings are unrecorded and therefore unprotected by the rule of law
In 2004, Egypt’s underground economy was the nation’s biggest employer:
The legal private sector employed 6.8 million people, the public sector employed 5.9 million people snd the extralegal sector employed 9.6 million people
Our StoryWHY ENTREPRENEURSHIP IN MENA IS SO IMPORTANT
Entrepreneurship is being seen as the greatest potential game changer for the region, despite the inherent regionalchallenges
It is evident that the Arab Spring and subsequent social and political events, coupled with population/labour force growth, quality and relevance of education, large public sectors and labour and market rigidities, have further contributed to an increase in unemployment and decrease in economic activity.
However, despite the stark outlook, the entrepreneurial wave is gaining momentum and there is growing hope, appetite and determination within the region.
12 million SME’s are estimated to be currently operating in the MENA region, representing 95% of the region’s private sector.7
In 2010, data suggested that 15% of young Arabs had expressed a desire to start a business in the following year, compared to just 4% in the US and Europe.8
Today, Saudi Arabia has the largest number of start-ups and is ranked 22 in the Doing Business 2013 report.9
33% of entrepreneurs expect to employ at least 5 people over the next five years10
To support these trends, the entrepreneurship ecosystem across the region continues to grow from strength to strength, ensuring the incubation, development and support of sustainable entrepreneurship and small and medium enterprises (SME’s).
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Entrepreneurs continue to face a number of regionally inherent challenges that need to be addressed when fostering a healthy entrepreneurial ecosystem11:
Environment – Cultural barriers, lack of family support and ingrained fear of failure which prevents innovation and risk-taking
Finance – Limited access to much needed start up and seed capital, lack of angel investment knowledge and appetite. McKinsey reported in Jan 2012 that the SME sector requires USD 147bn and is currently being provided with <1%
Infrastructure – Persistent and high levels of corruption and cronyism as well as the absence of democratic representation
Human Capability – Persistent gap between the skills acquired at school and university and the requirements for business resulting in the need for business skills training and mentoring
It is with the latter element in mind, the development of human capability, that Mowgli found its calling and desire – to place mentoring at the heart of supporting entrepreneurship and leadership development.
Our StoryWHY ENTREPRENEURSHIP IN MENA IS SO IMPORTANT
11Tony Bury, Mowgli Foundation
Our StoryOUR JOURNEY
WHY WE STARTED ON THIS JOURNEYIn 2008, Tony Bury, a serial entrepreneur who had lived in the Middle East for over 40 years, founded the Mowgli Foundation. After reflecting upon his own entrepreneurial journeys, and drawing inspiration from Rudyard Kipling’s story, The Jungle Book, Tony realised that he had 14 mentors alongside him throughout his life who have been, and continue to be, key sources of inspiration, support and growth.
Tony decided to make it his mission to provide an opportunity for ‘every entrepreneur to be matched and supported by at least one mentor and that once someone has experienced the true benefits and joy of mentoring, that they will go on to mentor others, thus evolving societies and leadership development models with a ‘to serve is to lead’ principle at its core.’
WHAT IS MOWGLI MENTORING?Mowgli’s ‘relational mentoring’ provides a trusting, one-to-one relationship between a mentor and an entrepreneur, where the entrepreneur can see the bigger picture of themselves and their venture. This enables problems to be addressed, opportunities to be explored, and actions to be planned. The mentor helps the entrepreneur to solve their own problems, and so develop their decision-making and leadership capabilities.
Relational mentoring is transformational, and is at its most effective during periods of transition and change. A good mentor becomes the anchor and key reference point during times when there is doubt and uncertainty about the future. As one of the initial shapers and drivers of the region’s entrepreneurial ecosystem, Mowgli defines mentoring as ‘having someone who tells you what you need to know, not necessarily what you want to hear’.
WHERE ARE WE TODAY?With a global Mowgli Family Network (alumni) of over 650 entrepreneurs and mentors (June 2013), our vision continues to focus on supporting the sustainable development of societies through the mentoring and evolution of entrepreneurs and leaders.
We achieve this by providing mentoring that inspires, connects and guides entrepreneurs and leaders to overcome life’s personal and business challenges through:
Interactive, experiential and transformational ‘Kickstart’ workshops
A unique environment for accelerated relationship building, mentor training and matching
Engagement within a learning and mentoring focused global alumni network
We serve and provide entrepreneurs and leaders from micro, small and medium sized, large corporate and family enterprises with solid and unparalleled mentor training and mentoring relationships that significantly increase the chances of sustainable growth and success, on both a personal and business level.
To date, we have matched over 225 entrepreneurs in 7 MENA countries (June 2013) with trained mentors who voluntarily support them, on a personal and business level, so that they can become the leaders of tomorrow.
Mowgli provides mentors who make an impact and this is just the beginning of the story for all who are part of the award-winning Mowgli Family Network.
Mowgli defines mentoring as ‘having someone who tells you what you
need to know, not necessarily what you want to hear’.
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Our ProgramsWHAT WE OFFER
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Mowgli’s programs are developed from a core syllabus, which enables every participant to engage with and benefit from a Mowgli Mentoring Experience
It is a unique, unparalleled and highly experiential mentoring syllabus, which offers the opportunity for a tailored mix of mentor training, deepening of self-awareness and leadership capability, mentor and entrepreneur matching, accelerated relationship building and the creation of personalised working agreements for mutual growth and development.
ENTREPRENEUR/SME MENTORING PROGRAMAimed at supporting start up commercial and social entrepreneurs and business leaders within small and medium sized enterprises and family businesses, the Entrepreneur/SME Mentoring Program is a 12-month one-to-one and peer mentoring program, which begins with an intensive 3-day Kickstart workshop.
Our ProgramsWHAT WE OFFER
Within this highly interactive and experiential workshop, a maximum of 24 entrepreneurs and 24 Mowgli trained mentors are inspired, learn, connect, build relationships and are matched for their yearlong program. Together they develop a working agreement that will form the basis of their mentoring relationship over the 12 months.
Following the Kickstart workshop, entrepreneurs and mentors will:
Engage in regular Mowgli Jams, open house learning and networking events which strengthen and support peer-to-peer mentoring and networking
Participate in regular one-to-one and group Mentoring Relationship Reviews to ensure the relationship remains on track
Participate in the impact data assessments which measure and track the impact of the MME and the individual mentoring relationship
Graduate, following successful completion of the 12-month program, in an official Graduation Ceremony and are enrolled into the growing Mowgli Family Network (Alumni) as either a Mowgli Entrepreneur or Mowgli Mentor
Day 1 >
Mentor training & preparation
Day 2 >
Entrepreneur preparation & matching
Mowgli Mentoring Experience |Kickstart workshop
End of Month 6
Mowgli Jam, Mentoring Relationship Review & Impact Assessment
End of Month 9
Mentoring Relationship Review
End of Month 12
Graduation Ceremony & Impact Assessment
End of Month 3
Mentoring Relationship Review
Mowgli Mentoring Experience |Mentoring program
Day 3 >
Design of working agreement
Post MME
Enroll into the Mowgli Alumni, stay connected and pass it on; inspire and mentor another
Post-Mowgli Mentoring Experience
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MFI MENTOR TRAINING PROGRAMAs the primary point of contact between microfinance institutions (MFIs) and micro-entrepreneurs, properly-trained loan officers can play a significant role in providing mentoring support for micro-entrepreneurs, thereby increasing their chances of success and growth.
The MFI Mentor Training Program was designed to ensure that mentoring support reaches a large number of micro- entrepreneurs, both in urban and rural locations, via loan officers.
Based upon the MME syllabus, the program creates the means by which loan officers are given a solid mentoring toolkit and skill set, to transform their performance and thereby the performance of those that they are lending money to; ensuring lower payment default rates, higher business growth rates and increased chances of creating employment.
The MFI Mentor Training Program is a 12-month one-to-one and peer mentoring program, which begins with an intensive 2 to 3-day Kickstart workshop. Within this highly interactive and experiential workshop, trained mentors learn, connect, build relationships and are equipped with the mentoring toolkit for their yearlong program and ongoing interactions with the micro-entrepreneurs.
Following the initial Kickstart workshop mentors will:
Engage with facilitated quarterly mentor peer calls providing the mentors with the opportunity to raise issues and share progress, for discussion with their peers
Our ProgramsWHAT WE OFFER
Have the opportunity to reach out to the Mowgli Facilitators for one to one coaching as and when needed
Participate in mid-year refresher training programs, the purpose of which is to provide the mentors with the opportunity to reconnect, reflect on how they have applied their learning to date, identify and address any issues and further develop their skills
Participate in the impact data assessments, which measure and track the impact of the mentor training and the individual mentoring relationships
Graduate, following successful completion of the 12-month program and enrol into the growing Mowgli Family Network (Alumni).
LEADER MENTOR TRAINING PROGRAMMowgli’s vision is not only focused on the development of societies through the mentoring and evolution of entrepreneurs, but also leaders. Based upon our MME syllabus, a Leader Mentor Training Program has been designed specifically for Corporate, Executive and Youth leaders.
This program is delivered within a 2-day highly interactive and experiential Kickstart workshop. The aim of the workshop is to help mentors explore and understand the possibility and potential of mentoring, appreciate the foundations of great mentorship, develop the skills that underpin all great mentors and give them tools that can help structure the working relationship with those they seek to support.
Our Network
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Our Network Our Network
AlgeriaEgypt
Qatar
New Countriesin 2012
Existing Countries
Syria
Lebanon
Jordan
Palestine
234MENA
No. of Entrepreneursby Region
209MENA
No. of Mentors byRegion
79EUROPE
5N. AMERICA
1ASIA
1S. AFRICA
528 MOWGLI FAMILY NETWORK234 ENTREPRENEURS294 MENTORS7 COUNTRIES
MENA-FOCUSED PROGRAMS 2009 - 2012 MENA-FOCUSED PROGRAMS 2009 - 2012
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Our Impact
Our Impact reports on all Mowgli Entrepreneur/SME Mentoring, MFI Mentor Training and Leader Mentor Training programs that were completed and ongoing between March 2009 and April 2013
The data has been captured from quarterly, 6 monthly and End of Program impact assessment forms, which are circulated to all entrepreneurs and mentors who participate in our programs.
The response rate for entrepreneurs and mentors sharing their End of Program feedback is 70% and 76% respectively. The below analysis reflects these responses.
Our Impact in the MENA RegionWHAT WE HAVE ACHIEVED 2009-2012
Total Number of Mentors trained in MFI/Leader Mentor Training Programs
96
Total Size of Mowgli Alumni in MENA
528
Total Size of Mowgli Alumni Globally
584Industry Focus of Mowgli Entrepreneurs:
IT and Technology (28%) Professional Services (26%) Media, Entertainment and
Publishing (7%) Manufacturing (7%) Healthcare, Pharmaceutical
and Biotechnology (7%) Other (25%)
Total Number of Mentoring Programs Run in MENA
31Total Number of Mentors trained in Entrepreneur/SME Mentoring Programs
198
Total Number of Mentors Trained in MENA
294
Total Number of Entrepreneur /SME Mentoring Program Entrepreneurs
198
Total Number of Micro and Youth Entrepreneurs
36
Total Number of Entrepreneurs Supported in MENA
234=
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Our Impact in the MENA RegionWHAT WE HAVE ACHIEVED 2009 - 2012
OUR IMPACTWe strive to support and facilitate the sustainable development of societies through the mentoring and evolution of entrepreneurs and leaders.
Through the offering of our mentoring philosophy and principles, we aim to provide experiences that inspire and connect entrepreneurs and leaders. We seek to provide hope, aspiration and motivation, which empowers transformation and enables them to evolve as personal and business leaders.
Average Number of Jobs Created Per Entrepreneur 2009 - 2012
0.0 0.5 1.0 1.5 2.0 2.5 3.0SyriaQatar
PalestineLebanonJordanEgypt
AlgeriaMENA
Central Government Wage Bill (% of GDP)0.0
0.2
0.4
0.6
0.8
1.0
0.0
0.2
0.4
0.6
0.8
1.0
Source: Mowgli, 2013 *Programs have not yet reached 12-month completion; therefore job creation data is unavailable**Syria programs were halted due to the political and civil unrest, making it difficult for most Syrian entrepreneurs to continue running their businesses
Source: Mowgli, 2013 *Programs have not yet reached 12-month completion; therefore job creation data is unavailable**Syria programs were halted due to the political and civil unrest, making it difficult for most Syrian entrepreneurs to continue running their businesses
0 100 200 300 400 500 600SyriaQatar
PalestineLebanonJordanEgypt
AlgeriaMENA
Jobs safeguarded0.0
0.2
0.4
0.6
0.8
1.0
0.0
0.2
0.4
0.6
0.8
1.0
Total Number of Existing Jobs Safeguarded 2009 - 2012
Our Impact in the MENA RegionWHAT WE HAVE ACHIEVED: A SNAPSHOT OF 2012
REGIONAL: Doubled our Mowgli Family Network (Alumni) of Mowgli
Entrepreneurs and Mowgli Mentors to a total 528
Awarded Mohammed bin Rashid Award for Young Business Leaders for Best Mentor Network in the Arab Region
Signed Partnership Memorandum of Understanding with WAMDA to bring mentorship to the region’s entrepreneurs and assist their efforts to launch and scale
Made significant progress towards localising our mentoring programs; local mentors represented 77% of our Entrepreneur/SME Mentoring Program mentor pool in 2012, a 22% increase from 2011
ALGERIA: Signed Nominated Local & Empowered Partner
Agreement with MedafCO Consulting
British Foreign & Commonwealth Office (FCO) Algeria, under the Arab Partnership Fund (APF), sponsored:
• 52 entrepreneurs and mentors through the Entrepreneur/SME Mentoring Program
• A Train the Facilitator program for 6 French speaking Mowgli Mentors, widening the pool of Facilitators and increasing the program’s reach to French-speaking communities
EGYPT: Alexandria Business Association sponsored, in
collaboration with Silatech, Egypt’s first MFI Mentor Training program for 20 of their loan officers
OUR PROGRESS IN 2012Countries Where Mowgli is Operational: Algeria, Egypt, Jordan, Lebanon, Palestine, Qatar and Syria
Total Number of Entrepreneurs Supported in MENA
166
Total Number of Micro and Youth Entrepreneurs
51
Total Number of Mentors Trained in MENA
183
Total Number of Mentors Trained in Entrepreneur/SME Mentoring Programs in MENA
132
Total Number of Mentors Trained in MFI/Leader Mentor Training programs in MENA
51
0 50 100 150 200 250SyriaQatar
PalestineLebanonJordanEgypt
AlgeriaMENA
Jobs safeguarded 20090.0
0.2
0.4
0.6
0.8
1.0
0.0
0.2
0.4
0.6
0.8
1.0
Total Number of Jobs Created 2009 - 2012
Source: Mowgli, 2013
Total Number of Mentoring Programs Run in MENA
10
Total Number of Entrepreneur/SME Entrepreneurs
115
Total number of jobs created and
safeguarded
843 within the mentoring year
between 2009 - 2012
Mowgli’s 3 areas of impact:
Job Creation
Business Growth, Sustainabilityand Success
Personal Growth and Strengthening of Leadership
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JORDAN: British Foreign & Commonwealth Office (FCO) Jordan,
under the Arab Partnership Fund (APF), sponsored 51 entrepreneurs and mentors through the Entrepreneur/SME Mentoring Program
Ahli Microfinance Company (AMC) sponsored and conducted Jordan’s first MFI Mentor Training program for 11 of their loan officers
Mowgli together with Arabian Business Consultants for Development and SCOPI Academy delivered an Entrepreneurship Training Program for underserved Jordanian Youth. The program was delivered for the International Youth Foundation under the umbrella of the IYF Youth: Work Jordan Program
Mowgli sponsored a Train the Facilitator program for 7 Arabic and English speaking Mowgli Mentors, widening the pool of Facilitators and increasing the program’s reach to Arabic-speaking communities
LEBANON: ANIMA Investment Network (MedVentures) sponsored 9
entrepreneurs on Mowgli’s first regional mentoring program
Body Shop Foundation sponsored 4 female entrepreneurs through a Entrepreneur/SME Mentoring Program
Secured sponsorship from the European Union Tempus Program, as a member of the winning consortium led by the American University of Beirut (AUB), to implement a project that supports academic research while promoting innovation and enhancing partnerships with industries
PALESTINE: Signed Nominated Local & Empowered Partner
Agreement with Palestine Information & Communication Technology Incubator (PICTI)
Consolidated Contractors Company (CCC) sponsored 8 entrepreneurs through Palestine’s first Entrepreneur/SME Mentoring Program
QATAR: Signed Nominated Local & Empowered Partner
Agreement with Enterprise Qatar (EQ)
Norman Broadbent and Social Development Center (SDC) sponsored 7 entrepreneurs through Qatar’s first Entrepreneur/SME Mentoring Program
SYRIA: No activity due to political and civil unrest
EARLY INSIGHT INTO OUR PROGRESS IN 2013
REGIONAL: Under the UK Presidency of the G8 Deauville
Partnership, a Mowgli, Adam Smith International and Upper Quartile consortium secured sponsorship for a regional project called Forsa (‘opportunity in Arabic). The project will run for 18 months and will seek to deliver mentoring support to over 250 entrepreneurs across the six transition countries – Jordan, Tunisia, Morocco, Libya, Egypt and Yemen.
ALGERIA: Secured 2nd year of sponsorship from the British
Foreign & Commonwealth Office (FCO), under the Arab Partnership Fund, to support a further 70+ entrepreneurs and mentors through the Entrepreneur/SME Mentoring Program
Our Impact in the MENA RegionWHAT WE HAVE ACHIEVED: A SNAPSHOT OF 2012
OUR IMPACT: REGIONAL BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Our Impact: Mowgli EntrepreneursWHAT WE HAVE ACHIEVED: A SNAPSHOT OF 2012
Mowgli Foundation UK | UAE | JORDAN
ENTREPRENEUR PRIORITIES AND BUSINESS CHALLENGES PRIOR TO JOINING THE PROGRAM:
Uncertainty regarding the business being on the right track
Uncertainty of how to move their business onto the next growth stage
Communicating effectively with their colleagues or business partner
Sourcing new customers and securing more contracts
Improving the core product and offering a better range of products to remain competitive
Improving access to cash flow
MOWGLI ENTREPRENEUR FEEDBACK FOLLOWING THE 12-MONTH MENTORING PROGRAM:
75% said that mentoring enabled them to address personal doubts about the direction of their business
75%84% of businesses were sustainable and progressive during the year
84%Business Growth, Sustainability and Success
65% said their mentor had helped them to better communicate their strategy with their colleagues/partners
65%72% said that mentoring had enabled them to move their business onto the next stage
72%Business Growth, Sustainability and Success
46% predicted higher profits at the end of the coming financial year over the previous year
46%48% increased their client list/secured more contracts
48%Business Growth, Sustainability and Success
35% said that their business felt more financially secure
35%45% expanded their business’ product offering and Increased their turnover within the year
45%Business Growth, Sustainability and Success
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OUR IMPACT : COUNTRY PROFILES
COUNTRIES WITH EXISTING OPERATIONS IN 2012: For countries where Mowgli had an existing operation in 2012, the Country Profiles in the Appendices reports on all Mowgli Entrepreneur/SME Mentoring Programs, MFI Mentor Training and Mentor Training Programs that were started, ongoing and completed in 2012.
Our Impact: Mowgli EntrepreneursWHAT WE HAVE ACHIEVED: A SNAPSHOT OF 2012
The data has been captured from quarterly, 6 monthly and End of Program impact assessment forms, which are circulated to all entrepreneurs and mentors that participate in our programs.
The response rate for entrepreneurs and mentors sharing their End of Program feedback is 74% and 83% respectively.
COUNTRIES WHERE MOWGLI BEGAN OPERATIONS IN 2012: For countries where Mowgli began operations in 2012, the Country Profiles primarily reports on all Mowgli Entrepre-neur/SME Mentoring Program, MFI Mentor Training and Mentor Training Programs that were started and are ongoing.
The data has been captured from quarterly, 6 monthly and End of Program impact assessment forms, where possible, which are circulated to all entrepreneurs and mentors that participate in our programs.
The response rate for entrepreneurs and mentors shar-ing quarterly and/or 6-monthly feedback is 43% and 32% respectively.
The Country Profiles in the Appendices reflects these reponses.
Our Impact: Mowgli EntrepreneursWHAT WE HAVE ACHIEVED: A SNAPSHOT OF 2012
OUR IMPACT: REGIONAL PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
ENTREPRENEUR PRIORITIES AND PERSONAL CHALLENGES PRIOR TO JOINING THE PROGRAM:
Finding a more suitable work-life balance
Fear of asking for advice or assistance when necessary
Fear of failure or taking risks
MOWGLI ENTREPRENEUR FEEDBACK FOLLOWING THE 12-MONTH MENTORING PROGRAM
60% were able to overcome their fear of failure and feel empowered to ask for assistance when required
60%62% were able to discover and adopt a healthier work-life balance
62% Personal Growth and Strengtheningof Leadership
ADDITIONAL FEEDBACK
83% developed confidence in their business decision-making after working alongside a Mowgli Mentor (not highlighted as a challenge prior to the program)
83%85% feel the program benefitted them and their business
85% Personal Growth and Strengtheningof Leadership
80% intend to stay in contact with their mentors beyond the 12-month program
80%95% would recom-mend Mowgli to other entrepreneurs
95%General
42% of Mowgli Entre-preneurs are female, a 110% increase from 20% in 2009
42%70% would consider mentoring others as a result of their experience
70%General
OUR IMPACT: REGIONAL GENERAL
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Our Impact: Mowgli MentorsMENTORS: REGIONAL IMPACT 2009 - 2012
Our Impact: Mowgli MentorsMENTORS: REGIONAL IMPACT 2009 - 2012
MENTORS: REGIONAL IMPACTMowgli defines mentoring as having
‘someone who tells you what you need to know, not necessarily what
you want to hear’.
32 33
A Mowgli Mentor is someone who has participated in the Kickstart workshop, been trained, successfully completed and graduated from a Mowgli program. Based upon the Mowgli mentoring philosophy, a Mowgli Mentor is someone who…
Stands beside you in a shoulder-to-shoulder relationship
Works with you to empower you to achieve your potential by developing your own leadership, thought processes and decision-making capabilities
Acts as a listener, friend, mirror, and objective sounding board
Doesn’t tell you what to do but empowers you with hope, aspiration, motivation and true support.
209MENA
Location split of allMentors 2009 - 2012
78EUROPE
5N. AMERICA
1ASIA
1AFRICA37%
Female
63%Male
104 Average number of hours of mentoring for the creation of 1 new job - 104
£1,049 Average equivalent cost of volunteering mentoring hours for the creation of 1 new job - £1,409
294 MENTORS198 ENTREPRENEUR/
SME MENTORS10% REPEAT MENTORS
248Jobs created within the
mentoring year
25,880Number of mentoring
hours volunteered
£349,380Benefit-in-kind value of
volunteered mentoring hours
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Our Impact: Mowgli MentorsMENTORS: REGIONAL IMPACT
80% further developed their ability to empathize and understand others
80%77% developed coaching skills
77%Business Growth, Sustainability and Success
85% 98% would recommend Mowgli to other professionals
98%
60% would consider joining another Mowgli mentoring program
60%
General
75% further developed their active listening skills
75%50% made direct changes in their working lives following the program
50%Business Growth, Sustainability and Success
80% said the program was beneficial to them and their business
80%75% developed deeper self-awareness
75%Personal Growth and Strengthening of Leadership
Our Impact: Mowgli MentorsMOWGLI MENTORS: PROFILE
NAME: SHAILAJA KHAN COUNTRY OF RESIDENCE: UAELOCATION OF KICKSTART WORKSHOP: JORDANCOMPANY: PANACEA ROLE: HR PROJECT CONSULTANT
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Developed her active listening skills
Developed a new understanding of the challenges and issues of running a business
Developed new skills which she has been able to utilise in her own professional setting
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Developed greater ability to empathise with others
Developed deeper self-awareness
Coaching and training others in personal growth
Intends to mentor others in the future
"It is a special experience - a journey of learning and development for mentor
and mentee. It grows patience and self-awareness. I have made changes in my
working life as a result of the mentoring experience, this includes; giving space,
patience, listening and not advising, sharing experiences so that solutions
can be thought of independently.”
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Our Impact: Mowgli MentorsMOWGLI MENTORS: PROFILE
NAME: FERDI DSOUZACOUNTRY OF RESIDENCE: LEBANONLOCATION OF KICKSTART WORKSHOP: JORDANCOMPANY: DSOUZA GAIR CONSULTINGROLE: COACH
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Developed his active listening and negotiation skills
Improved his adaptability and problem solving skills
Developed a new understanding of the challenges and issues of running a business
Developed new skills which he has been able to utilise in his own professional setting
Developed his ability to approach his own professional challenges in a more creative way
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Developed greater ability to empathise with others
Developed deeper self-awareness
“The Mowgli Mentoring Experience was for me an opportunity to make a profound difference and at the same time it was a learning experience for me. It was a challenging experience,
as I needed to get into the world of my mentee and get him out of his world and into the real world. This allowed
him to have a breakthrough in his enterprise.”
Our Impact: Mowgli MentorsMOWGLI MENTORS: PROFILE
NAME: OSAMA K AL MOSACOUNTRY OF RESIDENCE: JORDANLOCATION OF KICKSTART WORKSHOP: JORDANCOMPANY: ACCOMPLEASHROLE: GENERAL MANAGER
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Developed his active listening, coaching and negotiation skills
Improved his adaptability and problem solving skills
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Developed greater ability to empathise with others
Developed deeper self-awareness to strengthen his leadership capability
Enhanced ability to support others in their personal development
“My experience with Mowgli was a life changing experience. Starting from the outstanding experience of the Kickstart
workshop, which developed our mentoring and communication skills, through to the
wonderful time spent over the year with my mentee. The mentee developed so fast in his endeavour and added a lot to my knowledge
and skills.”
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Our Impact: Mowgli FacilitatorsTHE MOWGLI FACILITATOR TEAM
The role of a Mowgli Facilitator is to inspire, connect, lead and guide the participants through the Kickstart workshop, match the entrepreneurs with a mentor, set them on the path for success and support the facilitation of the yearlong mentoring relationship.
The Mowgli Facilitator team, led by Simon Edwards (Mowgli Co-Founder) who is the Mowgli Mentoring Experience (MME) Program Designer and Facilitator Coach, are all graduate Mowgli Mentors who have first-hand experience of the MME syllabus before being trained, by Mowgli, to lead others through the process. In order to increase our capacity to deliver our mentoring programs across the MENA region, Mowgli invested in the expansion and development of our Facilitator pool in 2012.
BY THE END OF 2012: We have a pool of 18 facilitators across the MENA
region and Europe; 8 have graduated to being Lead Facilitators, 8 have progressed to being Co-Facilitators and 2 are Trainee Facilitators
We are able to run programs in English, French and Arabic
MOWGLI’S FACILITATOR TEAM:
Algerian: Nadia Bensaci, Omar Daghefli, Amar Kabli, Mustapha Koriba, Hichem Hadj Moussa, Kamel Osmane
British: Richard Bellars, Simon Edwards, Mark Hughes, David Franks, Chris Littlefield, Ian Prosser
Jordanian: Thanaa Al Khasawneh, Raed Madanat, Mohamad Masadeh, Jamil Sarraj
Lebanese: Nadine Asmar, Christine Francis
Without these Mowgli Facilitators, we could not achieve our mission and the transformational impact that we do with our programs. We are so appreciative of what each of them brings to Mowgli, our programs and the lives of our entrepreneurs and mentors.
Our Impact: Mowgli FacilitatorsMOWGLI FACILITATOR PROFILE / BRITISH ALGERIAN
NAME: MUSTAPHA KORIBA, LEAD FACILITATORNATIONALITY: BRITISH ALGERIANFACILITATES IN: ENGLISH AND FRENCHFIRST BECAME INVOLVED WITH MOWGLI IN 2010 AS A MENTORFACILITATES: ENTREPRENEUR/SME MENTORING PROGRAMS
MY MOWGLI JOURNEY“It all started with my first Mowgli
Mentoring Experience (MME) as a Mentor in Nov 2010 in the UK. I had
been coaching and mentoring for a number of years but I had never
experienced such a rich, powerful and great human experience. In fact I am
still in contact with my first mentee that I met then. It shows it does work! .”
THE MOWGLI MENTORING EXPERIENCE
“Facilitating with Mowgli is a unique experience. The program starts with a group of mentors and entrepreneurs
who do not know each other through a series of unique working sessions for three days. At the end of which, they
are transformed from being a group of individuals to a strong team, “espirit de corps” bonded on a journey of working
together. Mowgli has become like a family, with everyone coming together to make a real difference through real,
deep and powerful mentoring which also delivers results.”
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Our Impact: Mowgli FacilitatorsMOWGLI FACILITATOR PROFILE / LEBANESE
NAME: NADINE ASMAR, LEAD FACILITATORNATIONALITY: LEBANESEFACILITATES IN: ENGLISH, ARABIC AND FRENCHFIRST BECAME INVOLVED WITH MOWGLI IN 2009 AS AN ENTREPRENEURFACILITATES: ENTREPRENEUR/SME MENTORING AND MFI MENTOR TRAINING PROGRAM
MY MOWGLI JOURNEY“My story with Mowgli goes back to Feb 2009, when I was selected as a mentee
for the first Lebanese Entrepreneur/SME Mentoring Program. It was a moment in my life where I had lost everything in a second. This is when I met my future mentor. These
are moments in life, when time stops and where nothingness becomes everything.
He saw a potential in me that I was taking for granted.
A mentor is an individual who in full confidentiality, believes in you, authentically,
openly and offers a new perspective without expecting anything in return. Today, thanks
to my mentoring experience and my own self development and learning, I am gaining
confidence towards finding & living my path fully.”
Our Impact: Mowgli FacilitatorsMOWGLI FACILITATOR PROFILE / JORDANIAN
NAME: RAED MADANAT, LEAD FACILITATORNATIONALITY: JORDANIANFACILITATES IN: ENGLISH AND ARABICFIRST BECAME INVOLVED WITH MOWGLI IN 2011 AS A MENTORFACILITATES: ENTREPRENEUR/SME MENTORING AND MFI MENTOR TRAINING PROGRAM
MY MOWGLI JOURNEY“I always strive to learn new things so I applied to be a mentor with Mowgli
because I love to share my knowledge and experience with others. I thought
it would be like any other training program I have participated in, but it
was something totally different, a new experience. After that I was selected
to train as a facilitator, which changed the way I look at things. It was a life
changing experience for me.”
THE MOWGLI MENTORING EXPERIENCE
“As an entrepreneur, woman and mother, my wish is to give back to
Mowgli, who inspired and contributed to my development; I evolved through
Mowgli by starting as an entrepreneur, and becoming a mentor and facilitator.
As a Mowgli Facilitator, the magic lies in connecting with a group of exceptional
individuals and building rapport towards unveiling their true self and inner needs.
The facilitator joins both ends of the line, between mentor and entrepreneur,
professional and personal.
The journey is a total learning experience. It contributes to the
awareness and development of your true self and enables you to discover new aspects of life, relationships and
potential.”
THE MOWGLI MENTORING EXPERIENCE
“Globalization and technology have helped humans advance on different
levels, however it has also affected people’s lives in a negative way.
People have stopped communicating with one another on deeper levels.
Mowgli Mentoring can be a solution to that, reconnecting human beings
to themselves and their souls and helping them to see the value in human
relationships.”
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Our SupportersNOMINATED LOCAL AND EMPOWERED PARTNERS
BerytechLocation: Lebanon“We believe in entrepreneurs and we support all programs that empower them and develop their skills. We have the pleasure to partner with a reputable organization like Mowgli Foundation and collaborate with Mowgli experts, to deliver a professional “Mentoring Experience” program aiming at boosting entrepreneurs’ potential and supporting the development of their businesses.” Nicolas Rouhana, Director Business Incubation
Enterprise QatarLocation: Qatar“EQ is working tirelessly to encourage the entrepreneurial spirit in Qatar, as well as devel-oping a positive ecosystem to offer entrepreneurs, SMEs and start-ups the best possible environment to succeed. Through our partnership with Mowgli on the mentorship program, we are aiming at empowering and fostering leadership spirit among entrepreneurs in Qatar assuring better chances of business success.” Noora Al Mannai, CEO
Medafco ConsultingLocation: Algeria“The joint programme between Mowgli and Medafco has allowed for an enrichment of the entrepreneurial ecosystem in Algeria by introducing, for the first time, the service of men-toring to benefit entrepreneurs with a strong level of potential: mentors have been trained and mobilised to voluntarily mentor high potential entrepreneurs. Medafco is proud of the initial results and remains ready to continue to support further job creation and wealth in Algeria.” Kamel Osmane, General Manager
Palestine Information & Communications Technology IncubatorLocation: Palestine“PICTI [BIC] partnership with Mowgli aligns with PICTI’s mission and strategic objectives in supporting the Palestinian entrepreneurs in developing their start-up companies. The mentorship and coaching platform and process offered by Mowgli is one of the success key factors. It helped in strengthening the culture of “paying back” to the community.”Hasan Omar, Executive Director
Queen Rania Center for EntrepreneurshipLocation: Jordan“Mowgli has developed a unique mentoring model over the years, and we are excited about offering the Mowgli experience in Jordan and adding more value to our Entrepreneurs and start-ups” Farhan Kalaldeh, Executive Director
To all of our Partners and Sponsors, thank you for your support and commitment in being part of the change and contributing to Mowgli’s growth and journey
CONSULTING
Our Supporters
CONSULTING
INKS Green: R:90, G:190, B:14 (#5abe0e)Black: R:0, G:0, B:0 (#000000)
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Our SupportersREGIONAL STRATEGIC PROGRAM SPONSORS
Foreign & Commonwealth Office (Algeria)Location: Algeria:“I was really impressed by the quality of Mowgli’s mentoring sessions and happy to see the genuine impact this project has been able to have during the first of activities in Algeria. I am looking forward to even more exciting collaboration in the future!” Faycal Ezziane, Projects Officer at the British Embassy
Ahli Microfinance CompanyLocation: Jordan“Mowgli mentorship program for clients is an important activity for our company in terms of social communication with clients; it adds value to AMC’s social performance and con-tributes to the excellence through developing a true partnership between AMC’s team of mentors and entrepreneurs.” Fadi Shalabi, General Manager
Alexandria Business AssociationLocation: Egypt“ABA recently has taken a new strategy for focusing on Youth Economic Empowerment, given that 30% of ABA active clients (around 75,000) are less than 30 years old. ABA has several initiatives, which include a grant program, capacity building and product develop-ment for Youth Inclusive Financial Services. ABA partnered with Mowgli Foundation to provide the Mowgli Mentoring Experience to ABA staff, which will lead to training all loan officers servicing youth to be a mentor! It is a very successful partnership where we have taken several milestones till date and will continue to gain more experience from Mowgli Foundation through this flourishing partnership.” Motaz El Tabaa, Executive Director
ANIMA Investment NetworkLocation: Lebanon“We have organised, together with Mowgli a regional mentoring workshop for selected high-growth start-ups. The programme, mixing mentors and mentees from several coun-tries, has proven to be very enriching and useful for their international development.” Manal Tabet, Project Manager
The Body Shop FoundationLocation: UK“We are proud to support the Mowgli Foundation and their innovative approach to inspir-ing and empowering individuals to unlock their potential, all the while delivering a positive impact on the local economy, through jobs and increased economy. Our funding, towards the cost of places in a Mowgli mentoring programme in Lebanon, will go towards providing local entrepreneurs more opportunities to develop and we maybe even find the next Anita Roddick through the skills developed through this programme!” Philippa Gautrey, Senior Grants Administrator
PROGRAM SPONSORS
Our SupportersNOMINATED LOCAL AND EMPOWERED PARTNERS
Syrian Enterprise and Business Centre (SEBC) Location: Syria“The two parties have agreed on conducting a project of an international mentoring platform to encourage entrepreneurship in Syria by linking mentors with experience of business and/or entrepreneurship with mentees who will be entrepreneurs with a business somewhere between Start Up and SME The professionalism and dedication of Mowgli mentors helped the Syrian Mentees pave their way out, especially in time of crisis.”Hisham Khayat, SEBC Senior Business Development Consultant & BI Manager
REGIONAL STRATEGIC PARTNERS
SilatechLocation: Regional“For many young Arabs today, the path to starting a business, or to finding a viable and en-joyable career, is confusing and difficult. Silatech is proud to work with Mowgli to connect young people with effective mentors who have been in this position, and who can help them navigate a successful path.” Dr. Tarik M. Yousef, Chief Executive Officer
WamdaLocation: Regional“We believe in the great need for a complete ecosystem to be able to fulfil the entrepre-neurship potential of the region. Mentorship is at the core of it and we are proud to be partners with Mowgli in that mission.” Habib Haddad, Chief Executive Officer
Young Entrepreneurs AssociationLocation: Jordan“The unique offering and high quality of Mowgli’s mentorship program combined with YEA’s strong presence and reputation, have contributed to achieving both organizations’ goals by helping Jordanian entrepreneurs become sustainable, investor and market-ready as well. During several of the past Mowgli Mentoring Experiences (MMEs), I witnessed obvious change in the mindset of a lot of entrepreneurs towards developing their ideas more effectively and facilitating the growth of their business. On behalf of YEA, I would like to thank Mowgli and its great team for their continuous efforts in supporting Entrepreneur-ship in Jordan through their value added programs.” Nidal Bitar, Vice President
INKS Green: R:90, G:190, B:14 (#5abe0e)Black: R:0, G:0, B:0 (#000000)
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Our SupportersPROGRAM SPONSORS AND IN-KIND SUPPORTERS
Century Park HotelLocation: Jordan“We are really happy to have this opportunity to work with and support Mowgli in delivering their events, including the unique Mowgli Jams which brings together and inspires the entrepreneurs in Jordan.” Abdul Hakeem AL-Hindi, Member Of Board and Managing Director, Jordanian Hospitality & Tourism Education Company
Landmark HotelLocation: Jordan“Encouraging sustainable job creation and social and economic development is at the core of Landmark Amman Hotel’s Corporate Social Responsibility efforts, and accordingly, it is only natural that we support Mowgli’s efforts in mentoring, inspiring, and empowering en-trepreneurs in Jordan in achieving their full personal and business potential.” Mary Nazzal, Founder and Chair of Landmark Hotels in Jordan and Palestine
Radisson Blu Hotel (Bristol, UK)Location: UK“We are really pleased to be working in partnership with Mowgli and their quest into sup-porting young people. We are very pleased that Mowgli continues to use us for events and we hope to work more with Mowgli in the future as we feel that their morals are similar to ours at the hotel.” Julia Taylor, Conference and Events Office Manager
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IN-KIND SUPORTERS
Consolidated Contractors CompanyLocation: Jordan & Palestine“CCC is committed to supporting local business and having a positive impact in the socio-economic environments in which we work. We have been able to honour this commitment by partnering with the Mowgli Foundation, whose unique mentoring programs support entrepreneurs throughout the MENA region. We are proud to have supported local entrepreneurs by funding one such program in Palestine - Mowgli’s first in the country”Joe Doumani, Manager, Human Resources
Our SupportersPROGRAM SPONSORS
InjazLocation: Jordan“Stemming from a firm belief in the enriching impact of mentorship, INJAZ and Mowgli joined forces to more efficiently achieve youth empowerment. This partnership has ensured the effective implementation of INJAZ programs through a stronger group of volunteers that is adept to mentor young Jordanians and inspire them to live up to their potential, whilst developing their own leadership skills, and ultimately acting as role models in their community.” Deema Bibi, Chief Executive Officer
Norman BroadbentLocation: Qatar“We strongly believe in the value entrepreneurs can bring to society. This is especially true in a region such as the Middle East, where it is important to strengthen local entrepreneur-ship to create employment opportunities for local people and to develop the knowledge and experience of local talent as an important foundation for a stable society and diversi-fied economy. It gives us great pleasure in supporting Mowgli as they provide significant and important support to any entrepreneur’s journey.”Hani Nabeel, Managing Partner
Social Development CenterLocation: Qatar“At Social Development Center, we place great emphasis on innovation. We believe that fostering a culture of entrepreneurship is one of the best ways to allow innovative ideas to turn into reality. Therefore, we are deeply honoured to have partnered with Enterprise Qatar, the Mowgli Foundation and Norman Broadbent to boost entrepreneurial mentoring and training in Qatar. SDC is dedicated to creating opportunities for budding and existing entre-preneurs through programs like Reyada Award for the Qatari Entrepreneur and Rasameel Fund, as well as for graduates of our Tanmia program for small and medium enterprises. We are confident that this collaboration has provided us with an ideal platform to realise this commitment.” Amal Mannai, Executive Director
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The Drivers Behind MowgliTHE BOARD OF TRUSTEES
Mowgli’s Board of Trustees comprises successful entrepreneurs and executives from multicultural and multinational investment, legal, trading, energy and diplomatic backgrounds. Chaired by Tony Bury, the Board provides robust governance, visionary and ethical leadership. This steering enables Mowgli to continuously offer inspirational and impactful mentoring experiences, thereby ensuring our sustainability through the realization of our vision, mission and goals.
A close-knit team of professionals, some of which have been working within the organisation since the beginning, powers Mowgli’s work. Our diversified mix of industry, cultural and professional backgrounds coupled with our deep passion for empowerment, entrepreneurship, mentoring and social development, enables us to continuously grow Mowgli from strength to strength.
Contributors and Special Thanks
Tony BuryFounder andChairman
Tarek KassemTrustee
Edward ChaplinTrustee
Sandy RadfordTrustee
Martin BuryTrustee
THE TEAM
Helen Al UzaiziChief Executive O!cer
Kathleen BuryChief Operating O!cer and MarComms Manager
Thanaa Al KhasawnehBD Manager Levant
Amanda EdwardsBD Manager UK
Alicja Turner Program and Operations Manager
Anthony PembertonProjects Assistant
Sally BeachProjects Assistant
We are where we are today because of the passion, determination and commitment of our Founder, Board of Trustees, team, interns, Mowgli Family Network (Alumni) and the wider ecosystem. Thank you for your support and for contributing to Mowgli’s growth and journey over the years.
We would like to recognise and thank the follow-ing people for their contribution in 2012:
Roubie Singaravelu Naidu – Based at Mowgli UK HQ. Roubie supported the Program and Opera-
tions Manager with building the entrepreneur and mentor pipelines, including researching networks in Algeria. Roubie was also involved in program planning and as-sisting in the French translation of learning, program and marketing materials
Beth Jones – Based at Mowgli UK HQ. Beth supported Mowgli with the review and development
of our application forms and sponsorship material. Beth also co-authored Mowgli procedure manual
Paul Hunt – Based at Mowgli UK HQ. Paul sup-ported Mowgli as a marketing, communications
and fundraising assistant. He was involved in the devel-opment of Mowgli Entrepreneur and Mentor Success Stories, development of marketing collateral and writing of press releases. Paul was also responsible for the col-lection and analysis of impact assessment data as well as the monitoring of feedback from Mowgli participants
We would like to recognise and thank the follow-ing people for their contribution in 2013:
Kate Kilner – Based at Mowgli UK HQ. Kate provided overall support to the Program and Op-
erations Manager on day-to-day basis. Kate identified, researched and qualified business development oppor-tunities for Mowgli. In addition, Kate was responsible for the collection and analysis of impact assessment data for programs that ran between 2010 and 2013 and made a significant contribution to the development of the Mowgli Impact Report for 2012
Daniel Hart – Based at Mowgli Jordan Office. Daniel supported our Levant Business Manager
with the delivery of Mowgli programs for KAAYIA social entrepreneurs, and was responsible for all logistics and communications around the program including the appli-cation interviews for entrepreneurs and mentors, liaising with key program stakeholders
We would also like to thank the many volunteers within our Mowgli Family Network (Alumni) who have supported Mowgli by assisting in the recruitment of entrepreneurs and mentors, representing Mowgli at events and help-ing us to understand and develop the entreprenuerial ecosystem further.
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Value of volunteered mentoring hours = £349,380 (44% of the total BIK value)
Value of contributions = £439,030 (56% of the total BIK value)
Contributions include:
Volunteer consultation, Board of Trustees support, program support, Mowgli representation and intern-ships = £370,290 (47% of the total BIK value)
Provision of venue space for Mowgli Jams, meet-ings, other events and office space = £29,077 (4% of the total BIK value)
Access to IT solutions/software – £18,757 (2.4% of the total BIK value)
Transportation primarily for entrepreneurs and men-tors to and from Kickstart = £10,880 (1.35% of the total BIK value)
Other = £10,025 (1.25% of the total BIK value)
Value of volunteered mentoring hours = £230,256 (41% of the total BIK value)
Value of contributions = £332,710 (59% of the total BIK value)
Contributions include:
Volunteer consultation, Board of Trustees support, program support, Mowgli representation and intern-ships = £315,810 (56% of the total BIK value)
Provision of venue space for Mowgli Jams, meet-ings, other events and office space = £2,459 (0.4% of the total BIK value)
Access to IT solutions/software – £4,500 (0.8% of the total BIK value)
Transportation primarily for entrepreneurs and men-tors to and from Kickstart = £450 (0.1% of the total BIK value)
Other = £9,500 (1.7% of the total BIK value)
AppendicesCOUNTRY PROFILES
Total Value of Benefits in Kind (BIK)
Contributors and Special ThanksBENEFITS IN KIND
£788,410Total Benefits in Kind
for 2009 – 2012Total Value of Benefits in Kind (BIK)
£562,966Total Benefits in Kind
for 2012 onlyTotal Value of Benefits in Kind (BIK)
JORDAN LEBANONSYRIAALGERIAEGYPTPALESTINEQATAR
AlgeriaEgypt
Qatar
Syria
Lebanon
Jordan
Palestine
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New Countries in 2012
Existing Countries
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Total number of Leader Mentors trained
20
Industry Focus of Mowgli Entrepreneurs:
IT and Technology (26%) Professional Services (18%) Media, Entertainment and
Publishing (14%) Healthcare, Pharmaceutical
and Biotechnology (8%) Manufacturing (6%) Other (28%)
Number of Jordan-based entrepreneurs supported
49Number of international entrepreneurs supported
2 Progress We Made in Jordan in 2012
Total number of international mentors trained
15
Appendix 1: Country ProfilesEXISTING COUNTRIES / JORDAN IN 2012
20
OUR ACTIVITIES IN JORDAN IN 2012
British Foreign & Commonwealth Office (FCO) Jordan, under the Arab Partnership Fund, sponsored 51 entrepreneurs and mentors through the Entrepreneur/SME Mentoring Program
Ahli Microfinance Company (AMC) sponsored and conducted Jordan’s first MFI Mentor Training program for 11 of their loan officers
Mowgli together with Arabian Business Consultants for Development and SCOPI Academy delivered an Entrepreneurship Training Program for underserved Jordanian Youth. The program was delivered for the International Youth Foundation under the umbrella of the IYF Youth: Work Jordan Program
Mowgli sponsored a Train the Facilitator program for 7 Arabic and English speaking Mowgli Mentors, widening the pool of Facilitators and increasing the program’s reach to Arabic-speaking communities
Progress We Made in Jordan in 2012
Progress We Made in Jordan in 2012
Total number of female entrepreneurs (37%)
19
Total number of Jordan-based mentors trained
67
Program Sponsors: Ahli Microfinance Company (AMC), British Foreign & Commonwealth Office (FCO) Jordan, International Youth Foundation (IYF)
Appendix 1: Country ProfilesEXISTING COUNTRIES / JORDAN
Year of first Mowgli program
2009Total number of entrepreneurs supported
100
Total number of female entrepreneurs supported
38 Total number of mentors trained
123
Industry Focus of Mowgli Entrepreneurs:
IT and Technology (24%) Professional Services (24%) Media, Entertainment and
Publishing (12%) Healthcare, Pharmaceutical
and Biotechnology (6%) Manufacturing (5%) Other (29%)
MOWGLI IN JORDAN Nominated Local & Empowered
Partner: Queen Rania Center for Entrepreneurship (QRCE)
Population12
6.3m
Youth unemployment rate13
33.5%Unemployment Rate12.3%
Upper middle-income, “Moderately free”16
50% Public Sector - employs 50% of working women and 36% of working men15
98% Private Sector – 98% Micro, Small and Medium Sized Enterprises (MSME’s)14
12Heritage Foundation, Index of Economic Freedom, 201313World Bank, 201314CDPR, 201115UNDP, Jordan Human Development Report, 201116 Heritage Foundation, Index of Economic Freedom, 2013
Country Facts: Jordan
Mowgli in Jordan
Mowgli in Jordan
Mowgli in Jordan
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Appendix 1: Country ProfilesEXISTING COUNTRIES / JORDAN ENTREPRENEUR/SME MENTORING PROGRAMS COMPLETED IN 2012
85%
88% said the program was beneficial to them and their business
88%72% developed confidence in their business decision-making abilities
72%Personal Growth and Strengthening of Leadership
66% were able to overcome their fear of failure and feel empowered to ask for assistance when required
66%63% were able to discover and adopt a healthier work-life balance
63%Personal Growth and Strengthening of Leadership
73% would consider mentoring others as a result of their experience
73%
33% of Mowgli Entrepreneurs are female, a 230% increase from 10% in 2010
33%
General
85% 100% intend to stay in contact with their mentors beyond the 12-month program
100%
94% would recommend Mowgli to other entrepreneurs
94%
General
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Average number of jobs created per Mowgli Entrepreneur
Total number of existing jobs safeguarded
Job Creation
Appendix 1: Country ProfilesEXISTING COUNTRIES / JORDANENTREPRENEUR/SME MENTORING PROGRAMS COMPLETED IN 2012
72% of Mowgli Entrepreneur’s businesses were sustainable and progressive
72%66% said that mentoring enabled them to address personal doubts about the direction of their business
66%66% said that mentoring had enabled them to move their busi-ness onto the next stage
66%Business Growth, Sustainability and Success
66% of entrepreneurs said their mentor had helped them to bet-ter communicate their business strategy with their colleagues/partners
66%44% predicted higher profits at the end of the current financial year than in the previous year
44%35% increased their company’s annual turnover
35%Business Growth, Sustainability and Success
35% expanded their client list and/or secured more contracts
35%30% expanded their business’ product offering
30%22% felt that their business was more financially secure
22%22% increased their personal income
22%
Total number of new jobs created
= 68 63 1.9Jobs created and
safeguarded within the mentoring
year
131
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Appendix 2: Country ProfilesEXISTING COUNTRIES / LEBANON
Year of first Mowgli program
2010Total number of entrepreneurs supported
49
Total number of female entrepreneurs supported
24 Total number of mentors trained
23
Industry Focus of Mowgli Entrepreneurs:
IT and Technology (33%) Professional Services (21%) Media, Entertainment and
Publishing (10%) Manufacturing (8%) Healthcare, Pharmaceutical
and Biotechnology (5%) Other (23%)
MOWGLI IN LEBANONNominated Local & Empowered
Partner: Berytech
Unemployment Rate15%
Youth unemployment rate18
34%
Middle-income, mostly “Un- free”17
97% Prtivate Sector - Micro, Small and Medium Sized Enterprises (MSME’s)19
4mPopulation17
17 Heritage Foundation, Index of Economic Freedom, 2013 18 World Bank, 2013 19 Ministry of Economy & Trade, 2013 20 CAS, 2011
Country Facts: Lebanon
Mowgli in Lebanon
Mowgli in Lebanon
Mowgli in Lebanon
Public Sector – employs 16% of the workforce2016%
Appendix 1: Country ProfilesMOWGLI ENTREPRENEUR SUCCESS STORY / JORDAN
NAME: MARWAN ATAINVOLVEMENT: MOWGLI ENTREPRENEURCOMPANY: BEYOND CONSULTINGWEBSITE: WWW.BEYOND-CONSULT.COM INDUSTRY SECTOR: MARKETING CONSULTING
JOB CREATION Created 3 new jobs
Safeguarded 1 existing job
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Increased the company’s annual turnover
Increased the company’s client list and secured more contracts
Predicts higher profits at year end over the previous year
Business is more financially secure in the current year
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Developed confidence in his business decision-making abilities, general abilities and readiness to succeed
Able to overcome his fear of failure and feels empowered to ask for assistance when required
Able to discover and adopt a healthier work-life balance
Developed a better and more mature understanding of life and relationships
“My business is moving forward and I have a clear focus. My participation in the Mowgli program is the reason for this progress. I have more confidence
in my ability and readiness to succeed. Also, I have a better and mature
understanding of life and relationships. I am living my dream! Thanks a million
for providing me with one.”
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Job Creation
Appendix 2: Country ProfilesEXISTING COUNTRIES / LEBANONOUR IMPACT IN LEBANON: ENTREPRENEUR / SME PROGRAMS COMPLETED IN 2012
90% of Mowgli Entrepreneur’s businesses were sustainable and progressive
90%53% were able to better understand their business and how to move it onto the next stage
53%Business Growth, Sustainability and Success
53% of entrepreneurs said their mentor had helped them to bet-ter communicate their business strategy with their colleagues/partners
53%
48%
52% increased their company’s annual turnover
52%Business Growth, Sustainability and Success
52% expanded their client list and/or secured more contracts
52%
48% expanded their business’ product offering
48%48% felt that their business was more financially secure
48%31% increased their personal income
31%
Average number of jobs created per Mowgli Entrepreneur
Total number of existing jobs safeguarded
Total number of new jobs created
= 55 209 1.6Jobs created and
safeguarded within the mentoring
year
264
20
Industry Focus of Mowgli Entrepreneurs:
IT and Technology (36%) Professional Services (22%) Media, Entertainment and
Publishing (11%) Healthcare, Pharmaceutical
and Biotechnology (6%) Manufacturing (6%) Other (19%)
Number of Lebanon-based entrepreneurs supported in Mowgli Programs
36Number of international entrepreneurs supported in Mowgli Programs
5Progress We Made in Lebanon in 2012
Total number of Lebanon-based Mentors trained
22Total number of international Mentors trained
19Progress We Made in Lebanon in 2012 OUR ACTIVITIES IN
LEBANON IN 2012 ANIMA Investment Network
(MedVentures) sponsored 9 entrepreneurs on Mowgli’s first regional mentoring program.
Secured sponsorship from the European Union Tempus Program, as a member of the winning consortium led by the American University of Beirut (AUB), to implement a project that supports academic research while promoting innovation and enhancing partnerships with industries.
Program Sponsors: ANIMA Investment Network (MedVentures), Body Shop Foundation
Appendix 2: Country ProfilesEXISTING COUNTRIES / LEBANON
Total number of female entrepreneurs (49%)
24
Progress made in Lebanon in 2012
48% predicted higher profits at the end of the current financial year than in the previ-ous year
Appendix 2: Country ProfilesMOWGLI ENTREPRENEUR SUCCESS STORY / LEBANON
NAME: ESRAA HAIDARINVOLVEMENT: MOWGLI ENTREPRENEURCOMPANY: CONSULT-E MARKETING SERVICES WEBSITE: WWW.CONSULT-E.COM INDUSTRY SECTOR: PROFESSIONAL SERVICES
JOB CREATION Created 2 new jobs
Safeguarded 2 existing jobs
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Increased the company’s annual turnover
Expanded the company’s business product offerings
Increased the company’s client list and secured more contracts
Predicts higher profits at year end over the previous year
Business is more financially secure
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Developed confidence in her business decision-making abilities and capabilities
Able to overcome her fear of failure and feels empowered to ask for assistance when required
Able to discover and adopt a healthier work-life balance
Developed her professionalism as a businesswoman
“Launching a business is a challenging and sometimes lonely experience. No matter how supportive your family and husband are they will never be100% honest and tell you when
you are making mistakes. This is where my mentor came in, his support came from his honesty in guiding me and letting me know when I was off track. His constant support
was what made me grow as a person and as a businesswoman. Knowing that you have someone who knows your business inside out and whom you can contact whenever
you need is a huge relief. Having my mentor made me see things from a totally different
perspective, he made me believe that I could and would achieve anything I wanted.
I am a different businesswoman, I am more professional and have been able to create a
system for myself and for my company. I have also had more faith in myself that I can reach
and expand my company anywhere. I would like to thank him for his valuable time and his
endless support which he still provides me with today.”
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Appendix 2: Country ProfilesEXISTING COUNTRIES / LEBANON OUR IMPACT IN LEBANON: ENTREPRENEUR / SME PROGRAMS COMPLETED IN 2012
85%
91% said the program was beneficial to them and their business
91%72% developed confidence in their business decision-making abilities
72%Personal Growth and Strengthening of Leadership
63% were able to overcome their fear of failure
63%72% were able to discover and adopt a healthier work-life balance
72%Personal Growth and Strengthening of Leadership
60% would consider mentoring others as a result of their experience
60%
37% of Mowgli Entrepreneurs are female, a 147% increase from 15% in 2011
37%
General
85% 100% intend to stay in contact with their mentors beyond the 12-month program
100%
94% would recommend Mowgli to other entrepreneurs
94%
General
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56% feel empowered to ask for assistance when required
56% Personal Growth andStrengthening of Leadership
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Appendix 4: Country ProfilesNEW COUNTRIES / ALGERIA
Year of first Mowgli program
2012Total number of entrepreneurs supported
26
Total number of female entrepreneurs supported
12 Total number of mentors trained
19
Industry Focus of Mowgli Entrepreneurs:
Professional Services (50%) IT and Technology (17%) Healthcare, Pharmaceutical
and Biotechnology (10%) Manufacturing (7%) Other (16%)
MOWGLI IN ALGERIANominated Local & Empowered Partner: MedafCo Consulting
Unemployment Rate10%
Youth unemployment rate
21%
Lower middle-income, mostly “Un- free”26
Largely Private sector - Micro, Small and Medium Sized Enterprises (MSME’s)
37mPopulation26
26 Heritage Foundation, Index of Economic Freedom, 2013 27 GEM Report, 2009
Country Facts: Algeria
Mowgli in Algeria
Mowgli in Algeria
Mowgli in Algeria
Public Sector – employs 32% of the workforce2732%
Appendix 3: Country ProfilesEXISTING COUNTRIES / SYRIA
Year of first Mowgli program
2010Total number of entrepreneurs supported
15
Total number of female entrepreneurs supported
6 Total number of mentors trained
1
Industry Focus of Mowgli Entrepreneurs:
Professional Services (29%) IT and Technology (21%) Media, Entertainment and
Publishing (14%) Healthcare, Pharmaceutical
and Biotechnology (7%) Other (29%)
MOWGLI IN SYRIA Nominated Local & Empowered Partner: Syrian Enterprise and
Business Centre (SEBC
Population21
20.5m
Youth unemployment rate23
19.2%Unemployment Rate22
8.6%
Middle-income, “Mostly un- free”21
33% Public Sector - employs 33% of the workforce25
Private Sector - 98% Micro, Small and Medium Sized Enterprises (MSME’s)24
21 Heritage Foundation, Index of Economic Freedom, 2013 22 IMF, 201123 World Bank Report, 201224 Journal of Asia Entrepreneurship and Sustainability, Volume III, Issue 2, 200725 IMF, 2012 Data may vary since the outbreak of political unrest in Syria in 2010
Country Facts: Syria
Mowgli in Syria
Mowgli in Syria
Mowgli in Syria
PROGRESS WE MADE IN 2012Due to the current political and civil unrest, all ment- oring relationships and programs have been put on hold. However, a number of Syrian entrepreneurs have moved out of Syria and are creating new businesses
Largely
Program Sponsors: British Foreign & Commonwealth Office (FCO) Algeria
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Appendix 4: Country ProfilesNEW COUNTRIES / ALGERIAOUR IMPACT IN ALGERIA: ONGOING ENTREPRENEUR / SME PROGRAMS 2012
72% expect their profits to increase over the course of the year
72%45% reported increased turnover and profitability since the beginning of the program
45% Business Growth, Sustainability and Success
45% said turnover and profitability remained the same
45% Business Growth,Sustainability and Success
83% experienced no challenges in communicating with their mentor
83%
85% 100% met with their mentors at least 2-3 times during the first quarter of the mentoring relationship
100%
90% are pleased with the program and the support they’ve received from Mowgli
90%
General
Job Creation
Reported a decrease in the number of staff they employed
Have employed new staff since the beginning of the program
Have maintained their staffing levels
55% 40% 5%Expect their staff levels to increase
in the future
78%
84%
35% hope to develop confidence in their delegation and management skills
35%26% are working with their mentor to develop confidence in their interpersonal and communication skills
26% Personal Growth and Strengthening of Leadership
84% have kept in touch with other Mowgli entrepreneurs since the beginning of the pro-gram, keeping the peer-to-peer support network alive
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Appendix 4: Country ProfilesNEW COUNTRIES / ALGERIAOUR IMPACT IN ALGERIA: ONGOING ENTREPRENEUR / SME PROGRAMS 2012
20
Industry Focus of Mowgli Entrepreneurs:
Professional Services (50%) IT and Technology (17%) Healthcare, Pharmaceutical
and Biotechnology (10%) Manufacturing (7%) Other (16%)
Number of Algeria-based entrepreneurs supported in Mowgli Programs
26Number of international entrepreneurs supported in Mowgli Programs
0Progress We Made in Algeria in 2012
Total number of Algeria-based Mentors trained
19Total number of international Mentors trained
7Progress We Made in Algeria in 2012
Progress We Made in Algeria in 2012
OUR ACTIVITIES IN ALGERIA IN 2012
Signed Nominated Local & Empowered Partner Agreement with MedafCO Consulting
British Foreign & Commonwealth Office (FCO) Algeria sponsored:
l 52 entrepreneurs and mentors through the Entrepreneur/SME program
l A Train the Facilitator program for 6 French speaking Mowgli Mentors, widening the pool of Facilitators and increasing the program’s reach to French-speaking communities
Program Sponsors: British Foreign & Commonwealth Office (FCO) Algeria
Total number of female entrepreneurs (30%)
12
35% are working with their mentor to achieve a healthier work-life balance
35% Personal Growth andStrengthening of Leadership
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Appendix 5: Country ProfilesNEW COUNTRIES / EGYPT
Year of first Mowgli program
2012Total number of Egypt-based Micro-entrepreneurs supported by trained loan officers
20
Total number of female entrepreneurs supported
7 Total number of mentors trained
20
MOWGLI IN EGYPTIn collaboration with Silatech,
Alexandria Business Association sponsored Egypt’s first MFI Mentor
Training Program for their loan officers
Unemployment Rate12.2%
Youth unemployment rate29
25%
Lower middle-income, mostly “Un- free”28
Largely Private Sector - Largely Micro, Small and Medium Sized Enterprises (MSME’s)30
79.4mPopulation28
Country Facts: Egypt
Mowgli in Egypt
Mowgli in Egypt
Public Sector – employs 30% of the workforce3130%
Appendix 4: Country ProfilesMOWGLI ENTREPRENEUR SUCCESS STORY / ALGERIA
NAME: HAKIM BELEGHOUINIINVOLVEMENT: MOWGLI ENTREPRENEURCOMPANY: SNC BTH CONSULT BELEGHOUINI & CIEINDUSTRY SECTOR: PROFESSIONAL SERVICES
JOB CREATION Increased his staff levels
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Expects the company’s client list to increase and to secure more contracts by the end of the year
Predicts higher profits at year end over the previous year
Expects business to be more financially secure
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Working with his mentor to achieve a healthier work-life balance
Able to remain objective and focused during times of stress
Met with his mentor 4-5 times during the first quarter of the program
“The Mowgli program has been a catalyst for my progress and has
allowed me to have a clearer vision of the management of my company. The
support and guidance of my mentor through the Mowgli philosophy and approach has facilitated me to take
measures in my business and increase my understanding. Personally, I would recommend this experience Mowgli to
anyone who wants to improve.”
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28 Heritage Foundation, Index of Economic Freedom, 201329 IMF, 201230 Economic Research Forum, 201131 WBI, International Business Research Conference, 2011
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Appendix 5: Country ProfilesNEW COUNTRIES / EGYPTOUR IMPACT IN EGYPT: ONGOING MFI MENTOR TRAINING PROGRAMS IN 2012
40% reported increased profitability since the beginning of the program
40%33% able to better understand their business and how to move it onto the next stage
33%Business Growth, Sustainability and Success
0% payment default rate0%
54% gained an understanding of the additional business support available and the benefits of having a mentor
54%Business Growth, Sustainability and Success
47% better understand the value of networking
47%
MFI LOAN OFFICER PROFILESLoan officers are the primary point of contact between the Micro Finance Institutions (MFIs) and micro-entrepreneurs and can play a significant role in providing mentoring support, thereby increasing their chances of success and growth. All too often, however, loan officers do not have the necessary training and skills to carry out these roles.
Mowgli’s MFI Mentor Training programs are intended to help bring a paradigm shift for loan officers, elevating their role from merely providing financial support to their clients—in the form of loans—to offering them a more holistic set of support services including mentoring. This program is the first of its nature in the region.
Silatech, ABA and Mowgli used the pilot projects held in November 2012 in Egypt as an opportunity to test a blue print for future MFI Mentor Training programs. The programs were facilitated in Arabic and the mentors were recruited by the ABA from within their own staff and are all acting loan officers. The micro-entrepreneurs were all recruited from within the ABA client base and were identified and selected as having the potential to grow from a micro enterprise to a small to medium size business.
The experience has changed the interaction and the relationship between loan officers and the entrepreneurs.
Appendix 5: Country ProfilesNEW COUNTRIES / EGYPTOUR IMPACT IN EGYPT: ONGOING MFI MENTOR TRAINING PROGRAMS IN 2012
MOTAZ EL TABAA, EXECUTIVE DIRECTOR, ABA
“ABA is taking the Mowgli mentoring one step forward. It is integrated
into our normal procedure to give the loan officer another opportunity
as a mentor not just a lending officer. This mentoring program
was a truly unique experience that gave our credit officers a deeper
understanding of needs of micro-entrepreneurs. Mentoring is at the core of a transformational process
that will enable us to develop new models of support to grow
microenterprises into thriving small businesses.”
SAFAA FOUAD ABDULLAH, LOAN OFFICER, ABA
“Now I listen more deeply to the ideas of the entrepreneur and give them the chance to express their inner selves. I have
learnt to be a mirror for the entrepreneur, to allow them to notice issues and solve them by themselves.”
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Appendix 6: Country ProfilesNEW COUNTRIES / PALESTINE
Year of first Mowgli program
2012Total number of entrepreneurs supported
13
Total number of female entrepreneurs supported
3 Total number of mentors trained
7
Industry Focus of Mowgli Entrepreneurs:
IT and Technology (43%) Healthcare, Pharmaceutical
and Biotechnology (14%) Manufacturing (14%) Media, Entertainment and
Publishing (14%) Other (15%)
MOWGLI IN PALESTINE Nominated Local & Empowered
Partner: Palestine Information & Communications Technology
Incubator (PICTI)
Unemployment Rate27.5%
Youth unemployment rate
44% 95% Private Sector - 95% Micro, Small and Medium Sized Enterprises (MSME’s)33
4.3mPopulation32
32 Heritage Foundation, Index of Economic Freedom, 201333 Palestinian National Authority, Palestinian Central Bureau of Statistics, 200734 United States Agency for International Development, 2010
Country Facts: Palestine
Mowgli in Palestine
Mowgli in Palestine
Mowgli in Palestine
Public Sector – employs 23% of the workforce3423%
Program Sponsors: Consolidated Contractors Company (CCC)
67% are better equipped to ad-dress personal doubts about the direction of their business
67%67% are developing the ability to overcome their fear of failure and feel empowered to ask for assistance when required
67%60% of entrepreneurs recognise the importance of being able to talk to a mentor openly and with-out fear to progress personally
60%Personal Growth and Strengthening of Leadership
Appendix 5: Country ProfilesNEW COUNTRIES / EGYPTOUR IMPACT IN EGYPT: ONGOING MFI MENTOR TRAINING PROGRAMS IN 2012
100% of micro-entrepreneurs met with their mentors between 2-6 times in the first quarter alone
100%100% of micro-entrepreneurs would recommend the program to others
100%100% of micro-entrepreneurs feel their time with mentors is being spent effectively
100%General Micro - Entrepreneur Impact
Micro-Entrepreneur Mentor Impact
100% have and are continuing to enhance their active listening skills
100%100% have and are continuing to develop their adaptability, negotiation skills and a greater ability to empathise with others
100%94% feel that the program has helped them to deepen their self-awareness
94%94% have and are continuing to develop their leadership skills
94%
MUSTAFA AHMED IBRAHIM NASR, LOAN OFFICER, ABA
“I support the entrepreneur to find more solutions to the challenges facing the
entrepreneur without directly interfering.”
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Appendix 6: Country ProfilesNEW COUNTRIES / PALESTINEOUR IMPACT IN PALESTINE: ONGOING ENTREPRENEUR/SME PROGRAMS IN 2012
Job Creation
100% of Mowgli Entrepreneur’s businesses were sustainable and progressive
100%75% able to better communicate their business strategy with their colleagues/partners
75%75% better equipped to address personal doubts about the direc-tion of their business
75%Business Growth, Sustainability and Success
75% able to better understand their business and how to move it onto the next stage
75%60% predicted higher profits at the end of the current financial year than in the previous year
60%60% expanded their client list and/or secured more contracts
60%Business Growth, Sustainability and Success
60% increased their company’s annual turnover
60%60% increased their personal income
60%60% felt that their business was more financially secure
60%40% expanded their business’ product of-fering
40%
Average number of jobs created per Mowgli Entrepreneur
Total number of existing jobs safeguarded
Total number of new jobs created
= 6 30 0.7Jobs created and
safeguarded within the mentoring
year
36
Appendix 6: Country ProfilesNEW COUNTRIES / PALESTINEOUR IMPACT IN PALESTINE: ONGOING ENTREPRENEUR/SME PROGRAMS IN 2012
20
Number of Palestine-based entrepreneurs supported in Mowgli Programs
13Progress We Made in Palestine in 2012
Total number of Palestine-based Mentors trained
7
OUR ACTIVITIES IN PALESTINE IN 2012
Signed Nominated Local & Empowered Partner Agreement with Palestine Information & Communication Technology Incubator (PICTI)
Consolidated Contractors Company (CCC) sponsored 8 entrepreneurs through the Entrepreneur/SME Mentoring Program
Total number of female entrepreneurs (38%)
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Appendix 6: Country ProfilesMOWGLI ENTREPRENEUR SUCCESS STORY / PALESTINE
NAME: ABED AL MONEM FATAFTAINVOLVEMENT: MOWGLI ENTREPRENEURCOMPANY: TTAWOR IT WEBSITE: WWW.TTAWOR.COM INDUSTRY SECTOR: IT
JOB CREATION Created 5 new jobs
Safeguarded 7 jobs
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Increased the company’s annual turnover
Secured more investment than in the past year
Expanded the company’s business product offerings
Increased the company’s client list and secured more contracts
Predicts higher profits at year end over the previous year
Business is more financially secure
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Improved his level of creativity and capacity to innovate
Able to overcome his fear of failure and feel empowered to ask for assistance when required
Able to discover and adopt a healthier work-life balance
“The Mowgli journey, starting with the Kickstart workshop and the support
of my mentor throughout the year, has given me a different way of thinking
and of doing business. This has been of great value for me and my business and
has inspired me to become a mentor myself.”
Mowgli Foundation UK | UAE | JORDAN
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Appendix 6: Country ProfilesNEW COUNTRIES / PALESTINEOUR IMPACT IN PALESTINE: ONGOING ENTREPRENEUR/SME PROGRAMS IN 2012
85%
75% were able to overcome their fear of failure and feel empowered to ask for assistance when required
75%75% said the program was beneficial to them and their business
75%Personal Growth and Strengthening of Leadership
75% developed confidence in their business decision-making
75%50% were able to discover and adopt a healthier work-life balance
50%Personal Growth and Strengthening of Leadership
50% would consider mentoring others as a result of their experience
50%General
85% 100% intend to stay in contact with their mentors beyond the 12-month program
100%
75% would recommend Mowgli to other entrepreneurs
75%
General
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OUR ACTIVITIES IN QATAR IN 2012
Signed Nominated Local & Empowered Partner Agreement with Enterprise Qatar (EQ)
Norman Broadbent and Social Development Center (SDC) sponsored 7 entrepreneurs and mentors through the Entrepreneur/SME program
Appendix 7: Country ProfilesNEW COUNTRIES / QATAROUR IMPACT IN QATAR: ONGOING ENTREPRENEUR/SME PROGRAMS IN 2012
Expect their staff levels to increase in the future
Job Creation
50% expect their profits to increase over the course of the year
50%50% reported increased turnover and profitability since the beginning of the program
50%Business Growth, Sustainability and Success
50% are working with their mentor to achieve a healthier work-life balance
50%25% hope to develop confi-dence in their delegation & management skills
25%25% are working with their mentor to develop confidence in their interpersonal and commu-nication skills
25% Personal Growth and Strengthening of Leadership
Have maintained their staffing levels
100% 50%
100% have kept in touch with other Mowgli entrepreneurs since the beginning of the pro-gram, keeping the peer-to-peer support network alive
100%100% are pleased with the program and the support they’ve received from Mowgli so far
100%50% of entrepreneurs have con-tacted their mentor more than 6 times in the first quarter of the program
50%General
2012 IMPACT REPORT_MOWGLI
Mowgli Foundation UK | UAE | JORDAN
NEW COUNTRIES / QATAR
Year of first Mowgli program
2012Total number of entrepreneurs supported
7
Total number of female entrepreneurs supported
5 Total number of mentors trained
5
Industry Focus of Mowgli Entrepreneurs:
Professional Services (33%) IT and Technology (17%) Manufacturing (17%) Other (33%)
MOWGLI IN QATAR Nominated Local & Empowered
Partner: Enterprise Qatar
Population35
1.8m
Youth unemployment rate36
1.6%Unemployment Rate0.4%
“Mostly free”
90% Public Sector - employs almost 90% of Qatari’s38
Under-delevoped
Private Sector – Underdeveloped SME sector37
35Heritage Foundation, Index of Economic Freedom, 201336World Bank, 201337United Nations Development Report 201038International Bank of Qatar, 2010
Country Facts: Qatar
Mowgli in Qatar
Mowgli in Qatar
Mowgli in Qatar
Appendix 7: Country Profiles
77
Program Sponsors: Norman Broadbent, Social Development Center (SDC)
Have employed new staff since the
beginning of theprogram
50%
Mowgli Foundation UK | UAE | JORDAN
Appendix 7: Country ProfilesMOWGLI ENTREPRENEUR SUCCESS STORY / QATAR
NAME: DIANA AL-DAJANEINVOLVEMENT: MOWGLI ENTREPRENEURCOMPANY: EDUTECHNOZ WEBSITE: WWW.EDUTECHNOZ.COM INDUSTRY SECTOR: EDUCATION
JOB CREATION Managed 12+ interns to further develop and
market the product
Safeguarded her own job
BUSINESS GROWTH, SUSTAINABILITY AND SUCCESS
Awarded Female Entrepreneur at MIT Enterprise Forum Arab Start Up Competition in Doha, May 2013
Awarded 2nd place in the Al Fikra Business Plan Competition in Doha, May 2013
Expanded the business’ offerings
Expects to increase her turnover and profitability within the coming months
PERSONAL GROWTH AND STRENGTHENING OF LEADERSHIP
Enhanced her ability to delegate
Further developed confidence in her business decision-making capability
Working with her mentor to empower her to ask for assistance when required, finding life balance and guiding her through the financial journey of the company
“The Mowgli experience was very unique from the beginning. The variety of activities in the Kickstart workshop
did not just manage to make complete strangers comfortable with each other,
but also made entrepreneurs explore their venture and personalities on
different levels. For the first time, I had to admit to myself, and to everyone
else in the room, one of my personal weaknesses, fears and hopes. It was
such a journey for self-exploration.
As for my mentor, because of his guidance, I participated and won two awards from two competitions. One
of the big milestones that my mentor helped me with is to brush up the
financial statements – which became very instrumental when applying for the
competitions and investors.”
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AlgeriaEgypt
Qatar
New Countriesin 2012
Existing Countries
Syria
Lebanon
Jordan
Palestine
234MENA
No. of Entrepreneursby Region
209MENA
No. of Mentors byRegion
79EUROPE
5N. AMERICA
1ASIA
S. AFRICA
528 MOWGLI FAMILY NETWORK234 ENTREPRENEURS294 MENTORS7 COUNTRIES
INSPIR
ECONNECT
EVOLV
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