International Children’sFilm Festivals

The Little Art presents

Sponsors:

6 cities across Pakistan

Official Radio:Official Media Partner:Lead Partner:

Pakistan’s largest creative venture

of new media and film

for children and young people

Lahore, Karachi, Peshawar

Islamabad, Faisalabad, Rawalpindi

SeasonReport2012

6 Cities Across PakistanFestivals

4th Lahore International Children’s Film Festival

2nd Karachi International Children’s Film Festival

1st FilmSaar International Children’s Film FestivalPeshawar

1st FilmSaar International Children’s Film FestivalRawalpindi

1st FilmSaar International Children’s Film FestivalFaisalabad

2nd FilmSaar International Children’s Film FestivalIslamabad

Sponsors:

Partners:

Media Partners:

Partners

Highlights

Attended37,543

43Schools

27NGOs

3,720SpeacialChildren

17,800Margenalized &street children

83Films 33

Countries

6Cities

31Days

117Shows

A total of

including children

young people

parents

teachers

care givers

NGO activists

educationists

from

and

Presentedfrom across the world

came through speacial

education schools

Foundations

Hospitals

Govt. Institutions

from public schools

community

shelter homes

care centers

informal education

centers

of total events inacross Pakistan

presenting

of world best educational

and entertaining films

for Pakistani children and

young people

Children and Young People

Global exposure and understanding

Education and entertainment

through films and new media

The Little Art Vision

“Empower children and young

people from all social, economic

and ethnic groups through the arts”

We are a non-profit organization that is determined, through numerous artistic avenues, media in

particular, to promote the principals and ideals of democracy, equality, civil rights, community,

prosperity, higher education, religious and cultural tolerance and sustaining cultural heritage.

Children and young people are our audience.

We focus on developing innovative arts education projects to engage children and young people in

alternative education and learning opportunities. We work with schools, universities, organizations,

media houses and networks who share the same values.

Our group comprises of young professionals, carrying extensive experience in arts-education, film-

making, marketing and development, event management and arts. We are deeply committed to

arts, and believe that children, irrespective of their social class, gender, family background, income

status or education level have an equal right to opportunities of creative expression.

About

“To establish arts in Pakistan as a major facilitator for

children and young people to realize and achieve their

dreams; through innovative arts education projects and

creative learning opportunities.”

Mission:

A BIG Thanks to all the Children, Young People, Parents, Teachers and

Film Enthusiasts

We are very excited to complete our Festival Season 2012, through which we presented some of

the best films for children and young people to 6 cities across Pakistan, a celebration of some of

the best films made for and by children and young people from around the world.

We brought yet another exciting year of celebrations of world cultures created for the children of all

ages. A new look on the ways to entertain and educate the future generation, while learning

through a global perspective made especially for children and young people.

This year, the program had 86 films from 33 countries. We presented a range of films, mostly

shorts, that included all genres like animation, fiction, short and feature films, documentaries and

specially some made by children themselves.

Over the past five years working on the Film Festival, I am amazed to see the ideas and possibilities

developing through it. A media literacy program is in place especially for under-privileged children

and young people living in community shelter homes and from public schools. We are developing

an arts education integration program using film and new media for teachers, which focuses on

how to use film in classroom setting to engage children for active learning. We are also conducting

workshop in film-making and digital storytelling with children, the first of its kind in Pakistan to

introduce the creative media to children to express and share.

This year was also very special in terms of developing the program. We saw many films, travelled to

other countries and kept exploring what are the best films this year to showcase in our Festival in

Pakistan. One of the highlight this year in developing program was attending Berlinale – Berlin

International Film Festival 2012. I was also invited to attend a Film Festival Management program

in Deutsche Welle Academy in Berlin during Berlinale, a great exposure indeed and inspiration to

grow our Festival in Pakistan and reach out to maximum number of children and young people with

entertaining and educational films each year.

We were very excited to organize the Festival in 6 cities this year. Our small but very passionate

team worked day and night to build up partnerships and grow friendships, so children in cities,

large and small across Pakistan, can benefit from the Festival. We held Festivals in Lahore,

Karachi, Peshawar, Islamabad, Faisalabad and Rawalpindi this year.

The Festival has grown up, as so many children who have been attending it since last five years. We

look forward to many more years to come.

Let's entertain, inspire and educate!

Shoaib Iqbal

Director

The Little Art

Welcome

Lahore International Children's Film Festival enjoys the gracious support of the following Patrons

to meet its mission and realize future avenues.

Maheen Zia

Jami Mahmood

Imran Babar

Selena Anguiano

Nadia Riaz

Sabir Nazar

Valerie Khan

“The Lahore International Children's Film Festival gives children the chance to dream and to

imagine other realities. We do so little as a Nation to delight and inform our children. The Film

Festival does exactly that. It entertains, enthralls and enriches their lives.”Salima Hashmi

Artist/Educationist, Lahore

“This is not to say that we should encourage all children to become artists -

but to at least expose youth to the wonders that the Arts describe, and to

encourage an appreciation of art in all its forms, is a means of providing

enrichment that will have far-reaching and positive impacts for all of us.”

Steve RyanEducationist, UK

Salima Hashmi

Steve Ryan

Hassan Zaidi

“Lahore International Children Film festival is not just a festival but it is an institution for

professionals, upcoming filmmakers and children, and hopefully will continue to serve.”

Nadia RiazDirector, Annemarie-Schimmel-Haus (German Center) Lahore

“I cant think of no better cultural endeavour in Pakistan than inculcating an appreciation

of the arts and particularly film among children. All too often in our country obsessed

with the so-called "earning professions", the arts have been marginalized and relegated

to the fringes of society and too many children grow up without an understanding of how

they enrich our lives, make us less insular and provide an outlet for creative expression

that can lead to discourse about other issues. I wish the Lahore International Children's

Film Festival the very best for a continuing and bright future.”Hassan Zaidi

Director, Kara Film Festival, Karachi

“… a legacy of knowledge and even more...understanding, is far more indispensable and lasting.

The Lahore International Children's Film Festival is working to establish that legacy through the

films it cultivates, the audiences it reaches and the information it is extending to its young and

older audiences and collaborators. “ Selena Anguiano

Arts Management Consultant, USA

“It is indeed a noble effort to work for children's education through arts based activities. As

Picasso once said that, 'children are born creative, and through our education system that we

make them non creative'. The role of arts or creative work is essential for the critical thinking in

education.”Sabir Nazar

Painter / Cartoonist, Lahore

Patrons

Press Conference

Festival Program Announcement Press Conference was held on Monday 3 Sept, 2012 at Lahore Press Club. All

the partners and supporters of the Festival gathered to announce the program and Festival tour to the press.

from left to right: Dr. Thomas Ditt (Head of Press and Cultural Section, Embassy of Germany), Ms. Salima Hashmi (Artist,

Teacher, Festival Patron), Ms. Valerie Khan Yusufzai (Country Director Acting for Life, Festival Patron), Mr. Steve Ryan

(Educationist, Festival Patron), Ms. Nadia Riaz (Director Annemarie Schimmel Haus, Festival Patron), Mr. Shoaib Iqbal (Festival

Director)

Festival Program andTour Announcement

Mr. Steve Ryan; “…an opportunity for children to learn

innovation and explore creative possibilities”

Dr. Thomas Ditt; “…for privileged and underprivileged

children both, to experience the joys and colors of the arts

and films to make a positive approach towards the world

children live in”

Ms. Salima Hashmi; “…to awaken and broaden their

[children's] intellect and groom their personalities”

Ms. Valerie Khan Yusufzai; “…not only a children's film

festival but it's the voice of peace, love and brotherhood to

all the children around the globe”

Ms. Nadia Riaz; “… serves as an intra-cultural exchange

project in several ways.”

Campaign Touching Thousands for Unique Experience

The Little Art has developed an extensive outreach in schools for the

Festival and its arts education projects. Apart from maintaining a

sophisticated database of our education partners, we keep a good PR

to serve the students and educational community through out unique

initiatives.

The festival

through its publicity

campaign.

, containing the program brief were printed and

distributed.

were distrusted and placed in schools, family outlets,

books store.

A team of worked with the festival in the publicity

outreach and event management in 6 cities.

reached near 570 private schools of Lahore, Islamabad,

Faisalabad, Peshawar, Rawanpindi and Karachi

1,80,000 brochures

3,000 posters

60 volunteers

Students from these institutions worked in various capacities with

The Little Art in the Festivals.

Department of Architectures, Comsats, Lahore

National College of Arts, Lahore

Beaconhouse National University, Lahore

University of Central Punjab, Lahore

University of Management & Technology, Lahore

University of the Punjab, Lahore

University of Engineering and Technology, Lahore

Kinnaird College, Lahore

Lahore School of Economics, Lahore

Government College University, Lahore

University of Karachi

Indus Valley School of Arts, Karachi

Agriculture University, Peshawar

Agriculture University, Faisalabad

Govt. College University, Faisalabad

National College of Arts, Rawalpindi

Venue Design Building the Festival Events

We designed the venue to match children’s expectations of coming to the festival. We decorated the exterior with

artistic installations and lights with playful colors.

We believe that children should have a memorable experience of watching film in the festival. The content of the film

itself is important, which in fact is being reinforced by their wonderful experience of the festival.

Professional artists and design students were

engaged to create the installations for this

year’s Festival.

All the decor was made in a way that it can

pack-n-move to each city where the Festival was

traveling.

Opening Lahore International Children’s Film Festival

from left to right:

Chief Guest:

H.E. Ambassador Gajus Scheltema, Kingdom of the Netherlands

Ms. Salima Hashmi, Artist, Teacher, Festival Patron

Mr. Steve Ryan, Educationist, Festival Patron

Mr. Shoaib Iqbal, Festival Director

In Lahore, the Festival campaign reached to near 200

schools. We had nearly 8,000 audiences, including

children and young people, parents and teachers

attending the Festival.

Children from all segments of society was brought

together to experience world’s best films.

The Festival did well, even among the chaos of

demonstrations the country experienced we had a

great turn up of the audiences.

Social Inclusion NGOs and Public Schools

The Little Art defines children, irrespective of their

gender, class, social status or income background.

The invitation of the festival was extended to major

foundation schools, child protection organizations,

shelter homes and public sector schools. Children

coming from the marginalized backgrounds were

given festival passes without any charge.

Free transport was also provided to children who

can not afford it. We ran near for

children’s pick and drop during the festival.

Nearly from the following

foundation schools and organizations came to

attend the festival.

Al-Mashal Welfare Foundation, Lahore

Bostaan e Ilm, Rawalpindi

Caritas Pakistan, Faisalabad

Child Care Foundation, Lahore

Child Protection Welfare Bureau, Punjab

Darul Massarat, Lahore

Development in Literacy, Islamabad

Door of Awareness, Lahore

Godh, Lahore

Hamza Academy for Deaf Children, Lahore

Idara – e – Taleem o Agaahi, Lahore, Rawalpindi,

Islamabad

Institute of Disadvantaged Children (Fountain

House), Lahore

Laboratory Schools, Faisalabad

Lahore Language and Speech Centre

Massage Foundation, Rawalpindi

National Institute of Orphans, Rawalpindi

Pahchaan, Lahore

Progressive Education Network, Lahore

Punjab Education Foundation, Lahore

Right To Play, Islamabad

Roshni Homes, Lahore

SACH , Islamabad

Sahil, Lahore

Sanjan Nagar Trust School, Lahore

Sheed Foundatio, Lahore

Skyways School System, Lahore

SOS Children's Village, Lahore, Islamabad,

Faisalabad

Special Education & Training Centre for Mentally

& Emotionally Handicapped Children, Lahore

Teach A Child Schools, Lahore

World Vision, Islamabad

40 buses

20,000 children

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Islamabad2nd FilmSaar International Children’sFilm Festival, Islamabad

2nd FilmSaar International Children's Film Festival,

Islamabad

1-6 October, 2012

Sir Sayyed Memorial Society Auditorium

The Festival was a second edition, as in 2011

Children’s Film Festival was organized for the first time

in Islamabad.

The Festival was marketed to near 80 schools of

Islamabad/Rawalpindi. We had lower turn out then

expected due to the on-going demonstrations in the

capital. The area where the Festival venue was

specially affected.

We managed to bring nearly 6,500 children and young

people during the 6 days of the Festival in Islamabad.

Most of the children came from public and foundations

schools and organizations working with children in the

twin cities.

The opening of the Festival was attended by honorable

guests and following representatives of the partner

organizations;

Dr. Thomas Ditt (Head of Press and Cultural Section,

Embassy of the Federal Republic of Germany)

Ms. Nabeela Ahmad (Senior Press & Cultural officer,

Embassy of the Kingdom of the Netherlands)

Ms. Valerie Khan Yusufzai (Country Director Acting for

Life, Festival Patron)

and Brigadier (Retd) Iqbal M. Shafi (President, Sir Syed

Karachi 2nd Karachi International Children’sFilm Festival

Rawalpindi 1st FilmSaar International Children’sFilm Festival, Rawalpindi

The Little Art in collaboration with Teachers' Resource Centre presented

2nd Karachi International Children's Film Festival 2012.

Entertain, Inspire, Educate

5th-8th Nov. and 12th-14th Nov. 2012

Venue: Zulekhabai Auditorium, Rangoonwala Community Centre, Dhoraji Colony,

Karachi

The Festival was a second edition, as in 2011 KICFF was organized for the first time in

Karachi.

The Festival was marketed to selected 30 schools of Karachi. We had to cancel one day

of the Festival due to the announced strike in the city. The wave of violence was also

erupted in the city during the Festival.

Nearly 6,000 children and young people attended the Festival.

1st FilmSaar International Children’s Film Festival

12-14 November, 2012

Liaquat Auditorium, National College of Arts,

Rawalpindi

The Little Art collaborated with National College of Arts

to organize this Festival in Rawalpindi.

The Festival was marketed to selected 90 schools of

Rawalpindi. Many organizations working with children

in public and margenalized schools were also invited.

Nearly 4,000 children and young people attended the

Festival.

Faisalabad1st FilmSaar International Children’sFilm Festival, Faisalabad

Peshawar1st FilmSaar International Children’sFilm Festival, Peshawar

1st FilmSaar International Children’s Film Festival

15-20 October, 2012

Auditorium,University of Agriculture Faisalabad

In Faisalabad, we worked with University of Agriculture

Faisalabad and organized the Festival in their

premises. The Vice Chancellor of the University opened

the Festival.

We reached to nearly 100 schools across Faisalabad

with the marketing campaign of the Festival. The

auditorium was one of the largest that we ever had with

the capacity of near 1,500 seats. A total or more then

13,000 children and young people attended.

We even had to run a one day extra as their were

children who wanted to attend, along with university

students in separate special shows.

1st FilmSaar International Children’s Film Festival

25-29 September, 2012 (Postponed)

13-14 November, 2012 (Rescheduled)

Agriculture University Auditorium, Peshawar , KPK

Peshawar was one of the most challenging station for the Festival.

One reason was that we were doing it for the first time there, and the

second was the alarming security situation.

The Festival was planned from 25-29 September but we had to

postpone it due to the series of demonstrations across the country

against the blasphemous film. We collaborated with Children’s

Literature Festival in Peshawar to hold the Film Festival there.

Media Coverage of our Festival Events

We recorded near 57 press impressions, including news items and articles in local and international press.

“Fostering imagination…”

“…promotes tolerance”

“...a great idea that must become a

regular annual event”

"…the stories that were very well

told..."

"...a new perspective for the future

generation..."

"…an important venture to educate

children”

“In a higly polarized world, it's rare

to have events that celebrate

humanness irrespective of existing

differences…”

Pakistan Today

Dawn

The News on Sunday

The News on Sunday

The News on Sunday

BBC URDU

Express Tribune

“This is a new perspective for the

future generation to observe and

comprehend the global trends by

introducing the creative media to

express and share.”

“Children in twin cities are in for a

treat.”

“…a passport to the wonderland”

“…to promote the sense of film-

viewing and film-making among

children and young people”

“…the celebrations of world

cultures”

“[Children's] right to art…”

The News

Express Tribune

Pakistan Observer

Geo TV

Geo TV

Express Tribune

Feedback From Participating Schools/NGOs

We asked some of the participating organizations to share their experience of the Festival with us.

“...a wonderful show and a learning

experience and will work wonders to

serve the educational development

through entertainment."

Mohsin Gillani

Deputy Director

Lahore

“This event has also reduced the

gap between public and private

sector schools which has really

boosted up the confidence of our

students.”

Nusrat Jabeen

Lahore

“The children discussed among

themselves and also with us about

what they liked in the films and also

how much they would want to see

more of such films.”

Ms Zainab Khan

President

Rawalpindi

Punjab EducationFoundation

Progressive EducationNetwork

Almashal Foundation

“The festival of this kind does add to

the children growth getting an

experience of the outside world and

cultures. An exposure they could

never have thought of. Meeting and

interacting with others is also

growth and a world outside their

own village increases their horizon.”

Salma Sufi

Director

Islamabad

"The event gave exposure to the

outer world which is vital in

[children's] up bringing."

Ms. Shama Khan

Director

Islamabad

"With [Festival] you gave a chance

to working children to experience

films made for them..."

Asher Nazir

Program Manager

Working Children Program

Faisalabad

Development in Literacy

SOS Children's Village

Caritas Pakistan