report mahindera car

8/16/2019 Report Mahindera Car

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CHAPTER-1

INTRODUCTION

Introduction of theCompany


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M a h i n d r a & M a h i n d r a

L i m i t e d


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Mahindra Rise

Type Public

Traded as BSE: !!"!

BSE SE#SE$ Constituent

I n d u s t

r y

%utomotie

' o u n d e

d

( ) *

+ L u d h i a n a ,

- e a d . u a r t e

r s

Mumbai/ Maharashtra/ India

% r e a

s e r e d

0 o r l d 1 i

d e

2 e y

p e o p l e

%nand Mahindra +M3,

P r o d u c

t s

%utomobiles/ commercial

ehicles/ t1o41heelers

R e e n u

e

5)( billion +6S7(" billion,

+"!(",

#et income *( billion +6S75)! million,

+"!(",

Total assets 8(" billion +6S7(" billion,

+"!(",

E m p l o y e

e s

9 * / 5 ( " + M a r 4

" ! ( 9 ,

http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/stock-share-price/x/y/500520/http://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/wiki/Managing_Directorhttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/stock-share-price/x/y/500520/http://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Ludhianahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/wiki/Managing_Directorhttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Commercial_vehiclehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Types_of_business_entity


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Parent Mahindra roup

Subsidiaries Mahindra T1o 0heelers limited

Ssan;


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the lar;est seller of tractors across the 1orld= It is a part of Mahindraroup/ an Indian con;lomerate=

It 1as ran>ed as the (!th most trusted brand in India/ by The Brand

Trust Report/ India Study "!(*=It 1as ran>ed "(st in the list of topcompanies of India in 'ortune India !! in "!((=

Its ma?or competitors in the Indian mar>et include MarutiSu@u>i/ Tata Motors/ %sho> Leyland/ Toyota/ -yundai/ Mercedes4Ben@ +Merc, and others=

History

http://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Fortune_India_500http://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Ashok_Leylandhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Automotive_industry_in_India#Commercial_vehicle_manufacturers_in_Indiahttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Mahindra_Grouphttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Fortune_India_500http://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Ashok_Leylandhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Automotive_industry_in_India#Commercial_vehicle_manufacturers_in_India


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Mahindra & Mahindra 1as established on Actober "/ ()* 1hen 2=C=Mahindra isited the 6nited States of %merica as Chairman of theIndia Supply Mission= -e met Barney Roos/ inentor of the ru;;ed;eneral purpose ehicle or eep and had a flash of inspiration:1ouldnt a ehicle that had proed its inincibility on the battlefieldsof 0orld 0ar II be ideal for Indias ru;;ed terrain and its >utcha ruralroads= S1ift action follo1ed thou;ht= The Mahindra brothers ?oinedhands 1ith a distin;uished ;entleman called hulam Mohammed=%nd/ Mahindra & Mohammed 1as set up as a franchise forassemblin; ?eeps from 0illys/ 6S%=T1o years later/ India became an independent nation and Mahindra &Mohammed chan;ed its name to Mahindra & Mahindra= hulamMohammed mi;rated to Pa>istan postDpartition and became the first'inance Minister of Pa>istan=Mahindra & Mahindra is the only Indian company amon; the topthree tractor manufacturers in the 1orld= The roup has a leadin;

presence in >ey sectors of the Indian economy=The roup employsoer !/!!! people and has seeral stateDofDtheDart facilities in Indiaand oerseas=Mahindra & Mahindra has comprehensie manufacturin; facilities

1ith hi;h leel of ertical inte;ration= Caterin; to the Sectors diersecustomer base spannin; rural and semi urban customers/ defencere.uirements and luurious urban utility ehicles or S6Fs= Thesemanufacturin; plants >eep abreast 1ith the latest technolo;y to meetthe ;ro1in; mar>et epectations= These manufacturin; facilities haesome of the best technolo;ies and e.uipment in India and proide fora ery challen;in; and satisfyin; 1or> enironment= Its plants inMumbai and #asi> manufacture multiDutility ehicles and en;ines are

produced at the I;atpuri plant= 6tility Fehicles/ Li;ht commercialehicles and 9 1heelers are manufactured at the Gaheerabad plant in%ndhra Pradesh and threeD1heelers at the -arid1ar plant=

The business area of the company spreas to!

Automoti"e sector

The company manufactures & mar>ets utility echicles/ li;ht

commercial echicles that includes three 1heeler echicles/namelyHScorpio/ Bolero/ Champion and many more= The company also


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eports its products to seeral countries in Europe/ %frica/ South%merica/ South %sia and the Middle East= M&M has a tie up 1ithRenault for production & mar>etin; of Lo;an= Mahindra Internationalis into producin; truc>s and buses=The company has entered into a

?oint enture 1ith #aistar for production of disel en;ines & truc>s=

#arm e$uipment

M&Ms farm e.uipment se;ment has presence in si continents andhas a 1orld1ide net1or> of !! dealers =Its total combined

production capacity is (/!/!!! tractors a year from countries li>eIndia/ 6S%/ China and %ustralia= The company is also into a;ri

business=

Trae% Retai& ' #inance

Mahindra Intertrade 3iision proides steel & steel related serices=It offers steel ra1 materials/ metals/ ferro alloys/ etc= It also processesCold Rolled rain Ariented +CRA, and Cold Rolled #on rainAriented +CR#A, steels that are re.uired for transformers &compressors=Mahindra Retails is into distribution business and has tieup 1ith bi; names li>e Le;o/ 3isney/ Mattel and others= Mahindra

'inance is into financin; of tractors and other ehicles and is also intoInsurance bro>in;=

Infrastructure

M&M has also entered Infrastructure deelopment that operates inreal estates/ SEGs/ hospitality/ pro?ect en;ineerin; and desi;n=6nderthis it has created Mahindra -oliday & Resorts/ Mahindra Lifespaces& Mahindra 0orld City=

Information Techno&o(y

Tech Mahindra proides solutions & serices to telecommucationma?ors namely %lcatel/ %T&T/ BT/ Coner;ys/ Ericsson and A"/amon; others= It is also into business process and technolo;yconsultin; serices throu;h Bristle=

)ystech


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It is into supply of automotie components=It produces for;ed andfor;ed J machined components/ ;ears and composities=

)pecia&ity *usiness

6nder this diision it has companies li>e Mahindra 3efence/en;a;edin manufacturin; defence related ehicles & Mahindra %shtech=

Trae% ' Retai& an +o(istics Retai& , ahinra Retai&#erro A&&oys an eta& )crap )tee& an )tee& Re&ate

)er"ices Technica& Proucts An )er"ices Toys an

Appare& Corporate Peop&e o"ement )upp&y Chain

ana(ement )er"ice Centre for Automoti"e an E&ectrica&

)tee&s

Information Techno&o(y

• 3ealership Mana;ement

• 'acility Mana;ement

• Soft1are Solutions

Infrastructure De"e&opment

• 3eelopment of Infrastructure Pro?ects

• En;ineerin; consultancy


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• Inte;rated Business Cities

• Lifetime holidays

• Liin; Spaces and 0or>in; Spaces

)ystech

• Composites

• En;ineerin; Serices

• 'or;in;s

• ears

• Sourcin; of %uto Components

• Stampin;s and Steel

)pecia&ity *usiness

• %sh -andlin; Euipments for Po1er Plants

• 3efence Fehicles

• Information Security Consultancy


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• 1.40! Manufacture of li;ht commercial ehicles

commenced= Fic>ers Sperry of India Limited established D a ?ointenture 1ith Sperry Rand Corporation/ 6S%=

• 1.4.! The Company entered the 1orld mar>et 1ith eport of

utility ehicles and spare parts=

• 1.52! Mahindra En;ineerin; & Chemical Products Limited

commenced operations=

• ()8(: International -arester collaboration ended=

• 1.50! Mahindra En;ines deeloped an indi;enous diesel en;inefor its ehicles to beat the fuel crisis=

• 1.55! International Tractor Company of India mer;ed 1ith

Mahindra & Mahindra to become its Tractor 3iision=

• 1.5.! License from %utomobiles Peu;eot/ 'rance/ for

manufacture of $3P *=)! 3iesel En;ines=

• 1.6! Mahindra brand of tractors launched= Siro Plast

Limited established=

• 1.3! Mahindra & Mahindra became mar>et leader in the

Indian tractor mar>et/ a position it has retained till date=

• 1./! Mahindra -ellenic %uto Industries S=%= established D a

?oint enture in reece to assemble and mar>et utility ehicles inEurope=

• 1.4! Tech Mahindra +formerly >no1n as Mahindra British

Telecom, established D a ?oint enture 1ith BritishTelecommunications Plc +BT,/ 62/ leadin; the 1ay for the roupsentry into Information Technolo;y=

• 1.5! %c.uired International Instruments Limited=


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• 1..! %utomotie Pressin; 6nit +no1 Mahindra 6;ine Steel

Company Limited, ac.uired from 2#=

• 1..1! Introduction of Commander Ran;e of

ehicles= Mahindra 'inancial Serices Limited established as a1holesale fund proider=

• 1..6! Mer;ed dierse actiities of Steel/ Machine Tools and

raphics into Intertrade 3iision=

• 1..3! Incorporation of Mahindra British Telecom International

Inc=/ 6S%/ a 1holly o1ned subsidiary of Mahindra British

Telecom=

• Mahindra Steel Serice Centre Limited established in

association 1ith Mitsubishi Corporation and #issho I1aiCorporation of apan=

• Mahindra %cres Consultin; En;ineers Limited established D a

?oint enture 1ith %cres International Limited+Canada, to proide

multidisciplinary en;ineerin; consultancy serices=

• %rmada ran;e of ehicles launched=

•1../! Reor;anisation of the roup creatin; si Strate;ic

Business 6nits: %utomotie/ 'arm E.uipment/ Infrastructure/ Trade& 'inancial Serices/ Information Technolo;y+earlier >no1n asTelecom and Soft1are, and Systech+earlier >no1n as MS%T,= Mahindra Realty & Infrastructure 3eelopers Limited established=Mahindra 6S% Inc= established for distribution of tractors in the

6S%= E%C raphics +India, Limited established in collaboration1ith The East %siatic Company Limited %JS/ 3enmar>= Mahindra

%ll1yn #issan Limited mer;ed 1ith the Company=


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• 1..0: Mahindra -oldin; & 'inance Limited became a

subsidiary of Mahindra & Mahindra to carry out business as aninestment company=

• Technical collaboration 1ith Mitsubishi J Samcor to

manufacture the Mitsubishi L9!!=

• ())5: Mahindra 'ord India Limited established D a ?oint

enture 1ith 'ord Motor Company/ 6S%/ to manufacture passen;ercars=

• The Company made a 'orei;n Currency Conertible Bond

+'CCB, issue of 6S7 (( million=

• Mahindra -olidays & Resorts India Limited established=

• Mahindra Consultin; +no1 Bristlecone, established=

• 1..5! Inau;uration of the Mahindra 6nited 0orld Colle;e of

India= Mahindra 0orld City 3eelopers Limited established to set

up inte;rated to1nships=

• 1...! Launch of Bi?lee/ a batteryDoperated/ enironmentalD

friendly 9D1heeler=

• The lar;est online used ehicle 1ebsite in India launched by

Mahindra #et1or> Serices=

• The Company ac.uired a ma?or sta>e in u?arat Tractors and

renamed it Mahindra u?arat Tractors Limited=

• Mahindra & Mahindra 'inancial Serices Limited became a

subsidiary of Mahindra & Mahindra=

• Mahindra Lo;isoft Business Solutions Limited established=

• Mahindra Intertrade Limited established as the tradin; arm of

the roup=


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• 6222! The Company adopted a ne1 lo;o=

• Mahindra %uto Specialties Limited established D a ne1 (!!Ksubsidiary=

• Mahindra & Mahindra set up its first satellite tractor plant at

Rudrapur=

• % ne1 a;e tractor/ Mahindra %r?un 5! 3I +5! -P,/ launched=

•

Bolero L$ +a utility ehicle, launched in response to the needsof urban consumers=

• 6221! Champion/ a 9D1heeler diesel ehicle/ launched=

• Mahindra Ma$$ launched/ a multiDutility ehicle positioned

1ith the caption Maimum Space/ Maimum Comfort=

• Mahindra & Mahindra tied up 1ith Renault for Petrol En;ines=

• % separate diision established to proide 3efence Solutions=

• Mahindra Special Serices roup established to proide

Information Security=

• Mahindra Infrastructure 3eelopers Limited established for

deelopment and mana;ement of infrastructure pro?ects=

• Mahindra Lifespaces 3eelopers Limited established for

deelopment of corporate property=

• 6226! Scorpio launched/ a ne1 ;eneration/ 1orldDclass sports

utility ehicle that redefined the S6F mar>et and lied up to its positionin;: #othin; else 1ill do=

•

6223! Inader launched D a sporty open top ehicle=


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• % second tractor assembly plant set up in 6S%=

• Ma$$ Pi> 6p launched=

• Indias first Turbo tractor launched D Mahindra Sarpanch ) 3ISuper Turbo=

• Mahindra & Mahindra entured into Industrial en;ine business=

• %n alliance formed bet1een Mahindra 3efence & Loc>heed

Martin Information Systems/ 62/ for defence products=

•

Mahindra En;ineerin; Serices established.

• 622/! Mahindra 0orld Tractor+8 -P, launched in the

International mar>et=

• Systech +earlier >no1n as MS%T, established/ to focus on

deelopin; components as 1ell as offerin; en;ineerin;serices=

• Bolero and Scorpio launched in Latin %merican/ Middle East

and South %frican mar>ets=

•

Si;ned Mo6 to enter into ?oint enture 1ith ian;lin; MotorCompany roup +MC, of China/ to ac.uire tractor manufacturin;assets from ian;lin; Tractor Company/ a subsidiary of ian;lin;Motor Company roup=

• Mahindra & Mahindra became the first Indian company to

achiee sales of one million tractors=


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• 6220! %c.uired (K sta>e in S%R Transmission Priate

Limited/ a company en;a;ed in manufacture of ;ears andtransmission shafts=

• 'arm E.uipment Sector launched operations in %ustralia=

• Mahindra & Mahindra became the first Indian auto

manufacturer to launch the Common Rail 3iesel En;ine +CR3e,/offerin; it in the Scorpio=

• %c.uired !K sta>e in the ?oint enture 1ith ian;lin; Motors

i=e= in Mahindra +China, Tractor Company=

• Mahindra Renault Limited established D a ?oint enture 1ith

Renault to manufacture and mar>et Lo;an/ a midDsi@ed sedan/ inIndia=

• Mahindra International Limited established D a ?oint enture

1ith International Truc> and En;ine Corporation to manufacturetruc>s & buses in India=

• 6224! %nnounced plans to set up a 9!!! acres Special

Economic Gone in aipur=

The Mahindra 6nited football team

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