96 97 98 Source: Finance.yahoo.com; Branded!, by Michael Conroy

Impacts

Insight

For some companies the biggest impacts come from their supply chain, for others at the end-of-life. Some find it’s in production while others in distribution or consumption. The impacts may be environmental, community-based, labour rights, or governance. And they may be those impacts you have on the world, or those impacts the world has on you.

Nike’s stock price, which had been rising relentlessly, plummeted as stories about sweatshop suppliers surfaced end ‘96 – ’97. It took Nike years to recover the value through intensive investments in cleaning up its supply chain. Ren-new helps you sort out which impacts really matter to your business so you focus where you get the best return.

Sustainability is a developing field. Expectations are changing quickly. One day your customer is silent on these issues, the next they’ve announced radical commitments they expect you to meet. We bring you the general sustainability context, the trends and drivers, and then the specific context for your business: what are your customers, competitors and suppliers doing that you need to take into account? How does this match expectations from stakeholders such as government, NGOs, and investors? Armed with this, you know your terrain and you move forward prepared.

OpportunityWe translate environmental and social values into business value. By marrying sustainability drivers to business drivers, we ensure you develop a strategy that propels your business forward.

UnderstandIng bUsIness sUstaInabIlIty

Ren-new’s stakeholder interviews helped us take our understanding of the

needs our business had to serve to a new level. The thorough approach

teased out the meat of the issues and flagged changes in the market we

might not have seen as market changes, but as individual preferences.

Plus they were presented in a way that engaged our management team,

brought the findings to life, and made them actionable. M. Krasilowez, Director, Sales Management Cluster South Europe

Caroline Rennie did an outstanding job during Learning Week at WWF

International. Not only is she very knowledgeable on a range of topics,

such as sustainability, communication and change management, she is

also a formidable facilitator who draws out the best from the participants.

Her way of working is interactive, fun and she stretches the individuals into

new territories and insights with immediate applicability in the day-to-day

workplace. Carolina Moeller, Head of Business Education, WWF International

You laid out the context and dynamics of sustainability not only for

our own company, but for our key clients in a way that made the path

forward very clear. Your strategic analysis was spot on. We have hired a

Sustainability Director to implement the strategy. Gemma Zecchini, CEO Stewardship Ontario

Communicating intentIt used to be enough to communicate your actions. No longer. Increasingly stakeholders like the Carbon Disclosure Project are requesting information on strategic direction, intentions and measures. Front runners like Walmart and P&G are not only complying, but insisting their supply chains do too. We work with you to create a compelling vision that attracts employees and customers alike.

bringing people alongIt’s said people don’t like change. If that were true, the world wouldn’t be awash in iPods and laptops. But people do want to be the architects of their change. We work with you to design trainings, workshops and communications that engage your staff, and get them focussed on moving your business forward — sustainably. A happy byproduct: they often describe a greater sense of loyalty to the company and fulfillment in their job — and that equals greater productivity.

Keeping it movingWouldn’t it be lovely if your organisation just ‘got it’ and moved forward? Some people do, some don’t, some leap, some relapse, and some may try to pull things back to the way they were... We help design networks, processes, policies, procedures and catalyzing activities to ensure that your intentions are fulfilled, and even surpassed.

CreatIng sUstaInable mOmentUm What our clients say

Why ChOOse ren-neW

Personal experience

networkOf course we’ve built up a network through our work globally. But we’ve broadened it further as LEAD fellows — working with colleagues throughout the world, with the Talberg Forum Pathfinders Programme, and participating in fora such as the TEEB / IUCN biodiversity workshops, the Climate and Development Knolwedge Network, and specialist conferences. If we don’t have the answers ourselves, we certainly know the people who do.

dedicationWe care — about getting sustainability right, about helping you forward your business, and about good working relationships. But you don’t have to take our word for it — see what our clients say.

“I loved your dedication — I could trust you to make the time and drive the

programme. In the customer workshop you brought an atmosphere in which

people speak, even in this big workshop with people who didn’t know each other.

You made this really complex subject easy to understand for everybody.” Kajsa Jeppsson, Training & Development, Tetra Pak International

We’ve been in the trenches: worked as Environmental Affairs Director for multinational companies, in multiple countries, and on everything from enabling local recycling to getting ISO 14000 certification and writing GRI reports. We’ve worked in and with government, NGOs and local authorities directly, and as industry partners. We’ve built up the Sustainability functions, written the policies, developed the trainings and communications, and secured the buy-in from top management.

PrOjeCt examPles

stakeholder engagementDesigned and delivered— Interviews— Workshops— Facilitated meetings— ...for business, NGOs, retailers, customers

and government

Communications— GRI Environment and Sustainability reports— Articles for internal and external magazines— Written and produced videos for conferences and

trade shows— Produced and delivered live events (e.g. quizz/game

shows) to engage staff— Curated and produced environmental shows

strategy— Developed stakeholder interview formats

and process— Designed and ran studies on branded goods

companies’s commitments in sustainability domain over time

— Strategies for customer and social engagement

trainings & workshopsDesigned and delivered for company staff, customers, NGOs and blends of the three:— sustainability, environmental and change

management trainings— workshops on leadership, employee engagement,

diversity, communications, strategy & teambuilding— Lecturer at Business School Lausanne, TIAS/Nimbas

School of Management

Your presentation towered above the others, and listening to

you was really inspiring. Jan Torjus Thompson, Norwegian Ministry of Environment

I really like working with you, and I would not hesitate

working with you again. You’re very engaged. You know your

environmental stuff and understand the issues; you can really

get into what you’re delivering so we didn’t have to explain

what we were trying to do. I think all along the project to

write the Environment & Social Report you’ve been very clear

about being transparent and open, plans, availability, and

that’s really important. You were fully engaged and driving the

project forward. I would highly recommend your work. Charlotta Lyon, Director Environmental Communications, Tetra Pak

Ms. Rennie is an engaging and inspirational speaker, with

great insight on sustainable business models and market

developments. She is an expert in sharing her knowledge

in a way that works for a diverse group of people. Based on

the workshop she so excellently lead us through,  we have

generated numerous ideas on developing our own business

as well as our clients’ organizations. Carine Zeier, VP Marketing, Norconsult

What our clients say

Issue:   Creating Organisational buy-in for sustainability

SITUATION:  Sustainability was considered peripheral to this multinational packaging company.  Sustainability was considered the purview of a specialist group in headquarters, and not a part of daily business.  As a result, the organisation was not speaking with one voice, issues were managed post-hoc, and the relatively good sustainability performance was not used to differentiate and grow the business.

SOLUTION:  Leverage good sustainability position by creating common understanding of the value of sustainability to the business.  Trained environmental, communications and commercial teams; developed and delivered interactive show for top 800 managers which highlighted competitive advantages, trends, and need for investment; and increased visibility of sustainability initiatives.  Ensured tone optimistic, humorous, and engaging.

R E S U LT:  Positive internal and external reputation; sustainability now part of core strategy; all countries have senior-level responsibles for environment/sustainability; development and agreement of ambitious goals and vision; partnerships with environmental groups.

PrOjeCt examPles 

Issue:  designing a sustainability strategy to increase business with customers

SITUATION:  A service supplier wishing to increase its business with its customers, discovered it’s offer wasn’t considered ‘strategic’.  As a result, they didn’t have access to top management.

SOLUTION: ren-new proposed and delivered a three phase programme to 1) understand what sustainability meant to their customers; 2) determine what commitments their customers were making in the sustainability domain; 3) develop a strategy to further their customers’ sustainability objectives.

R E S U LT:  The customer hired a sustainability director to operationalise the strategy.

Issue:  Improving performance through stakeholder interviews

SITUATION:  The organisation believed it knew it’s stakeholders opinions, but there was debate about what those opinions were, and what impact it would have on sales and reputation.

SOLUTION: Develop a survey and follow-up process to determine which issues most mattered to key stakeholders, how to make the results palatable and usable to the organisation, and how to ensure follow-up action.

R E S U LT: Year-on-year scores improved, loyalty from customers improved and the organization became more stakeholder oriented, and stronger in the market.

referenCes:

strategy, researchGemma ZecchiniCEOStewardship Ontario1 St. Clair Ave. West, 7th FloorToronto, ON  M4V 1K6. Canada GZecchini@stewardshipontario.caTel: +1 416 323 0101

Change management, Communications, employee engagement, facilitationSusan Goldsworthy, (formerly Vice President Communications for Tetra Pak International)Goldswolf Sarl3 Chemin de Chapallaz, CH-1135  Denens, Switzerland goldswolf@me.com+41 79 238 8060

stakeholder engagement, Change ProcessesMaria KrasilowezDirector, Sales Management Cluster South EuropeTetra PakViale Della Resistenza 56/AI-42048 Rubiera (RE) Tel: +39 0522 26 34 11Mob: +393481446895maria.krasilowez@tetrapak.com

Communications/sustainability reporting, training, Change management/employee engagementClaes DuRietzVice President EnvironmentTetra Pak InternationalRuben Rausings gataLund, Sweden SE 221 86Tel: +46 46 36 1000claes.durietz@tetrapak.com

strategy, research, CommunicationsDerek StephensonCEOStewardEdge26 Wellington Street East, Suite 601Toronto, Ontario M5E 1S2+1 416 301 0011dstephenson@stewardedge.ca

trainings, Customer Workshops, Presentations

Carine Zeier (then Vice President Marketing for Norconsult)Managing Director Mobisite 123carine.zeier@gmail.comhttp://www.mobisite123.com Kajsa Jeppsson (at the time globally responsible for customer “theme days”) Tetra Pak InternationalRuben Rausings gataLund, Sweden SE 221 86kajsa.jeppsson@tetrapak.com Bent Arne SaetherSpecialist DirectorMinistry of the EnvironmentOslo, Norway+4722245729bas@md.dep.no

Irene Gedeon    Communications & Environment DirectorTetra Pak South Eastern Europe   Tetra Pak Hellas S.A.Kifissias 56 & Delfon,151 25 Marousi, Athens - GREECE Tel: +30 210 6167500 Mob: +30 6937 222 575irene.gedeon@tetrapak.com

ren-new sàrl

ch des Marionnettes 146 CH-1093 La Conversion

Switzerland

tel: +41 79 652 3218

email: rennie@ren-new.com

website: www.ren-new.com