Slide 1

Renault DUSTER- The way forwardGroup 12Sriram Bharadwaj (1411318)Ranjan Choudhary (1411321)Ravi Kant (1411323)Vidhyadhar S (1411342)Mihir Malve (1411350)

Group 12 Marketing Management Renault Duster IIM BangaloreGroup 12 Marketing Management Renault Duster IIM BangaloreGroup 12 Marketing Management Renault Duster IIM Bangalore

Launch of compact SUV RENAULT DUSTERGroup 12 Marketing Management Renault Duster IIM BangalorePorters Five Forces Model- Compact SUV SegmentGroup 12 Marketing Management Renault Duster IIM BangalorePorters Five Forces Model- Compact SUV SegmentGroup 12 Marketing Management Renault Duster IIM BangaloreFor the Unstoppable Indian

Ruggedness of SUV with comfort of SedanGroup 12 Marketing Management Renault Duster IIM BangaloreChallenges Faced By Duster

Group 12 Marketing Management Renault Duster IIM BangaloreChallenges Faced By Duster

Group 12 Marketing Management Renault Duster IIM BangaloreProblem Statement

Group 12 Marketing Management Renault Duster IIM Bangalore

SEGMENTATIONGEOGRAPHIC SEGMENTATIONGroup 12 Marketing Management Renault Duster IIM BangaloreSEGMENTING RURAL MARKETSGroup 12 Marketing Management Renault Duster IIM BangalorePorters Five Forces Model Segments AttractivenessGroup 12 Marketing Management Renault Duster IIM BangaloreTHANK YOU