renault store - visual identity rules style … · • nail polish should be red lacquer, light...

© Renault Brand Stores - July 2015

Renault Store - Visual identity rules

Style recommendations

2


Renault Store / Visual identity rules - Style recommendations / General

Contents

General

Generality 4

Looking good in dealerships 4

The project 5

Reception Hospitality staff

Customer advisors 7

Customer advisor 8

Customer advisor 9

Sales

Sales advisors 11

Sales advisors 12

Sales advisors 13

Sales advisors 14

Sales Advisor 15

After-sales

After-sales 17

Service advisors 18

Service advisors 19

Style recommandations 20

Supplements

Recommendations 22

Buyer’s guide 23

General

4



Generality

As part of the approach to promote the Renault Brand, the Customer Department has the honour of presenting this new guide. Elegant, comfortable and practical, our dress code should reflect our corporate culture and identity in our business.

We have designed this guide as a series of simple recommendations for your everyday work. A little source of inspiration, this guide aims to provide advice on what to wear and what to buy for work. It is up to you to make the final choices.

In our dealerships, you are the Renault signature!

You are...

Hospitality Staff

CUSTOMER ADVISOR

P.6

After Sales

SERVICE ADVISOR

P.16

Sales

SALES ADVISOR

P.10

Since there is a wide and varied range of roles in our dealerships, it is important for staff to convey the image which Renault strives to portray to its customers, through the way they dress.

This guide provides examples of outfits and advice for you to create your own style in line with Renault expectations.

Looking good in dealerships

5



The project

ColoursAnthracite grey, elegant, technical and a historic brand colour, remains the essential foundation of the Renault wardrobe.

The aim is to combine it with flashes of bright colours, which reflect the energy and openness of the Group.

A hint of deep yellow recalls one of the other flagship colours of the Group. Vermilion should be used sparingly to spice up an outfit with a bit of brightness and modernity. Finally, the quintessentially pure shade of white adds light to the grey foundation.

Customer advisors

Reception Hospitality staff

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Renault Store / Visual identity rules - Style recommendations / Customer advisors

As the first point of contact with the customer, the customer advisor’s style and outfits should be in line with the identity of the Brand. If the position requires restraint and elegance, a few hints of colour can be added to the outfit to lend a touch of dynamism to the look.

Customer advisors

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Renault Store / Visual identity rules - Style recommendations / Customer advisors

Customer advisor

Jacket

Blouse Red blouse

Skirt Dress

Heels

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Renault Store / Visual identity rules style recommendations / Customer advisors

Customer advisor

Suit

Red tie Grey tie

Sales advisors

Sales

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Renault Store / Visual identity rules - Style recommendations / Sales advisors

With perfect opportunities to win over the cus-tomer, thanks to the suggested outfits customer advisors can feel good at work and throughout the showroom.

A dynamic function par excellence, the wardrobe of sales advisors can be given a boost with dashes of bright colour and structured cuts.

Sales advisors

12



Sales advisors

Cropped jacket

La veste blazer

Shirt options

Dark jeans

white blouse

Colouredblouse

Suit orcigarettetrousers

Suit skirt

Heels

13



Style and eleganceInvest in quality materials which ensure clothes hang on the wearer perfectly.• The cut of trousers should be straight or cigarette.• Neither too short, nor too long, the jacket should

fall to the hips.• Shirts, classic and taken in at the waist with long

sleeves, are to be tucked into trousers or skirts. They are either to be buttoned up completely or worn with just the top button undone.

• In cold weather a light red or grey cardigan or sweater can be worn under the jacket, but over the shirt.

• Matt black or skin-coloured tights or stockings (not fishnets or patterned) are recommended under a black skirt or dress.

• The dress can be worn with or without a suit jacket. The dress should be taken in at the waist and fitted to enhance the wearer’s silhouette.

• Boots or ankle boots may not be worn with a dress. Ballet pumps or heels must always be worn.

• Heels may be a maximum of 7 cm high to ensure they are comfortable throughout the day.

• Shoes should be plain, in smooth black leather or suede, with a rounded or slightly pointy toe, without embellishments.

Sales advisorsOptional: accessories

• Jewellery should be simple and stylish: a simple metal necklace is enough to set off an outfit. Care should be taken to ensure there are not too many accessories.

• Belts should be dark, narrow, in a single colour and wit-hout embellishments.

• A neckerchief can be used to complete your chosen look.

Dressing right

Dressing right

Shoes of 7 cm maximum

The right skirt length Correct trouser length

14



Sales advisors

Shirt

Shirtoptions

Tieoptions

Dark jeans

Anthracitegrey suit

Anthracitegrey cardigan

Shirt

15



Styl and eleganceInvest in quality materials which ensure clothes hang on the wearer perfectly.

• Suits are worn straight and lightly fitted; double-breasted jackets are to be avoided.

• Shirts should be classic/straight or taken in at the waist/slim, with long sleeves and a narrow collar, long enough to be tucked into trousers.

• A short length of shirt cuff should be visible for an elegant ensemble.

• Short-sleeved shirts are not allowed.

Optional: accessories

• Jewellery should be simple and stylish: a simple metal necklace is enough to set off an outfit. Care should be taken to ensure there are not too many accessories.

• Belts should be dark, narrow, in a single colour and without embellishments.

• A neckerchief can be used to complete your chosen look.

Sales Advisor

Tip:Stretch in the fabric of the suit or shirt will prevent creasing and make ironing easier.

Dressing right

Choosing the right suit

Buttoning up

Yes No

sometimes

always

never

the right size too small too big

Service advisors

After-sales

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Renault Store / Visual identity rules - Style recommendations / Service advisors

Service advisorsA key stage in selling more accessories and/or services to ensure that customers stay loyal to the Brand, service advisors will feel comfor-table in their clothes both outside and inside the showroom, in any weather. Comfortable clothing is essential. Outfits are enhanced by the quality of cuts and the addition of carefully selected colours.

After-sales

18



Service advisors

White sportsshirt

Grey sweater

Down vest

Safety shoes

Black or greycotton

trousers

Colouroptions

19



Service advisors

Whitesports shirt

Anthracite greysweater with orwithout t-shirt

Safety shoes

Black or greycotto

trousers

Orange or redpolo shirt

Down vest

20



Dressing right for women• White cotton shirt taken in at the waist. Just the

top button left open.

• Straight, fitted trousers.

• ewellery should be stylish and minimalistic, in sil-ver metal. Too much or too extravagant jewellery is to be avoided.

• Belts should be smooth black leather and nar-row.

• Simple hairstyle: we recommend tying up hair.

• Make-up is discreet: make-up should be applied to the mouth (with matt red or natural pink lips-tick preferably) rather than the eyes (light eyeli-ner) by way of preference.

Dressing right for men• White cotton shirt with a straight cut.

• Straight, fitted cotton trousers.

• Cardigan buttoned-up.

• Belts should be smooth black leather and nar-row, with the buckle in silver metal.

• Socks are always coordinated with the colour of trousers.

Style recommandations

Dressing right

Supplements

22



BeautyMake-up is light and discreet:

• Lipstick should be matt, natural pink or red by way of preference.

• Eyeliner should be applied with a light touch; if make-up is applied more heavily to the eye area, then tone-on-tone lip gloss should be chosen by way of preference. In general, it is better to apply make-up to the lips than to the eyes.

• Bright eye shadow colours are not recommended.

• Nail polish should be red lacquer, light pink or transpa-rent: black and other colours are to be avoided.

Tips :

• Try a permanent nail polish (gel) which lasts for a long time and does not chip.

• For an improved effect, nail polish colour could be coordi-nated with lipstick colour.

Hairstyle• Particular attention should be paid to hair: hairstyles

should keep hair away from the forehead for a more open gaze.

• For a smarter look and greater comfort, ponytails are the hairstyle of choice.

• A low chignon shows off the neck and head beautifully.

Recommendations

23



Buyer’s guide

WomenMASSIMO DUTTI www.massimodutti.com

BANANA REPUBLIC www.bananarepublic.com

HUGO BOSS www.hugoboss.com

AND OTHER STORIES www.stories.com

H&M www.2.hm.com

MANGO shop.mango.com

NEW LOOK www.newlook.com

AIGLE www.aigle.com

ZARA www.zara.com

UNIQLO www.uniqlo.com

MenHUGO BOSS www.hugoboss.com

CÉLIO www.celio.com

DE FURSAC www.defursac.fr

CYRILLUS www.cyrillus.fr

AIGLE www.aigle.com

ZARA www.zara.com

H&M www.2.hm.com

MANGO shop.mango.com

UNIQLO www.uniqlo.com

renault store - visual identity rules style … · • nail polish should be red lacquer, light...

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