MOBILE��APPLICATION�«MY ALLERGY CALENDAR»Start�of�promotion,�report

CETRINE©

MY ALLERGY CALENDAR

PROBLEM�AND�SOLUTION

CETRINE©

Product

Cetrine©�–�antihistamine,�that�reduces�the�severity�and�prevent�allergic�reactions.�

It�is�in�ТОР-3�among�the�antihistamines�in�Ukraine.

Problem

Low�brand�awareness�among�the�women��aged�25-35

Solution

Mobile�application

Task

Building�brand�awareness�in��TA�of�25-35

Making�communication�platform�that�is�closed�to�TA

CETRINE©

Number�of�users�with�different�OS.

Winter�2014-2015***

MOBILE�USERS�IN�UKRAINE

In�2013�there�were�

8 627 520 smartphones

in�the�three�largest�

networks�of�Ukrainian�

mobile�Operators.*

*� Forbes�Ukraine,�2013�http://goo.gl/9pEZZi

**� Ipsos�MediaCT�on�request�Google�Ukraine,�2013�http://goo.gl/7BZ1Y1

***� Liveinternet�Statistics�http://goo.gl/qQ6V1I

of�Ukrainians�are�using�smartphones

14%8�627�520� of�users�visit�sites�

from�mobile�devices�every�day.**

50%2.647,921

552,126

258,027

81,958

676,108

CETRINE©

ALLERGY�IN�UKRAINE

Suffered�from�allergies�for�the�past�six�months

Didn’t�takeantihistamins

2�000�000�people�14% 40%

CETRINE©

MY�ALLERGY�CALENDAR

FUNCTIONS

Warns�users�about�the�beginning�of�the�allergy�season

Real�allergy�forecast��in�a�convenient�interface

Innovative�approach�to�scientific�data

Current�updated�information

Personalization.��Уou�will�receive�a�notification�about�your�allergies

Personalized�encyclopedia

Taking�care�of�your�body�and�health

APPLICATION�ASSISTANT

�if�you�or�your�friend��have�allergies

MY ALLERGY CALENDAR

APPLICATION�ASSISTANT

�if�you�or�your�friend��have�allergies

MY ALLERGY CALENDAR

Help�to�keep�track�of�allergies�in�daily�

forecasts

Send�notifications�to�users

CETRINE©

HOW�IT�WORKS

•�Calendar�and�weather

•�Daily�forecast�of�active�allergens

•�33�allergens

•�Choose�yours •�Edit�your�info

PROFILE SCREEN

MAIN SCREEN

ALLERGEN

SCREEN

CETRINE©

HOW�IT�WORKS

useful�information�about�allergens�

33�DETAILED SCREENS

CETRINE©

REAL�FORECASTS

They�work�with�compact�unit Burkard,�designed�to�sample�airborne�particles�such�as�fungus�spores�and�pollens,�continuously�for�periods�of�up�to�seven�days�without�attention.

We�get�weekly�forecasts�from�

Ukrainian�Association�of�Allergology.

pollens

fungus�spores�

CETRINE©

REPORT�IN�THE�CONTEXT�OF�PROMOTION�����������IN�MARCH�2015

CETRINE©

APP�REVIEWgagadget.com

http://gagadget.com/16673-obzor-prilozheniya-moj-kalendar-allergij/

572�000Reach

Link

CETRINE©

APP�REVIEWukrainianiphone.com

http://ukrainianiphone.com�/26/03/2015/216821

350�000Reach

Link

CETRINE©

APP�REVIEWyablyk.com

http://yablyk.com/789634-moj-kalendar-allergij-prilozhenie-dlya-iphone-i-ipad-kotoroe-pomozhet-effektino-borotsya-s-boleznyu

332�000Reach

Link

CETRINE©

ARTICLE�ON�relax.com.ua

http://relax.com.ua/news/good-news/mobile-app-for-allergics-relized

135�000Reach

Link

CETRINE©

WORK�WITH�FORUMS�

Women forums

http://forum.tvoymalysh.com.ua/

http://www.chicco.com.ua/forum/

http://ovulation.org.ua/forum/

http://forum.mama.mk.ua/

http://kroha.dn.ua/index.php

http://www.malecha.org.ua/forum/index.php

http://www.mama.kharkov.ua/forum/

http://rebenok.cn.ua/

http://forum.roditeli.ua/

http://pregnancy.org.ua/forum/

Medical forum

http://www.likar.info/forum/

http://www.komarovskiy.net/forum

500�000Reach

Links

CETRINE©

WORK�WITH�SOCIAL�MEDIA

http://vk.com/�businessmama

http://vk.com/�love _ mama

Women audience

1�507�000Total�subscribers

Links

602�800Reach

640�000

867�000

Subscribers

Reach

CETRINE©

WORK�WITHSOCIAL�MEDIA� �

Ukrainian audience

648�400Total�subscribers

260�000�

https://vk.com/academy _ _of _ daring _ women�

https://vk.com/right _ thought _ s

https://vk.com/correct _ phrase _ s

https://vk.com/vredinu

https://vk.com/bukra

https://vk.com/aeon.aeon�

Links 114�000

181�000

81�400

82�000

132�000

58�000

Subscribers

Reach

CETRINE©

WORK�WITHSOCIAL�MEDIA� �

https://vk.com/astmallergi�

https://vk.com/prosto _ o _ z

https://vk.com/public69565480

Medicine / Health

1�180�000Total�subscribers

Links

472�000Reach

14�500

732�000

433�000

Subscribers

CETRINE©

WORD�OF�MOUTH

CETRINE©

REVIEWS�ON�STORE

CETRINE©

KPI

2�095�470Totalreach

CETRINE©

THANK�YOU�FOR�ATTENTION!