renew lower manhattan
DESCRIPTION
A study outlining the feasibility of deploying the Renew Network in the Lower Manhattan Financial District. This study was prepared for the Downtown Alliance, the Business Improvement District running the Lower Manhattan financial district.TRANSCRIPT
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renew planning booklet manhattan
renew planning booklet - m
anhattan
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This study has been prepared by Renew for the Alliance for Downtown New York (Downtown Alliance), the Hugh L. Carey Battery Park City Authority,
the New York City Department of Sanitation, the City of New York Parks & Recreation department, and other public and private land owners in Lower Manhattan.
We would like to thank the assistance of Elizabeth Berger, Joseph Timpone, Bill Bernstein, Michael Ketring, Daniel Giacomazza, Steve Josefsberg, Felicia Tunnah, Joe Lanaro, Eddie Hudson and Daniel Ackerman at the Alliance for Downtown New York; Steve E. Harper and
Ernest Sanborn at the Hugh L. Carey Battery Park City Authority; Commissioner William Castro and Namshik Yoon at the City of New York Parks & Recreation Department; Commissioner John J. Doherty and Robert Lange at the Department of Sanitation; James F. Capalino, George Fontas, Brooke Schafran at Capalino & Company; Sid Davidoff, Arthur Goldstein, Howard Weiss, Sean John Crowley, Patrick Kilduff at Davidoff, Malito & Hutcher LLP; Michael T. Sillerman at Kramer,
Levin, Naftalis & Frankel LLP; & Howard J. Rubenstein, Julie B. Goldberg and Glen Caplin at Rubenstein Associates, Inc. in the preparation of this feasibility study. Without their support and
guidance this study would not have been possible. Thank you.
About this study Renew Lower Manhattan Planning Booklet
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Part I Renew Recycling + Information Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Part II Urban Design & Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Part III Lower Manhattan Deployment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Part IV On-Street Information & Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Contents Renew Lower Manhattan Planning Booklet
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part I
Renew Recycling + Information Network
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Renew Recycling + Information Network
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Introduction Renew Recycling + Information Network
01 02 03 04 05 06 07 08 09 10 11 12
A
B
C
D
E
F
MOORGATE
TOWER HILL
ALDGATEST. PAUL'S
BLACKFRIARS
MANSION HOUSE
BARBICANFARRINGDON
MONUMENT
LIVERPOOL STREET
BANK
Biographies of Presenter
Jason Ornstein, Director for the Americas, Media Metrica Ltd. Mr Ornstein has over seven years of investment banking and corporate development experience. During his business career, Mr. Ornstein worked on mergers & acquisitions, privatizations, divestitures, joint-ventures, strategic alliances and government relations. In 2003, Mr. Ornstein joined the US Army and was assigned to 10th Special Forces Group (A) where he was deployed three times to Iraq with distinction, earning a Bronze Star for his work. Mr. Ornstein has a BA in International Finance from the University of Miami and an MBA from Bocconi University in Milan, Italy.
Historical Milestones
In 2002, Media Metrica LTD (MM) was founded with the mission of creating the Renew Information and Recycling platform. In 2003, MM researched the best available technology to protect people and infrastructure at every Renew site. In 2006, MM successfully tested its combined blast armour and mitigation technology with its partners. In 2007, MM developed sun light readable LCD technology, and real-time message capability for its on-street communication needs with its partners. In 2008 MM secured its first contract to deploy the network in the City of London for 15 years.
The Team
MM is managed by a dedicated team of 11 and a strong network of partners with expertise covering media, finance, manufacturing, digital communication, planning, security and logistics. The Board is comprised of Chris Powell, a former Founder/CEO/Chairman of BMP DDB (2004 - DDB worldwide named global agency network of the year), Chairman of the Institute of Public Policy Research (IPPR) and Chairman to the National Endowment for Science Technology and Arts (NESTA). David Hunter, former Managing Director of 3i, and the investor base is led by George Magan, Partner/Director in a number of investment banking businesses focused on corporate finance and M&A advisory, hedge fund management, private equity, venture capital and other areas of principal investment. Mr Magan is a former trustee of the Royal Opera House and the London Philharmonic Orchestra, Council Member of the Ireland Fund of Great Britain, Member of the Court and Deputy Governor of the Bank of Ireland. The executive team is composed of: i. Kaveh Memari CEO, ii. Brian James COO, iii. Nick Payne as FD (formerly holding senior finance and management positions in EMI, Grand Metropolitan and Laporte plcs), iv. David Leonard as Logistics Director, and v. Jason Ornstien as Director of Americas (detailed biography included) bringing a substantial combined experience in concept origination, product development, team building, strategy and implementation.
City of London map with agreed launch locations
City of London seal for 15 year contract to deploy Renew
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Renew Renew Recycling + Information Network
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Renew Renew Recycling + Information Network
49.2”
72.8”
13.8”
Co-Branding Co-Branding
Blast Resistant Recycling Modules
41.3”
21.6”
Top View
Front Side View
32” High Brightness
LCD Screen
Co-Branding
New
sSp
orts
, Arts
& E
nter
tain
men
tCo
rpor
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Anno
unce
men
tsBu
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ews
Fina
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Wea
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Providing Pubic Service Information to Millions of Pedestrians
in Lower Manhattan.
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A Day in the Life Renew Recycling + Information Network
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A Day in the Life Renew Recycling + Information Network
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Slate St
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Liberty St Maiden Ln
John StNass
au S
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Wall St
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Platt St
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Ann St
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South St
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Cedar St
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Pedestrians Renew Recycling + Information Network
In 2003, 19,800 people walked past the corner of Broadway and Wall Street over the course of three peak hours, as compared to 11,590 at 43rd and Lexington directly in front of Grand Central Station.
Lower Manhattan – High Footfall
For trips of less than .5 mile in Manhattan, about 95% choose to walk
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2003 Pedestrian Volumes at the NE Corner of Broadway& Wall Street
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2003 Pedestrian Volumes at the SE Corner of Broadway& Fulton Street
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2003 Pedestrian Volumes at the SW Corner of Broadway & Beaver Street
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900 2003 Pedestrian Volumes at the SW Corner of Water St & Wall Street
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No. of Pedestrians
1.00 - 2.00 pm
12.45 - 1.45 pm
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5.30 - 6.30 pm
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Weekday Pedestrian Counts
SE Corner of Broadway and Fulton Street
NE Corner of Broadway and Wall Street
NE Corner of Broadway and Wall Street
SE Corner of Broadway and Fulton Street
NE Corner of Broadway and Wall Street
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Pedestrians Renew Recycling + Information Network
POPSParksBattery Park CityPrivate PlacementsRevocable ConsentPort AuthorityFederal Considerations
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Audience Renew Recycling + Information Network
Lower Manhattan
‘Lower Manhattan, Where Finance Lives’
‘Lower Manhattan Proudly Maintains its Role as the Financial Capital of the World’
Many of the leading names in Finance, Insurance and Real Estate (FIRE) are head quartered in Lower Manhattan
Home to the largest stock exchange in the world.
Home to the world’s most important market for technology stocks
The City of London
‘A Leading Centre for Financial Services’
The City of London is the‘World’s Leading Centrefor International Finance and Business Services’
The City of London’s banks, brokers, securities firms and insurers provide a massive pool of financial liquidity and human expertise
Home to the world’s largest foreign exchange market.
Home to world’s most important market for over-the-counter derivatives.
Recycling
When brands are associated with recycling issues 59% of consumers develop greater affinity, and the majority build preference away from competitors.
Consumers form positive associations with brands engaged in recycling, particularly healthy, modern, innovative, wise, idealistic and desirable traits.
Resident Population by Lifestyle Category
Rank % of Total Population
Urban Gold Coast 1 51%Young Literati 2 23%
Rank % of Total Population
Bohemian Mix 3 23%Other 4 3%
Lifestyle Category Urban Gold Coast Young Literati Bohemian Mix
Socioeconomic Rank Upper Upper Middle Middle
% of Total Population 51% 23% 23%
Predominant Elite Urban Singles & Couples Upscale Urban Singles and Couples Bohemian Singles
Characteristics Highly educated professionals Educated Professionals and students Mobile, well-educated singles Found mostly in urban cities, Found mostly around urban universities Have few children such as New York and Washington D.C. Have very few children, if any Have very few children, if any
Average Age Mixed; 42.5 25 to 44 years 25 to 44 years
Education Highly educated; Some college (25%), Some college (26%), College degree or higher (62%) College Graduates (47%) College Graduates (39%)
Employment Professional/Managerial (60%), Executives, professionals Executives, students, artists other white-collar occupation (32%) and students and writers
Lifestyle Preferences Own Audi/BMW/Merc purchased new Shop at Lord & Taylor, Pottery Barn Shop at Macy’s, The Gap & Characteristics Buy Montblanc/Waterman pens Own a Honda/Saturn purchased new Use whole bean coffee Shop ant Ann Taylor, William Sonoma, Own graphics software Drink champagne, imported brandy Banana Republic Own Apple computer Exercise at health club Buy $200+ area rugs Use expresso/cappuccino machine Take 3+ dom’ personal trips annually Drink imported wine Drink imported wine Use coupons for food Own laptop PC Plan for large purchases Change jobs Attend live concerts Use coupons for groceries Use travel agent for foreign trips Exercise at health club
Media Preferences Listen to jazz, urban contemporary Listen to classical and variety radio Listen to urban contemporary, sports, & news radio Read New York magazine, Tennis, news and Spanish radio Read New York Times, Elle, Vanity Fair, Ski, Smart Money, Read New York Times, Spin, Bicycling, Town & Country, Spin, Food & Wine, Self, Metropolitan, Home, Audubon and GQ Elle, Vanity Fair, Metropolitan Home, Popular Photography & Esquire Watch Bravo, Frontline, Homocide: Ladie’s Home Journal, Business Week Watch Siskel & Roper, Late Night with Life on the Street, The Late Show Watch Sci-Fi channel, CBS’s Face the Conan O’Brien & pay-per-view movies with David Letterman, Siskel & Nation, Entertainment This Week, Late Roper, American Journal, and Night with Conan O’Brien, ShowTime NBC Sportsworld at the Apollo, Saturday Night Live Sources: Claritas, Inc. (PRIZM), and Economics Research Associates.
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Audience Renew Recycling + Information Network
Lower ManhattanAudience 350,000 (approx)
WorkersGovernment 102,630 33%Finance, Insurance & Real Estate 93,300 30%Professional & creative Services 68,420 22%Other 31,100 10%Nonprofit 15,550 5%
MilestonesResidential Median Income is nearly triple Manhattan’sAreas affluence attracted Hernes & Tiffany in 2007Wall Street accounted for 69% of Private Sector WagesNew Goldman Sach Headquarters to open in MayFreedom Tower to break street levelHotel inventory to surge by 150% by 2010
Residents 59,000Average Household Income $241,967% over $400,000 15.7%% Employed 82.7%Finance, Insurance & Real Estate 28.0%% walking to work 25.9%% working from home 9.5%
Tourists 16,000Annual Visitor Counts (approx) 5,900,000Hotel Ocupancy 84.0%Business Travellers 63.0%Business Travellers’ Average Income $206,000
Media Market Renew Offering[exclusive]
[inclusive]
[competitive]
[low profit]
[exclusive]
[inclusive]
[competitive]
[low profit]
Premium
Mass Premium
Mid Market
Mass Market
Premium
Mass Premium
Mid Market
Mass Market
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Maintenance Renew Recycling + Information Network
A team of surveillance operators will ensure that the Renew units are in peak condition at all times.
At each visit surveillance operators use hand-held devices to record:
• Theconditionoftheunit
• Thelevelofrecycling
• Theconditionofthestreet-scene
• Digitalphotographsoftheunit and surrounding pavement
Opportunity of Outsourcing Maintenance & Surveillance Contract to Downtown Alliance & Battery Park City.
• SanitationStaffcurrentlycleans streets, removes graffiti and services over 600 receptacles
• RevenueStreamtoDowntown Alliance & Battery Park City
• ContractedlikePublicPhone Maintenance Deal
• AllorPartoftheContract
• Theconditionoftheunit must meet Renew standards
Flyposting & debris Graff iti Damage & vandalism
Handheld device Surveillance operators use hand-held devices to record the condition of each Renew unit.
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Renew Operational Centre Renew Recycling + Information Network
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Maintenance Crew + Vehicles Renew Recycling + Information Network
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Reporting Renew Recycling + Information Network
The status of any or all of the Renew units can be viewed at any time through the online maintenance system.
Information available in the online reporting system includes:
• Theconditionofeachunit
• Thelevelofrecyclingineachunit
• Theconditionofthestreet-scene
• Digitalphotographsoftheunit and surrounding pavement
• Thetemperatureofthehardware and network status.
• Statisticsontheamountof programming time devoted to each channel.
• Statisticsonthenewsand information being shown on each channel.
• Qualitativedatagathered from external parties
• Detailedreportsonanyof the above information
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Renew in Lower Manhattan Renew Recycling + Information Network
The aim of the ecological footprint will be to put in practice Renew’s environmental policy to achieve the optimal recycling solution for Lower Manhattan. There are three dimensions to Renew’s ecological footprint: •Theunit •Theoperation(whichincludesinstallation) •Thelandfill/recyclingimplications These dimensions are expanded below.
01. The Unit The unit is composed of five components – the blast module, the display module, the digital components, the top cover, and the apertures. There is a bill of materials for each component which identifies its elements and weights. These elements are analysed into their most fundamental form (i.e. if plastics, what type, organic or inorganic, or if aluminium, virgin or recycled). In terms of weight, a Renew unit is composed of more than 50% recycled materials.
02. Installation The unit’s deployment consumes resources. Its concrete base, transportation and installation at site require energy and modes of transport to reach their destination. These have been identified and will be monitored by the chosen installation contractor with a view to achieving savings in the resources consumed.
03. Operation
The operation of the unit breaks down into three categories: the unit, the personnel, and the backbone digital systems. Electricity is the primary resource consumed by the Renew unit, with an annual consumption of 1,620 kWh. The use of green energy from renewable sources (i.e. wind- farms) can entirely mitigate the carbon footprint for this energy. The Renew unit uses technology which minimises the use of energy by adjusting the brightness of the screens to the ambient light levels throughout the day. Furthermore, the wear-and-tear of the components are carefully monitored to minimise replacement rates. Renew maintenance personnel operate a fleet of electric scooters and vehicles. Electric scooters and trucks carrying rapid response, deep cleansing and auxiliary services are powered by the same renewable energy source as the Renew units. The life cycle of communications equipment, such as mobile phones and pdas are monitored and are recycled in compliance with EPA. The Renew network relies on data communication between server sites, as well as a host of other digital support systems which are consistent with all operations outlined above and will use renewable energy. The ultimate aim of Renew will be to provide Lower Manhattan with the most environmentally sustainable on-street recycling solution, addressing the complex needs for communication and safety for NYC commuters.
Ecological security
Renew is committed to protecting and preserving our planet
Renewed life
Renew is composed primarily of recycled material
Energy saving displays
Renew optimises energy through adaptive brightness sensors
Life saving armour
Renew is designed to protect people and property
Renewable energy
Renew and its fleet are powered by wind farms
Environmental messaging
Renew programming includes an environmental channel
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Ecological Footprint Renew Recycling + Information Network
Renew provides a secure, unique, creative, and
sustainable medium to provide public service
information and recycling in Lower Manhattan.
Statistics
1.0 ton of materials are used to manufacture a Renew unit, of which more than 50% is composed of recycled materials A Renew units can collect an estimated 1.5 tons of recyclables (primarily paper) per year 4,320 kWh of electricity sourced from renewables are used per annum in the operation of a renew unit. Renew’s energy consumption is carbon neutral All electronic components are recycled in compliance with the EPA’s Resource Conservation Challenge and the national electronics recycling effort
Power output
The system, (just one digital module) with the screen running at full brightness, consumes 210W, of which 190W is the display, 10W the computer and 10W the fans, modem and webcam and other components. For a 24 hour period this equates to just over 5.0 kilowatt hours Using adaptive brightness technology and turning the screens off at night and the rest of the components into standby atnight time it estimated that Renew will use 3.5 kWh and on a summer day and 2.7 kWh on a winter day.
Material Weight (lb) Weight (kg) Recycled (%) Recycled (lb) Recycled (kg)
Steel 1,390.4 627.1 74.6% 1,037.1 467.7Compressive Layer 280.0 126.3 10.0% 28.0 12.6Aluminium 273.8 123.5 0.0% - -BlastWrap 108.0 48.7 0.0% - -Plastic 96.7 42.2 48.0% 45.0 20.3Foam 30.0 13.5 0.0% - -Misc (Fastners) 12.0 5.4 50.0% 6.0 2.7Timber 1.4 0.6 0.0% - -Zinc 0.5 0.2 0.0% - -
Total 2,189.76 987.58 51.0% 1,116.09 503.36
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part II
Urban Design & Integration
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Urban Design & Integration Urban Design & Integration
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Urban Design & Integration Urban Design & Integration
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Broadway Streetscape + Renew Urban Design & Integration
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Broadway Streetscape + Renew Urban Design & Integration
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Bus Shelter + Renew Urban Design & Integration
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Bus Shelter + Renew Urban Design & Integration
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News Kiosk + Renew Urban Design & Integration
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News Kiosk + Renew Urban Design & Integration
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Telephone Kiosk + Renew Urban Design & Integration
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Telephone Kiosk + Renew Urban Design & Integration
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Way Signage + Renew Urban Design & Integration
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Way Signage + Renew Urban Design & Integration
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Info Point + Renew Urban Design & Integration
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Info Point + Renew Urban Design & Integration
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US Mail Box + Renew Urban Design & Integration
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US Mail Box + Renew Urban Design & Integration
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part III
Lower Manhattan Deployment
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Progress of Public Space Recycling Lower Manhattan Deployment
2005 2006 2007
2005 – DSNY Commissioner Doherty meets with Renew CEO Kaveh Memari about Renew.
2006 - Mayor Michael Bloomberg launches PlaNYC (2030) and has a stated goal to: “raise our public space recycling to unprecedented levels”.
2006 –DSNY conducts a survey of other cities. The survey begins with London, highlighting the location and small apertures of the “envirobank”.
2006 – Mayor’s Office of Operations, coordinates Parks, DOT and DSNY to identify sites in Parks and under the jurisdiction of the DOT for a 2007 pilot program.
2007 – Renew conducts a detailed feasibility study of potential deployment cities in the US.
2007 – Recycling receptacles were specially designed to convey a consistent message and deployed with a marketing campaign.
2007 - The New York Department of Sanitation’s Bureau of Waste Prevention, Refuse and Recycling conducted a ‘Public Space Recycling Pilot’. Daily maintenance was the responsibility of Parks and DOT while DSNY would take charge of weekly collection of consolidated bags. Contamination in Manhattan was low for Paper.
2007 – Renew files a FOIL on DOT/Cemusa Agreement and receives a finding from the DOT stating that the Cemus contract is not exclusive and that trash bins are more likely to fall under DSNY and BIDs.
2007 – Renew identifies that common demographics and sanitation characteristics of the City of London and Lower Manhattan.
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Progress of Public Space Recycling Lower Manhattan Deployment
2008 2009
2008 - DSNY’s 2007 Annual Report states: “Provided there is an agreement about shared maintenance responsibilities, it is in DSNY’s, and New York’s, interest to make the most of such offers and build on the momentum that the Pilot has gained so far.”
2008 – Certain BIDs are engaged and agree to deploy limited number of Pilot Program receptacles. BID members express concern over the design and their streetscape.
2008 – Renew meets several times with the staff of the Downtown Alliance to discuss the deployment of Renew in Lower Manhattan. Renew begins a detailed feasibility study of the area.
2008 – 125th St. BID negotiates to use “partnerbins” with advertising panels for recycling and achieves daily pick-ups.
2008 – Renew conducts a meeting to present the Renew Unit to the Director of the Bureau of Waste Prevention, Refuse and Recycling.
2008 – Renew signs a 15 year definitive agreement to deploy 100+ units in the City of London.
2009 – The first Renew unit is deployed in the City of London.
DSNY, Parks, DOT and Battery Park City agree to extend the pilot into 2008.
2008 – Renew conducts several meetings with potential New York partners who express positive interest in Renew’s recycling and information provisions.
thefashioncenter
Grand CentralP A R T N E R S H I P
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Battery Park City Authority: Partnership between the City and State, a public benefit authority to create and develop new land in Lower Manhattan that was once submerged for a mixed use neighbourhood.
Sanitation: Services its 92 acres with DA receptacles.
Public Space Recycling: Green buildings, electric collection vehicles; was an early entrant into in the City’s public space recycling program.
Security: Supports the NYPD with a dedicated staff and with significant presence of private security from local buildings.
Streetscape: Often works with Downtown Alliance to keep streetscape uniform in Lower Manhattan.
A Business Improvement District (or organization made up of property owners and commercial tenants who are dedicated to promoting business development and improving an area’s quality of life.) Sanitation: Supplements the City’s sanitation and services approximately 600 trash receptacles.
Public Space Recycling: Has announced that it will participate in the City’s public space recycling program and promotes ‘green’.
Security: Supports the NYPD through the presence of additional security people and cooperation.
Streetscape: Conducting a $20M makeover of the areas streets with new street furniture.
Key Stakeholders Lower Manhattan Deployment
Partnership: Renew works with its partners to understand the economics of Public Space Recycling. Apertures: Renew’s encourage recycling. Green: Renew was specifically designed to bring ‘green’ recycling to downtown areas dense with commuters. The unit is over 50% made of recyclables, its London Power is coming from wind power and operations are powered by electric vehicles.
Profitability: With scale, a dedicated Renew recycling network can become profitable.
Inform: Renew’s ability to customize pedestrian information down to the individual unit allows the unit to educate the pedestrian about recycling and program changes.
Department: Founded in 1881, DSNY is the largest recycler in the US, and the largest collector of refuse in the world.
Public Space Recycling: DSNY is charged with weekly collection of consolidated bags, and supplies receptacles, bin liners, and “other needed equipment.
Green: The original ‘Green Team’ that meets and exceeds all current environmental requirements and regulations for its vehicles.
People: Uniformed Sanitationmen’s Association is a powerful union which organizes the workers of DSNY and participates in decision making.
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Proof of Concept Lower Manhattan Deployment
PAPER RESULTSSite Contamination Total Collected (lbs) Number of Bins Weeks Total Bags Av. Weight per Bag Bags per Week Bags per Day per Day per Bin
Park - Manhattan Union SquarePerimeter 3.4% 7374.3 16 12 332 22.21 27.7 4.6 0.29Interior 2.2% 800.7 2 12 51 15.70 4.3 0.7 0.35Total 3.2% 8175 18 12 383 21.34 31.9 5.3 0.30Ferry Terminals - WhitehallInterior 3.5% 10359.0 9 12 642 16.14 53.5 8.9 0.99Totals 3.4% 18534.0 27 12 1025 18.08 85.4 14.2 0.53
METAL, GLASS AND PLASTICS RESULTSSite Contamination Total Collected (lbs) Number of Bins Weeks Total Bags Av. Weight per Bag Bags per Week Bags per Day per Day per Bin
Park - Manhattan Union SquarePerimeter 27.4% 5167.6 16 12 386 13.39 23.2 5.4 0.34Interior 22.9% 721.2 2 12 58 12.43 4.8 0.8 0.40Total 26.8% 5888.8 18 12 444 13.26 37.0 6.2 0.34Ferry Terminals - WhitehallInterior 42.9% 5667.0 9 12 597 9.49 49.8 8.3 0.92Totals 34.7% 11555.8 27 12 1041 11.10 86.8 14.5 0.54
Manhattan Pilot Program Results
Who: People understand and participate in paper recycling in public spaces.
What: DSNY 2005 Study estimated that about 45% of waste from street baskets consists of recycling
Where: Certain sites were more successful than others; The Pilot found that public space recycling is best in downtown areas dense with commuters and lunching office crowds.
When: Successful public space recycling requires ongoing bin maintenance.
Why: Because the population is ready – 2008 results are showing reductions in contamination.
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Privately Owned Public Spaces (Pops) Lower Manhattan Deployment
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Created by agreements from commercial properties and the City under the guidance of the Planning Department to maintain public spaces for height concessions. Many fall in the pedestrian way and are seeking Downtown Alliance recycling bins. Many were traditionally criticized for creating the area and not maintaining them. There is a renewed effort to improve the POPS and the POPS in Lower Manhattan are some of the most interesting in the City. Some POPS owners have expressed positive opinions of Renew.
Sites 40 Units 118
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Created in agreement with the State Government, Battery Park City is a modern financial working and living environment with its own security and sanitation rights. Battery Park City would service the Renew units if an agreement is reached. Battery Park City is a pioneer in Green Building in the US.
Sites 3 Units 30
Battery Park City Lower Manhattan Deployment
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Parks Lower Manhattan Deployment
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There are several parks in Lower Manhattan with Downtown Alliance streetscape. These Parks serve as commuter toroughfares and relaxation areas for Lower Manhattan professionals and Residents. Parks is also providing recycling staging grounds for Lower Manhattan.
Sites 8 Units 25
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There are two properties in the immediate Wall Street vicinity that are influenced by the Federal Government but work with Downtown Alliance on streetscape and sanitation. These include Federal Hall, where George Washington was inaugurated as the first President of the United States, and Louise Nevelson Plaza, which is scheduled to undergo a major renovation.
Sites 2 Units 4
Federal Considerations Lower Manhattan Deployment
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Port Authority Lower Manhattan Deployment
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Areas that represent major transportation nodes (mostly prior WTC) are controlled by the Authority and reside inside of Downtown Alliance. These include the PATH and the Lower Manhattan Heliport (scheduled to change ownership in the near future). A plaza was recently created when the City agreed with Silverstein Properties that it would extend Greenwich Street to Vesey Street. The NYPD has recently entered into an agreement which gives the NYPD security authority in these areas.
Sites 3 Units 7
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In recent years, Downtown Alliance has expanded its relationship with private areas such as the World Financial Center (WFC). The WFC and Downtown Alliance are working together to help manage transit through its pedestrian bridges which have high footfall from both professionals and tourists. Downtown Alliance has placed staff to help and provided information stands. Other areas include a major private plaza and a major shopping attraction but could be expanded.Private Placements in this study are examples and are not definitive or limitations.
Sites 4+ Units 18+
Private Placements Lower Manhattan Deployment
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Revocable Consent Lower Manhattan Deployment
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To help improve the total pedestrian coverage of recycling, Renew would ask the Department of Transportation for revocable consents to represent up to 10% of the total network in strategic locations. Those listed on the map were examples.
Sites 10 Units 10
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Lower Manhattan Strategy Explained Lower Manhattan Deployment
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Privately Owned Public Spaces (Pops)
Sites 40 Units 118
Battery City Park
Sites 3 Units 30
Parks
Sites 8 Units 25
Federal Considerations
Sites 2 Units 4
Port Authority
Sites 3 Units 7
Private Placements
Sites 4+ Units 18+
Revocable Consent
Sites 10 Units 10
Potential Sites 70+ Potential Units 212+
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part V
On-Street Information & Security
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Protecting People and Property On-Street Information & Security
Emergency Services
Renew is designed specifically with passing commuters security in mind, enabling emergency services to communicate directly to the public. In the event of an emergency or major transport disruptions, Renew will dramatically improve communication to commuters providing real time information and updates regarding hazards. The 7/7 emergency clearly demonstrated the need for alternative communication channels following the disabling of mobile systems.
“...Information is essential. When in shock people freeze and can’t make rational decisions. People need to know what to do.” Survivor of the Kings Cross / Russell Square explosion (P60 of the 7/7 report)
IED Target
Terrorism is not an abstraction to New York City and New York Police Department has made the defense against the terrorist threat one of its core priorities. Trash receptacles have been a favorite sight for terrorist due to their concealment factors and provision of secondary fragmentation. A thirty year review of terrorist threats involving trash receptacles by Hazard Management Solutions Ltd. concluded that historically, the size of devices that find their way into litter bins have been relatively small, particularly as a small device can be easily and inconspicuously dropped into a bin.
Instanbul - July 28th, 2008
Istanbul Gov. Muammer Guler called the blasts “an act of terror,” and said the devices were placed 15 meters (49 feet) from each other. The first was a stun grenade that was detonated to draw attention before the second blast went off, he said. One bomb had been placed in a trash can.
London - July 7th, 2005
The 7th July 2005 London bombings were a series of coordinated bomb blasts that hit London’s public transport system during the morning rush hour, killing 52. The act was carried out by British Islamist extremists.
New York - March 6th, 2008
At 3:43 a.m. a rudimentary explosive device was detonated at a Military recruitment station in Times Square, causing minor damage and disrupting public transportation. Footage from a private security camera shows a cyclist riding up to the military station.
1.25m49.2”
1.85m72.8”
0.35m13.8”
Sponsor | City Co-Branding
Sponsor | City Co-Branding
Blast Resistant Recycling Modules
1.05m41.3”
Front View
0.55m 21.7”
Top View
Front Side View
32” High Brightness
LCD Screen
Sponsor | City Co-Branding
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Protecting People and Property - Critical On-Street Information & Security
Critical Infrastructure Protection
Critical Infrastructure protection is the standard in New York’s counterterrorism strategy and there has been a particular focus on Lower Manhattan through the Lower Manhattan Security Initiative. Renew will continue the Target Hardening process by providing critical pedestrian infrastructure, the provision of sanitation and recycling receptacles, that meets the counterterrorism standards of New York. The Renew Unit is anchor bolted to a six inch think cement base. For Strategic and High-Visibility sites, the Renew Unit can be further strengthened and used as a bollard. By installing two steel pipes into the Renew Unit and sinking them into the ground, the Renew unit can reach US Department of State Bollard standards of up to a K12 designation (See table for detailed design and performance features).
Renew LOCK-DOWN and Reinstatement Procedure
Lock-down Schedule (Process and Response Time) NYC to request specific unit, or network lock-down.Renew to respond within 4 hrs during operating hours and 8 hrs during non-operating hours. Lock-down ProcedureRecycling/Waste to be removed from within each unit and the internal cavity to be swept clean and disinfected. Each aperture to be rendered unusable by fixing a plate across openings by using four security bolts (bolts that cannot be turned anti-clockwise).Locking mechanism on the unit to be rendered inoperable by attaching plates using four security bolts. Plates to carry public message that units are under conditioning and will be made available shortly. Whilst the unit under lock down mode, the network will be daily inspected by Renew monitoring fleet to ensure unit lock-down is not breached. Reinstatement ProcedureNYC to request specific unit or network to be reinstated.Renew to cut security bolts, remove security plates and reinstate unit back into working condition. Renew to show public message on screens that unit has been reinstated.Renew to comply to unit reinstatement within 24 hrs upon request.
K12US Department of State Bollard Rating K4 K8
Vehicle Weight 15,000 lbs 15,000 lbs
Double Solid Steel Pipe Diameter 30 mph 40 mph
Solid Steel Pipe Depth [email protected] inches -
Square Inches in Surface Cross 2.45 sq. inches -
Sheer Strengths 147,000 pounds 212,000 pounds
15,000 lbs
50 mph
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376,000 pounds
•Basedonfiniteelementanalysiswithsteelshearyieldof60,000psi.
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Threat Visualisation - London On-Street Information & Security
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Threat Visualisation - London On-Street Information & Security
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Threat Testing - Energetic Testing On-Street Information & Security
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Threat Testing - Energetic Testing Center, New Mexico - In Store View On-Street Information & Security
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Protecting People and Property On-Street Information & Security
Protecting People and Property
• Renewisdesignedtoprotectpeopleandpropertyfromfiresand explosions inside the recepticle. • TheRenewunitusesproprietaryBlastIntelligentTechnologytomitigate fragmentation and the blast from impovised explosive devices (IEDs). • RenewimprovesthesafetyoftheCityagainstthehazardsofimprovised explosion devices (IEDs), particularly reducing the effect of blast.
• Asindicatedinthediagramsabove,blastinjuriescanbefataltopeoplein the surrounding area. Renew actively suppresses and mitigates this hazard.
Tests in New Mexico
Independent testing of the Renew blast module was conducted by the Energetic Materials Research and Testing Center (EMRTC) on October 31st, 2006. A copy of the test results are included in references section. Sensitive information has been edited from the technical report. The complete un-edited document is available for review by qualified agents within the City, including the Security and Contingency Planning Office of the City of London. Four tests were conducted with the explosives located at different positions within the container. The containers successfully contained the detonations in all four tests. Similar tests were conducted by EMRTC on existing waste receptacle used in the limited recycling trials by the City of London. These units were not designed to meet the threat of an IED, and catastrophically failed under the explosive loading, with the units becoming secondary fragmentation and bringing severe destruction to witness boards and glass panes located near the units. Video footage from all EMRTC tests is available in DVD format for review by City officials and relevant concerned parties.
X-Ray Ability of Unit
The Renew Unit can easily be x-rayed, allowing the NYPD to quickly apply its standard operating procedures in the case of a threatening device in a unit.
Indoor and Outdoor Performance A one kilogram TNT open air charge has a peak pressure of 33 psi at 5 feet. The pressure reduces to 14 psi at 10 feet. The pressure reduction with a Renew Unit would be dramatic and would reduce the 5 foot pressures to less than 12 psi and the 10 foot pressure to less than 5 psi. The BlastWrap would reduce the vertical pressures to approximately the same levels such that a reflected wave from a solid bare ceiling would have negligible strength. (Information from US DHS indicates that: 0.2psi is the threshold for ear damage, 5.0 psi is the threshold for eardrum rupture, 30 psi is the threshold for lung damage and 100 psi is the threshold for lethality.)
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Renew Testing - Energetic Testing Center, New Mexico On-Street Information & Security
Test 2 - ‘Floor Test’
Test 1 - ‘Centre Test’
Test 3 - ‘Door Test’
Test 4 - ‘Wall Test’
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Successful test results - Report prepared by Energetic Testing Center On-Street Information & Security
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Successful test results - Report prepared by Energetic Testing Center On-Street Information & Security
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Appendix On-Street Information & Security
Appendix I: DOT/Cemusa
Cemusa holds a twenty year franchise contract with the New York Department of Transportation (DOT) to install, maintain and sell advertising on bus shelters, newsstands, automatic public toilets and ‘other/additional service structures’ throughout the five boroughs. The ‘other service structures’ gives the city the right to obtain additional new public service structures, including trash receptacles, multi-rack news racks and information/computer kiosks. The contract was awarded in 2005 through a controversial competitive bidding process and has had several legal challenges due to pricing and anti-trust. The anti-trust issue is ongoing. In late 2007, Media Metrica, parent of Renew, filed a FOIL for the contract and engaged the DOT for a finding concerning Renew’s deploy-ability in New York City.
The contract states “(2.5.1) Nothing in this agreement shall affect the right of the City to grant to any Person other than the Company a franchise, consent or right to occupy and use the Inalienable Property of the City, or any part thereof, for the additional installation operation and/or maintenance of street-furniture, including, but not limited to, bus shelters, public toilets, trash receptacles, multi-rack news racks, information/computer kiosks or newsstands, with or without advertising. ...(4.1.b) that contain advertising on them from which the Company would not be entitled to collect revenue.
Brooke McKenna, Executive Director, Coordinated Street Furniture Franchise, DOT, provided Renew with the following opinion of the Cemusa contract: “The Department of Transportation is only pursuing the trash receptacle option included in our Franchise Agreement with Cemusa. However, there are other entities within in the City, such as the Department of Sanitation, that periodically accept bids for trash receptacles. The Franchise agreement with Cemusa is not exclusive, and therefore has no impact on any existing agreement that a BID may have for their trash receptacle programs. The contract is not exclusive and does not preclude other types of procurements in the future, that said, I think it is unlikely DOT would pursue anything related to Trash Receptacles outside the current Franchise Agreement. Trash receptacles are more likely to fall under the Department of Sanitation, the BIDS or EDC.”
Appendix I I: DOT/Bolting
The Department of Transportation has enforcement authority over street paving and defective sidewalks. DOT’s Sidewalk Instructions do not speak about trash receptacles or electrical utilities.
Rules Related to Revocable Consents: Private Improvements Eligible for Revocable Consents include Litter Receptacles for public use which are affixed to the sidewalk. A revocable consent is the grant of a right to an individual or organization to construct and maintain certain structures on, over or under the inalienable property of the City (that is, the streets and sidewalks). Specifically - “the litter receptacle shall be constructed of nonflammable, non-wood material and shall be securely affixed to the sidewalk or sufficiently heavy to prevent movement without considerable force“.
DOT’s regulation of newsracks states :“Every newsrack shall be placed or installed in a manner that will ensure that such newsrack cannot be tipped over…” and … “Any damage to city property resulting from the placement, installation, maintenance or removal of a newsrack shall be repaired promptly by the owner or person in control of such newsrack. If a newsrack is removed from its location on a sidewalk, the owner or person in control of such newsrack shall be responsible for restoring the sidewalk and any other affected city property to the condition existing prior to installation of that newsrack.”
Franchise Agreement – Excerpts from the Cemusa Contract:“(2.5.2) Nothing herein shall preclude the Company from installing a Coordinated Franchise Structure, including appurtenant utility connections, on a sidewalk or historic pavement by any means necessary. Prior to any such installation, the Company shall make a good faith effort to procure sufficient quantities of those materials of which the sidewalk or historic pavement is comprises to repair, replace, or restore it to its condition existing immediately prior to the date of the installation of the subject Coordinated Franchise Structure and in compliance with New York City Administrative Code.
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Renew in Motion On-Street Information & Security
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Notes
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media metrica ltd / renew your streets ltdstudio two, 166 tower bridge road, london se1 3ls
t: 020 7407 2933 f: 020 7089 9022
renewsolution.com