report analysis comm

8/10/2019 Report Analysis Comm

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Abhijeet Dash UM14001Chavan Prajakta UM14021

Kundan Mohapatra UM14032

Sakshi Choudhary UM14046

Shitika Ujjain UM14052

Sumukh Savanur UM14057

GROUP RESEARCH PROJECT ON

PROSPECTUS OF XIMB

Group 7



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ABSTRACT

The main purpose of the prospectus should be making available all possible information an

aspirant seeks to obtain before deciding to join the institute.



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Summary

The report provides an analysis and evaluation of the current Prospectus 2014 of XIMB and

Xavier University. Methods of analysis include comparison with the prospectus of two best

colleges in India which offer the same set of courses. A primary research was also done to find

out the opinion of the students, to access each parameter on which a good prospectus should be

judged. Results of the data analysed have been showed in the form of Pie charts.

The report finds the prospectus in its current position needs improvement. The major areas that

require remedial action include:

Mention of the good alumni network

Making the prospectus light on information

The report concludes that to a large extent the image portrayed in the prospectus and the real

scenario at XIMB were matching for 68% of the students who took the survey. However, a newand improved version of the prospectus was created based on the findings of the research. The

new prospectus includes a special mention of the Alumni network, portrays a usual day at XIMB

and is lighter in terms of content as per the remedial action.

The prospectus of a college is like a mirror giving the true image of the college in terms of both

content and intent. Upgrading of the prospectus every year becomes necessary to match the

requirement of time and reflecting the academic growth of the institution.



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ACKNOWLEDGMENT

The past fortnight had been a great learning experience and it wouldn’t have been without the

support of various people, who helped us to accomplish our project successfully. We express our

sincere thanks to all those who had guided us in one or the other way.

We would like to express our heartfelt gratitude Fr. A. C. Jesurajan for giving us an opportunity

to work in a team and enhance our communication skills. We would also like to thank father for

providing us with an insightful topic which helped us brainstorm the varied hidden aspects.

We would also like to thank all those who took our survey and helped us in the primary research

of the topic.



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Table of Contents

1. Chapter 1: Introduction ........................................................................................................................ 1

1.1. Problem Statement ...................................................................................................................... 1

1.2. What is Prospectus? ..................................................................................................................... 1

1.3. Presentation of information in prospectuses. ............................................................................ 2

1.4. Designing a Prospectus ................................................................................................................ 3

1.5. Instructions ................................................................................................................................... 3

2. Instruments and Questionnaire ........................................................................................................... 5

2.1. Instrument ................................................................................................................................... 5

2.2. Questionnaire .............................................................................................................................. 5

3. Experimental Design ............................................................................................................................ 6

3.1. Step 1: Themes and Issues .......................................................................................................... 6

3.2. Step 2: Survey .............................................................................................................................. 6

3.3. Step 3: Comparative Study of prospectus of various colleges ................................................. 6

3.4. Step 4: Data gathering from online and print media ............................................................... 6

3.5. Step 5: Detailed Analysis ............................................................................................................ 7

3.6. Step 6: Reporting ........................................................................................................................ 7

4. Analysis of Data .................................................................................................................................... 8

4.1. Review of Harvard Business School Prospectus .................................................................... 11

4.2. Comparison Analysis of various Indian B-Schools ................................................................ 12

4.3. What does XIMB (XUB) want to portray through its prospectus? ...................................... 12



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1. Chapter 1: Introduction

1.1.

Problem Statement\

The purpose of this project is to read and interpret what the prospectus 2014 of XIMB and

Xavier University tries to project in its prospectus to the aspirants applying to the institution.

The first objective of the project is to research on the different admission brochures published

by the top management institutions across the country and try to interpret the image these

brochures try to project. The second objective constitutes preparing a new prospectus 2015 to

incorporate any new ideas or suggestions found during the research.

The research revolves around the prospectus which are documents issued by the institutions

which give a general idea about the facilities available in the institute. It also gives

information about the faculty as well as the courses available.

The analysis of prospectus is divided into two parts. The first section deals with comparativeanalysis of prospectus of different institutions with respect to XIMB. The second section

deals with the suggestions and the new ideas incorporated in the prospectus.

1.2.

What is Prospectus?

A university or school prospectus is a document sent to potential (prospective) students to

attract them to apply for admissions. It usually contains information about the institution and

the available courses, including advice on how to apply and the benefits of accepting a place.

Many universities have an individual prospectus for each course or group of courses that they

offer. Most universities have both online and paper versions of their prospectus, and they aredivided into an Undergraduate Prospectus and a Postgraduate Prospectus. If asked, an

application form can be sent.

The prospectus usually contains information on the individual courses, the staff (professors),

notable alumni, and the campus, special facilities (like performance halls for music schools

or acting stages for drama schools), how to get in contact with the university, and how to get

to the university. Some universities also provide an audio recording of their prospectus being

read aloud on CD for the sight-impaired. A prospect is for entry in a specific year or

semester/term (e.g. September 2007) is usually available one to one-and-a-half years

beforehand. Some universities also use the term 'prospectus' to mean the formal meeting for proposing a graduate thesis or dissertation.

Every college builds its prospectus which is given to the students during they are admitted to

the college. This prospectus is like a mirror and as one looks into it he should get the image

of what the college is in terms of content as well as intent. If this prospectus remains the

same every year then it portrays a picture of stagnation in terms of academic growth of the

institutions. So up gradation of the prospectus is necessary every year new content and new



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intent that matches the requirements of time and reflecting academic growth of the

institution.

1.3.

Presentation of information in prospectuses.

(a) The information required in a prospectus need not follow the order of the items or otherrequirements in the form. Such information shall not, however, be set forth in such fashion as

to obscure any of the required information or any information necessary to keep the required

information from being incomplete or misleading. Where an item requires information to be

given in a prospectus in tabular form it shall be given in substantially the tabular form

specified in the item.

(b) You must present the information in a prospectus in a clear, concise and understandable

manner. You must prepare the prospectus using the following standards:

a) Present information in clear, concise sections, paragraphs, and sentences.

Whenever possible, use short, explanatory sentences and bullet lists;

b) Use descriptive headings and subheadings;

c) Avoid frequent reliance on glossaries or defined terms as the primary means of

explaining information in the prospectus. Define terms in a glossary or other

section of the document only if the meaning is unclear from the context. Use a

glossary only if it facilitates understanding of the disclosure; and

d) Avoid legal and highly technical business terminology

(c) All information required to be included in a prospectus shall be clearly understandable

without the necessity of referring to the particular form or to the general rules andregulations. Except as to financial statements and information required in a tabular form, the

information set forth in a prospectus may be expressed in condensed or summarized form. In

lieu of repeating information in the form of notes to financial statements, references may be

made to other parts of the prospectus where such information is set forth.

(d)

(1) To enhance the readability of the prospectus, you must use plain English principles in

the organization, language, and design of the front and back cover pages, the summary,

and the risk factors section.

(2) You must draft the language in these sections so that at a minimum it substantiallycomplies with each of the following plain English writing principles:

a) Short sentences;

b) Definite, concrete, everyday words;

c) Active voice;

d) Tabular presentation or bullet lists for complex material, whenever possible;

e) No legal jargon or highly technical business terms; and



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f) No multiple negatives.

(3) In designing these sections or other sections of the prospectus, you may include pictures,

logos, charts, graphs, or other design elements so long as the design is not misleading and the

required information is clear. You are encouraged to use tables, schedules, charts and graphic

illustrations of the results of operations. Any presentation must be consistent with the

financial statements and non-financial information in the prospectus. You must draw the

graphs and charts to scale. Any information you provide must not be misleading.

1.4.

Designing a Prospectus

Institutes often use prospectus to make themselves get identified from the other business

schools. The prospectus is the first communication between the aspirant and the institute. The

visual appeal that it is successful in creating in the eyes of the readers constitutes the major

requirement of a good prospectus.

However, a few basic elements must be kept in mind while designing a good and vibrant

prospectus

The prospectus should be crisp and short, while highlighting the important points

It must create a unique image of the institute

It should be easily understandable and should not be too complicated.

1.5.

Instructions

Decide what the prospectus is for (to describe a proposed project, to outline the benefits

of a product or financial tool) and the audience it needs to be directed toward.

Outline the main topics (headings) to be addressed within the prospectus. For example,

a prospectus for an art competition will need to address the purpose or reason for the

competition, eligibility of the artwork and artist (size and medium of the work, the age,

training, and geographical location of the artists), entry fee, procedure for entering,

calendar of deadline dates, shipping directions, awards/sales offered to accepted

entrants, selection process, other topics of interest to the prospective entrant (name of

jurors, venue for the showcasing of the selected works, catalog details).

Collect the pertinent information and fill in the chosen headings of the prospectus. Choose a style in which to present the information. For example, a research prospectus

will differ from a financial product prospectus although both are created with the

intention of garnering support and revenue. Both will use active voice, both will outline

the history of the product or research. However, each will be speaking to a different

type of audience with different types of needs and pre-existing knowledge.



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Place the prospectus information in the appropriate format for printing, sending,

handing out or mailing. This may require the work of a graphic designer, a legal

perspective and marketing expertise.



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2. Chapter 2: Instruments and Questionnaire

2.1. Instrument

Out of the 6 research methods in management we have taken Field Method which takes the

views of the people or the uncritical opinion of the people. We used the mass surveytechnique using the web survey tool- Qualtrics.The Qualtrics Mailer provides an easy and

convenient way to distribute the survey among large groups of people. By using the mailer,

we sent customized email invitations to our participants and tracked their response.

2.2. Questionnaire

1. Did you go through the prospectus completely before the final admission?

o Yes

o

No2. What is the first thing you look for in the prospectus of a Business school?

o Placements

o Infrastructure

o Course structure

o Student life

o Career path

o Faculty and Publications

o

Fee structure and Financial Aid

3. How important do you think pictures are in the prospectus Business School?

Rate it on the scale of 1 to 5

4. What attracted you in the prospectus of XIMB?

o Stress on social awareness, values and ethics

o Rankings

o Alumni Base

o

Placement figures

o Ongoing research by the faculties

5. Did the prospectus 2014 depict the true picture of XIMB?

o Yes

o No



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3. Chapter 3: Experimental Design

Given the constraint involved in floating the questionnaire beyond the four walls of XIMB we

surveyed the students of XIMB and XUB campuses only. There were 230 responses in total to

the questionnaire we floated over the internet. We believe the data collected, largely reflects the

sentiments of the crowd in other business schools too. The challenge was to generate reliableestimates that are comparable over time.

3.1. Step 1: Themes and Issues

1. Find out the image that the institution wants to project and show if it has succeeded in

attaining its purpose.

2. To ascertain goal is attained or not, make the necessary changes and prepare a Prospectus

2015 that will incorporate your suggestions.

3.2.

Step 2: Survey

Analyzing of survey consisted of a number of interrelated processes that were intended to

summarize, arrange, and transform data into information. Our objective was to understand

the characteristics of typical B-School student, then transform the raw results into

information that enabled us to paint a clear picture of what the prospectus should contain.

The questionnaire consisted of four questions which we believe captured the logic behind the

decision to choose the B-School prospectus. The questionnaire was floated over the internet-

Social Media and E-mails – to the students. This helped us to reach out to students from both

the campuses in a very quick time.

3.3. Step 3: Comparative Study of prospectus of various colleges

We used compare-and-contrast model to analyze the prospectus of some of the major B-

School in India. This helped us to capture several commonalities and crucial differences

between these prospectuses. The frame of reference for the comparison of prospectuses was

the inclusion of some key parameters like statistics, alumni base, student activities, and

placements and so on.

The grounds of comparison was how premier B-schools in India project themselves through

their prospectus to the aspirants.

3.4. Step 4: Data gathering from online and print media

With the proliferation of B-Schools in our country aspirants now have to choose between

plenty of premier colleges. Electronic media especially internet and mobile applications have

become important resources for information gathering for the aspirants. Several internet

portals have now started the services of answering frequently asked questions regarding



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MBA admissions. These internet portals and other media platforms were included as a part of

our research data.

3.5. Step 5: Detailed Analysis

Analysis is the most important aspect of the survey research. Data set collected must be

turned into actionable information. The process of analysis lead to a variety of courses of

action.

We carried out a basic analysis using charts and tabulations. We also carried out a simple

regression analysis to find out why a person answered the way that they did.

3.6. Step 6: Reporting

After analyzing your survey data, we created a report of the findings. As the findings

required significant explanations and were text heavy, we created reports using MS Word.

Report analysis includes display of trends and patterns using pie charts and analysis andcomparisons of B-Schools to support the conclusions we have drawn.



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4. Chapter 4: Analysis of Data

The response indicates

that majority people go

through the details in the

prospectus before joining

the Institute.

Thus it plays a major role

in their decision of joining

or not oinin .

The response of the students

depict that placement figures

is the first thing they look forin a prospectus.

Student life and fee structure

follow thereafter.

Thus these areas must be paid

special attention while

drafting the prospectus.



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33% students rated the

importance of pictures as 5 and27% as 4 which shows that

pictures are very important for

the target audience. It adds to the

visual appeal and makes the

prospectus more interesting.

After placement companies and

figures, the social values and

alumni details attracted the

attention of the students. Thecommittees and institute’s rankings

also had an effect on their

decisions.



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The revised prospectus of XIMB attached herewith has been designed keeping in mind the

changes that need to be incorporated after analyzing students’ views and comparison with other

top B schools. One new area that has been laid focus upon is the Alumni network. The Alumni

network plays a very important role in the life of a B school student. They play a major role in

the placement an internship processes. Also efforts have been made to describe a typical day at

XIMB. The uniqueness of the life at XIMB has influenced lot many people and has attracted

students to the institute. The other sections have mostly been kept intact with minor changes.

The prospectus has been kept light on information and minute details as those willing to read

details can do so from the website too and unnecessary information overload makes the

prospectus dull and boring. This also ensures a sense of curiousness among the aspirants to know

more about XIMB.

To a large extent the image

portrayed in the prospectus and thereal scenario at XIMB were

matchin for 68% of the students



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4.1. Review of Harvard Business School Prospectus

BROAD TABS SUB POINTS REMARKS

THE HBS

DIFFERENCE –

What will you do?

6 Differentiators 1. Student community connects easily with

crisp and bulleted points and this has

been taken care of in their prospectus

2. Usage of vivid colors and pictures

3. 6 concrete points that sets them apart

from other institutes.

ACADEMIC

EXPERIENCE Curriculum

Faculty & research

The field method

HBS case method

Initiatives Joint degree programs

The section experience

1. Focus on learning in practice i.e, through

case studies and discussions of live

problems.

2.

The curriculum has been presented in

such a way that it appears interesting and

practical rather than being justtheoretical.

3. The importance of case study highlighted.

4. Clearly lays down the social initiatives of

the institute.

STUDENT LIFE Activities, government

& clubs

Student profiles

1. List of clubs laid down alphabetically

adding to the visual appeal.

CAREER PATH Career assessment

Career development

resources

Career outcomes

1. Career path well defined for the new

prospective students.

2.

Details about career counselling andsupport services laid down.

ADMISSIONS Who are we looking for

Class profile

Application process

Application dates

Events

From the director

Webinars

1. Clearly defined qualities that they are

looking for in a student.

2. Class composition in terms of gender,

nationality well defined.

FINANCIAL AID Cost summary

Domestic students

International students

External funding

opportunities

How to evaluate a

sponsorship offer

1. Scholarship and other details

transparently laid down.



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4.2. Comparison Analysis of various Indian B-Schools

Broad Categories

XIMB XLRI IIM -Bangalore

Director’s Message Yes Yes Yes

Campus

Infrastructure

Yes Yes No

Why this B-School? No No Yes

Industry Interaction-

Business Conclaves,

Guest Lectures ,

Conferences,

workshops

conducted

No Yes Yes

Life@ B-school No Yes Yes

Student Activities /

Committees

No Yes Yes

Notable Alumni No Yes Yes

Laurels @ B-school

competitions and

cultural festivals

No Yes Yes

Faculty Messages Yes

Admission Process Yes Yes Yes

Convocation Pictures No Yes

Programmes Offered Yes Yes YesFinancial Aid/

Scholarships

No Yes No

Global MBA Yes Yes No

Research &

Publications

No Yes No

4.3. What does XIMB (XUB) want to portray through its prospectus?

Target audience: The prospectus is sent to only those candidates who apply to the institute to

provide them in depth knowledge about the Institute’s course, culture, faculty etc and helps

them to compare it with the other B schools.

The Xavier Institute of Management that has now become a part of Xavier University has

additional motives to achieve while issuing its prospectus from this year onwards. The

emphasis will be laid on the University tag that it has now achieved which will add to its

reputation. The expanding campus and additional courses will now be laid more focus upon.



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However as this is a Jesuit institute, utmost importance shall be laid up on the social ethics

that the institute has been proudly proclaiming since the beginning.

The prospectus shall also mention about the placements and highlight the fact that increase in

batch size did not affect the placements adversely.

Any other new initiative taken by the institute or its students in the past year shall be

highlighted. Infrastructural developments shall also be displayed primarily via pictures.

Alumni achievements can be mentioned to strengthen reader’s confidence in the institute.



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