renee carver's portfolio

Portfolio

Contact

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Renee Carver470 S. 1000 W.

Layton, UT 84041801.662.8377

[email protected]

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Content

4...Photodesign6...Logos8...Brochure10...Business Card12...Letterhead14...Webpage16...Montage17...Event Ad18...Flier20...Photography

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Description:Motivational Brigham Young University-Idaho poster, created to remind students of their responsibility to take control of their own learning through the BYU-Idaho learning model.

Date: 2.7.15

Course/Instructor:Comm 130 Section 06Joel Judkins

Program(s)/Tools: Adobe Photoshop, DSLR Cannon

Objectives: Learn basic photography skills Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout Use a digital camera to take a quality image Use layers to design text, and repeating graphic elements in Photoshop

Process: I used Adobe Photoshop for the whole project. To take the photos, I used my DSL-R Rebel SL1 camera. I used techniques in lighting, composition, and good focus. I also planned my shots before I took them, and used a split-complementary color scheme in my photographs and design. After taking my photos, I edited them using Photoshop (levels adjustment, sharpness, saturation, and color balance). I used an 8.5 x 11 in. layout. After placing my image and editing it, I added the quote by President Uchtdorf and the BYU-Idaho bar at the bottom to reinforce my message. I used my swatches as points to help the Prepare, Teach One Another, and Ponder And Prove elements stand out more.

Photodesign

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Description:3 different types of logos designed for the same company.

Date: 2.22.15


Program(s)/Tools: Adobe Illustrator

Objectives: Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use previous designs

Process: After deciding on a company, I sketched out multiple ideas and selected my favorite ones. I used Adobe Illustrator to create my logos. With the first logo, I found two contrasting fonts to use for the bulk of my logo. I added the framing shapes using the shape tool to imitate the view finder on a camera. I used a triad color scheme on the periods throughout the abbreviation. On the second logo, I created the Polaroid camera to illustrate the companys emphasis on photography. I created the camera using the shape and pen tools. I kept the camera simple, so that people wouldnt get caught up in the details, but so it was still easy to see that it was a camera. Finally, on the third logo, I used a mouse/pointer design to emphasize the digital aspect of the companys design process. I kept it as simple as possible, only using the initials to indicate the company, and using the flower to imply the design part in the name. I created the mouse using the pen tool, and the flower using the star shape tool.

Logos

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R.E.C. Design

design

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Description: A quality single-fold brochure created to showcase REC Photography, namely their prices and services.

Date: 3.29.15


Program(s)/Tools: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Objectives: Set up and align a two-sided, folded document Create an original, new logo and use it in a brochure Trim for a full bleed and print in duplex (two-sided) color

Process: After doing many physical drafts, I created my brochure in InDesign. Using Photoshop, I edited all of my photos to fit the frames in my brochure. Using Illustrator, I created a unique camera logo instead of including the full name of the business (R.E.C. Photography) to create a more modern feel. I used a triad color scheme throughout my brochure. I changed fonts and photos to be simple and straight forward in order to appeal to the companys wide audience.

Brochure

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About UsR.E.C. Photography is a freelance

photography and digital design business

created and run by owner Renee Carver,

established in October 2013. In a few

short months, R.E.C. Photography

had received more orders than

they could handle and have

since expanded, adding

new employees, including

photographer Rachel Burgin

and videographer Megan

Robinson, and expanding their

services to include graphic

design and videography. R.E.C

produces quality photos, prints,

announcements, and virtually

any digital design service that you

could want.

Contact UsRenee Carverfacebook.com/[email protected]

SettingsFamily Portraits (2-8 people): $80*

Dance Pictures: $15 per couple* **

Senior Pictures: $65*

Party/Event Shoot: $100*

KeepsakesFilm Strip: $3 per strip or $5 per page (full page is 4 strips)

Greeting Cards/Announcements$15 per design**

*All prices are subject to adjustment based on travel, order, group size, and cost of printing

**Does not include the cost of printing

All prints are copyrighted work taken by R.E.C. photographers, with subjects ranging from architecture and landscapes to still-life and personal requests.

5x7 mounted: $10

8x10 mounted: $20

12x18 mounted: $50

16x20 mounted: $70

16x20 wrap canvas: $100

20x30 wrap canvas: $150

Other sizes and styles (i.e. Deep Matte and Pearl Metallic) available upon request.

Rates

Prints

We make every product completely customizable to your preferences with:

Location of your choice

Shot list for posing ideas

Props

Customizable messages, colors, and more

We strive to provide our clients with an affordable way to preserve the important moments in life.

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Description:Matching letterhead and business cards for R.E.C. Design using a personal logo.

Date: 3.1.15


Program(s)/Tools: Adobe Illustrator, Adobe InDesign

Objectives: Create a new logo to fit a company or personal image Business card should be 3.5 x 2 in. Apply typography rules, keeping small copy

Process: Using Adobe Illustrator, I created a personalized logo for the company. After sketching many different designs for the letterhead and business card, I chose one that repeated the circular pattern from the logo. I liked a circular theme for this design because it alludes to the photography aspect of the company, in reference to a camera lens. After planning, I created a letterhead and a business card using InDesign. I used teal and gold colors to give it a classy, yet soft feel. I included a QR code on my business card to give it a little something extra. The QR code is also helpful because it links to the companies website, so that customers can view their work and prices just with the business card and a compatable phone. I also thought the icons next to my contact information added a nice touch, instead of just listing them with bullet points.

BusinessCard

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Renee Ella Carver

Designer/Photographer

801.662.8377

470 S. 1000 W. Layton, UT 84041

[email protected]

reneecarvercomm.wordpress.com

facebook.com/recphotomedia

r.e.c. design

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Description:Matching letterhead and business cards for R.E.C. Design using a personal logo.

Date: 3.1.15


Program(s)/Tools: Adobe Illustrator, Adobe InDesign

Objectives: Create a new logo to fit a company or personal image Letterhead should be 8.5 x 11 in., full-bleed Apply typography rules, keeping small copy

Process: Using Adobe Illustrator, I created a personalized logo for the company. After sketching many different designs for the letterhead and business card, I chose one that repeated the circular pattern from the logo. I liked a circular theme for this design because it alludes to the photography aspect of the company, in reference to a camera lens. After planning, I created a letterhead and a business card using InDesign. I used a mouse point on the letterhead to incorporate the digital design aspect of the company, with the graphic and web design elements. I used teal and gold colors to give it a classy, yet soft feel.

Letterhead

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Renee Ella Carver

801.662.8377

470 S. 1000 W. Layton, UT 84041

[email protected]

reneecarvercomm.wordpress.com

facebook.com/recphotomedia

P H O T O G R A P H Y | G R A P H I C D E S I G N | W E B D E S I G N

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Description:An HTML webpage created to showcase a companys logo.

Date: 3/15/15


Program(s)/Tools: Notepad ++, Google Chrome, Adobe Illustrator

Objectives: Size and optimize an original logo as a .png for a web page Write content to describe the process of creating your logo and how it appeals to a target audience Acquire a working knowledge of HTML Acquire a working knowledge of CSS

Process: After downloading the HTML and CSS templates from I-Learn, I customized them to make them my own. I wanted to base by webpage after the stationery I made for the same logo, so I used that same triadic color scheme. I used a Google Font for my text, for a unique aspect to my design. I widened the body area so that I wouldnt have any widows or orphans. I set the first group of text off to the right so that it would break up the original layout. I added a footer at the bottom of the page with my copyright to make it look more professional. To edit my code, I used NotePad ++.

Webpage

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Description:An inspirational photo montage using two images with typography.

Date: 2.17.15


Program(s)/Tools: Adobe Photoshop, DSLR Cannon

Objectives: Unify a layout with a consistent theme and dominant spiritual message Learn to blend two or more images together gradually, using masks Demonstrate more advanced Photoshop skills for layout Use a mask to apply a filter to one part of the image Apply typography principles

Process: I wanted to create an image that would inspire patriotism into my audience. I started out by sketching multiple ideas, taking photographs, and looking for quotes. After choosing my favorite idea, photo, and quote, I put everything into Photoshop and experimented with size and placement. I used a mask on the flag so that it would blend with the photo of the soldier and help the quote stand out more from the background. I added contrast in my typography by varying the size to make my central message more prominent: If we serve Christ, we will be blessed as a nation.

Montage

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Description:An event ad for a benefit event, hosted by Colonial House Portraits.

Date: 2.1.15


Program(s)/Tools: Microsoft Word, Digital Scanner

Objectives: Comprehend image sizing (how pixels and inches work together) Find, scan and import a high-quality image Create a full-bleed design Choose a color scheme and typeface(s) that work for your message and audience Learn to use only Word design features without using any Adobe programs, including Photoshop

Process: I used a scanner to upload a photo from a professional studio. Using the photograph for inspiration, I brainstormed event ideas. I wanted to create a realistic event, so I used the name of the studio the photo was taken at and came up with an event that would actually take place there. After designing an ad with the idea of using strong alignment, I put my ideas into Word and created it electronically. I gathered critiques, tweaked it accordingly, and converted it into a PDF.

EventAd

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WANTED

Have you ever wanted to take authentic, personalized old west style

photographs? Come by Colonial House Portraits!

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Description:Black and white flier to advertise a leadership conference.

Date: 1.25.15


Program(s)/Tools: Adobe InDesign

Objectives: Apply the design principles and use appropriate typography Incorporate basic InDesign skills to improve basic flier layout Retrieve image and logo from links on I-Learn

Process: For this project, I only used Adobe InDesign. I started out by sketching different ideas for a layout, asking myself these questions: Which layout is the most organized? Is everything balanced? What catches my attention first? I wanted to create a layout that looked clean and professional, to match the feel of the topic. After choosing which layout would best meet my aims, I loaded the content into InDesign. I created the title the way I did because I wanted to catch the viewers attention with graduate, and then inform them on what the purpose of the flier was by still keeping leadership conference fairly large. I chose the image of the hand taking notes because it shows that there is an opportunity to learn at the conference, and that participants should come prepared to learn new skills.

Flier

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Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual Graduate Leadership Conference.

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace.

During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

October 218 a.m. 5 p.m.

Lincoln Convention CenterRegistration and more information available

at http://www.vouantcomm.com/leaders

L e a d e r s h i pC on f e r e n c eGraduate

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Photography

Family Portrait 2014

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Mission Portrait 2015

Baptism Portrait 2015

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Senior Portrit 2014

Newborn Portrait 2014

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Architecture 2015

Architecture 2013

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Architecture 2013

Architecture 2013

renee carver's portfolio

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