IntroductionThis task will be looking into the implementation of e commerce for the company named BBQfun, which has been decided for the purpose of this assignment. With this objective firstly we will be looking into freezing the requirement of physical as well as human resourcing which will be required for this new development. This will be done with the help of reviewing documentations of organisational as well as carrying out a research on the topic of e commerce. Apart from the plan of physical and human resourcing we will also attempt to establish performance measures and targets for these resources. Finally, we will need to propose resourcing and associated operational changes to the Operations General Manager, who will, in consultation with the CEO and Board of Directors, provide approval.

Requirement of Human ResourcesIn view of the fact that the company does not have any e commerce activity at the present and no current staff has any online customer service skills, it will need to develop as well as maintain this tool. Hence the plan for the recruitment of the human resources who will be needed for this has to be made keeping this in mind. Following will be the points which need to be decided for this purpose:

Number of employees required and their roles:

The number of employees who will be required for the implementation of e commerce website will be around 17. These will comprise of a group of 2 technology consultants who will help in developing the e commerce application of the website. However these employees will be contractual and they will be on boarded only for a time period of 3 months during the time when this website will be developed. The e commerce website will take 50 days to develop and the remaining 40 days will be used for carrying out user acceptance test for the website and fixing any major or minor glitch which may be there in the website.

Apart from these consultants, the other requirements are:

8 online sales and customer service people for managing increased online customers. Out of these 8 people, 4 online people will be drawn out from existing employees at the two stores which are overstaffed

4 additional warehouse workers will be needed

6 additional drivers will be needed

Hours:

As already mentioned the technology consultants will be recruited on a contractual basis and they will be on boarded only for a time period of 3 months. However, all the other employees will be recruited on permanent basis. The timings will be usual for all of these employees which is 10 am to 6 pm.

Skills or qualifications:

In view of the fact that BBQfun has a website which lacks the functionality of e commerce and it needs to be modified extensively for incorporating this functionality in line with relevant technical specifications, the technology consultants are needed to be well proficient with their works. These people should be having adequate relevant work experience along with a degree in relevant field of technology and engineering. However, the most important requirement will be their prior experience in handling such projects.

For the sales and customer service people for managing increased online customers, the new recruitments need to have a masters’ degree in business administration preferably in the field of marketing and sales.

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The other people will not have any set criteria.

Pay:

The remuneration for the marketing and technology people will be $3,000 each as has been mentoned in the policy of the company.

These people will be reporting to the existing members of the higher Management Team of the company. The technology people will be reporting to Kim Chen who is the general manager for the Operations department. The existing marketing people will keep on reporting to Sam Lee, Marketing Manager. The other will report to team leaders in warehouses.

Requirement of Physical ResourcesWe will first identify the physical resources which will be required for the implementation of the e commerce website:

1. No technological

● 6 delivery trucks needed to enable distribution

● 3 forklifts are needed

● Reconfiguration of the office space.

2. Technological

A server with higher capacity and following specification

o Xeon 5620 Dual Quad Core CPU

o 24GB Ram

o 4X15K RPM Raid-10 Disk Array

o 100 Mbps Port

o Cloud Linux OS

o LiteSpeed Webserver

Plan for Physical and Human resourcingFor the resourcing of human, the internal human resource management team which is lead by Les Goodale will be carrying out the recruitment and on boarding activities. With the help of various third party consultants this can be done as well. For the warehouse and drivers, reference and contacts can be used by the team managers and the person who is in charge of implementation of the e commerce website.

For the procurement of the physical requirements, the IT team will be entrusted with the task.

Performance Measures and TargetsThe associated performance measures and targets will vary according to the roles of the personnel. For the technology consultants the associated performance measures and targets will be to launch the website on or before the given timeline and making any required change within the 50 days timeframe after the initial culling period of 50 days.

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For the people in sales and marketing there will be number driven targets of sales. This number will be 20% of the physical sale for the store during year 1 of operation. This ration will increase to 50% and 75% in next 2 years. For the other backend drivers and warehouse managers, their timing of work etc can be used as the associated performance measures and targets.

Resourcing and associated operational changesThe resourcing specifications have been given in details in the previous part of this report. The senior management needs to review and approve it in view of the organizational policies. The operational changes which will be entailed by the use of e commerce will include a higher budget for the website development and technology initiatives. This will also call for senior management approval.

References Chen, L. (2000). Enticing Online Consumers: A Technology Acceptance Perspective Research- in-

Progress. ACM Proceedings, SIGCPR.

Diwakar, H., Marathe, M. (2000). The architecture of a one-stop web-window shop. December, ACM SIGecom Exchanges, Volume 2 Issue 1.

Morrison, M., Morrison, J., and Keys, A. (2002). Integrating Web Sites and Databases. Communications of the ACM, September, Volume 45, Issue 9.

Kubilus, N. J. (2000). Designing an e-commerce site for users. September 2000, Crossroads, Volume 7 Issue 1.

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