@wouterla

Replace your Backlogwith Experiments

Wouter Lagerweij

wouter@make.io

@wouterla

#xpdays

@wouterla

#TeamDevelopment #TeamBusiness?

@wouterla

Team

@wouterla

Organisation

@wouterla

On-site Customer

@wouterla

PO

@wouterla

Proxy PO?

@wouterla

@wouterla

Agile Fluency

@wouterla

@wouterla

@wouterla Source: http://martinfowler.com/articles/agileFluency.html

@wouterla

Shortcuts!

@wouterla

Finished means in the hands of user and delivering value, not just ‘in production’

@wouterla

@wouterla

First Steps

@wouterla@wouterla

K.I.S.S.

@wouterla@wouterla

PirateMetrics

@wouterla@wouterla

UseWhatYouHave

grep | sed | awk | cut | wc

logstash / kibana / grafana

google analytics

@wouterla@wouterla

DashboardIt

@wouterla

@wouterla

Show Off

@wouterla@wouterla

Demo

@wouterla@wouterla

Demo

1. Metrics for the sprint2. Show ‘Before’ state3. Present experiments

a. Version Ab. Version B

4. Present ‘After’ state5. Show features6. Feedback, new ideas, ...

@wouterla

@wouterla

Roadmap

@wouterla

April● Feature 1● Feature 2● Feature 3● Feature 4

May● Feature 5● Feature 6● Feature 7● Feature 8

June● Feature 9● Feature 10● Feature 11● Feature 12

July● Feature 1● Feature 2● ...

@wouterla@wouterla

Goals

Goal:Improve product detail

views coming via search

Goal:Improve retention

active users first 30d

Goal:Improve conversionproduct detail > cart

@wouterla@wouterla

Metrics

Goal:Improve product detail

views coming via search

Goal:Improve retention

active users first 30d

Goal:Improve conversionproduct detail > cart

Nr. of searches per sessionClick-through to detail page

Time to return visitNr of visits in first 30d

Clicks on ‘buy’ button per detail page visit

@wouterla@wouterla

Features

Goal:Improve product detail

views coming via search

Idea:Improve relevancy results

Idea:Supply filters

Idea:Offer ‘more like this’

Idea:Offer ‘others searched for’

Idea:Use previous clicks for

relevancy

@wouterla@wouterla

Tests

Idea:Improve relevancy results

Idea:Supply filters

Idea:Offer ‘more like this’

Idea:Offer ‘others searched for’

Idea:Use previous clicks for

relevancy

Test:Add two most common

filters

Test:Offer list of ‘like this’ in detail

page

Test:Offer extra search term based on search history

Test:Use ‘like this’ on previous

clicks

@wouterla@wouterla

ResultsTest:

Add two most common filters

Test:Offer list of ‘like this’ in detail

page

Test:Offer extra search term based on search history

1.5% more searches1% more detail views

.5% more searches4% more detail views

5% more searches2% more detail views

@wouterla

Next

@wouterla@wouterla

Budgets

@wouterla@wouterla

Alignment

@wouterla@wouterla

Reorganize?

@wouterla

Thanks!

Wouter Lagerweij

wouter@make.io

@wouterla

#xpdays