Repetition, Variety, Gestalt

REPETITIONUse of any element or object more than once in an artifact in order to structure a viewer’s experience of that work.

VARIETYVisual diversity to avoid an unintended monotonous composition and to hold the viewer’s interest.

Variety through alternating SCALE

….And color

Variety through alternating SCALE

….And color

GestaltAn aspect of cognitive psychology developed in the early twentieth century by German psychologists and philosophers investigating how the mind seeks unity and closure. The “gestalt” of an artifact is the general feeling it evokes in viewers-the sense of a whole, complete object.